根据调查结果，Itel在产品质量(42%)、可承受性(44%)、潮流技术(42%)、本地化和创新营销方法(42%)等因素的信任商方面得分最高。
Source:<\/b> https:\/\/www.samsung.com\/in\/smartphones\/galaxy-fold-sm-f900\/SM-F900FZKDINS\/<\/a><\/p>","title":"Samsung Galaxy Fold","titleseo":"samsung-galaxy-fold","slideseolocationalt":"slide-shows\/9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold","prominentcolor":"","imgtype":"1"},"slideshows":[{"msid":"72225466","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"72225695","secname":"9 foldable smartphones you need to know about","secnameseo":"9-foldable-smartphones-you-need-to-know-about","msname":"Samsung Galaxy Fold","artdate":1574685254,"caption":"","msnameseo":"samsung-galaxy-fold","secmsname":"9 foldable smartphones you need to know about","secmsnameseo":"9-foldable-smartphones-you-need-to-know-about","seolocationalt":"9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/itel-pips-samsung-in-brand-trust-quotient-in-sub-rs-7000-segment-claims-cmr-survey\/80785408","content":" 官员们告诉《印度经济时报》，发起人——英国沃达丰公司和Aditya Birla集团——表示愿意向电信公司注入大约200 - 300亿卢比，这不足以重振该公司。NEW DELHI: Itel<\/a>, a Transsion Group company, scores the highest (42%) in terms of brand trust, followed by Samsung<\/a> (39%), and Xiaomi<\/a> (37%) in the sub-Rs 7,000 segment as brand trust is a key determinant for smartphone loyalty in Aspirational India, according to the CMR<\/a> Insights on the Go Survey.
Itel, according to the findings, scores the highest in trust quotient of account of factors such asproduct quality (42%), affordability (44%), trendy technology (42%), Localized and Innovative Marketing Approach (42%), amongst others.
The Chinese smartphone maker also leads the sub-Rs 7,000 segment on account of its leadership in the sub-Rs 5,000 segment, the report said. <\/div><\/div>Itel rules the sub-Rs 5,000 smartphone segment with 26% of respondents using a smartphone by the brand currently while 42% of users are going to consider an Itel smartphone in their next purchase.
\u201cConsumers in Tier-II and Tier-III cities of India seek the latest trendy specs at the right price-points. Smartphone brands that are able to understand the consumer pulse and are able to deliver the latest innovations for value-conscious buyers, win big,\u201d said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.
In terms of brand advocacy too, Itel has the highest Net Promoter Score (NPS) of 52%, followed by Samsung (48%) and Xiaomi (45%).
\u201cItel's leadership can be attributed to its strong understanding of Aspirational India, its robust product portfolio, focus on innovative and localized marketing approach backed with reliable after-sales,\u201d according to Shipra Sinha, Analyst- Industry Intelligence Group (IIG), CMR. Read also<\/h3>
![](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/a><\/div>Itel forays into smart TV segment, eyes up to 8 pc market share in a year<\/h4><\/a><\/div>
<\/a><\/div>Lava, Nokia, Karbonn drive India's feature phone market in Q3: CMR<\/h4><\/a><\/div><\/div>
The CMR survey covered 2,123 smartphone users, across 11 tier-2 and tier-3 cities, including Guwahati, Nashik, Siliguri, amongst others. <\/div><\/div>In tier-2 and tier-3 cities, 41% of those surveyed purchased smartphones online, whereas a significant 51% bought the phone at the local store.
While comparing advocacy, the Net Promoter Score (NPS) of Samsung is the highest (52%) followed by Itel (49%) and Xiaomi (49%).
City wise, Samsung is the most considered choice for an upgrade in cities such as Varanasi (51%), Ludhiana (49%) and Surat (48%), and Guwahati (45%)
Similarly, Xiaomi is mostly considered by consumers in Madurai (48%), Kanpur (46%) and Faridabad (45%) while Itel is mostly considered in Siliguri (46%), Nashik (44%), Jabalpur (44%), and Jodhpur (43%).
<\/div><\/div>Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"10.0","minfoseo":"10-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1612949878263","minfoseo":"1612949878263"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-993090162","minfoseo":"-993090162"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"2398.0","minfoseo":"2398-0"},"NumberOfWords":{"minfo":"367.0","minfoseo":"367-0"},"key":{"0":{"keyid":"4293433","value":"itel smartphones","smid":"0","keynameseo":"itel-smartphones","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"2385629","value":"Xiaomi smartphones","smid":"0","keynameseo":"Xiaomi-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"874458","value":"Xiaomi","smid":"0","keynameseo":"Xiaomi","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"35609","value":"tech news","smid":"0","keynameseo":"tech-news","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"10737761","value":"smartphone brand trust","smid":"0","keynameseo":"smartphone-brand-trust","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"928776","value":"Samsung smartphones","smid":"0","keynameseo":"Samsung-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"10591","value":"Samsung","smid":"0","keynameseo":"Samsung","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"3185988","value":"itel","smid":"0","keynameseo":"itel","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"616509","value":"CMR","smid":"0","keynameseo":"CMR","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"82970523","stname":"Itel, Jio partner to offer sub-Rs 4,000 smartphone","artsyn":"Jio users will be able to buy the A23 Pro at a price of Rs 3,899 which was earlier priced at Rs 4,999. 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赞助的故事
“除非发起人注入足够的资金，否则政府不会入股沃达丰Idea”
