独家
Lava着眼于与供应链合作伙伴的长期合作，以重建智能手机业务;看好5G
“由于我们正在印度建设5G智能手机能力，我们计划改变与生态系统合作伙伴的关系。就供应链而言，我们的情况有所改善。我们现在提前计划，现在能够与合作伙伴讨论长期合作关系，以确保供应。”Lava International总裁兼业务主管Sunil Raina告诉《经济时报》。
“由于我们正在印度建设5G智能手机能力，我们计划改变与生态系统合作伙伴的关系。我们的情况已经有所改善供应链．我们现在提前计划，现在能够与合作伙伴讨论长期合作关系，以确保供应。”Lava International总裁兼业务主管Sunil Raina告诉《经济时报》。
“新冠疫情让我们意识到与合作伙伴进行长期讨论的重要性。”
5G显然是这家国内手机制造商的一个重点领域，该公司正在大力投资，以加强其在当地的研发能力。烈火是Lava 5G智能手机的子品牌。
“我们将成为真正的印度5G手机，能够理解使用和行为模式。我们正在为我们的5G手机开发行业首创的功能。”他补充说，Lava将只推出1万卢比及以上价格的5G手机。
Lava的4G智能手机价格将低于1万卢比。“这是我们的明确战略。”
该公司还致力于在本财年结束前将5G智能手机价格降至1万卢比。印度电信公司也有望推出商业广告5 g服务到年底为止。
Raina表示，Lava一直在“持续”致力于打造一个在价格和产品质量方面都能与中国竞争对手匹敌的产品组合。“我们正迎头赶上。我们的产品组合在价格、规格比和质量方面都很有竞争力。”
Lava还将专注于作为独立业务打造配件，随着市场的增长和中国老牌企业的进入。
“配饰也是一个非常受关注的领域。可听设备和可穿戴设备是我们现在非常重视的东西。这是我们希望进行的扩张，早期迹象令人鼓舞。”
Lava International最近收购了拉丁美洲手机品牌China Bird CentroAmerica s.a.，以扩大其在拉丁美洲市场的影响力。
“通过收购，LatAm是一个很好的切入点。我们正在与该团队合作，以扩大和增长我们的市场份额。他们的队伍最近来过这里。很多拉美市场还没有中国的主导地位，这对我们来说是一个机会。我们希望在正确的时间推出正确的产品。”
这位高管还补充说，该公司现在正加大对非洲大陆以及尼泊尔、孟加拉国和斯里兰卡等邻国的关注。
他补充说:“我们希望重振在泰国的业务，因为我们现在是智能手机市场的重要参与者。”
熔岩
Lava推出Probuds 21 TWS，售价1499卢比
“我们很高兴为我们的TWS产品组合添加另一款功能强大且价格合理的产品。Probuds 21结构紧凑，重量轻，电池续航时间长，这肯定会吸引我们客户的探险家精神，”Lava International的首席产品Tejinder Singh在一份声明中说。
![\"Lava](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>NEW DELHI: Home-bred mobile maker Lava<\/a> said that it is having discussions for \u201clong-term\u201d association with its partners to ensure uninterrupted supply-chain access as it tries to rebuild its smartphone business which has 5G<\/a> at its core.\u201cSince we are building 5G smartphone capabilities in India, we plan to change the relationship with ecosystem partners. The situation has improved for us in terms of the supply chain<\/a>. We now plan beforehand and are now able to discuss long-term association with partners to secure supplies,\u201d Sunil Raina, president and business head at Lava International told ET.
\u201cThe covid situation has made us realise why it is important to have long-term discussions with partners.\u201d
<\/div><\/div>He, however, said that supply-chain related challenges are continuing in the market with fresh lockdowns in Chinese cities and the ongoing geo-political situations. \u201cFor 4G, it is a patchy situation\u2026sometimes it gets better, but largely the problem remains there. For 5G, the situation is better.\u201d
5G is a clear focus area for the domestic handset maker, which is investing heavily to bolster its local research and development (R&D) capabilities. Agni is Lava\u2019s sub-brand for 5G smartphone.
\u201cWe will be real Indian 5G phones that will understand usage and behaviour patterns. We are working on industry-first features for our 5G phones,\u201d Raina said, adding that Lava will only launch 5G phones in Rs 10,000 and above price category.
Lava will have its 4G smartphones priced under Rs 10,000. \u201cThat \u2018s a clear strategy we have.\u201d
The company is also working to reduce 5G smartphone prices to Rs 10,000 by the end of this fiscal year. Indian telcos are also expected to launch commercial 5G services<\/a> by the year end period.
Raina said that Lava has been \u201cconsistently\u201d working on creating a portfolio which is both in terms of price aggression as well as product quality to match offerings of Chinese rivals. \u201cWe are taking them head on. Our portfolio is aggressive in terms of price spec ratio and quality.\u201d
5G is a clear focus area for the domestic handset maker, which is investing heavily to bolster its local research and development (R&D) capabilities. Agni is Lava\u2019s sub-brand for 5G smartphone.
\u201cWe will be real Indian 5G phones that will understand usage and behaviour patterns. We are working on industry-first features for our 5G phones,\u201d Raina said, adding that Lava will only launch 5G phones in Rs 10,000 and above price category.
Lava will have its 4G smartphones priced under Rs 10,000. \u201cThat \u2018s a clear strategy we have.\u201d
The company is also working to reduce 5G smartphone prices to Rs 10,000 by the end of this fiscal year. Indian telcos are also expected to launch commercial 5G services<\/a> by the year end period.
Raina said that Lava has been \u201cconsistently\u201d working on creating a portfolio which is both in terms of price aggression as well as product quality to match offerings of Chinese rivals. \u201cWe are taking them head on. Our portfolio is aggressive in terms of price spec ratio and quality.\u201d
<\/div><\/div>Lava plans to raise Rs1,400 crore-Rs1,500 crore via an initial public offering (IPO), the draft prospectus for which was filed last year with the Securities & Exchange Board of India (Sebi).
Lava is also focusing on building accessories as a standalone business seeing growth in the market and entry of established Chinese players.
\u201cAccessory is also a serious focus area. Hearables and wearables are something we are now looking at very seriously. This is the expansion we are looking to do and early signs are encouraging,\u201d he said.
Lava International recently acquired Latin American handset brand China Bird CentroAmerica S.A to expand its presence in the Latin American market.
\u201cLatAm is a good entry for us through the acquisition. We are working with that team to expand and grow our market share. Their teams were here recently. A lot of these LatAm markets don\u2019t have Chinese domination yet which is an opportunity for us. We want to be there with the right product at the right time,\u201d Raina said.
The executive also added that the company is now increasing its focus on the African continent along with neighbouring countries like Nepal, Bangladesh and Sri Lanka.
\u201cWe want to revive our presence in Thailand since we are now a serious player in the smartphone market,\u201d he added.
lava
Lava is also focusing on building accessories as a standalone business seeing growth in the market and entry of established Chinese players.
\u201cAccessory is also a serious focus area. Hearables and wearables are something we are now looking at very seriously. This is the expansion we are looking to do and early signs are encouraging,\u201d he said.
Lava International recently acquired Latin American handset brand China Bird CentroAmerica S.A to expand its presence in the Latin American market.
\u201cLatAm is a good entry for us through the acquisition. We are working with that team to expand and grow our market share. Their teams were here recently. A lot of these LatAm markets don\u2019t have Chinese domination yet which is an opportunity for us. We want to be there with the right product at the right time,\u201d Raina said.
The executive also added that the company is now increasing its focus on the African continent along with neighbouring countries like Nepal, Bangladesh and Sri Lanka.
\u201cWe want to revive our presence in Thailand since we are now a serious player in the smartphone market,\u201d he added.
lava