![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
iQOO, which started as a sub-brand of Vivo<\/a> in 2019, now operates independently in China and will follow the same strategy in India. “iQOO was launched in China last year and we sold 200,000 devices<\/a> in 4 hours. We then realised that it can become a global brand. As a part of global expansion, we are entering in India,” Gagan Arora, Director - Marketing, iQOO, told ET.
“We will be running the brand independently in India and now setting up our operations, supply chain and our new office in Bengaluru,” he said, that the company has a detailed product roadmap for the country.
The company, however, will still share the manufacturing facility with Vivo in India. “It is shared manufacturing with Vivo. We need to control the cost to offer the best prices to customers,” he said.
All other BBK Electronics brands – OnePlus<\/a>, Oppo, Vivo, and Realme – are already focusing on the premium segment. Xiaomi<\/a>, India’s leading brand has also devised a new strategy to focus on the premium segment through its Mi brand.
iQOO will launch 5G and 4G variants of its latest premium smartphone which will feature high-end specifications, including the latest Snapdragon 865 processor. While the executive didn’t reveal the price of the new phone, he said that the company is aiming to offer the best performance and top features through its smartphone. “These things come at a premium price.”
“Existing Chinese players are now looking at different strategies to target premium market which is all set to grow even faster in India from 2020 onwards. These strategies include sub-brand strategy – POCO and iQOO – and dedicated series such as Reno and Mi coupled with services to gain both mind and market share,” Tarun Pathak, associate director at Counterpoint Research said.
\n\n\n\n
Read also<\/h4><\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-01-23" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
iQOO:印度的前5 g手机设置为2月份加强高端市场的竞争
高档车市场中的竞争-向上的Rs 30000 -将热与中国智能手机制造商iQOO进军印度市场以前曾与该国的5 g智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
新德里:高档车市场中的竞争-向上的Rs 30000 -热与中国智能手机制造商iQOO进入印度市场的中国5克由智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
iQOO,开始的子品牌体内2019年,现在是独立运营的中国和印度将遵循同样的策略。“iQOO是去年在中国推出,我们卖出了200000设备在4小时。然后我们意识到,它可以成为一个全球品牌。作为全球扩张的一部分,我们正在进入在印度,”——营销主任Gagan Arora谈话iQOO告诉等。
“我们将运行独立品牌在印度建立我们的业务,供应链和我们的新办公室在班加罗尔,”他说,该公司有一个详细的产品路线图。
然而,该公司仍将在印度与Vivo共享制造工厂。“这是与体内分享制造。我们需要控制成本提供最好的价格给客户,”他说。
所有其他BBK电子品牌OnePlus相对应的人,体内,Realme——已经专注于高端市场。小米印度领先的品牌还设计了一个新的策略专注于通过其Mi品牌溢价部分。
iQOO将推出5 g和4 g变异的最新的高端智能手机将高端规格,包括865年最新的Snapdragon处理器。虽然行政没有透露这款新手机的价格,他说,该公司的目标是提供最好的性能和特性通过其智能手机。“这些东西来高价。”
“现有的中国球员现在看到不同的策略瞄准高端市场,都将从2020年开始在印度增长更快。这些策略包括子品牌策略——少和iQOO——和专用系列如雷诺和Mi加上服务获得思想和市场份额,”塔伦帕沙克,对比研究副主管说。
“iQOO 5 g的条目将会减少很多门槛的新品牌,”他补充道
Arora说,印度的溢价部分正在同比增长,为品牌开发和服务客户提供信心。“印度的大小变得巨大。”
印度的高端智能手机市场增长迅速,在去年第四季度增长66%,按对应的数据。
iQOO将在今年晚些时候进入线下渠道,将会有一个omnichannel存在出售其智能手机。“我们正在与在线玩家出售我们的电话,“Arora说。
iQOO已经雇佣了80名高管在功能和将进一步扩大人力来支持其在印度的业务。
<\/span><\/figcaption><\/figure> NEW DELHI: Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone<\/a> maker iQOO<\/a>’s foray into the Indian market with the country’s 5G<\/a> technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.
iQOO, which started as a sub-brand of Vivo<\/a> in 2019, now operates independently in China and will follow the same strategy in India. “iQOO was launched in China last year and we sold 200,000 devices<\/a> in 4 hours. We then realised that it can become a global brand. As a part of global expansion, we are entering in India,” Gagan Arora, Director - Marketing, iQOO, told ET.
“We will be running the brand independently in India and now setting up our operations, supply chain and our new office in Bengaluru,” he said, that the company has a detailed product roadmap for the country.
The company, however, will still share the manufacturing facility with Vivo in India. “It is shared manufacturing with Vivo. We need to control the cost to offer the best prices to customers,” he said.
All other BBK Electronics brands – OnePlus<\/a>, Oppo, Vivo, and Realme – are already focusing on the premium segment. Xiaomi<\/a>, India’s leading brand has also devised a new strategy to focus on the premium segment through its Mi brand.
iQOO will launch 5G and 4G variants of its latest premium smartphone which will feature high-end specifications, including the latest Snapdragon 865 processor. While the executive didn’t reveal the price of the new phone, he said that the company is aiming to offer the best performance and top features through its smartphone. “These things come at a premium price.”
“Existing Chinese players are now looking at different strategies to target premium market which is all set to grow even faster in India from 2020 onwards. These strategies include sub-brand strategy – POCO and iQOO – and dedicated series such as Reno and Mi coupled with services to gain both mind and market share,” Tarun Pathak, associate director at Counterpoint Research said.
\n\n\n\nRead also<\/h4><\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-news_link="//www.iser-br.com/news/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month/73549123">
<\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-01-23" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
iQOO:印度的前5 g手机设置为2月份加强高端市场的竞争
高档车市场中的竞争-向上的Rs 30000 -将热与中国智能手机制造商iQOO进军印度市场以前曾与该国的5 g智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
新德里:高档车市场中的竞争-向上的Rs 30000 -热与中国智能手机制造商iQOO进入印度市场的中国5克由智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
iQOO,开始的子品牌体内2019年,现在是独立运营的中国和印度将遵循同样的策略。“iQOO是去年在中国推出,我们卖出了200000设备在4小时。然后我们意识到,它可以成为一个全球品牌。作为全球扩张的一部分,我们正在进入在印度,”——营销主任Gagan Arora谈话iQOO告诉等。
“我们将运行独立品牌在印度建立我们的业务,供应链和我们的新办公室在班加罗尔,”他说,该公司有一个详细的产品路线图。
然而,该公司仍将在印度与Vivo共享制造工厂。“这是与体内分享制造。我们需要控制成本提供最好的价格给客户,”他说。
所有其他BBK电子品牌OnePlus相对应的人,体内,Realme——已经专注于高端市场。小米印度领先的品牌还设计了一个新的策略专注于通过其Mi品牌溢价部分。
iQOO将推出5 g和4 g变异的最新的高端智能手机将高端规格,包括865年最新的Snapdragon处理器。虽然行政没有透露这款新手机的价格,他说,该公司的目标是提供最好的性能和特性通过其智能手机。“这些东西来高价。”
“现有的中国球员现在看到不同的策略瞄准高端市场,都将从2020年开始在印度增长更快。这些策略包括子品牌策略——少和iQOO——和专用系列如雷诺和Mi加上服务获得思想和市场份额,”塔伦帕沙克,对比研究副主管说。
“iQOO 5 g的条目将会减少很多门槛的新品牌,”他补充道
Arora说,印度的溢价部分正在同比增长,为品牌开发和服务客户提供信心。“印度的大小变得巨大。”
印度的高端智能手机市场增长迅速,在去年第四季度增长66%,按对应的数据。
iQOO将在今年晚些时候进入线下渠道,将会有一个omnichannel存在出售其智能手机。“我们正在与在线玩家出售我们的电话,“Arora说。
iQOO已经雇佣了80名高管在功能和将进一步扩大人力来支持其在印度的业务。
<\/span><\/figcaption><\/figure> NEW DELHI: Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone<\/a> maker iQOO<\/a>’s foray into the Indian market with the country’s 5G<\/a> technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.
iQOO, which started as a sub-brand of Vivo<\/a> in 2019, now operates independently in China and will follow the same strategy in India. “iQOO was launched in China last year and we sold 200,000 devices<\/a> in 4 hours. We then realised that it can become a global brand. As a part of global expansion, we are entering in India,” Gagan Arora, Director - Marketing, iQOO, told ET.
“We will be running the brand independently in India and now setting up our operations, supply chain and our new office in Bengaluru,” he said, that the company has a detailed product roadmap for the country.
The company, however, will still share the manufacturing facility with Vivo in India. “It is shared manufacturing with Vivo. We need to control the cost to offer the best prices to customers,” he said.
All other BBK Electronics brands – OnePlus<\/a>, Oppo, Vivo, and Realme – are already focusing on the premium segment. Xiaomi<\/a>, India’s leading brand has also devised a new strategy to focus on the premium segment through its Mi brand.
iQOO will launch 5G and 4G variants of its latest premium smartphone which will feature high-end specifications, including the latest Snapdragon 865 processor. While the executive didn’t reveal the price of the new phone, he said that the company is aiming to offer the best performance and top features through its smartphone. “These things come at a premium price.”
“Existing Chinese players are now looking at different strategies to target premium market which is all set to grow even faster in India from 2020 onwards. These strategies include sub-brand strategy – POCO and iQOO – and dedicated series such as Reno and Mi coupled with services to gain both mind and market share,” Tarun Pathak, associate director at Counterpoint Research said.
\n\n\n\nRead also<\/h4><\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-news_link="//www.iser-br.com/news/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month/73549123">
<\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-01-23" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
iQOO:印度的前5 g手机设置为2月份加强高端市场的竞争
高档车市场中的竞争-向上的Rs 30000 -将热与中国智能手机制造商iQOO进军印度市场以前曾与该国的5 g智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
新德里:高档车市场中的竞争-向上的Rs 30000 -热与中国智能手机制造商iQOO进入印度市场的中国5克由智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
iQOO,开始的子品牌体内2019年,现在是独立运营的中国和印度将遵循同样的策略。“iQOO是去年在中国推出,我们卖出了200000设备在4小时。然后我们意识到,它可以成为一个全球品牌。作为全球扩张的一部分,我们正在进入在印度,”——营销主任Gagan Arora谈话iQOO告诉等。
“我们将运行独立品牌在印度建立我们的业务,供应链和我们的新办公室在班加罗尔,”他说,该公司有一个详细的产品路线图。
然而,该公司仍将在印度与Vivo共享制造工厂。“这是与体内分享制造。我们需要控制成本提供最好的价格给客户,”他说。
所有其他BBK电子品牌OnePlus相对应的人,体内,Realme——已经专注于高端市场。小米印度领先的品牌还设计了一个新的策略专注于通过其Mi品牌溢价部分。
iQOO将推出5 g和4 g变异的最新的高端智能手机将高端规格,包括865年最新的Snapdragon处理器。虽然行政没有透露这款新手机的价格,他说,该公司的目标是提供最好的性能和特性通过其智能手机。“这些东西来高价。”
“现有的中国球员现在看到不同的策略瞄准高端市场,都将从2020年开始在印度增长更快。这些策略包括子品牌策略——少和iQOO——和专用系列如雷诺和Mi加上服务获得思想和市场份额,”塔伦帕沙克,对比研究副主管说。
“iQOO 5 g的条目将会减少很多门槛的新品牌,”他补充道
Arora说,印度的溢价部分正在同比增长,为品牌开发和服务客户提供信心。“印度的大小变得巨大。”
印度的高端智能手机市场增长迅速,在去年第四季度增长66%,按对应的数据。
iQOO将在今年晚些时候进入线下渠道,将会有一个omnichannel存在出售其智能手机。“我们正在与在线玩家出售我们的电话,“Arora说。
iQOO已经雇佣了80名高管在功能和将进一步扩大人力来支持其在印度的业务。
<\/span><\/figcaption><\/figure> NEW DELHI: Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone<\/a> maker iQOO<\/a>’s foray into the Indian market with the country’s 5G<\/a> technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.
iQOO, which started as a sub-brand of Vivo<\/a> in 2019, now operates independently in China and will follow the same strategy in India. “iQOO was launched in China last year and we sold 200,000 devices<\/a> in 4 hours. We then realised that it can become a global brand. As a part of global expansion, we are entering in India,” Gagan Arora, Director - Marketing, iQOO, told ET.
“We will be running the brand independently in India and now setting up our operations, supply chain and our new office in Bengaluru,” he said, that the company has a detailed product roadmap for the country.
The company, however, will still share the manufacturing facility with Vivo in India. “It is shared manufacturing with Vivo. We need to control the cost to offer the best prices to customers,” he said.
All other BBK Electronics brands – OnePlus<\/a>, Oppo, Vivo, and Realme – are already focusing on the premium segment. Xiaomi<\/a>, India’s leading brand has also devised a new strategy to focus on the premium segment through its Mi brand.
iQOO will launch 5G and 4G variants of its latest premium smartphone which will feature high-end specifications, including the latest Snapdragon 865 processor. While the executive didn’t reveal the price of the new phone, he said that the company is aiming to offer the best performance and top features through its smartphone. “These things come at a premium price.”
“Existing Chinese players are now looking at different strategies to target premium market which is all set to grow even faster in India from 2020 onwards. These strategies include sub-brand strategy – POCO and iQOO – and dedicated series such as Reno and Mi coupled with services to gain both mind and market share,” Tarun Pathak, associate director at Counterpoint Research said.
\n\n\n\nRead also<\/h4><\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-news_link="//www.iser-br.com/news/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month/73549123">
- Telecom乐动扑克News
- 2分钟阅读
iQOO:印度的前5 g手机设置为2月份加强高端市场的竞争
高档车市场中的竞争-向上的Rs 30000 -将热与中国智能手机制造商iQOO进军印度市场以前曾与该国的5 g智能手机。公司打算出售手机2月份通过网上渠道,并已一个雄心勃勃的目标在2020年销售一百万辆。
读到
iQOO,开始的子品牌体内2019年,现在是独立运营的中国和印度将遵循同样的策略。“iQOO是去年在中国推出,我们卖出了200000设备在4小时。然后我们意识到,它可以成为一个全球品牌。作为全球扩张的一部分,我们正在进入在印度,”——营销主任Gagan Arora谈话iQOO告诉等。
“我们将运行独立品牌在印度建立我们的业务,供应链和我们的新办公室在班加罗尔,”他说,该公司有一个详细的产品路线图。
然而,该公司仍将在印度与Vivo共享制造工厂。“这是与体内分享制造。我们需要控制成本提供最好的价格给客户,”他说。
所有其他BBK电子品牌OnePlus相对应的人,体内,Realme——已经专注于高端市场。小米印度领先的品牌还设计了一个新的策略专注于通过其Mi品牌溢价部分。
iQOO将推出5 g和4 g变异的最新的高端智能手机将高端规格,包括865年最新的Snapdragon处理器。虽然行政没有透露这款新手机的价格,他说,该公司的目标是提供最好的性能和特性通过其智能手机。“这些东西来高价。”
“现有的中国球员现在看到不同的策略瞄准高端市场,都将从2020年开始在印度增长更快。这些策略包括子品牌策略——少和iQOO——和专用系列如雷诺和Mi加上服务获得思想和市场份额,”塔伦帕沙克,对比研究副主管说。
“iQOO 5 g的条目将会减少很多门槛的新品牌,”他补充道
Arora说,印度的溢价部分正在同比增长,为品牌开发和服务客户提供信心。“印度的大小变得巨大。”
印度的高端智能手机市场增长迅速,在去年第四季度增长66%,按对应的数据。
iQOO将在今年晚些时候进入线下渠道,将会有一个omnichannel存在出售其智能手机。“我们正在与在线玩家出售我们的电话,“Arora说。
iQOO已经雇佣了80名高管在功能和将进一步扩大人力来支持其在印度的业务。
iQOO, which started as a sub-brand of Vivo<\/a> in 2019, now operates independently in China and will follow the same strategy in India. “iQOO was launched in China last year and we sold 200,000 devices<\/a> in 4 hours. We then realised that it can become a global brand. As a part of global expansion, we are entering in India,” Gagan Arora, Director - Marketing, iQOO, told ET.
“We will be running the brand independently in India and now setting up our operations, supply chain and our new office in Bengaluru,” he said, that the company has a detailed product roadmap for the country.
The company, however, will still share the manufacturing facility with Vivo in India. “It is shared manufacturing with Vivo. We need to control the cost to offer the best prices to customers,” he said.
All other BBK Electronics brands – OnePlus<\/a>, Oppo, Vivo, and Realme – are already focusing on the premium segment. Xiaomi<\/a>, India’s leading brand has also devised a new strategy to focus on the premium segment through its Mi brand.
iQOO will launch 5G and 4G variants of its latest premium smartphone which will feature high-end specifications, including the latest Snapdragon 865 processor. While the executive didn’t reveal the price of the new phone, he said that the company is aiming to offer the best performance and top features through its smartphone. “These things come at a premium price.”
“Existing Chinese players are now looking at different strategies to target premium market which is all set to grow even faster in India from 2020 onwards. These strategies include sub-brand strategy – POCO and iQOO – and dedicated series such as Reno and Mi coupled with services to gain both mind and market share,” Tarun Pathak, associate director at Counterpoint Research said.
\n\n\n\n
Read also<\/h4><\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
<\/body>","next_sibling":[{"msid":73548541,"title":"Reliance Jio best poised to launch 5G services: Transsion","entity_type":"ARTICLE","link":"\/news\/reliance-jio-best-poised-to-launch-affordable-5g-phones-transsion\/73548541","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"seoschemas":false,"msid":73549123,"entity_type":"ARTICLE","title":"iQOO: India\u2019s first 5G phone set to intensify competition in premium segment in February","synopsis":" Competition in the premium segment - upwards of Rs 30,000 - is set to hot up with Chinese smartphone maker iQOO\u2019s foray into the Indian market with the country\u2019s 5G technology-enabled smartphone. The company intends to sell the phone in February through online channels, and has set an ambitious target to sell a million units in 2020.","titleseo":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1068,"shares":0,"engagementtimems":2252000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month\/articleshow\/73549123.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-01-23 15:30:52","lastupd":"2020-01-23 15:52:46","breadcrumbTags":["iQoo","Xiaomi","5G","Smartphone","Devices","Vivo","oneplus","5GWorld"],"secinfo":{"seolocation":"telecomnews\/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month"}}" data-news_link="//www.iser-br.com/news/iqoo-indias-first-5g-phone-set-to-intensify-competition-in-premium-segment-next-month/73549123">
<\/a><\/figure>5G phones may reach Indian shores in H1<\/a><\/h5><\/div><\/a><\/figure>OnePlus begins pilot exports of 5G phones from India<\/a><\/h5><\/div><\/div><\/div>\n\n\n\n\n\n\n\n
“iQOO’s entry with 5G which will reduce a lot of barrier to entry for a new brand,” he added
Arora said that the Indian premium segment is growing year-on-year, offering confidence to brands to tap and serve customers. “The size is becoming huge in India.”
The premium smartphone segment in India has been growing rapidly, expanding 66% on year in the October-December quarter, as per Counterpoint data.
iQOO will later this year enter into the offline channel and will have an omnichannel presence to sell its smartphones. “We are currently in talks with online players to sell our phone,” Arora said.
iQOO has already hired 80 executives across functions and will expand the manpower to further support its operations in India.
\n\t\n\t\n\t\n\n\n\n\n\n\n\n
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