The finding added that the mobile brand has also secured the top rank in the feature phone<\/a> segment trailing Samsung<\/a> a rank behind in the same quarter.
“It gives us immense pleasure to be recognized as leaders in both feature phone and smartphone segment, I would like to attribute this achievement to our discerning customers who have bestowed their trust and confidence on us in giving them superior mobile experience at the most affordable price range, \" Arijeet Talapatra, CEO, Transsion India said.
\"In a hyper competitive market, where brands get replaced in every quarter, itel has been able to cement its position as a leader in feature and smartphone space under the segment it operates across 2019. itel’s consumer-centric approach, differentiated product portfolio robust distribution & post sale experience backed by innovative and impactful marketing strategy are the key pillars behind its continued success story in India, ” said Tarun Pathak<\/a>, Associate Director, Counterpoint Research<\/a>.
The phone maker said that it attributes the success to its local mass connect formed with the help of its several marketing initiatives like partnership with a Pro-Kabaddi league team and campaigns on social media platforms like TikTok.
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