![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The launches—which will come in the lead up to the affordable 4G smartphones to be developed under the Jio-Google partnership—is aimed at attracting a bulk of the roughly 350 million featurephone subscribers, most of whom are on the networks of rivals Bharti Airtel<\/a> and Vodafone Idea, especially in semi-urban and rural areas, people familiar with the matter said.
As reported by ET in its September 12 edition, No. 2 carrier Airtel, with some 108 million 2G\/3G users of its 280-million subscriber base, is also in talks with handset makers for similar subsidized SIM-locked<\/a> phones in the Rs 2,000-2,500 range. Industry<\/a> executives say Vodafone Idea, with the most number of 2G\/3G users at a 138 million, may have little choice but to follow suit with similar bundling tie-ups to protect its base. The cash strapped telco has already lost over 120 million users since the merger in August 2018, to end the June quarter with under 280 million subscribers.
“While the iTel partnership is done. Jio<\/a> is also working on forming similar partnerships with other Indian handset brands for low-end 4G smartphones. This is a part of their 2G-mukt Bharat project,” a top executive with an Indian handset brand told ET, on the condition of anonymity.
Jio and iTel didn’t respond to ET’s queries.
“Airtel and Vodafone Idea have big 2G subscriber bases, which they would like to maintain and gradually shift to 4G. If Jio pips them in launching lucrative 4G offerings, then it will be crucial for them to offer an equivalent or a better offer,” one of the people said.
Navkendar Singh, research director at IDC India, said that Jio will have to work on total cost, which should not be more than Rs 2,500 after the subsidy, and should focus on an end-to-end experience as merely subsidising the device will not really yield results.
“In addition to bundling of data and Jio’s own services, total cost of ownership needs to come down for customers along with after sales support. The messaging has to be fixed around use cases like education, payments and healthcare as well,” said Singh.
Tarun Pathak, associate director at Counterpoint Research, added that local handset makers and key feature phone players have a strong know-how of the device experience needed for this segment, and can cash in by tying up with telcos.
Another top executive at an Indian handset brand, which acts as a contract manufacturer for other companies, said that Jio has also begun talks with Indian handset players and global contract manufacturers for a low-cost 4G smartphone—likely to be Jio-branded—to be developed in partnership with internet major Google.
Read also<\/h4><\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-14" data-index="article_1">
- Telecom乐动扑克News
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内部Jio挖走的新计划2 g用户从Airtel,沃达丰的想法
电信公司之间的一场激烈的战斗将打破3.5亿功能手机用户,信实Jio接近敲定与印度和中国的手机厂商合作推出补贴SIM-locked智能手机与4 g的数据绑定,声音,和自己的内容服务,知情人士说。
新德里:一场激烈的战斗将突破3.5亿功能手机用户在电信公司,依赖Jio接近完成与印度和中国的手机厂商合作推出补贴SIM-locked智能手机捆绑与4 g的数据、声音和自己的内容服务,知情人士说。他们补充说,电信已经签署了其首次与中国结盟iTel品牌推出4 g智能手机可能在Rs 3000 - 4000的范围内。
的试射并会导致下的负担得起的4 g智能手机开发Jio-Google伙伴关系旨在吸引了大部分的大约3.5亿featurephone订户,其中大多数是竞争对手的网络Bharti Airtel和沃达丰的想法,尤其是半城市和农村地区,知情人士说。
据在9月12日版,2号航母的旅馆,和一些1.08亿2 g / 3 g用户的2.8亿订户基地,也为类似补贴与手机制造商进行谈判SIM-locked手机在Rs 2000 - 2500的范围内。行业高管表示,沃达丰的想法,最多2 g / 3 g用户1.38亿,可能别无选择,只能效仿类似捆绑合作保护基地。现金绑在电信合并以来已经失去了超过1.2亿个用户2018年8月,结束6月季度与2.8亿用户。
“虽然iTel伙伴关系。Jio也在研究形成类似的伙伴关系与其他印度对低端4 g手机品牌智能手机。这是一个2 g-mukt巴拉特项目的一部分,”一位高管告诉ET与印度手机品牌,不愿透露姓名的。
Jio iTel没有回复等的查询。
“Airtel和沃达丰的想法已经大2 g手机用户群,他们想要维持并逐步转向4 g。如果Jio pip值启动有利可图的4 g服务,那么它将是至关重要的为他们提供同等或更好的报价,”一位知情人士说。
IDC研究主管印度Navkendar辛格说,Jio将总成本,不应超过2500卢比补贴后,也应该关注一个端到端的经验只是补贴设备并不会产生的结果。
“除了捆绑数据和Jio自身的服务,所有权的总成本需要归结为客户和售后支持。消息必须固定在用例教育、支付和医疗,”辛格说。
塔伦帕沙克,对比研究副主管说,当地手机制造商和关键功能手机玩家有强烈的这段所需设备的技术经验,并可以通过与电信公司的现金。
另一个高管在印度手机品牌,充当为其他公司代工生产,说Jio也已经开始与印度手机玩家和全球合同制造商的低成本的4 g带Jio-branded-to开发与互联网合作主要的谷歌。
目前,对于这个设备,Jio收集信息能力的供应商和采购的设备,另一个与合同生产商的高管说。Jio的计划是将一些订单最初1000万部智能手机,但时机都是依赖于监管机构的批准。
我们合同制造商Flex 4 g功能手机,Jio电话和Jio电话2之前,知情人士表示,它可以被再次Jio-branded Android的智能手机,但还没有最终敲定。印度上市合同制造商Dixon技术,人们说,正与Jio,这个设备。
Flex和迪克森没有回复等的邮件查询。
“但是Google-Jio伙伴关系需要监管机构的批准第一…因此,它(Jio)更关注捆绑品牌目前,”这位高管表示。
的高管依赖Jio说Jio-branded智能手机发展是花自己的时间作为供应链问题被识别并将相应的解决。“设备很可能只会在明年初上市以来操作系统优化,使电话准备印度需要需要时间。”
Jio最初的计划是将订单1000万部智能手机,这是准备商业计划和监管批准谷歌合作伙伴关系,消息来源说,最近的报告1亿年智能手机是不正确的。
帕沙克说,印度功能手机用户(~ 3.5亿)为Jio存在一个巨大的机会。“本地手机玩家和关键功能手机玩家有强烈的技术设备的这段经历和这些球员可能现金通过与电信运营商合作,特别是Jio,”他说。
然而,帕沙克说,它将很难目标他迁移从2 g到4 g入门级智能手机用户,需要合作伙伴生态系统水平为Jio很难自己目标的部分。这主要是因为有一个缺乏良好的入门级50美元(子)设备市场,很少有oem设备的经验,提供一个良好的整体经验管理BoM(物料的费用)在这段是一个棘手的问题。
“其次,用户升级现在智能手机需要很多upskilling相比以前的功能手机沿途的障碍,数据费用,形式因素的一些关键挑战是新用户。第三,Jio需要定制整个软件经验削弱这部分包括应用程序和操作系统的经验,”帕沙克说。
”这三个因素导致子50美元的智能手机市场从未开始在印度但好价钱在这段可以吸引一些直接的上层价格带用户(50 - 100美元)下调为了节省在这大流行,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio<\/a> close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked<\/a> smartphones bundled with 4G data<\/a>, voice, and own content services, people familiar with the matter said. They added that telco has already inked its first such tie-up with China’s iTel brand for launching 4G smartphones likely in the Rs 3,000-4,000 range.
The launches—which will come in the lead up to the affordable 4G smartphones to be developed under the Jio-Google partnership—is aimed at attracting a bulk of the roughly 350 million featurephone subscribers, most of whom are on the networks of rivals Bharti Airtel<\/a> and Vodafone Idea, especially in semi-urban and rural areas, people familiar with the matter said.
As reported by ET in its September 12 edition, No. 2 carrier Airtel, with some 108 million 2G\/3G users of its 280-million subscriber base, is also in talks with handset makers for similar subsidized SIM-locked<\/a> phones in the Rs 2,000-2,500 range. Industry<\/a> executives say Vodafone Idea, with the most number of 2G\/3G users at a 138 million, may have little choice but to follow suit with similar bundling tie-ups to protect its base. The cash strapped telco has already lost over 120 million users since the merger in August 2018, to end the June quarter with under 280 million subscribers.
“While the iTel partnership is done. Jio<\/a> is also working on forming similar partnerships with other Indian handset brands for low-end 4G smartphones. This is a part of their 2G-mukt Bharat project,” a top executive with an Indian handset brand told ET, on the condition of anonymity.
Jio and iTel didn’t respond to ET’s queries.
“Airtel and Vodafone Idea have big 2G subscriber bases, which they would like to maintain and gradually shift to 4G. If Jio pips them in launching lucrative 4G offerings, then it will be crucial for them to offer an equivalent or a better offer,” one of the people said.
Navkendar Singh, research director at IDC India, said that Jio will have to work on total cost, which should not be more than Rs 2,500 after the subsidy, and should focus on an end-to-end experience as merely subsidising the device will not really yield results.
“In addition to bundling of data and Jio’s own services, total cost of ownership needs to come down for customers along with after sales support. The messaging has to be fixed around use cases like education, payments and healthcare as well,” said Singh.
Tarun Pathak, associate director at Counterpoint Research, added that local handset makers and key feature phone players have a strong know-how of the device experience needed for this segment, and can cash in by tying up with telcos.
Another top executive at an Indian handset brand, which acts as a contract manufacturer for other companies, said that Jio has also begun talks with Indian handset players and global contract manufacturers for a low-cost 4G smartphone—likely to be Jio-branded—to be developed in partnership with internet major Google.
Read also<\/h4><\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-news_link="//www.iser-br.com/news/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services/78110938">
<\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-14" data-index="article_1">
- Telecom乐动扑克News
- 5分钟读
内部Jio挖走的新计划2 g用户从Airtel,沃达丰的想法
电信公司之间的一场激烈的战斗将打破3.5亿功能手机用户,信实Jio接近敲定与印度和中国的手机厂商合作推出补贴SIM-locked智能手机与4 g的数据绑定,声音,和自己的内容服务,知情人士说。
新德里:一场激烈的战斗将突破3.5亿功能手机用户在电信公司,依赖Jio接近完成与印度和中国的手机厂商合作推出补贴SIM-locked智能手机捆绑与4 g的数据、声音和自己的内容服务,知情人士说。他们补充说,电信已经签署了其首次与中国结盟iTel品牌推出4 g智能手机可能在Rs 3000 - 4000的范围内。
的试射并会导致下的负担得起的4 g智能手机开发Jio-Google伙伴关系旨在吸引了大部分的大约3.5亿featurephone订户,其中大多数是竞争对手的网络Bharti Airtel和沃达丰的想法,尤其是半城市和农村地区,知情人士说。
据在9月12日版,2号航母的旅馆,和一些1.08亿2 g / 3 g用户的2.8亿订户基地,也为类似补贴与手机制造商进行谈判SIM-locked手机在Rs 2000 - 2500的范围内。行业高管表示,沃达丰的想法,最多2 g / 3 g用户1.38亿,可能别无选择,只能效仿类似捆绑合作保护基地。现金绑在电信合并以来已经失去了超过1.2亿个用户2018年8月,结束6月季度与2.8亿用户。
“虽然iTel伙伴关系。Jio也在研究形成类似的伙伴关系与其他印度对低端4 g手机品牌智能手机。这是一个2 g-mukt巴拉特项目的一部分,”一位高管告诉ET与印度手机品牌,不愿透露姓名的。
Jio iTel没有回复等的查询。
“Airtel和沃达丰的想法已经大2 g手机用户群,他们想要维持并逐步转向4 g。如果Jio pip值启动有利可图的4 g服务,那么它将是至关重要的为他们提供同等或更好的报价,”一位知情人士说。
IDC研究主管印度Navkendar辛格说,Jio将总成本,不应超过2500卢比补贴后,也应该关注一个端到端的经验只是补贴设备并不会产生的结果。
“除了捆绑数据和Jio自身的服务,所有权的总成本需要归结为客户和售后支持。消息必须固定在用例教育、支付和医疗,”辛格说。
塔伦帕沙克,对比研究副主管说,当地手机制造商和关键功能手机玩家有强烈的这段所需设备的技术经验,并可以通过与电信公司的现金。
另一个高管在印度手机品牌,充当为其他公司代工生产,说Jio也已经开始与印度手机玩家和全球合同制造商的低成本的4 g带Jio-branded-to开发与互联网合作主要的谷歌。
目前,对于这个设备,Jio收集信息能力的供应商和采购的设备,另一个与合同生产商的高管说。Jio的计划是将一些订单最初1000万部智能手机,但时机都是依赖于监管机构的批准。
我们合同制造商Flex 4 g功能手机,Jio电话和Jio电话2之前,知情人士表示,它可以被再次Jio-branded Android的智能手机,但还没有最终敲定。印度上市合同制造商Dixon技术,人们说,正与Jio,这个设备。
Flex和迪克森没有回复等的邮件查询。
“但是Google-Jio伙伴关系需要监管机构的批准第一…因此,它(Jio)更关注捆绑品牌目前,”这位高管表示。
的高管依赖Jio说Jio-branded智能手机发展是花自己的时间作为供应链问题被识别并将相应的解决。“设备很可能只会在明年初上市以来操作系统优化,使电话准备印度需要需要时间。”
Jio最初的计划是将订单1000万部智能手机,这是准备商业计划和监管批准谷歌合作伙伴关系,消息来源说,最近的报告1亿年智能手机是不正确的。
帕沙克说,印度功能手机用户(~ 3.5亿)为Jio存在一个巨大的机会。“本地手机玩家和关键功能手机玩家有强烈的技术设备的这段经历和这些球员可能现金通过与电信运营商合作,特别是Jio,”他说。
然而,帕沙克说,它将很难目标他迁移从2 g到4 g入门级智能手机用户,需要合作伙伴生态系统水平为Jio很难自己目标的部分。这主要是因为有一个缺乏良好的入门级50美元(子)设备市场,很少有oem设备的经验,提供一个良好的整体经验管理BoM(物料的费用)在这段是一个棘手的问题。
“其次,用户升级现在智能手机需要很多upskilling相比以前的功能手机沿途的障碍,数据费用,形式因素的一些关键挑战是新用户。第三,Jio需要定制整个软件经验削弱这部分包括应用程序和操作系统的经验,”帕沙克说。
”这三个因素导致子50美元的智能手机市场从未开始在印度但好价钱在这段可以吸引一些直接的上层价格带用户(50 - 100美元)下调为了节省在这大流行,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio<\/a> close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked<\/a> smartphones bundled with 4G data<\/a>, voice, and own content services, people familiar with the matter said. They added that telco has already inked its first such tie-up with China’s iTel brand for launching 4G smartphones likely in the Rs 3,000-4,000 range.
The launches—which will come in the lead up to the affordable 4G smartphones to be developed under the Jio-Google partnership—is aimed at attracting a bulk of the roughly 350 million featurephone subscribers, most of whom are on the networks of rivals Bharti Airtel<\/a> and Vodafone Idea, especially in semi-urban and rural areas, people familiar with the matter said.
As reported by ET in its September 12 edition, No. 2 carrier Airtel, with some 108 million 2G\/3G users of its 280-million subscriber base, is also in talks with handset makers for similar subsidized SIM-locked<\/a> phones in the Rs 2,000-2,500 range. Industry<\/a> executives say Vodafone Idea, with the most number of 2G\/3G users at a 138 million, may have little choice but to follow suit with similar bundling tie-ups to protect its base. The cash strapped telco has already lost over 120 million users since the merger in August 2018, to end the June quarter with under 280 million subscribers.
“While the iTel partnership is done. Jio<\/a> is also working on forming similar partnerships with other Indian handset brands for low-end 4G smartphones. This is a part of their 2G-mukt Bharat project,” a top executive with an Indian handset brand told ET, on the condition of anonymity.
Jio and iTel didn’t respond to ET’s queries.
“Airtel and Vodafone Idea have big 2G subscriber bases, which they would like to maintain and gradually shift to 4G. If Jio pips them in launching lucrative 4G offerings, then it will be crucial for them to offer an equivalent or a better offer,” one of the people said.
Navkendar Singh, research director at IDC India, said that Jio will have to work on total cost, which should not be more than Rs 2,500 after the subsidy, and should focus on an end-to-end experience as merely subsidising the device will not really yield results.
“In addition to bundling of data and Jio’s own services, total cost of ownership needs to come down for customers along with after sales support. The messaging has to be fixed around use cases like education, payments and healthcare as well,” said Singh.
Tarun Pathak, associate director at Counterpoint Research, added that local handset makers and key feature phone players have a strong know-how of the device experience needed for this segment, and can cash in by tying up with telcos.
Another top executive at an Indian handset brand, which acts as a contract manufacturer for other companies, said that Jio has also begun talks with Indian handset players and global contract manufacturers for a low-cost 4G smartphone—likely to be Jio-branded—to be developed in partnership with internet major Google.
Read also<\/h4><\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-news_link="//www.iser-br.com/news/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services/78110938">
<\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-14" data-index="article_1">
- Telecom乐动扑克News
- 5分钟读
内部Jio挖走的新计划2 g用户从Airtel,沃达丰的想法
电信公司之间的一场激烈的战斗将打破3.5亿功能手机用户,信实Jio接近敲定与印度和中国的手机厂商合作推出补贴SIM-locked智能手机与4 g的数据绑定,声音,和自己的内容服务,知情人士说。
新德里:一场激烈的战斗将突破3.5亿功能手机用户在电信公司,依赖Jio接近完成与印度和中国的手机厂商合作推出补贴SIM-locked智能手机捆绑与4 g的数据、声音和自己的内容服务,知情人士说。他们补充说,电信已经签署了其首次与中国结盟iTel品牌推出4 g智能手机可能在Rs 3000 - 4000的范围内。
的试射并会导致下的负担得起的4 g智能手机开发Jio-Google伙伴关系旨在吸引了大部分的大约3.5亿featurephone订户,其中大多数是竞争对手的网络Bharti Airtel和沃达丰的想法,尤其是半城市和农村地区,知情人士说。
据在9月12日版,2号航母的旅馆,和一些1.08亿2 g / 3 g用户的2.8亿订户基地,也为类似补贴与手机制造商进行谈判SIM-locked手机在Rs 2000 - 2500的范围内。行业高管表示,沃达丰的想法,最多2 g / 3 g用户1.38亿,可能别无选择,只能效仿类似捆绑合作保护基地。现金绑在电信合并以来已经失去了超过1.2亿个用户2018年8月,结束6月季度与2.8亿用户。
“虽然iTel伙伴关系。Jio也在研究形成类似的伙伴关系与其他印度对低端4 g手机品牌智能手机。这是一个2 g-mukt巴拉特项目的一部分,”一位高管告诉ET与印度手机品牌,不愿透露姓名的。
Jio iTel没有回复等的查询。
“Airtel和沃达丰的想法已经大2 g手机用户群,他们想要维持并逐步转向4 g。如果Jio pip值启动有利可图的4 g服务,那么它将是至关重要的为他们提供同等或更好的报价,”一位知情人士说。
IDC研究主管印度Navkendar辛格说,Jio将总成本,不应超过2500卢比补贴后,也应该关注一个端到端的经验只是补贴设备并不会产生的结果。
“除了捆绑数据和Jio自身的服务,所有权的总成本需要归结为客户和售后支持。消息必须固定在用例教育、支付和医疗,”辛格说。
塔伦帕沙克,对比研究副主管说,当地手机制造商和关键功能手机玩家有强烈的这段所需设备的技术经验,并可以通过与电信公司的现金。
另一个高管在印度手机品牌,充当为其他公司代工生产,说Jio也已经开始与印度手机玩家和全球合同制造商的低成本的4 g带Jio-branded-to开发与互联网合作主要的谷歌。
目前,对于这个设备,Jio收集信息能力的供应商和采购的设备,另一个与合同生产商的高管说。Jio的计划是将一些订单最初1000万部智能手机,但时机都是依赖于监管机构的批准。
我们合同制造商Flex 4 g功能手机,Jio电话和Jio电话2之前,知情人士表示,它可以被再次Jio-branded Android的智能手机,但还没有最终敲定。印度上市合同制造商Dixon技术,人们说,正与Jio,这个设备。
Flex和迪克森没有回复等的邮件查询。
“但是Google-Jio伙伴关系需要监管机构的批准第一…因此,它(Jio)更关注捆绑品牌目前,”这位高管表示。
的高管依赖Jio说Jio-branded智能手机发展是花自己的时间作为供应链问题被识别并将相应的解决。“设备很可能只会在明年初上市以来操作系统优化,使电话准备印度需要需要时间。”
Jio最初的计划是将订单1000万部智能手机,这是准备商业计划和监管批准谷歌合作伙伴关系,消息来源说,最近的报告1亿年智能手机是不正确的。
帕沙克说,印度功能手机用户(~ 3.5亿)为Jio存在一个巨大的机会。“本地手机玩家和关键功能手机玩家有强烈的技术设备的这段经历和这些球员可能现金通过与电信运营商合作,特别是Jio,”他说。
然而,帕沙克说,它将很难目标他迁移从2 g到4 g入门级智能手机用户,需要合作伙伴生态系统水平为Jio很难自己目标的部分。这主要是因为有一个缺乏良好的入门级50美元(子)设备市场,很少有oem设备的经验,提供一个良好的整体经验管理BoM(物料的费用)在这段是一个棘手的问题。
“其次,用户升级现在智能手机需要很多upskilling相比以前的功能手机沿途的障碍,数据费用,形式因素的一些关键挑战是新用户。第三,Jio需要定制整个软件经验削弱这部分包括应用程序和操作系统的经验,”帕沙克说。
”这三个因素导致子50美元的智能手机市场从未开始在印度但好价钱在这段可以吸引一些直接的上层价格带用户(50 - 100美元)下调为了节省在这大流行,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio<\/a> close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked<\/a> smartphones bundled with 4G data<\/a>, voice, and own content services, people familiar with the matter said. They added that telco has already inked its first such tie-up with China’s iTel brand for launching 4G smartphones likely in the Rs 3,000-4,000 range.
The launches—which will come in the lead up to the affordable 4G smartphones to be developed under the Jio-Google partnership—is aimed at attracting a bulk of the roughly 350 million featurephone subscribers, most of whom are on the networks of rivals Bharti Airtel<\/a> and Vodafone Idea, especially in semi-urban and rural areas, people familiar with the matter said.
As reported by ET in its September 12 edition, No. 2 carrier Airtel, with some 108 million 2G\/3G users of its 280-million subscriber base, is also in talks with handset makers for similar subsidized SIM-locked<\/a> phones in the Rs 2,000-2,500 range. Industry<\/a> executives say Vodafone Idea, with the most number of 2G\/3G users at a 138 million, may have little choice but to follow suit with similar bundling tie-ups to protect its base. The cash strapped telco has already lost over 120 million users since the merger in August 2018, to end the June quarter with under 280 million subscribers.
“While the iTel partnership is done. Jio<\/a> is also working on forming similar partnerships with other Indian handset brands for low-end 4G smartphones. This is a part of their 2G-mukt Bharat project,” a top executive with an Indian handset brand told ET, on the condition of anonymity.
Jio and iTel didn’t respond to ET’s queries.
“Airtel and Vodafone Idea have big 2G subscriber bases, which they would like to maintain and gradually shift to 4G. If Jio pips them in launching lucrative 4G offerings, then it will be crucial for them to offer an equivalent or a better offer,” one of the people said.
Navkendar Singh, research director at IDC India, said that Jio will have to work on total cost, which should not be more than Rs 2,500 after the subsidy, and should focus on an end-to-end experience as merely subsidising the device will not really yield results.
“In addition to bundling of data and Jio’s own services, total cost of ownership needs to come down for customers along with after sales support. The messaging has to be fixed around use cases like education, payments and healthcare as well,” said Singh.
Tarun Pathak, associate director at Counterpoint Research, added that local handset makers and key feature phone players have a strong know-how of the device experience needed for this segment, and can cash in by tying up with telcos.
Another top executive at an Indian handset brand, which acts as a contract manufacturer for other companies, said that Jio has also begun talks with Indian handset players and global contract manufacturers for a low-cost 4G smartphone—likely to be Jio-branded—to be developed in partnership with internet major Google.
Read also<\/h4><\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-news_link="//www.iser-br.com/news/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services/78110938">
- Telecom乐动扑克News
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内部Jio挖走的新计划2 g用户从Airtel,沃达丰的想法
电信公司之间的一场激烈的战斗将打破3.5亿功能手机用户,信实Jio接近敲定与印度和中国的手机厂商合作推出补贴SIM-locked智能手机与4 g的数据绑定,声音,和自己的内容服务,知情人士说。
读到
的试射并会导致下的负担得起的4 g智能手机开发Jio-Google伙伴关系旨在吸引了大部分的大约3.5亿featurephone订户,其中大多数是竞争对手的网络Bharti Airtel和沃达丰的想法,尤其是半城市和农村地区,知情人士说。
据在9月12日版,2号航母的旅馆,和一些1.08亿2 g / 3 g用户的2.8亿订户基地,也为类似补贴与手机制造商进行谈判SIM-locked手机在Rs 2000 - 2500的范围内。行业高管表示,沃达丰的想法,最多2 g / 3 g用户1.38亿,可能别无选择,只能效仿类似捆绑合作保护基地。现金绑在电信合并以来已经失去了超过1.2亿个用户2018年8月,结束6月季度与2.8亿用户。
“虽然iTel伙伴关系。Jio也在研究形成类似的伙伴关系与其他印度对低端4 g手机品牌智能手机。这是一个2 g-mukt巴拉特项目的一部分,”一位高管告诉ET与印度手机品牌,不愿透露姓名的。
Jio iTel没有回复等的查询。
“Airtel和沃达丰的想法已经大2 g手机用户群,他们想要维持并逐步转向4 g。如果Jio pip值启动有利可图的4 g服务,那么它将是至关重要的为他们提供同等或更好的报价,”一位知情人士说。
IDC研究主管印度Navkendar辛格说,Jio将总成本,不应超过2500卢比补贴后,也应该关注一个端到端的经验只是补贴设备并不会产生的结果。
“除了捆绑数据和Jio自身的服务,所有权的总成本需要归结为客户和售后支持。消息必须固定在用例教育、支付和医疗,”辛格说。
塔伦帕沙克,对比研究副主管说,当地手机制造商和关键功能手机玩家有强烈的这段所需设备的技术经验,并可以通过与电信公司的现金。
另一个高管在印度手机品牌,充当为其他公司代工生产,说Jio也已经开始与印度手机玩家和全球合同制造商的低成本的4 g带Jio-branded-to开发与互联网合作主要的谷歌。
目前,对于这个设备,Jio收集信息能力的供应商和采购的设备,另一个与合同生产商的高管说。Jio的计划是将一些订单最初1000万部智能手机,但时机都是依赖于监管机构的批准。
我们合同制造商Flex 4 g功能手机,Jio电话和Jio电话2之前,知情人士表示,它可以被再次Jio-branded Android的智能手机,但还没有最终敲定。印度上市合同制造商Dixon技术,人们说,正与Jio,这个设备。
Flex和迪克森没有回复等的邮件查询。
“但是Google-Jio伙伴关系需要监管机构的批准第一…因此,它(Jio)更关注捆绑品牌目前,”这位高管表示。
的高管依赖Jio说Jio-branded智能手机发展是花自己的时间作为供应链问题被识别并将相应的解决。“设备很可能只会在明年初上市以来操作系统优化,使电话准备印度需要需要时间。”
Jio最初的计划是将订单1000万部智能手机,这是准备商业计划和监管批准谷歌合作伙伴关系,消息来源说,最近的报告1亿年智能手机是不正确的。
帕沙克说,印度功能手机用户(~ 3.5亿)为Jio存在一个巨大的机会。“本地手机玩家和关键功能手机玩家有强烈的技术设备的这段经历和这些球员可能现金通过与电信运营商合作,特别是Jio,”他说。
然而,帕沙克说,它将很难目标他迁移从2 g到4 g入门级智能手机用户,需要合作伙伴生态系统水平为Jio很难自己目标的部分。这主要是因为有一个缺乏良好的入门级50美元(子)设备市场,很少有oem设备的经验,提供一个良好的整体经验管理BoM(物料的费用)在这段是一个棘手的问题。
“其次,用户升级现在智能手机需要很多upskilling相比以前的功能手机沿途的障碍,数据费用,形式因素的一些关键挑战是新用户。第三,Jio需要定制整个软件经验削弱这部分包括应用程序和操作系统的经验,”帕沙克说。
”这三个因素导致子50美元的智能手机市场从未开始在印度但好价钱在这段可以吸引一些直接的上层价格带用户(50 - 100美元)下调为了节省在这大流行,”他补充道。
The launches—which will come in the lead up to the affordable 4G smartphones to be developed under the Jio-Google partnership—is aimed at attracting a bulk of the roughly 350 million featurephone subscribers, most of whom are on the networks of rivals Bharti Airtel<\/a> and Vodafone Idea, especially in semi-urban and rural areas, people familiar with the matter said.
As reported by ET in its September 12 edition, No. 2 carrier Airtel, with some 108 million 2G\/3G users of its 280-million subscriber base, is also in talks with handset makers for similar subsidized SIM-locked<\/a> phones in the Rs 2,000-2,500 range. Industry<\/a> executives say Vodafone Idea, with the most number of 2G\/3G users at a 138 million, may have little choice but to follow suit with similar bundling tie-ups to protect its base. The cash strapped telco has already lost over 120 million users since the merger in August 2018, to end the June quarter with under 280 million subscribers.
“While the iTel partnership is done. Jio<\/a> is also working on forming similar partnerships with other Indian handset brands for low-end 4G smartphones. This is a part of their 2G-mukt Bharat project,” a top executive with an Indian handset brand told ET, on the condition of anonymity.
Jio and iTel didn’t respond to ET’s queries.
“Airtel and Vodafone Idea have big 2G subscriber bases, which they would like to maintain and gradually shift to 4G. If Jio pips them in launching lucrative 4G offerings, then it will be crucial for them to offer an equivalent or a better offer,” one of the people said.
Navkendar Singh, research director at IDC India, said that Jio will have to work on total cost, which should not be more than Rs 2,500 after the subsidy, and should focus on an end-to-end experience as merely subsidising the device will not really yield results.
“In addition to bundling of data and Jio’s own services, total cost of ownership needs to come down for customers along with after sales support. The messaging has to be fixed around use cases like education, payments and healthcare as well,” said Singh.
Tarun Pathak, associate director at Counterpoint Research, added that local handset makers and key feature phone players have a strong know-how of the device experience needed for this segment, and can cash in by tying up with telcos.
Another top executive at an Indian handset brand, which acts as a contract manufacturer for other companies, said that Jio has also begun talks with Indian handset players and global contract manufacturers for a low-cost 4G smartphone—likely to be Jio-branded—to be developed in partnership with internet major Google.
Read also<\/h4><\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
<\/body>","next_sibling":[{"msid":78110838,"title":"COAI: Non regulation of OTT players will put telcos at disadvantage","entity_type":"ARTICLE","link":"\/news\/coai-non-regulation-of-ott-players-will-put-telcos-at-disadvantage\/78110838","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"71312124","title":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber","category_name":"Slide-Shows","synopsis":"ETTelecom brings to you a slideshow on JioFiber-Reliance Jio's fibre broadband service.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-185344\/71312124.cms?width=150&height=112","link":"\/slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/71312124"}],"msid":78110938,"entity_type":"ARTICLE","title":"Inside Jio's new plan to poach 2G subscribers from Airtel, Vodafone Idea","synopsis":"A fierce fight is set to break out among telcos for some 350 million feature phone users, with Reliance Jio close to finalising partnerships with Indian and Chinese handset makers to launch subsidised SIM-locked smartphones bundled with 4G data, voice, and own content services, people familiar with the matter said.","titleseo":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":15814,"shares":0,"engagementtimems":42684000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-14 21:30:50","lastupd":"2020-09-14 21:57:10","breadcrumbTags":["reliance jio","4G smartphone","SIM-locked","Jio","2G network","Industry","4G network","bharti airtel","4G data","telecom news"],"secinfo":{"seolocation":"telecomnews\/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services"}}" data-news_link="//www.iser-br.com/news/jios-new-plan-to-poach-2g-users-sim-locked-susidised-4g-smartphones-bundled-with-data-and-content-services/78110938">
<\/a><\/figure>Reliance Jio may offer cheap 4G smartphones with bundled data; to roll out 100 mn low-cost phones by December: Report<\/a><\/h5><\/div><\/a><\/figure>Mukesh Ambani urges govt to take necessary policy steps to make India 2G-mukt<\/a><\/h5><\/div><\/div><\/div>
Currently, for this device, Jio is gathering information about capacity of vendors and sourcing of equipment, another senior executive with a contract manufacturer said. Jio’s plan is to place orders for some 10 million smartphones initially, but the timing is all dependent on the regulatory approvals.
US contract manufacturer Flex had made 4G feature phones, Jio Phone and Jio Phone 2 previously and people familiar with the matter said it could be roped in again for the Jio-branded Android smartphones, but nothing has been finalised yet. Indian listed contract manufacturer Dixon Technologies, people said, is in talks with Jio, for this device.
Flex and Dixon didn’t respond to ET’s emailed queries.
“But the Google-Jio partnership needs regulatory approvals first… Hence, it (Jio) is more focused on bundling with brands currently,” the executive said.
An executive with Reliance Jio<\/a> said that Jio-branded smartphone development is taking its own time as supply chain issues are being identified and will accordingly be ironed out. “It is likely that devices will only hit the market early next year since OS optimization and making the phone ready for Indian needs will take time.”
Jio’s plan is to place orders for 10 million smartphones initially as and when it is ready with its business plan and regulatory approvals for its Google partnership, sources said, adding that recent reports of 100 million smartphones is incorrect.
Pathak said that Indian feature phone users (~350 million) present a massive opportunity for Jio. “Local handset players and key feature phone players have a strong know-how of the device experience of this segment and these players can potentially cash in by partnering with telecom operators, especially Jio,” he said.
Pathak, however, said that it will be difficult to target he migration from 2G to 4G entry level smartphone users, ecosystem level partnerships will be required for Jio as it will be difficult to target the segment on its own.This is mainly because there is an absence of a good entry level (sub $50) device in the market and very few OEMs have the expertise to make a device that provide a good overall experience as managing the BoM ( Bills of Material) in this segment is tricky.
\"Secondly, users upgrading now to smartphones requires a lot of upskilling as compared to their previous feature phones -Language barriers, data charges, form factor are some of the key challenges which new users have. Thirdly, Jio will need to customize the overall software experience to make a dent in this segment which involves apps and OS experience,\" Pathak said.
\"As a result of these three factors sub $50 smartphone segment never kicked off in India but a good price in this segment can actually attract some of the immediate upper tier price band users($50-$100) to downgrade in an attempt to save during this pandemic,\" he added.
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