\u2022 Samsung claims a positive momentum with S6 edge, Note5 phones<\/h4>\u2022 Industry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\"<\/h4><\/div>","also_read_available":false,"body":"![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.
\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-11-05" data-index="article_1">
新德里:朝鲜手机主要已表示,它已获得在印度高端手机市场50%的份额,的时候苹果战斗一个缓慢的开始出售其新iPhone 6 s
设备在印度。
马努·夏尔马(产品营销)主任三星印度表示,该公司已经积极的势头在过去一年的等新推出S6和边缘Note5设备。
“根据市场研究机构GfK提供的数字,我们的市场份额在Rs 30000及以上类别是51%金额在今年9月结束的时候。这是大约36%,直到大约一年前,”Sharma说。体积份额,他说,是相同的数量到达附近的价值分享。
GfK数据显示,苹果正在落后于三星的类别与中期每股40%左右。
然而,行业分析人士指出,三星的领导声称应采取“一撮盐”,尤其是在没有办法独立确认GfK数据。“有大量的市场研究公司,和他们中的很多人常常有不同的市场份额数据。所以,不能100%确定这些数字,”分析师表示。
三星一直在压力下很长一段时间的溢价与销售苹果的设备类别飙升,因为它引入了新的手机和不受束缚的分销网络在印度。然而,相对冷淡回应推出iPhone 6 s和6 splus设备看起来现在支持三星,降价的S6的变异范围的手机。
Sharma说,三星一直见证一个积极的牵引在手机市场和承购10月一直强劲。“节日季节影响。我们已经看到交易量激增。”However, he did not disclose the exact sales volumes, citing "company policy."
一位高级官员在一个关键的多品牌零售商表示,苹果一直面临压力由于“高定价问题”的新iPhone 6 s和6 s +设备。“他们出来与支付能力计划如无息工作和其他活动。这通常不会发生这么快就用一个新的设备。苹果执行上有压力,尤其是在节日期间这是至关重要的。”
三星同时推出了一个新的“在”系列手机针对年轻人,而这些只有通过在线渠道销售。分别售价8990卢比和Rs 10990,手机将只出售Flipkart公司通过电子商务公司。
\u2022 According to GfK, Samsung holds 51% share in the Indian premium phone market at the end of Sept and Apple is trailing with a share in mid-40% range<\/h4>\u2022 Samsung claims a positive momentum with S6 edge, Note5 phones<\/h4>\u2022 Industry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\"<\/h4><\/div>","also_read_available":false,"body":"NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.
\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-news_link="//www.iser-br.com/news/devices/korean-handset-maker-samsung-claims-edge-over-apple-in-india/49668947">
<\/div>","also_read_available":false,"body":"NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.
\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-11-05" data-index="article_1">
新德里:朝鲜手机主要已表示,它已获得在印度高端手机市场50%的份额,的时候苹果战斗一个缓慢的开始出售其新iPhone 6 s
设备在印度。
马努·夏尔马(产品营销)主任三星印度表示,该公司已经积极的势头在过去一年的等新推出S6和边缘Note5设备。
“根据市场研究机构GfK提供的数字,我们的市场份额在Rs 30000及以上类别是51%金额在今年9月结束的时候。这是大约36%,直到大约一年前,”Sharma说。体积份额,他说,是相同的数量到达附近的价值分享。
GfK数据显示,苹果正在落后于三星的类别与中期每股40%左右。
然而,行业分析人士指出,三星的领导声称应采取“一撮盐”,尤其是在没有办法独立确认GfK数据。“有大量的市场研究公司,和他们中的很多人常常有不同的市场份额数据。所以,不能100%确定这些数字,”分析师表示。
三星一直在压力下很长一段时间的溢价与销售苹果的设备类别飙升,因为它引入了新的手机和不受束缚的分销网络在印度。然而,相对冷淡回应推出iPhone 6 s和6 splus设备看起来现在支持三星,降价的S6的变异范围的手机。
Sharma说,三星一直见证一个积极的牵引在手机市场和承购10月一直强劲。“节日季节影响。我们已经看到交易量激增。”However, he did not disclose the exact sales volumes, citing "company policy."
一位高级官员在一个关键的多品牌零售商表示,苹果一直面临压力由于“高定价问题”的新iPhone 6 s和6 s +设备。“他们出来与支付能力计划如无息工作和其他活动。这通常不会发生这么快就用一个新的设备。苹果执行上有压力,尤其是在节日期间这是至关重要的。”
三星同时推出了一个新的“在”系列手机针对年轻人,而这些只有通过在线渠道销售。分别售价8990卢比和Rs 10990,手机将只出售Flipkart公司通过电子商务公司。
\u2022 According to GfK, Samsung holds 51% share in the Indian premium phone market at the end of Sept and Apple is trailing with a share in mid-40% range<\/h4>\u2022 Samsung claims a positive momentum with S6 edge, Note5 phones<\/h4>
NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-11-05" data-index="article_1">
新德里:朝鲜手机主要已表示,它已获得在印度高端手机市场50%的份额,的时候苹果战斗一个缓慢的开始出售其新iPhone 6 s
设备在印度。马努·夏尔马(产品营销)主任三星印度表示,该公司已经积极的势头在过去一年的等新推出S6和边缘Note5设备。
“根据市场研究机构GfK提供的数字,我们的市场份额在Rs 30000及以上类别是51%金额在今年9月结束的时候。这是大约36%,直到大约一年前,”Sharma说。体积份额,他说,是相同的数量到达附近的价值分享。
GfK数据显示,苹果正在落后于三星的类别与中期每股40%左右。
然而,行业分析人士指出,三星的领导声称应采取“一撮盐”,尤其是在没有办法独立确认GfK数据。“有大量的市场研究公司,和他们中的很多人常常有不同的市场份额数据。所以,不能100%确定这些数字,”分析师表示。
三星一直在压力下很长一段时间的溢价与销售苹果的设备类别飙升,因为它引入了新的手机和不受束缚的分销网络在印度。然而,相对冷淡回应推出iPhone 6 s和6 splus设备看起来现在支持三星,降价的S6的变异范围的手机。
Sharma说,三星一直见证一个积极的牵引在手机市场和承购10月一直强劲。“节日季节影响。我们已经看到交易量激增。”However, he did not disclose the exact sales volumes, citing "company policy."
一位高级官员在一个关键的多品牌零售商表示,苹果一直面临压力由于“高定价问题”的新iPhone 6 s和6 s +设备。“他们出来与支付能力计划如无息工作和其他活动。这通常不会发生这么快就用一个新的设备。苹果执行上有压力,尤其是在节日期间这是至关重要的。”
三星同时推出了一个新的“在”系列手机针对年轻人,而这些只有通过在线渠道销售。分别售价8990卢比和Rs 10990,手机将只出售Flipkart公司通过电子商务公司。
\u2022 Samsung claims a positive momentum with S6 edge, Note5 phones<\/h4>\u2022 Industry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\"<\/h4><\/div>","also_read_available":false,"body":"NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.
\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-news_link="//www.iser-br.com/news/devices/korean-handset-maker-samsung-claims-edge-over-apple-in-india/49668947">
<\/div>","also_read_available":false,"body":"NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.
\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-news_link="//www.iser-br.com/news/devices/korean-handset-maker-samsung-claims-edge-over-apple-in-india/49668947">
NEW DELHI: The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple<\/a> battles a slow start to the sale of its new iPhone 6S<\/a> devices<\/a> in India.\n
Manu Sharma, director (product marketing) for Samsung<\/a> India, said the company has seen a \"positive momentum\" over the last one year on the back of new launches such as the S6 edge and the Note5<\/a> devices.
\n
\n\"As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51% in value terms at the end of the September this year. This was about 36% till about a year ago,\" Sharma said. Volume share, he said, is near identical to the number arrived at in value share.
\nThe GfK numbers indicate that Apple is trailing Samsung in the category with a share in the mid-40% range.
\n
\nIndustry analysts, however, point out that Samsung's leadership claim should be taken \"with a pinch of salt\", especially as there is no way to independently confirm the GfK numbers. \"There are a number of research firms in the market, and many of them often have different market share figures. So, one cannot be 100% sure about these figures,\" one of the analysts said.
\n
\nSamsung had been under pressure for a long time in the premium category with sales of Apple's devices soaring as it introduced new phones and unshackled its distribution network in India. However, a relatively lukewarm response to the launch of iPhone 6S and 6SPlus devices looks to now favour Samsung, which had cut prices of some variants of its S6 range of phones.
\n
\nSharma said that Samsung has been witnessing a positive traction in the phone market and the off-take has been strong in October. \"The festival season has shaped up well. We have seen a spurt in volumes.\" However, he did not disclose the exact sales volumes, citing \"company policy.\"
\n
\n
\n
\nA senior official at one of the key multi-brand retailers said Apple has been facing pressure due to \"high pricing issue\" of new iPhone 6S and 6S-Plus devices. \"They have come out with affordability schemes such as interest-free EMIs and other campaigns. This usually does not happen so soon with a new device. There is pressure on Apple to perform, especially as this is the crucial festive period.\"
\n
\nSamsung meanwhile launched a new 'On' series of handsets aimed at youth, and these would be sold only through the online channel. Priced at Rs 8,990 and Rs 10,990, respectively, the phones will be sold exclusively through e-commerce firm Flipkart.\n\n<\/body>","next_sibling":[{"msid":49669055,"title":"Steve Jobs pondered over iCar in 2008","entity_type":"ARTICLE","link":"\/news\/devices\/steve-jobs-pondered-over-icar-in-2008\/49669055","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49668947,"entity_type":"ARTICLE","title":"Korean handset maker Samsung claims edge over Apple in India","synopsis":"The Korean mobile phone major has said that it has attained a 50% share in the Indian premium phone market, at a time when Apple battles a slow start to the sale of its new iPhone 6S devices in India.","titleseo":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2015-11-05 11:43:44","lastupd":"2015-11-05 13:22:59","breadcrumbTags":["Devices","Samsung","Apple","iPhone 6S","Note5"],"secinfo":{"seolocation":"devices\/korean-handset-maker-samsung-claims-edge-over-apple-in-india"}}" data-news_link="//www.iser-br.com/news/devices/korean-handset-maker-samsung-claims-edge-over-apple-in-india/49668947">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动