\n\t \n\tScientists have found that the web may actually not have spurred the decline of print.<\/p>\n Majority accepts the fact that the internet did have a role in killing newspapers. The newspaper business was booming before the mid-90s with top notch journalism<\/a> and pages of ads. Then, the general population began interacting with the internet, and print started taking a back seat.<\/p>\n \n\tDespite the blame game, the internet may not be the culprit after all.<\/p>\n According to research by University of Chicago<\/a> Booth School of Business Professor<\/a> Matthew Gentzkow, assumptions about journalism are based on three false premises.<\/p>\n \n\tThe first fallacy is that online advertising revenues are naturally lower than print revenues, so that traditional media needs to adopt a less profitable business model that can't support paying real reports.<\/p>\n \n\tThe second fallacy is that the web has made the advertising market more competitive which has driven down rates and revenues.<\/p>\n \n\tThe third is that the internet is responsible for the newspaper's demise.<\/p>\n \n\t\"This perception that online ads are cheaper to buy is all about people quoting things in units that are not comparable to each other-doing apples-to-oranges comparisons,\" said Matthew Gentzkow, one of the researchers.<\/p>\n \n\tSeveral different studies have already shown that people spend an order of magnitude more time reading than the average monthly visitor online, which makes looking at these rates as analogous incorrect.<\/p>\n \n\tBy comparing the amount of time people actually see an ad, Gentzkow finds that the price of attention for similar consumers is actually higher online.<\/p>\n \n\tGentzkow also points out that the popularity of newspapers had already significantly diminished between 1980 and 1995, well before the internet age, and has dropped at roughly the same rate ever since.<\/p>\n \n\t\"People have not stopped reading newspapers because of the internet,\" Gentzkow notes.<\/p>\n\n<\/body>","next_sibling":[{"msid":36433225,"title":"Top tweets from Infosys executives, employees and industry leaders post Vishal Sikka's appointment","entity_type":"ARTICLE","link":"\/news\/top-tweets-from-infosys-executives-employees-and-industry-leaders-post-vishal-sikkas-appointment\/36433225","category_name":null,"category_name_seo":false}],"related_content":[],"msid":36435786,"entity_type":"ARTICLE","title":"Internet never killed newspapers: Study","synopsis":"Majority accepts the fact that the internet did have a role in killing newspapers. The newspaper business was booming before the mid-90s with top notch journalism and pages of ads. Then, the general population began interacting with the internet, and print started taking a back seat.","titleseo":"internet-never-killed-newspapers-study","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-06-12 14:26:02","lastupd":"2014-06-12 14:31:29","breadcrumbTags":["Professor","Journalism","University of Chicago","Internet","newspaper"],"secinfo":{"seolocation":"internet-never-killed-newspapers-study"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2014-06-12" data-index="article_1">
多数接受事实,互联网确实有一个角色杀死了报纸。乐动扑克报纸业务乐动扑克蓬勃发展的90年代中期之前有拔尖的新闻和页的广告。然后,普通人群开始与互联网的交互,并打印开始采取了后座。 科学家们发现,网络实际上可能没有刺激了打印的衰落。 多数接受事实,互联网确实有一个角色杀死了报纸。乐动扑克报纸业务乐动扑克蓬勃发展的90年代中期之前是拔尖的新闻和页面的广告,一般人群开始与互联网的交互,并打印开始采取了后座。 尽管指责游戏,互联网可能不是罪魁祸首。 据研究,芝加哥大学布斯商学院教授马修•根茨科对新闻业的假设是基于三个假前提。 自然第一个谬论是在线广告收入低于打印收入,所以,传统媒体需要采用低利润的商业模式,不能支持支付真正的报告。 第二个错误是,互联网使得广告市场更有竞争力,压低利率和收入。 第三,互联网是负责报纸的消亡。乐动扑克 “这认为在线广告便宜买都是关于人们引用在单位不与每个能用橘子比较,”马修•根茨科说,研究人员之一。 几个不同的研究已经表明,人们花更多的时间来阅读一个数量级比平均每月访客在线,这使得看着这些利率是类似的错误。 通过比较的时间人们看到一个广告,根茨科发现类似消费者关注的价格实际上是更高的在线。 根茨科还指出,报纸的受欢迎程度已经大大减少了从1980年到1995年,在互联网时代之前,下降速度乐动扑克大致相同。 “人们没有停止阅读报纸,因为互联网的“根茨科笔记。乐动扑克![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
HOUSTON: The internet<\/a> may actually not be responsible for killing the traditional newspaper<\/a> trade as most of us believe.<\/p>\n
互联网从来没有杀死了报纸:研究乐动扑克
休斯顿:互联网实际上可能不负责造成的传统呢乐动扑克报纸我们大多数人认为贸易。
\n\t \n\tScientists have found that the web may actually not have spurred the decline of print.<\/p>\n Majority accepts the fact that the internet did have a role in killing newspapers. The newspaper business was booming before the mid-90s with top notch journalism<\/a> and pages of ads. Then, the general population began interacting with the internet, and print started taking a back seat.<\/p>\n \n\tDespite the blame game, the internet may not be the culprit after all.<\/p>\n According to research by University of Chicago<\/a> Booth School of Business Professor<\/a> Matthew Gentzkow, assumptions about journalism are based on three false premises.<\/p>\n \n\tThe first fallacy is that online advertising revenues are naturally lower than print revenues, so that traditional media needs to adopt a less profitable business model that can't support paying real reports.<\/p>\n \n\tThe second fallacy is that the web has made the advertising market more competitive which has driven down rates and revenues.<\/p>\n \n\tThe third is that the internet is responsible for the newspaper's demise.<\/p>\n \n\t\"This perception that online ads are cheaper to buy is all about people quoting things in units that are not comparable to each other-doing apples-to-oranges comparisons,\" said Matthew Gentzkow, one of the researchers.<\/p>\n \n\tSeveral different studies have already shown that people spend an order of magnitude more time reading than the average monthly visitor online, which makes looking at these rates as analogous incorrect.<\/p>\n \n\tBy comparing the amount of time people actually see an ad, Gentzkow finds that the price of attention for similar consumers is actually higher online.<\/p>\n \n\tGentzkow also points out that the popularity of newspapers had already significantly diminished between 1980 and 1995, well before the internet age, and has dropped at roughly the same rate ever since.<\/p>\n \n\t\"People have not stopped reading newspapers because of the internet,\" Gentzkow notes.<\/p>\n\n<\/body>","next_sibling":[{"msid":36433225,"title":"Top tweets from Infosys executives, employees and industry leaders post Vishal Sikka's appointment","entity_type":"ARTICLE","link":"\/news\/top-tweets-from-infosys-executives-employees-and-industry-leaders-post-vishal-sikkas-appointment\/36433225","category_name":null,"category_name_seo":false}],"related_content":[],"msid":36435786,"entity_type":"ARTICLE","title":"Internet never killed newspapers: Study","synopsis":"Majority accepts the fact that the internet did have a role in killing newspapers. The newspaper business was booming before the mid-90s with top notch journalism and pages of ads. Then, the general population began interacting with the internet, and print started taking a back seat.","titleseo":"internet-never-killed-newspapers-study","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-06-12 14:26:02","lastupd":"2014-06-12 14:31:29","breadcrumbTags":["Professor","Journalism","University of Chicago","Internet","newspaper"],"secinfo":{"seolocation":"internet-never-killed-newspapers-study"}}" data-news_link="//www.iser-br.com/news/internet-never-killed-newspapers-study/36435786">HOUSTON: The internet<\/a> may actually not be responsible for killing the traditional newspaper<\/a> trade as most of us believe.<\/p>\n
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