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BANGALORE: As Intel<\/a> looks to become a serious player in the mobility space, the company is looking to partner with Indian original equipment manufacturers and release a slew of tablets and two-in-ones starting this year.
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\"We want to be a relevant player in 2014 and the leader in 2015. We have the building blocks, we understand the channels much better, we've learnt how things are sold in India,\" Anand Ramamoorthy<\/a>, director of south Asia consumption sales at Intel, said in a recent interview.
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Ramamoorthy expects to see \"double-digit\" numbers by way of the variants of devices<\/a> available in the south Asian market starting this year that will be capable of running Microsoft's windows operating system as well as Google's popular Android and Chrome software.
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\nAfter missing out on the initial wave of the mobile revolution, the world's largest computer chipmaker is betting its mobile strategy on a family of processors and systems-on-chip it released last year code named Bay Trail that Ramamoorthy said captures the right combination of power, performance, and price. Systems-on-chip refers to the combination of various processors on semiconductor chip.
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\n\"We all know what Intel earned its stripes for,\" Ramamoorthy said, referring to Intel's dominance of the personal computer market. \"What has not worked too well has been our inability to have a sustained product beat rate in the mobility space,\" he said. Smartphones and tablets are an area where \"you have to innovate much faster\" and introduce new platforms every six to nine months, he said. With the Bay Trail family, which Ramamoorthy said were the best engineered chips that Intel had yet for mobility, the computer chipmaker is expecting to become \"a relevant player in 2014 and a leader in 2015.\"
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\nWhile Ramamoorthy declined to give India-specific numbers, Intel is looking to quadruple the number of tablets with its chips shipped to about 40 million this year versus 2013. In India, apart from existing partnerships with global original equipment manufacturers, Intel is working with homegrown manufacturers, the likes of Micromax, Lava and Karbonn for new launches.
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\nThe Intel Atom will go on tablets and two-in-ones, which can be used as laptops or a tablet, and Intel Celeron and Intel Pentiums will go on entry-level two-in-ones, laptops, desktops, and All-in-ones.
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\nWhile the brand \"Atom\" is familiar from the days of the netbook, which were cheap laptops not meant for heavy graphics or gaming and so on, the new Atom-branded Bay Trail chip is not to be confused with that.
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\nThe Bay Trail version is a \"significant evolution,\" in the underlying architecture of the chips that offers lower power use, faster computing ability, a smaller footprint and sleeker design, Ramamoorthy said. Tablets such as the Asus Fonepad 7 and Acer W4 are already available based on Bay Trail.
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\nIn the US, Bay Trail systems will start from $199 (clamshell), $250 (notebook with touch) and $349 (two-in-ones). In India, in the tablet space Intel is specifically targeting the 7-10 inch screen size that would fall in the Rs 15,000-30,000 price band.
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\nTablet PC sales in India were around 1.9 million units for the year ended March 2013, compared to 0.36 million units in 2011-12, growing by 424%, the hardware industry lobby Manufacturing Association of IT said in a report in July last year.
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\nIntel is not the only one betting its future on the booming tablet device market. Microsoft, which recently acquired Nokia, has pulled up its socks to add fresh launches this year. Microsoft's country general manager for consumer channel group Chakrapani Gollapali told ET recently, the company has its own aggressive plans targeting the tablet market especially the 10-inch and above screen size market, which is less crowded.
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\nThe company plans to launch more than 10 variants in the market in the coming months, he said. Apart from this, Microsoft will also work on a channel push to ensure better incentive for the retailers.
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\nMicrosoft too is in advanced talks with the home grown partners. \"A vendor can be profitable at 15% of market share, however in the large screen category, our vision is to achieve 35% market share,\" Gollapali said.\n\n<\/body>","next_sibling":[{"msid":28776859,"title":"Apple to relaunch 8GB version of iPhone 4 in India as sales lag","entity_type":"ARTICLE","link":"\/news\/devices\/apple-to-relaunch-8gb-version-of-iphone-4-in-india-as-sales-lag\/28776859","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":28786192,"entity_type":"ARTICLE","title":"Intel to partner with Indian original equipment manufacturers","synopsis":"As Intel looks to become a serious player in the mobility space, the company is looking to partner with Indian original equipment manufacturers and release a slew of tablets and two-in-ones starting this year.","titleseo":"devices\/intel-to-partner-with-indian-original-equipment-manufacturers","status":"ACTIVE","authors":[{"author_name":"Akanksha Prasad","author_link":"\/author\/479227514\/akanksha-prasad","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479227514.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479227514,"author_name":"Akanksha Prasad","author_seo_name":"akanksha-prasad","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-01-14 14:19:10","lastupd":"2014-01-14 14:21:29","breadcrumbTags":["Anand Ramamoorthy","Intel","Devices"],"secinfo":{"seolocation":"devices\/intel-to-partner-with-indian-original-equipment-manufacturers"}}" data-authors="[" akanksha prasad"]" data-category-name="Devices" data-category_id="12" data-date="2014-01-14" data-index="article_1">
由名叫Akanksha普拉萨德
班加罗尔:英特尔似乎成为一个严重的流动空间,该公司正寻求与印度合作原始设备制造商和释放大量的平板电脑和two-in-ones今年开始。
“我们想成为一个有关球员在2014年和2015年的领袖。我们有积木,我们了解渠道更好,我们已经学会如何在印度销售,”Anand Ramamoorthy南亚消费销售主任英特尔,在最近的一次采访中说。
Ramamoorthy预计“两位数”的数字的变体设备可用在南亚市场从今年开始将能够运行微软的windows操作系统以及谷歌Android和Chrome的流行软件。
错过后的初始波移动革命,全球最大的计算机芯片制造商移动策略押注的处理器和systems-on-chip去年发布的代号为湾路Ramamoorthy说了正确的组合,性能和价格。Systems-on-chip指各种处理器在半导体芯片的结合。
“我们都知道英特尔获得的条纹,“Ramamoorthy说,指的是英特尔在个人电脑市场上的主导地位。“不太好工作一直是我们无法持续的产品击败率在流动空间,”他说。智能手机和平板电脑是一个领域,“你必须以更快的速度创新”和引入新的平台每六到九个月,他说。与海湾路的家人,Ramamoorthy说最好的设计芯片,英特尔还没有流动性,电脑芯片制造商预计将成为“相关的球员在2014年和2015年的领导人。”
而使Ramamoorthy拒绝透露数字,英特尔希望四发货的平板电脑的芯片的数量今年大约4000万和2013。在印度,除了现有的伙伴关系与全球原始设备制造商,英特尔正在与本土制造商,Micromax、熔岩和Karbonn新发射。
英特尔Atom将平板电脑和two-in-ones,可以作为笔记本电脑或平板电脑,和英特尔赛扬处理器和英特尔奔腾处理器将入门级two-in-ones,笔记本电脑,台式机,一体机。
而品牌“原子”是熟悉的天的上网本,这是廉价的笔记本电脑不意味着沉重的图形或游戏等等,新的Atom-branded湾路芯片不是混淆。
湾路版本是一个“重大的进化,”芯片的底层架构,提供降低用电量,更快的计算能力,一个规模更小的和更时尚的设计,Ramamoorthy说。平板电脑如华硕Fonepad 7和宏碁W4基于湾路已经可用。
在美国,湾路系统将开始从199美元(翻盖),250(笔记本触摸)和349美元(two-in-ones)。在印度,在平板电脑领域英特尔是专门针对7 - 10英寸屏幕大小,落在Rs 15000 - 30000价格区间。
平板电脑在印度销量约190万辆的截至2013年3月,在2011 - 12至036万辆相比,增长了424%,为五金行业游说制造协会去年7月份的一份报告中说。
英特尔不是唯一一个公司的未来押宝在蓬勃发展的平板电脑市场。最近微软收购诺基亚,停了袜子今年添加新鲜的发射。微软的总经理国家消费通道组Chakrapani Gollapali告诉ET最近,该公司有自己的激进计划针对平板电脑市场尤其是10英寸及以上屏幕大小市场,这是更少的拥挤。
该公司计划推出10多个变体在市场在接下来的几个月,他说。除此之外,微软还将工作在一个通道推动,以确保更好地激励零售商。
微软也在先进与本土合作伙伴。“供应商可以盈利的15%的市场份额,然而在大屏幕的类别,我们的目标是实现35%的市场份额,”Gollapali说。
班加罗尔:英特尔似乎成为一个严重的流动空间,该公司正寻求与印度合作原始设备制造商和释放大量的平板电脑和two-in-ones今年开始。
“我们想成为一个有关球员在2014年和2015年的领袖。我们有积木,我们了解渠道更好,我们已经学会如何在印度销售,”Anand Ramamoorthy南亚消费销售主任英特尔,在最近的一次采访中说。
Ramamoorthy预计“两位数”的数字的变体设备可用在南亚市场从今年开始将能够运行微软的windows操作系统以及谷歌Android和Chrome的流行软件。
错过后的初始波移动革命,全球最大的计算机芯片制造商移动策略押注的处理器和systems-on-chip去年发布的代号为湾路Ramamoorthy说了正确的组合,性能和价格。Systems-on-chip指各种处理器在半导体芯片的结合。
“我们都知道英特尔获得的条纹,“Ramamoorthy说,指的是英特尔在个人电脑市场上的主导地位。“不太好工作一直是我们无法持续的产品击败率在流动空间,”他说。智能手机和平板电脑是一个领域,“你必须以更快的速度创新”和引入新的平台每六到九个月,他说。与海湾路的家人,Ramamoorthy说最好的设计芯片,英特尔还没有流动性,电脑芯片制造商预计将成为“相关的球员在2014年和2015年的领导人。”
而使Ramamoorthy拒绝透露数字,英特尔希望四发货的平板电脑的芯片的数量今年大约4000万和2013。在印度,除了现有的伙伴关系与全球原始设备制造商,英特尔正在与本土制造商,Micromax、熔岩和Karbonn新发射。
英特尔Atom将平板电脑和two-in-ones,可以作为笔记本电脑或平板电脑,和英特尔赛扬处理器和英特尔奔腾处理器将入门级two-in-ones,笔记本电脑,台式机,一体机。
而品牌“原子”是熟悉的天的上网本,这是廉价的笔记本电脑不意味着沉重的图形或游戏等等,新的Atom-branded湾路芯片不是混淆。
湾路版本是一个“重大的进化,”芯片的底层架构,提供降低用电量,更快的计算能力,一个规模更小的和更时尚的设计,Ramamoorthy说。平板电脑如华硕Fonepad 7和宏碁W4基于湾路已经可用。
在美国,湾路系统将开始从199美元(翻盖),250(笔记本触摸)和349美元(two-in-ones)。在印度,在平板电脑领域英特尔是专门针对7 - 10英寸屏幕大小,落在Rs 15000 - 30000价格区间。
平板电脑在印度销量约190万辆的截至2013年3月,在2011 - 12至036万辆相比,增长了424%,为五金行业游说制造协会去年7月份的一份报告中说。
英特尔不是唯一一个公司的未来押宝在蓬勃发展的平板电脑市场。最近微软收购诺基亚,停了袜子今年添加新鲜的发射。微软的总经理国家消费通道组Chakrapani Gollapali告诉ET最近,该公司有自己的激进计划针对平板电脑市场尤其是10英寸及以上屏幕大小市场,这是更少的拥挤。
该公司计划推出10多个变体在市场在接下来的几个月,他说。除此之外,微软还将工作在一个通道推动,以确保更好地激励零售商。
微软也在先进与本土合作伙伴。“供应商可以盈利的15%的市场份额,然而在大屏幕的类别,我们的目标是实现35%的市场份额,”Gollapali说。
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