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After the smart TV<\/a> foray in December last year, the brand is now entering into the laptop segment to take on the likes of HP, Dell, Lenovo, Xiaomi and Realme.
“The supply chain<\/a> issues bothered us and we were on and off with our smart TV availability. We have not been very consistent in terms of supply this year. It is a new segment for us but next year we will have a better flow. We are looking forward to expanding our Smart TV with large screen products,” Anish Kapoor<\/a>, India CEO Infinix<\/a> Mobile told ET.
“We are seeing laptops as a natural extension. With kids studying online and working from home, people need one personal laptop. We see a good opportunity in the market. We are targeting the 18-35 age segment,” Kapoor said.
He said that the laptops will be imported initially but the brand expects to locally manufacture them by next year. “...we are working on our plan. By next year, we will turn this around and make it in India. We are ready for laptops and don't expect any supply-chain related problem,” he added.
The laptops will be available exclusively on Flipkart. The company’s laptops will be priced in the sub-Rs 30,000-Rs 60,000 range. “We are trying to enter this market with a good value proposition. We are also tapping gamers without our i7 laptop with the best internal specification,” he added.
Infinix’s smartphone business grew 50-60% on year in 2021 and the brand is now looking to further grow its market with the help of 5G smartphones and expansion into the mid premium segment.
Kapoor said that the brand is now “scaling up” in the Indian smartphone market and will launch its next 5G smartphone early next year and will also introduce its “concept smartphone” commercially in India. The 5G smartphone will be priced in the Rs 20,000 price segment.
Infinix will also bring mid-premium zero series in India soon. “It has not been a focus area toll now but we are not ready to go beyond Rs 25,000 price range with our smartphones,” he said.
The brand has also been able to reach 8,000-10,000 offline stores with the help of its partnership with Udaan.
Infinix’s smartphones are manufactured in Noida at the Transsion factory, while smart TVs<\/a> are manufactured by Bhagwati’s facility.
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Infinix说智能电视业务影响供应链问题在印度;进入笔记本电脑市场
“供应链问题困扰我们,我们是否与我们的智能电视的可用性。我们没有供应是非常一致的。这对我们来说是一个新的部分但明年我们将会有一个更好的流。我们期待着扩大与大屏幕智能电视产品,”印度首席执行官Anish Kapoor Infinix移动告诉等。
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后智能电视尝试去年12月,该品牌目前进入笔记本段的惠普、戴尔、联想、小米和Realme。
“供应链问题困扰着我们,我们是在与我们的智能电视,可用性。我们没有供应是非常一致的。这对我们来说是一个新的部分但明年我们将会有一个更好的流。我们期待着扩大与大屏幕产品,智能电视”安尼诗印度首席执行官Infinix移动告诉等。
“我们看到笔记本电脑作为一个自然延伸。和孩子们在家网上学习和工作,人们需要一个个人的笔记本电脑。我们在市场上看到一个很好的机会。我们的目标是年龄18到35段,”卡普尔说。
他说,笔记本电脑将被导入最初但品牌预计明年本地制造他们。“…我们正在做我们的计划。到明年,我们将改变这种状况,使其在印度。我们准备好笔记本电脑和不期望任何供应链相关的问题,”他补充道。
Flipkart公司的笔记本电脑将专门提供的。公司的笔记本电脑价格将sub-Rs 30000 - 60000卢比。“我们正试图进入这个市场有一个很好的价值。我们还利用玩家没有我们的i7笔记本电脑最好的内部规范,”他补充道。
Infinix的智能手机业务增长50 - 60%的2021年,该品牌目前寻求进一步扩大其市场的帮助下5 g智能手机和扩张进入中高端市场。
卡普尔说,现在的品牌是“扩大”在印度智能手机市场,并将于明年初推出未来5 g智能手机,还将推出其“智能手机”概念在印度商业。5 g智能手机将Rs 20000价格定价。
Infinix很快在印度也会带给mid-premium零系列。“现在没有焦点区域人数但我们还没准备好超越Rs 25000年与我们的智能手机价格区间,”他说。
品牌也能达到8000 - 10000离线商店的帮助下与Udaan的伙伴关系。
Infinix制造的智能手机在诺伊达Transsion工厂智能电视巴格沃蒂的生产设施。
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