Meta<\/a>’s photo and video sharing app<\/a> Instagram<\/a> is adding 100 million users<\/a> in India<\/a> every nine months and will reach the 400 million user mark in India this month, media planners familiar with matters at the company told ET.

\"If you extrapolate the growth, every nine months, Instagram has added 100 million users. In February last year, Instagram had 210 million users in India, and by November it had 309 million. By this month, Instagram will have added another 100 million users, reaching the 400 million mark,\" a media planner said.

Instagram did not respond to an email seeking comments until the time of going to press.

ET reported last month<\/a> that Instagram was the most downloaded viral short video social media app in India’s App Store<\/a> and Google Play<\/a> from January to June this year. As per data shared by Sensor Tower<\/a> with ET, Instagram clocked 118,700,000 downloads while Facebook clocked 86,600,000 downloads during the same period.

Other homegrown short video apps clocked downloads ranging from 24,200,000–40,800,000.

The growth of Instagram in India comes at a time when parent Meta posted its first ever revenue decline as a public company for the quarter ended June 30.

Facebook's parent company, reported revenue of $28.8 billion for the three months ending in June, a 1% drop from the prior-year quarter.

The company’s net income during the quarter declined 36% year-over-year to $6.7 billion.

Reaching the 400 million mark in India would make Instagram absolutely critical for any brand's media mix, irrespective of the category, according to Amit Tripathi, managing director of independent digital-first agency IdeateLabs.

\"Influencers have become a key demographic for Instagram, and Instagram has opened up its platform with shopping and other marketing tools to make
business solutions<\/a> more successful. Furthermore, given the deep penetration of the platform among the youth, it makes Instagram a must-have solution for brands that are embracing digital transformation in the region,\" he added.

Anand Chakravarthy, an expert in digital marketing and media, said that if the platform gets to 400 million users, it could give advertisers more chances to reach people.

\"Today there are many digital platforms that make it 'technically' easier to reach consumers. The real challenge, however, is figuring out how to engage an increasingly disengaged and low-attention digital audience on these platforms.The effort required for creative and engaging brand communication has never been more important than today. That's where a lot more focus needs to go,\" he added.

Prasad Shejale, co-founder and CEO of LS Digital, one of India’s largest independent integrated digital marketing and transformation companies, said reaching the 400 million mark says a lot about the power of pictures and videos to tell stories that resonate with the new generation.

\"Brands must take this as a lesson in reaching out to the next generation of customers using video and pictures and build a brand on the power of stories,\" he added.

Instagram’s short video format, Reels, has also catapulted its popularity in the country.

Instagram has said previously that several creators in India are growing rapidly as a result of the discoverability that Reels offers and that the platform is also seeing a greater set of trends emerging from regional languages and smaller towns. Trends from India have also gone global. Meta has also extended the ability to create reels that are up to 90 seconds long and has launched Remix and Collabs, which let users make reels with their friends or followers.
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Instagram每九个月增加1亿用户在印度

“如果你推断生长,每九个月,Instagram增加了1亿用户。去年2月,Instagram在印度拥有2.1亿用户,3.09亿年11月它。到这个月,Instagram将添加另一个1亿用户,达到4亿马克,”媒体规划师说。

Anumeha查图尔维迪 Gaurav Laghate
  • 更新2022年8月15日07:38点坚持
照片和视频分享应用 Instagram增加1亿个用户印度每9个月,用户将达到4亿马克在印度这个月,媒体规划师熟悉公司告诉等事项。

“如果你推断生长,每九个月,Instagram增加了1亿用户。去年2月,Instagram在印度拥有2.1亿用户,3.09亿年11月它。到这个月,Instagram将添加另一个1亿用户,达到4亿马克,”媒体规划师说。

Instagram没有回应寻求评论的电子邮件,直到将新闻的时间。

广告
ET上月报道Instagram是最下载病毒视频社交媒体应用在印度应用程序商店谷歌玩今年从1月到6月。根据数据共享感应塔等,Instagram达到118700000下载Facebook以86600000下载同一时期。

其他国产短视频应用程序定时下载从24200000 - 40800000不等。

Instagram的生长在印度适逢父元录得有史以来第一次收入下滑的上市公司季度截至6月30日。

Facebook的母公司,营收288亿美元的截至6月的三个月,从09季度下降了1%。

在这个季度公司的净利润比去年同期67亿美元下降了36%。

达到4亿马克在印度将Instagram绝对至关重要对于任何品牌的媒体组合,不分类别,根据Amit特里帕西,独立董事总经理IdeateLabs数字领先机构。

“Instagram影响力已成为一个关键的人口,Instagram开辟了其平台与购物和其他营销工具业务解决方案更成功。此外,考虑到在年轻人中深层渗透的平台,它使Instagram必备品牌解决方案正在拥抱数字转换在该地区,”他补充说。

广告
阿南德•Chakravarthy数字营销和媒体专家表示,如果这个平台达到4亿用户,它可以给广告商达到人们更多的机会。

“今天有很多数字平台,使其“技术”更容易接触消费者。然而,真正的挑战是如何吸引日益脱离和low-attention数字观众在这些平台上。创造性的和吸引人的品牌沟通所需的努力从来没有比今天更重要。这是更多的关注需要去的地方,”他补充说。

联合创始人兼首席执行官Prasad Shejale LS数字,印度最大的独立的整合数字营销和转换公司,说4亿大关说很多关于讲故事的图片和视频的力量,与新一代产生共鸣。

“品牌必须把这个当作一个教训在接触客户的下一代使用视频和图片和建立一个品牌故事的力量,”他补充道。

Instagram的短视频格式,卷,也让它的受欢迎程度。

Instagram以前曾说过几个创造者在印度快速增长的卷提供的可发现性,平台也看到一个更大的趋势新兴地区语言和小城镇。来自印度的趋势也走向全球。元还延长了能够创建卷到90秒长,推出了混音和Collabs,让用户与他们的朋友卷或追随者。
  • 发布于2022年8月15日07:37点坚持
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Meta<\/a>’s photo and video sharing app<\/a> Instagram<\/a> is adding 100 million users<\/a> in India<\/a> every nine months and will reach the 400 million user mark in India this month, media planners familiar with matters at the company told ET.

\"If you extrapolate the growth, every nine months, Instagram has added 100 million users. In February last year, Instagram had 210 million users in India, and by November it had 309 million. By this month, Instagram will have added another 100 million users, reaching the 400 million mark,\" a media planner said.

Instagram did not respond to an email seeking comments until the time of going to press.

ET reported last month<\/a> that Instagram was the most downloaded viral short video social media app in India’s App Store<\/a> and Google Play<\/a> from January to June this year. As per data shared by Sensor Tower<\/a> with ET, Instagram clocked 118,700,000 downloads while Facebook clocked 86,600,000 downloads during the same period.

Other homegrown short video apps clocked downloads ranging from 24,200,000–40,800,000.

The growth of Instagram in India comes at a time when parent Meta posted its first ever revenue decline as a public company for the quarter ended June 30.

Facebook's parent company, reported revenue of $28.8 billion for the three months ending in June, a 1% drop from the prior-year quarter.

The company’s net income during the quarter declined 36% year-over-year to $6.7 billion.

Reaching the 400 million mark in India would make Instagram absolutely critical for any brand's media mix, irrespective of the category, according to Amit Tripathi, managing director of independent digital-first agency IdeateLabs.

\"Influencers have become a key demographic for Instagram, and Instagram has opened up its platform with shopping and other marketing tools to make
business solutions<\/a> more successful. Furthermore, given the deep penetration of the platform among the youth, it makes Instagram a must-have solution for brands that are embracing digital transformation in the region,\" he added.

Anand Chakravarthy, an expert in digital marketing and media, said that if the platform gets to 400 million users, it could give advertisers more chances to reach people.

\"Today there are many digital platforms that make it 'technically' easier to reach consumers. The real challenge, however, is figuring out how to engage an increasingly disengaged and low-attention digital audience on these platforms.The effort required for creative and engaging brand communication has never been more important than today. That's where a lot more focus needs to go,\" he added.

Prasad Shejale, co-founder and CEO of LS Digital, one of India’s largest independent integrated digital marketing and transformation companies, said reaching the 400 million mark says a lot about the power of pictures and videos to tell stories that resonate with the new generation.

\"Brands must take this as a lesson in reaching out to the next generation of customers using video and pictures and build a brand on the power of stories,\" he added.

Instagram’s short video format, Reels, has also catapulted its popularity in the country.

Instagram has said previously that several creators in India are growing rapidly as a result of the discoverability that Reels offers and that the platform is also seeing a greater set of trends emerging from regional languages and smaller towns. Trends from India have also gone global. Meta has also extended the ability to create reels that are up to 90 seconds long and has launched Remix and Collabs, which let users make reels with their friends or followers.
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