![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
An AI sandbox will act as the company’s testing ground for initial versions of new tools and features including generative AI-powered ad tools.
Meta’s community today is the ‘largest’ it has ever been, as it has 3.8 billion people coming onto its platforms every single month and 3 billion people using one of its apps and services every single day, said Nicola Mendelsohn, head of Global Business Group at Meta, while announcing key business updates for the company on Thursday.
“That’s almost one in two people on the planet. People are coming to share, to connect to develop and to game. People today are watching over 19 billion videos on our Meta platforms every single day,” she said.
“They are liking sharing commenting reacting. That’s important not just from a cultural perspective, but also from the point of view of advertising,” she added.
She also said over 50% of people’s time on Facebook and Instagram is spent on video and users on Instagram reshare Reels over 2 billion times every day. The resharing of Reels has doubled over the last six months.
“This gives an incredible opportunity to businesses. Over 10 million advertisers are utilising our platforms all the time. Over 200 million businesses that are also using our services every single month,” said Mendelsohn.
She also said WhatsApp alone has two billion daily active users and one billion people are connecting with a business account across the company’s messaging services every week.
Meta said with new AI tools, it will allow advertisers to turn their manual sales campaigns into Advantage+shopping campaigns with ‘one click.’
“Previously advertisers would have to start a new campaign and that takes time and resources. Now with a single click, they can duplicate a current campaign,” said Mendelsohn.
Advantage+shopping campaigns are end to end AI powered ad products that automate and simplify the process of creating advertising campaigns in as few steps as possible. Now this can be done in just one step, the company said.
Meta also said businesses will now be able to use video instead of just static images when advertising products in their online catalogs.
“This means advertisers can now upload a branded video or a customer demonstration video and with the help of AI and machine learning, we can show the very best video on feed, on stories and on Reels. That gives us another creative format,” Mendelsohn said.
“In order to help advertisers measure the benefits of Advantage+shopping campaigns, Meta is starting to provide automatic performance reports that will compare the performance of an automated shopping campaign versus a manual one,” she added.
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一个AI沙箱将作为公司的测试为初始版本的新工具和功能,包括生殖AI-powered广告工具。
元的社区今天是“最大”以前,像38亿人进入其平台每个月和30亿人每天使用的应用程序和服务,尼古拉Mendelsohn说,全球商业团体主管元,而周四宣布为公司关键业务更新。
“这几乎是一个在地球上的两个人。人来分享,连接到开发和游戏。今天的人们都在关注190亿个视频在我们元平台每一天,”她说。
“他们喜欢分享评论的反应。这很重要不仅从文化的角度来看,也从广告的角度看,“她补充道。
她还说,超过50%的人在Facebook上的时间和Instagram花在视频和用户Instagram reshare卷每天超过20亿次。的resharing卷翻了一倍,在过去的六个月。
“这给了一个令人难以置信的商业机会。超过1000万广告商利用我们的平台。超过2亿的企业也使用我们的服务每个月," Mendelsohn说。
她还说WhatsApp独自每天有二十亿活跃用户,十亿人联系业务帐户每周在公司的信息服务。
元说新的人工智能工具,它将允许广告商将手动销售活动变成优势+购物活动与“一键”。
“以前广告商必须开始一个新赛季,得花不少时间和资源。现在通过一次单击,可以复制一个当前的运动,”Mendelsohn说。
优势+购物活动端到端人工智能的广告产品,自动化和简化创建广告活动的过程尽可能少的步骤。现在可以只在一个步骤中,该公司表示。
元还表示,企业将可以使用视频而不是静态图像广告产品在他们的在线目录。
“这意味着广告商现在可以上传品牌客户演示视频和视频或与人工智能和机器学习的帮助下,我们可以展示最好的视频饲料,故事和卷。这给了我们另一个创造性的格式," Mendelsohn说。
“为了帮助广告主措施的好处优势+购物活动,元开始提供自动性能报告,比较自动化购物活动的表现和手册,”她补充道。
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