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<\/span><\/figcaption><\/figure>Chennai: Instagram<\/a> has launched a music property called '1 Minute Music' — a set of music tracks and videos exclusively available on its platform for use on Reels<\/a> and Stories.

The initiative is being rolled out in India first and comes after Meta-owned Instagram launched Reels first in India and then scaled it up globally. It will include music from 200 artists covering the length and breadth of the country.

\"India watches music,\" said Paras Sharma, director (content & community partnerships) at Facebook India, Meta’s local unit. \"There's a very strong visual element of how Indians consume music. Our music entry point is through a visual element. That's the core,” he told ET.

So far, the platform has launched around a dozen such music videos and Sharma said “hundreds more” would come out in the next few weeks.

\"We are seeing very encouraging early signs,\" Sharma said. \"If I were to look at it from a consumption point of view, artists like Himanshi Khurana and Prince Narula's one minute music videos recently launched and have got somewhere close to 9 million plays and 1.5 million plays already.”

\"Meta<\/a><\/figure>

Meta will become Broadcom's next billion-dollar customer: JP Morgan<\/a><\/h2>

ASIC (application-specific integrated circuit) chips will drive $2 billion to $2.5 billion in revenue for Broadcom this year, helped by its deals with Meta and partnerships with Alphabet and Microsoft, the analysts said.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>Chennai: Instagram<\/a> has launched a music property called '1 Minute Music' — a set of music tracks and videos exclusively available on its platform for use on Reels<\/a> and Stories.

The initiative is being rolled out in India first and comes after Meta-owned Instagram launched Reels first in India and then scaled it up globally. It will include music from 200 artists covering the length and breadth of the country.

\"India watches music,\" said Paras Sharma, director (content & community partnerships) at Facebook India, Meta’s local unit. \"There's a very strong visual element of how Indians consume music. Our music entry point is through a visual element. That's the core,” he told ET.

So far, the platform has launched around a dozen such music videos and Sharma said “hundreds more” would come out in the next few weeks.

\"We are seeing very encouraging early signs,\" Sharma said. \"If I were to look at it from a consumption point of view, artists like Himanshi Khurana and Prince Narula's one minute music videos recently launched and have got somewhere close to 9 million plays and 1.5 million plays already.”

\"Meta<\/a><\/figure>

Meta will become Broadcom's next billion-dollar customer: JP Morgan<\/a><\/h2>

ASIC (application-specific integrated circuit) chips will drive $2 billion to $2.5 billion in revenue for Broadcom this year, helped by its deals with Meta and partnerships with Alphabet and Microsoft, the analysts said.<\/p><\/div>