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San Francisco: Meta-owned Instagram<\/a> is struggling to woo creators as its short-video making Reels engagement<\/a> falls against a formidable competition that is coming from its Chinese rival TikTok<\/a>.

An internal Meta<\/a> document accessed by The Wall Street Journal shows that Instagram users<\/a> are spending 17.6 million hours watching Reels<\/a> daily -less than a tenth when compared to 197.8 million hours users spend on TikTok a day

The report, published in August, claimed that Reels engagement had fallen 13.6 percent over the last four weeks, and \"most Reels users<\/a> have no engagement whatsoever\".

Among the key reasons is that Instagram has struggled to recruit people to make the right kind of content and the lack of original content on Reels.

\"Roughly 11 million creators are on the platform in the US, but only about 2.3 million of them, or 20.7 per cent, post on that platform each month,\" according to the document.

A Meta spokesperson, however, said that Reels engagement currently is up on a month-to-month basis.

\"We still have work to do. But creators and businesses are seeing promising results, and our monetisation growth is faster than we expected as more people are watching, creating and connecting through Reels than ever before,\" the company spokesperson added.

To attract people to make content for Instagram and Facebook, Meta has earmarked $1 billion for creator payouts through the end of the year.

Instagram Reels<\/a> creators have received a total of $120 million to date.

Reports surfaced last month that threatened by the meteoric rise of TikTok, Instagram and YouTube have introduced new features to discourage their short-video app users from cross-platform sharing.

When creators now make a video on YouTube Shorts, they will not be able to download the video and cross-post it to other apps without a \"YouTube watermark\".

\"If you're a creator who downloads your Shorts from YouTube Studio to share across other platforms, you'll now find a watermark added to your downloaded content,\" YouTube said in an update.


<\/body>","next_sibling":[{"msid":94169407,"title":"India's Vedanta, Taiwan's Foxconn sign $20 billion Gujarat chip deal","entity_type":"ARTICLE","link":"\/news\/indias-vedanta-taiwans-foxconn-sign-20-billion-gujarat-chip-deal\/94169407","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":94169649,"entity_type":"ARTICLE","title":"Instagram Reels nowhere near TikTok in short-form video game","synopsis":"An internal Meta document accessed by The Wall Street Journal shows that Instagram users are spending 17.6 million hours watching Reels daily -less than a tenth when compared to 197.8 million hours users spend on TikTok a day","titleseo":"telecomnews\/instagram-reels-nowhere-near-tiktok-in-short-form-video-game","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-09-13 12:00:31","lastupd":"2022-09-13 12:04:21","breadcrumbTags":["instagram","meta","tiktok","mvas\/apps","instagram reels","Reels engagement","Instagram users","Reels users","reels"],"secinfo":{"seolocation":"telecomnews\/instagram-reels-nowhere-near-tiktok-in-short-form-video-game"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-09-13" data-index="article_1">

Instagram卷远远不及TikTok短视频游戏

内部元文件访问《华尔街日报》显示,Instagram用户每天花1760万个小时看卷低于十分之一1.978亿小时相比,用户每天花在TikTok

  • 更新2022年9月13日上午点坚持

旧金山:Meta-ownedInstagram正在努力争取创造者的短片卷订婚瀑布对一个强大的来自中国的竞争对手竞争TikTok。

一个内部元文档由《华尔街日报》表明,访问Instagram用户花1760万个小时看吗卷每天低于十分之一1.978亿小时相比,用户每天花在TikTok

这份报告发表在8月,声称卷订婚了13.6%在过去的四个星期,和“最多卷的用户没有任何接触。”

的关键原因之一是Instagram一直在努力招募人们做出正确的内容和卷上缺乏原创内容。

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“大约1100万的创造者在平台在美国,但只有大约230万人,或20.7%,每个月在该平台上,“根据文档。

然而,元的一位发言人说,卷订婚目前环比来看。

“我们仍然有很多工作要做。但创造者和企业看到了有前景的结果,我们的盈利增长速度比我们预期随着越来越多的人正在看,通过比以往任何时候都卷创建和连接,”该公司发言人补充道。

吸引人们为Instagram内容和Facebook,元已经拨款10亿美元用于创造者通过今年年底奖金。

Instagram卷创造者收到了总计1.2亿美元。

上个月报告浮出水面,威胁TikTok的迅速崛起,Instagram和YouTube已经引入了新的特性,阻止他们的视频应用程序用户跨平台共享。

当创造者现在视频在YouTube上短裤,他们将无法下载视频和交叉发送到其它应用程序没有“YouTube水印”。

“如果你是一个创造者从YouTube工作室分享下载你的短裤在其他平台上,你现在找到一个水印添加到您的下载内容,“YouTube在更新。

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  • 发布于2022年9月13日下午12:00点坚持
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\"\"
<\/span><\/figcaption><\/figure>
San Francisco: Meta-owned Instagram<\/a> is struggling to woo creators as its short-video making Reels engagement<\/a> falls against a formidable competition that is coming from its Chinese rival TikTok<\/a>.

An internal Meta<\/a> document accessed by The Wall Street Journal shows that Instagram users<\/a> are spending 17.6 million hours watching Reels<\/a> daily -less than a tenth when compared to 197.8 million hours users spend on TikTok a day

The report, published in August, claimed that Reels engagement had fallen 13.6 percent over the last four weeks, and \"most Reels users<\/a> have no engagement whatsoever\".

Among the key reasons is that Instagram has struggled to recruit people to make the right kind of content and the lack of original content on Reels.

\"Roughly 11 million creators are on the platform in the US, but only about 2.3 million of them, or 20.7 per cent, post on that platform each month,\" according to the document.

A Meta spokesperson, however, said that Reels engagement currently is up on a month-to-month basis.

\"We still have work to do. But creators and businesses are seeing promising results, and our monetisation growth is faster than we expected as more people are watching, creating and connecting through Reels than ever before,\" the company spokesperson added.

To attract people to make content for Instagram and Facebook, Meta has earmarked $1 billion for creator payouts through the end of the year.

Instagram Reels<\/a> creators have received a total of $120 million to date.

Reports surfaced last month that threatened by the meteoric rise of TikTok, Instagram and YouTube have introduced new features to discourage their short-video app users from cross-platform sharing.

When creators now make a video on YouTube Shorts, they will not be able to download the video and cross-post it to other apps without a \"YouTube watermark\".

\"If you're a creator who downloads your Shorts from YouTube Studio to share across other platforms, you'll now find a watermark added to your downloaded content,\" YouTube said in an update.


<\/body>","next_sibling":[{"msid":94169407,"title":"India's Vedanta, Taiwan's Foxconn sign $20 billion Gujarat chip deal","entity_type":"ARTICLE","link":"\/news\/indias-vedanta-taiwans-foxconn-sign-20-billion-gujarat-chip-deal\/94169407","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":94169649,"entity_type":"ARTICLE","title":"Instagram Reels nowhere near TikTok in short-form video game","synopsis":"An internal Meta document accessed by The Wall Street Journal shows that Instagram users are spending 17.6 million hours watching Reels daily -less than a tenth when compared to 197.8 million hours users spend on TikTok a day","titleseo":"telecomnews\/instagram-reels-nowhere-near-tiktok-in-short-form-video-game","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-09-13 12:00:31","lastupd":"2022-09-13 12:04:21","breadcrumbTags":["instagram","meta","tiktok","mvas\/apps","instagram reels","Reels engagement","Instagram users","Reels users","reels"],"secinfo":{"seolocation":"telecomnews\/instagram-reels-nowhere-near-tiktok-in-short-form-video-game"}}" data-news_link="//www.iser-br.com/news/instagram-reels-nowhere-near-tiktok-in-short-form-video-game/94169649">