NEW DELHI: Super Plastronics Pvt Ltd<\/a>, brand licensee for US-based brand Kodak smart TVs<\/a> in India, is investing Rs 300 crore to set up its research and development (R&D) facility in Hapur, UP to strengthen its software capabilities. 中心预计将在2021年底投入使用,董事和首席执行官Avneet辛格Marwah超级Plastronics Pvt Ltd告诉等。“我们得到了来自政府的土地。我们将会招聘新的工程师为Android连同声音工程师。会有很多其他的团队将在芯片组和编码工作。” 新德里消息:超级Plastronics Pvt Ltd .)被许可方为美国品牌,品牌柯达智能电视在印度,投资300卢比来设置其研究与发展(R&D)在Hapur设施,加强其软件功能。 NEW DELHI: Super Plastronics Pvt Ltd<\/a>, brand licensee for US-based brand Kodak smart TVs<\/a> in India, is investing Rs 300 crore to set up its research and development (R&D) facility in Hapur, UP to strengthen its software capabilities.
The center is expected to be operational by the end of 2021, Avneet Singh Marwah<\/a>, Director and CEO of Super Plastronics Pvt Ltd told ET. \"We got the land from the UP government. We will be hiring new engineers for Android<\/a> along with sound engineers. There will be a lot of other teams which will work on chipsets and coding.\"
With the investment, Marwah said that the company is trying to avoid making the mistake which Indian handset vendors made. \"We are investing in R&D to take control over the product quality which will help us compete with other brands.\"
Marwah said that the Kodak<\/a> brand grew 100% in 2020 due to the anti-China sentiment in the market. \"...we saw a sudden spike as consumers started liking Indian brands. We saw 100% revenue growth.\"
He, however, added that there's a slowdown in the market due to the panel price increase<\/a> globally. \"We want to maintain the growth this year, but it is difficult seeing the price increase.\"
The company sells half a million TV units in the country, which it expects to double by next year. \"Our new plant is coming up and the investment is already underway. It will help us scale production.\"
The company last year announced its investment worth Rs 500 crore in the next three years to set up a fully automated TV manufacturing plant at Hapur.
<\/p>Read also<\/h4>
![](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/a><\/figure>TV cos may stop making in India, turn to zero-duty FTA imports<\/a><\/h5><\/div>
<\/a><\/figure>Kodak TV India to invest Rs 500 cr for new plant in UP<\/a><\/h5><\/div><\/div><\/div>
The company was readying to kick off exports from its Hapur factory but postponed its plans due to open-cell panel price increase. \"..we were about to sign a deal, but due to price increase, it has become difficult.\"
Since open-cell panels constitute as much as 60% of the TV unit, prices of the commodity have a strong impact on the cost of the product.
Marwah added that Chinese brands are able to get better pricing for open-cell panels since 95% of panel manufacturing takes place in China. \"They are able to get better deals compared to Indian brands. Despite the pandemic, many mobile companies entered the TV space. There is a slowdown in the market, still brands are introducing TVs to gain market share,\" he added.
Marwah said that the company is changing strategy and it will be back on track. Super Plastronics Pvt Ltd (SPPL) is also the brand licensee for French Electronics brand Thomson.
In 2021, Kodak TV will have 1000 service centres in India and will be available in more than 70,000 counters across the country. The company will also launch 10 new models in 2021 under the Kodak brand.
<\/body>","next_sibling":[{"msid":81526756,"title":"DoT amends ISP licenses on telecom gear use from trusted sources, products lists","entity_type":"ARTICLE","link":"\/news\/dot-amends-isp-licenses-on-telecom-gear-use-from-trusted-sources-products-lists\/81526756","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":81528029,"entity_type":"ARTICLE","title":"Kodak smart TV licensee investing Rs 300 crore in R&D to rival Chinese brands","synopsis":"The center is expected to be operational by the end of 2021, Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd told ET. \"We got the land from the UP government. We will be hiring new engineers for Android along with sound engineers. There will be a lot of other teams which will work on chipsets and coding.\"","titleseo":"telecomnews\/kodak-smart-tv-licensee-investing-rs-300-crore-in-rd-to-rival-chinese-brands","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":2162,"shares":0,"engagementtimems":6000000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-03-16 13:37:01","lastupd":"2021-03-16 13:37:01","breadcrumbTags":["kodak smart tvs","Kodak Smart TV","Avneet Singh Marwah","Devices","super plastronics pvt ltd","Android","panel price increase","Kodak"],"secinfo":{"seolocation":"telecomnews\/kodak-smart-tv-licensee-investing-rs-300-crore-in-rd-to-rival-chinese-brands"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2021-03-16" data-index="article_1">
柯达智能电视被许可方投资300卢比在研发竞争对手中国品牌
该中心预计将在2021年底投入使用,辛格Avneet Marwah董事兼首席执行官超级Plastronics Pvt Ltd告诉等。“我们得到了来自政府的土地。我们将招聘新的工程师安卓随着声音工程师。会有很多其他的团队将在芯片组和编码工作。”
投资,Marwah表示,该公司正试图避免犯错误的印度手机厂商。“我们正投资于研发采取控制将有助于我们的产品质量与其他品牌竞争。”
Marwah说,柯达品牌增长100%在2020年由于市场的反华情绪。“…我们看到消费者开始喜欢印度品牌价格突然上涨。我们看到了100%的收入增长。”
该公司销售一百万电视单位,它预计在明年翻倍。“我们的新工厂即将投资已经开始。它将帮助我们规模生产。”
该公司去年宣布其投资价值500卢比在未来三年内建立一个完全自动化的电视在Hapur制造厂。
公司正在准备启动出口Hapur工厂但是推迟了计划由于开孔面板价格上涨。“. .我们要签署协议,但由于价格上涨,这已成为困难。”
由于开孔板构成多达60%的电视装置,大宗商品的价格有很强的对产品成本的影响。
Marwah补充道,中国品牌能够获得更好的开孔板的价格,因为面板制造的95%发生在中国。“他们能够获得更好的交易相比,印度的品牌。尽管大流行,但许多移动公司进入电视空间。仍是放缓的市场,品牌引入电视来获得市场份额,”他补充道。
Marwah表示,该公司正在改变战略,它将重回正轨。超级Plastronics Pvt Ltd (SPPL)也是该品牌被许可方为法国汤姆森电子品牌。
2021年,柯达电视将在印度有1000个服务中心,在全国70000多个计数器。该公司还将在2021年推出10款新车型在柯达的品牌。
The center is expected to be operational by the end of 2021, Avneet Singh Marwah<\/a>, Director and CEO of Super Plastronics Pvt Ltd told ET. \"We got the land from the UP government. We will be hiring new engineers for Android<\/a> along with sound engineers. There will be a lot of other teams which will work on chipsets and coding.\"
With the investment, Marwah said that the company is trying to avoid making the mistake which Indian handset vendors made. \"We are investing in R&D to take control over the product quality which will help us compete with other brands.\"
Marwah said that the Kodak<\/a> brand grew 100% in 2020 due to the anti-China sentiment in the market. \"...we saw a sudden spike as consumers started liking Indian brands. We saw 100% revenue growth.\"
He, however, added that there's a slowdown in the market due to the panel price increase<\/a> globally. \"We want to maintain the growth this year, but it is difficult seeing the price increase.\"
The company sells half a million TV units in the country, which it expects to double by next year. \"Our new plant is coming up and the investment is already underway. It will help us scale production.\"
The company last year announced its investment worth Rs 500 crore in the next three years to set up a fully automated TV manufacturing plant at Hapur.
<\/p>Read also<\/h4>
<\/a><\/figure>TV cos may stop making in India, turn to zero-duty FTA imports<\/a><\/h5><\/div>
<\/a><\/figure>Kodak TV India to invest Rs 500 cr for new plant in UP<\/a><\/h5><\/div><\/div><\/div>
The company was readying to kick off exports from its Hapur factory but postponed its plans due to open-cell panel price increase. \"..we were about to sign a deal, but due to price increase, it has become difficult.\"
Since open-cell panels constitute as much as 60% of the TV unit, prices of the commodity have a strong impact on the cost of the product.
Marwah added that Chinese brands are able to get better pricing for open-cell panels since 95% of panel manufacturing takes place in China. \"They are able to get better deals compared to Indian brands. Despite the pandemic, many mobile companies entered the TV space. There is a slowdown in the market, still brands are introducing TVs to gain market share,\" he added.
Marwah said that the company is changing strategy and it will be back on track. Super Plastronics Pvt Ltd (SPPL) is also the brand licensee for French Electronics brand Thomson.
In 2021, Kodak TV will have 1000 service centres in India and will be available in more than 70,000 counters across the country. The company will also launch 10 new models in 2021 under the Kodak brand.
<\/span>
ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
读到
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动