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全球只有13%的iOS用户允许应用程序跟踪日期:报告

编制的数据显示移动应用分析平台Flurry分析,在美国只有大约5%的每日iOS用户允许应用程序跟踪其他应用程序。

全球只有13%的iOS用户允许应用程序跟踪日期:报告
新德里:在苹果介绍了它的应用跟踪工具与透明度iOS 14.5更新给用户更好地控制他们的隐私,只有13%的全球iOS用户允许应用程序跟踪。

编制的数据显示移动应用分析平台Flurry分析,在美国只有大约5%的每日iOS用户允许应用程序跟踪其他应用程序。

Flurry Analytics,归Verizon媒体超过100万移动应用程序中使用,在每月20亿移动设备提供聚合的见解。

直到现在,应用程序可以依赖苹果广告(IDFA)来追踪用户的标识符用于定位和广告目的。

iOS 14.5的发布,移动应用程序现在必须要求用户升级iOS 14.5允许收集跟踪数据。

”,选择利率预期较低,这种变化预计将创造挑战个性化广告和归因,影响1890亿美元的移动广告行业在世界范围内,“Flurry Analytics在更新。

的苹果应用程序跟踪透明工具需要应用得到用户的许可之前跟踪他们的数据在其他公司的应用程序或网站广告的目的。

近10000的iOS应用程序采用了权限提示符合苹果的应用跟踪透明度(ATT)功能推出后不到一个星期,另本月早些时候报道说。

引用分析,应用数据和分析公司AppFigures说大约10000应用iOS应用程序商店使许可请求跟踪用户识别开发人员(IDFA)标签符合苹果的新指导方针。

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\"Just<\/figure>New Delhi: After Apple<\/a> introduced its app tracking transparency tool with iOS 14.5<\/a> update to give users better control over their privacy, only 13 per cent of global iOS users have allowed apps to track to date.

According to data compiled by mobile app analytics platform Flurry Analytics, only around 5 per cent of daily iOS users in the US allowed apps to track other apps.

Flurry Analytics, owned by Verizon Media<\/a>, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month.

<\/div><\/div>Until now, apps have been able to rely on Apple's Identifier for Advertiser (IDFA) to track users for targeting and advertising purposes.

With the launch of iOS 14.5, mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data.

\"With opt-in rates expected to be low, this change is expected to create challenges for personalised advertising and attribution, impacting the $189 billion mobile advertising industry worldwide,\" Flurry Analytics said in an update.

The Apple app tracking<\/a> transparency tool requires apps to get users' permission before tracking their data across other companies' apps or websites for advertising purposes.

Almost 10,000 iOS apps have adopted permission prompts to conform with Apple's App Tracking Transparency (ATT) less than a week after the feature rolled out, another report said earlier this month.

Citing its analytics, app data and analysis firm AppFigures said roughly 10,000 apps on the iOS App Store have enabled permission requests to track user Identification for Developer (IDFA) tags in line with Apple's new guidelines.
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