$\"\"$ DUBAI: People around the world are likely to spend more than eight hours a day consuming media this year, according to a report.
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According to the Media Consumption Forecast report, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4 per cent from 485 minutes a day in 2014; an increase that will be driven by rapid growth in internet<\/a> use, which will increase by nearly 12 per cent.
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\nZenithOptimedia's report surveys the changing patterns of media consumption in 65 countries across the world, and assesses how people will allocate their time to different media between 2014 and 2017.
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\nThe report looks at the amount of time spent reading newspapers and magazines, watching television, listening to the radio, visiting the cinema, using the internet<\/a>, and viewing outdoor advertising while out of home.
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\nThe Middle East and North Africa region will see its average media consumption rise from 635 to 656 minutes per day between 2014 and 2015, an increase of 3.3 per cent owing to a notable 15 per cent growth in internet use, the report said.
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\nThe pattern is expected to remain consistent over the next two years, the report says, with average media consumption in the region rising steadily to reach 716 minutes per day - near half of which will be spent on the Internet - by 2017.
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\nFurthermore, Internet daily consumption is projected to grow by 30 per cent in the Saudi Arabia and by nearly 16 per cent in the UAE between 2015 and 2017.
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\nGlobal media consumption increased from an average of 462 minutes a day in 2010 to 485 minutes a day in 2014, an increase of 5 per cent, or an average of 1.2 per cent a year.
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\nMobile technology has created new opportunities to consume media by allowing people to access the internet while out and about - shopping, commuting to work, waiting to meet friends, and so on.
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\n\n<\/body>","next_sibling":[{"msid":47601736,"title":"Airtel caught in privacy controversy; injects code to monitor user data usage","entity_type":"ARTICLE","link":"\/news\/airtel-caught-in-privacy-controversy-injects-code-to-monitor-user-data-usage\/47601736","category_name":null,"category_name_seo":false}],"related_content":[],"msid":47603061,"entity_type":"ARTICLE","title":"Internet use to drive 1.4% rise in global media consumption","synopsis":"People around the world are likely to spend more than eight hours a day consuming media this year, according to a report.","titleseo":"internet-use-to-drive-1-4-rise-in-global-media-consumption","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-06-09 20:02:04","lastupd":"2015-06-09 20:02:32","breadcrumbTags":["Internet","internet usage","media consuption"],"secinfo":{"seolocation":"internet-use-to-drive-1-4-rise-in-global-media-consumption"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2015-06-09" data-index="article_1">

互联网的使用在全球媒体消费驱动增长1.4%

世界各地的人们可能会花费超过一天8小时今年媒体消费,据报告。

更新在2015年6月9日08:02点坚持

迪拜:世界各地的人们可能会花费超过一天8小时今年媒体消费,据报告。

根据媒体消费预测报告,人们每天平均花492分钟媒体消费2015年,从2014年的每天485分钟上涨1.4%;增加将由快速增长推动的互联网使用,这将增加近12%。

实力传播的报告调查的媒体消费模式的变化在全球65个国家,和评估人们如何将自己的时间分配给不同的媒体在2014年和2017年之间。

报告的时间阅读报纸和杂志,看电视,听广播,去电影院,使用乐动扑克互联网,观看户外广告而回家。

中东和北非地区将其平均每天媒体消费从635上升到656分钟之间的2014年和2015年,增长了3.3%由于互联网的使用显著增长15%,报告说。

模式预计将保持一致的未来两年,报告说,在该地区平均媒体消费稳步上升达到每天716分钟,其中一半将用于附近互联网——到2017年。

此外,互联网的日常消费预计将增长30%近16%的沙特阿拉伯和阿联酋在2015和2017之间。

全球媒体消费从平均每天462分钟增加到2010年的每天485分钟,2014年增加了5%,平均每年1.2%。

移动技术提供了新机遇消费媒体通过允许人们访问互联网时,购物,上班,等待见面的朋友,等等。