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MUMBAI: Mobile games developer and distributor Nazara Technologies<\/a> is preparing to go public next year, making it the first gaming company in India to tap the capital markets. Nazara<\/a> has mandated ICICI Securities<\/a> and Edelweiss for its proposed IPO<\/a> which is expected to value the Mumbai-based firm at about Rs 3,000 crore, people familiar with the matter said. Likely to raise around Rs 1,000 crore through its IPO, Nazara will facilitate the partial exit of its investor WestBridge Capital<\/a> by going public after talks for a strategic sale did not materialise. The India-focused investment fund holds around 60% stake in the company and is expected to clock anywhere between 40-50 times return on its $3 million investment in the company.\n
Nazara, founded by Nitish Mittersain<\/a>, publishes mobile games on the Chhota Bheem series and Virat Kohli<\/a>, among others, and is one of the rare profitable VC-backed digital companies.
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Mittersain<\/a>, without commenting on the specifics of the IPO, said Nazara was looking at leveraging the boom in data usage in the country and its planned listing was a direct proxy of that. “The mobilefirst digital entertainment opportunity in emerging markets reaching out to over 2 billion consumers is massive. Given that a large part of the growth in emerging markets is still ahead of us, we believe that maximum value can be created by staying independent and following through on our vision and plan of execution,“ said Mittersain, who founded Nazara in 2000 as a college student. Having been profitable since 2007, the company didn't have the need to mop up investor capital limiting its fund-raise to only $3 million.
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\nNazara clocked Rs 550 crore in revenues and a profit of Rs 66 crore at the end of financial year 2017. Present in 74 countries, it is targeting consumers in India, Africa, and key Middle Eastern countries. Mittersain said that the company will keep investing in mobile gaming startups and spot opportunities in e-sports, m-sports, as it closes acquisitions of three gaming ventures.
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“Nazara is a great example of all that can be achieved when a company takes a long-term view . It has a great future given its dominance and the huge market potential of mobile gaming in India. Going public will allow the company to maximise its potential,“ said Sandeep Singhal<\/a>, MD, WestBridge Capital, an investor is companies like Dr Lal Pathlabs, Vini Cosmetics and Havells. the fund first invested in Nazara in 2006.
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\nMobile gaming in India took off in the early 2000s when value added services (VAS) was a huge money spinner for telecom operators. But with the traction around mobile VAS diminishing, most gaming companies which were relying on these operators for distributing their content struggled or shut down. Today , mobile game publishers use Google Play Store and Apple's App Store for distributing their content.
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IPO-bound手机游戏公司Nazara眼睛3000卢比的估值
Nazara已委托印度工业信贷投资银行证券和雪绒花的孟买公司提出IPO预计值约为3000卢比,知情人士说。
孟买:移动游戏开发商和发行商Nazara技术正准备明年上市,成为第一个游戏公司在印度利用资本市场。Nazara已授权印度工业信贷投资银行证券并为其拟议的雪绒花首次公开募股孟买公司预计值约为3000卢比,知情人士说。可能通过IPO筹集约1000卢比,Nazara将促进部分退出的投资者WestBridge资本谈判后,上市战略销售没有出现。印度的投资基金持有该公司约60%的股份,预计将时钟之间的任何40 - 50倍其在该公司的300万美元的投资回报。Nazara,由Nitish Mittersain,发布手机游戏Chhota Bheem系列Virat克里等,是一种罕见的风投支持的数码公司盈利。
Mittersain,没有评论IPO的细节,说Nazara看着利用数据使用国家的繁荣和其上市计划的直接代理。“mobilefirst数字娱乐新兴市场的机会接触超过20亿消费者是巨大的。鉴于大部分新兴市场的增长仍然是领先于我们,我们相信最大值可以保持独立和创造的按照我们的远见和计划的执行,“2000年创立Nazara Mittersain说,作为一个大学生。自2007年以来一直盈利,该公司没有需要吸收投资者资本限制其筹集资金只有300万美元。
Nazara达到550卢比的收入和利润66卢比在2017年财政年度的结束。目前在74个国家,它是针对消费者在印度、非洲和中东国家的关键。Mittersain表示,该公司将继续投资于手机游戏创业公司和现货电子竞技的机会,将基于,关闭三个博彩公司的收购。
”Nazara是一个很好的例子,可以实现当一个公司需要一个长期的观点。它有一个伟大的未来由于其优势和巨大的市场潜力在印度手机游戏。上市将允许该公司最大化它的潜力,”说Sandeep Singhal医学博士,WestBridge资本,投资者是公司Lal Pathlabs博士Vini化妆品和Havells。该基金在2006年首次投资于Nazara。
手机游戏在印度在2000年代早期,当增值服务(血管)是一个巨大的赢利的电信运营商。但与周围的牵引移动血管减少,大多数游戏公司都依赖这些操作符用于分发内容挣扎或关闭。今天,手机游戏出版商使用谷歌商店,苹果的应用程序商店分发他们的内容。
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