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It’s not a vain hope. They are already the world’s No. 2 microblogging site, with 50 million downloads. The others like Gab, Truth Social, Mastodon, Gettr, Parler are at about 5 million downloads or less. Technologically, Koo looks very good, especially in comparison to competitors, and has features almost nobody else does. On Google Play, it has a better rating (4. 2 out of 5) than almost all competitors – Mastodon is at 2. 4, Truth Social at 3. 6.
Radhakrishna and Bidawatka started with the idea of doing a Twitter for all those who were not comfortable with English, and those who wanted to reach out to non-English audiences. 80% of India and the world, they found, speak languages other than English. And that language person’s voice was stuck in WhatsApp groups, which is a closed network of family and friends, not an open network like Twitter. “A lot of people were telling us to create a tool where they could express themselves in their language. They said if they do it on Twitter, nobody listens to it, they don’t get any reactions. And if they don’t get reactions, they don’t have any incentive to post further. In late 2019, we found that on Twitter, there were just 500-600 Kannada tweets in a day, Gujarati was 200, Bengali and Telugu were 150-200, Hindi was 20-30,000 for a 60 crore Hindi speaking population,” says Bidawatka.
So, Koo was architected in a way that made it extremely simple to use for non-English users, and in a way that made it simple for a particular language community to come together, and hear and respond to each other.
Most microblogging platforms, Bidawatka says, are created out of San Francisco, “and the assumption for the American is everyone speaks my language. ” So, those products, he says, are not language deep, the keyboards are not language enabled. “In Koo, if I choose Hindi as my language, even if I’m typing in English, the output is in Hindi. And I can post it in multiple languages, and post them all in one go on one screen. And each goes to the respective audiences,” he says. We checked that out on Koo, and it’s really a breeze. It provides good and instant translations into different languages, and a single click sends all of those posts.
Radhakrishna says in India, talking to just the English folks will build very limited influence. “You become popular en masse when you talk deeper. Some of the most popular leaders in the country talk (local) language,” he says. That’s true for politicians, for sports and film celebrities. “A cricketer knows that the guy standing in queue to buy a ticket and make the most noise in the stadium is the language speaker, not the English speaker. The Bollywood person knows they are making movies in Hindi, and they need to speak to the small town folks who see their movies. So, Virat Kohli talking in Hindi every day does not happen anywhere other than Koo. Javagal Srikanth talking in Kannada happens only on Koo. That is the unique experience,” says Radhakrishna.
Now, as Elon Musk<\/a>, Twitter’s new owner, talks about charging for various services such as its blue tick that authenticates users, Radhakrishna and Bidawatka are trying to present Koo as a global alternative to Twitter, one where everything, including edit features, larger video uploads, and selfverification, are free.
They are looking at monetisation, but through other ways. Several experiments are in the works. “If people want more followers, can I pay and be seen a little more? If I want to show Anupam Kher that I’m a true fan, can I give a paid reaction that is unique and which is visible to him? He gets 50,000 likes, so in the normal course, he is not going to find you. This is what we call a Super-Like. And if Anupam Kher is posting, say, a video, it willgo to the Super-Likers first. For people it’s important to get something ahead of others, they can brag they got it first, and in today’s world, I know faster than you is an asset,” Bidawatka says.
AWARENESS CHALLENGE<\/strong>
But the big challenge for Koo right now is awareness. “The only thing that stops the world from using Koo is knowing about Koo,” says Radhakrishna. Which is why they are now trying aggressively to catch attention. English is widely used in Koo. So, it’s a platform that the English-speaking world could take to if they were aware of it. Koo is also working towards enabling a host of global languages just as it currently allows conversations in many Indian languages. And technologically, it is simple for them to allow an American, for instance, to post simultaneously in, say, Spanish, French and Hindi.
But the problem is in building a community in those countries. “I need the editors, I need the politicians, I need the celebrities, I need the users, I need to market to them. And marketing to acquire users, especially in the western world, is expensive. To get one person to download in the US could cost up to $100 of marketing spend,” says Bidawatka.
Given that, it’s difficult to say if Koo will succeed in its ambitions. It’s also possible that Musk will get his act together on Twitter, and the current user anxieties around it will diminish. That’s indeed what happened with WhatsApp last year. While Signal and Telegram gained, WhatsApp remains by far the dominant messaging app. In some months, we’ll probably have a better view to the microblog battle.
Nominate your digital campaign(s) in the forthcoming ET India DigiPlus Awards. Click here<\/a> to know more.
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古永锵在Twitter的创始人意义重大机遇的动荡
技术,古永锵看起来很好,尤其是竞争对手相比,具有几乎没有其他人。在谷歌,它有一个更好的评级(4。2的5)比几乎所有竞争对手-乳齿象是2。4、真理的社会在3。6。
这不是一个徒劳的希望。他们已经是世界第二大的微博网站,有5000万个下载。其他人喜欢唠叨,真理社会、乳齿象Gettr,讲500万下载或更少。技术,古永锵看起来很好,尤其是竞争对手相比,具有几乎没有其他人。在谷歌,它有一个更好的评级(4。2的5)比几乎所有竞争对手-乳齿象是2。4、真理的社会在3。6。
Radhakrishna和Bidawatka开始做一个Twitter的想法对于所有那些不熟悉英语,和那些想要接触英语观众。他们发现,80%的印度和世界说除英语之外的其他语言。和语言人的声音被困在WhatsApp群体,这是一个封闭的家人和朋友,网络不是一个开放的网络像Twitter。“很多人告诉我们创建一个工具,他们可以在他们的语言表达自己。他们说,如果他们在Twitter上,没有人听,他们得不到任何的反应。如果他们得不到反应,他们没有任何发布进一步的动机。在2019年末,我们发现,在推特上,只有500 - 600埃纳德语一天微博,古吉拉特语是200年,150 - 200年孟加拉语,泰卢固语,印地语是20 - 30000人口60卢比的印地语说话,”Bidawatka说。
古是架构的方式使它简单易用对于非英语用户来说,在某种程度上使它简单的特定语言社区走到一起,和听到彼此和应对。
Bidawatka说,大多数微博平台创建的旧金山,“假设美国是每个人都说我的语言。他说,“那么,这些产品并不是语言,键盘没有语言了。“在古,如果我选择印地语作为语言,即使我用英语打字,输出是印地语。我可以在多种语言后,帖子都在一个在一个屏幕上。每个去各自的观众,”他说。我们检查了古,微风。它提供良好的和即时翻译成不同的语言,和一个点击发送所有的帖子。
Radhakrishna说在印度,说话只是英国人将构建的影响非常有限。“你集体流行当你深入交谈。在这个国家的一些最受欢迎的领导人(本地)语言说话,”他说。真正的政治家,为体育和电影明星。“板球队员知道这家伙站在排队买票和充分利用噪声在体育场是语言说话,而不是英语。宝莱坞的人知道他们正在印地语电影,他们需要说小镇的人看到他们的电影。因此,克里Virat每天在印地语不会发生古永锵以外的任何地方。只在古Javagal Srikanth发生在埃纳德语。独特的经验,”Radhakrishna说。
现在,随着Elon Musk,Twitter的新东家,谈到对各种收费服务,如蓝色的用户进行身份验证的蜱虫,Radhakrishna和Bidawatka正试图呈现古作为全球替代Twitter,在一切,包括编辑特性,较大的视频上传,selfverification,都是免费的。
他们正在考虑盈利,但通过其他方式。几个实验正在进行中。“如果人们想要更多的追随者,我支付,可以看到更多吗?如果我想Anupam kh表明我是一个真正的球迷,我能给一个付费的反应,是独一无二的,可见他是哪一个?他得到50000喜欢,所以在正常的课程,他是不会找到你。这就是我们所说的Super-Like。如果Anupam kh发布一个视频,Super-Likers第一民族。对人们是很重要的得到他人之前,他们可以吹嘘它首先,在当今世界,我知道你是一个快于资产,”Bidawatka说。
意识的挑战
但古永锵现在面临的一大挑战是意识。“唯一阻止世界上使用了解古古,”Radhakrishna说。这就是为什么他们现在努力积极抓住注意力。英语是广泛用于古。所以,这是一个平台,英语国家可以采取如果他们意识到这一点。古永锵还努力使全球语言就像目前的主机允许许多印度语言的对话。和技术,他们很简单让一个美国人,例如,同时发布,说,西班牙语、法语和印地语。
但问题是在构建一个社区在这些国家。“我需要编辑,我需要政客们,我需要名人,我需要的用户,我需要市场。获得用户和市场,尤其是在西方世界,是昂贵的。让一个人在美国下载可能花费高达100美元的营销支出,“Bidawatka说。
鉴于此,很难说如果古会成功的野心。麝香也有可能会让他在Twitter上共同行动,和当前用户的焦虑就会减少。这是与去年WhatsApp实际上发生了什么。而信号和电报,WhatsApp仍然是占主导地位的消息传递应用程序。在几个月,我们可能会有一个更好的视图来微博的战斗。
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