Homegrown mobile phone maker Intex<\/a> Technologies’ revenue and profitability shrank for the second consecutive year in FY18, which the company attributed to stiff competition from Chinese peers and introduction of goods and services tax (GST), as per latest regulatory disclosure.

The company’s revenue from operations in 2017-18 stood at Rs 2,861.9 crore, down 32.3 per cent from Rs 4,228.7 in the previous year, while net profit was down to Rs 13 crore as compared with Rs 127.3 crore in FY17, Intex wrote in its filing to the Registrar of Companies (RoC).

Delhi-based Intex, once the second largest domestic handset maker after Micromax, is now little less than half the size of what it was in 2015-16, when revenue stood at Rs 6,233.4 crore. Last fiscal’s financials of other Indian brands like Micromax and Karbonn are still not available for a comparison.

In the RoC disclosure, Intex said, “The downfall in the topline as well as the bottomline was due to stiff competition from Chinese brands. Further, change in tax law by the introduction of GST regime by the Indian government has also affected overall growth of the company.”

The company, however, said it expects revenue and profitability to improve in the current fiscal as it has “taken necessary action to minimise the overall expenses of the company during the current financial year. Further new models of products shall also be launched in the current financial year”.

According to an industry executive, Intex lost out in the feature phone market, too, due to Reliance Jio’s successful 4G feature phone and competition from Chinese brands in that segment.

An email query sent to Intex director Keshav Bansal remained unanswered till press time on Tuesday. Tarun Pathak, associate director of Hong Kong-based market tracker Counterpoint Research, said brands like Intex can make a comeback by launching winning handset models in the $100-120 price range.

“This price segment is the bulk volume and brand loyalty is least. Hence, easier to win back market share,” he said.

According to Counterpoint, Intex had about 1 per cent share of the Indian mobile phone market in the July-September quarter. In the same period, the share of Indian brands in smartphones was about 8 per cent , while Chinese brands including Xiaomi, Vivo and Oppo controlled more than 65 per cent share.

Of late, Intex has been trying to diversify into consumer electronics such as televisions and appliances, focussing on sales in smaller towns as a price warrior, a position vacated by debt-ridden Videocon which has exited the market for now.

However, Pathak said it might be a difficult business strategy for Intex to crack, considering the Chinese brigade led by Xiaomi and TCL are becoming aggressive in televisions as well.
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国际展览中心的利润、收入在FY18进一步缩小

公司的业务收入在2017 - 18站在2861卢比,从Rs 4228 .7前一年下降了32.3%

Writankar穆克吉,
等局

更新2018年10月24日09:13点坚持

国产手机制造商国际展览中心技术的收入和利润萎缩FY18连续第二年,该公司由于来自中国同行的激烈竞争和引入商品及服务税(GST),按最新监管披露。

公司的收入从2017年的操作——18站在2861卢比,从Rs 4228 .7前一年下降了32.3%,而净利润下降了13个卢比FY17 127.3卢比,相比国际展览中心在其申请注册的公司(中华民国)。

德里国际展览中心,一旦国内第二大手机制造商Micromax之后,现在的不到一半的大小在2015 - 16,当收入达到6233。4卢比。去年财政金融的其他印度Micromax和Karbonn等品牌还没有可供比较。

在中华民国披露,国际展览中心说,“背线的垮台以及底线是由于来自中国品牌的激烈竞争。此外,改变税法由印度政府销售税制度的引入也影响公司的整体增长。”

然而,该公司称,预计在当前财政收入和利润提高像“采取必要行动的总体费用降到最低公司在当前财政年度。进一步的新车型的产品,还应在当前财政年度”推出。

据业内高管,失去国际展览中心在功能手机市场,也由于依赖Jio成功的4 g功能手机和部分来自中国品牌的竞争。

电子邮件查询发送到国际展览中心主任Keshav邦萨尔依然悬而未决,直到周二新闻时间。塔伦帕沙克,副主任香港市场追踪对比研究,说等品牌国际展览中心可以通过启动卷土重来赢得手机模型在$ 100 - 120价格区间。

“这个价格段总体积和品牌忠诚度。因此,容易赢回市场份额,”他说。

根据对位,国际展览中心有大约1%的印度手机市场份额在7 - 9月一季。在同一时期,印度品牌智能手机的份额约为8%,而中国品牌包括小米、活体和同僚控制超过65%的份额。

,国际展览中心一直试图分散到电视和家电等消费电子产品,关注在小城镇价格销售战士,一个负债累累的Videocon后空出的位置现在已经退出市场。

然而,帕沙克说,它可能是一个艰难的商业战略国际展览中心裂纹,考虑到中国旅为首的小米和TCL在电视变得咄咄逼人。