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Netflix<\/a> Inc's plans to get tough on account sharing failed to reassure Wall Street<\/a> that the world's largest streaming video company had found a way to spark new growth.

The company's stock was down 36% in trading Wednesday, a day after Netflix said it would ask subscribers who share their accounts with people outside of their households to pay more. It blamed password sharing<\/a>, in part, for failing to hit its subscriber growth targets.

The extent of the shared accounts estimated at 100 million around the world, including 30 million in the United States and Canada was a warning sign of its own.

Media analyst Michael Nathanson wrote that the crackdown on password sharing signals Netflix thinks it's \"hitting a wall\" at 221.6 million subscribers. \"Any company with large out-year subscriber and (revenue) targets should be a bit more nervous today,\" he wrote.

Netflix Chief Operating Officer Gregory Peters on Tuesday told investors the company would not stop a subscriber sharing with a sister. \"But we're going to ask you to pay a bit more to be able to share with her and so that she gets the benefit and the value of the service, but we also get the revenue associated with that viewing.\"

Netflix has been working on the issue for two years and conducting tests. In March, Netflix began charging users in Chile, Costa Rica and Peru an additional fee to share their accounts with up to two people. On Tuesday, the company said it plans to introduce the new charge for password sharing globally, within a year.

Some analysts were skeptical.

\"We don't believe that this strategy will be the panacea that some investors have outlined over the last few years,\" said Morningstar analyst Neil Macker. \"Netflix may be able to squeeze a few more dollars out of some of the primary households, but we think that other ones will look at the new sharing fee as another pricing increase and cancel.\"

Others simply scoffed at the notion that password sharing accounted for Netflix's loss of 200,000 subscribers in its first quarter and predictions that it would lose even more members in the spring.

\"It seems more like an excuse for the poor performance than anything else,\" said Manuel Muhl, an analyst with DZ Bank AG. \"Password sharing has been a problem for years, this cannot be cited as a valid reason for disappointing user growth.\"
<\/body>","next_sibling":[{"msid":90973019,"title":"Regulator to impose fines on Big Tech firms refusing probe","entity_type":"ARTICLE","link":"\/news\/regulator-to-impose-fines-on-big-tech-firms-refusing-probe\/90973019","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"90970034","title":"netflix","entity_type":"IMAGES","seopath":"tech\/technology\/investors-skeptical-of-netflixs-plans-to-crack-down-on-account-sharing\/netflix","category_name":"Investors skeptical of Netflix's plans to crack down on account sharing","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-66814\/90970034.cms?width=150&height=112","link":"\/image\/tech\/technology\/investors-skeptical-of-netflixs-plans-to-crack-down-on-account-sharing\/netflix\/90970034"}],"msid":90973206,"entity_type":"ARTICLE","title":"Investors skeptical of Netflix's plans to crack down on account sharing","synopsis":"The company's stock was down 36% in trading Wednesday, a day after Netflix said it would ask subscribers who share their accounts with people outside of their households to pay more. It blamed password sharing, in part, for failing to hit its subscriber growth targets.","titleseo":"telecomnews\/investors-skeptical-of-netflixs-plans-to-crack-down-on-account-sharing","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2022-04-21 11:28:51","lastupd":"2022-04-21 11:35:30","breadcrumbTags":["netflix","wall street","netflix subscribers","netflix results","netflix account sharing","stocks","password sharing","MVAS\/APPS"],"secinfo":{"seolocation":"telecomnews\/investors-skeptical-of-netflixs-plans-to-crack-down-on-account-sharing"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-04-21" data-index="article_1">

对Netflix的计划持怀疑态度的投资者打击账户共享

周三在贸易公司的股票下跌了36%,此前一天Netflix表示,将要求用户与他们的家庭以外的人分享他们的账户支付更多。它指责密码共享,在一定程度上,未能触及用户增长目标。

  • 更新于2022年4月21日上午火灾是

网飞公司公司的计划在账户共享强硬未能安抚华尔街世界最大的在线视频公司发现了一种引发新的增长。

周三在贸易公司的股票下跌了36%,此前一天Netflix表示,将要求用户与他们的家庭以外的人分享他们的账户支付更多。它指责密码共享部分未能触及用户增长目标。

共享帐户的程度估计为1亿在世界各地,其中包括3000万在美国和加拿大是一个警告信号。

媒体分析师Michael Nathanson写道,镇压密码共享信号Netflix认为这是“触及墙”在2.216亿用户。“任何公司与大型几个财年订户和(收入)的目标应该是今天有点紧张,”他写道。

广告
Netflix首席运营官格里高利·彼得斯周二告诉投资者该公司不会阻止用户分享和一个妹妹。“但我们会要求你支付一点能够与她分享,这样她会服务的效益和价值,但我们也得到了收入与观看。”

Netflix已经在这个问题上工作了两年并进行测试。今年3月,Netflix开始收费用户在智利、哥斯达黎加和秘鲁额外费用与两人分享他们的账户。周二,该公司表示,它计划推出新的收费密码共享在全球范围内,在一年之内。

一些分析师持怀疑态度。

“我们不相信这一战略将是列出的灵丹妙药,一些投资者已经在过去的几年里,“晨星公司分析师Neil炭质页岩。“Netflix可以挤出更多的美元的一些主要的家庭,但我们认为其他的将着眼于新的共享费作为另一个定价增加和取消。”

别人只是嘲笑那种认为密码共享占Netflix的用户在其200000年第一季度损失和预测,它将失去更多的成员在春天。

“似乎更像一个借口穷人性能比其他,“说Manuel Muhl DZ Bank AG)的分析师。“密码分享多年来一直是个问题,这不能被认为是一个有效的用户增长令人失望的原因。”
  • 发布于2022年4月21日上午十一28坚持
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\"\"
<\/span><\/figcaption><\/figure>
Netflix<\/a> Inc's plans to get tough on account sharing failed to reassure Wall Street<\/a> that the world's largest streaming video company had found a way to spark new growth.

The company's stock was down 36% in trading Wednesday, a day after Netflix said it would ask subscribers who share their accounts with people outside of their households to pay more. It blamed password sharing<\/a>, in part, for failing to hit its subscriber growth targets.

The extent of the shared accounts estimated at 100 million around the world, including 30 million in the United States and Canada was a warning sign of its own.

Media analyst Michael Nathanson wrote that the crackdown on password sharing signals Netflix thinks it's \"hitting a wall\" at 221.6 million subscribers. \"Any company with large out-year subscriber and (revenue) targets should be a bit more nervous today,\" he wrote.

Netflix Chief Operating Officer Gregory Peters on Tuesday told investors the company would not stop a subscriber sharing with a sister. \"But we're going to ask you to pay a bit more to be able to share with her and so that she gets the benefit and the value of the service, but we also get the revenue associated with that viewing.\"

Netflix has been working on the issue for two years and conducting tests. In March, Netflix began charging users in Chile, Costa Rica and Peru an additional fee to share their accounts with up to two people. On Tuesday, the company said it plans to introduce the new charge for password sharing globally, within a year.

Some analysts were skeptical.

\"We don't believe that this strategy will be the panacea that some investors have outlined over the last few years,\" said Morningstar analyst Neil Macker. \"Netflix may be able to squeeze a few more dollars out of some of the primary households, but we think that other ones will look at the new sharing fee as another pricing increase and cancel.\"

Others simply scoffed at the notion that password sharing accounted for Netflix's loss of 200,000 subscribers in its first quarter and predictions that it would lose even more members in the spring.

\"It seems more like an excuse for the poor performance than anything else,\" said Manuel Muhl, an analyst with DZ Bank AG. \"Password sharing has been a problem for years, this cannot be cited as a valid reason for disappointing user growth.\"
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