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New Delhi:<\/strong> Indigenous mobile devices<\/a> company Lava International<\/a> is planning to come up with its first 5G<\/a> smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.
The company is also looking at up to 20 per cent share in the mobile accessories segment in the next 2-3 years, Lava<\/a> International president and business head Sunil Raina told PTI.
\"We are focused on some USD 200 (about Rs 15,000) segment as a company when it comes to smartphones. In that segment, one is 4G, which is a continuation of what we are currently doing and then we are also working on a 5G product. We will also have 5G coming up definitely before Diwali or around Diwali, so 5G smartphones<\/a> are also in the works,\" Raina said.
Lava International has both product design and manufacturing facilities in India.
\"We are completing this entire portfolio by adding the accessories portfolio as well,\" Raina said.
In May, the company announced foray in wireless accessories segment with the launch of 'Lava Probuds' which it developed indigenously using Mediatek Airoha<\/a> chipsets.
\"We use one of the best chipsets that the industry can offer, Mediatek Airoha. It's highly reliable and one of the best chipsets that we can get in the TWS products.
\"One of the cornerstones of Lava's initiative of doing the entire manufacturing in-house, doing the entire design in-house. Our dependence on the Chinese ecosystem has completely dropped, now we are seeing a huge change in the quality and experience of all kinds of products that we have made,\" Raina said.
Raina said that there are only 3-4 significant active players in the mobile accessories segment and Lava too will be one of the major players in the segment.
\"Currently there are 3 to 4 active players in this market. We believe that we can become one more significant player in this category and get to a 15-20 per cent market share, in the next 2 to 3 years,\" he said.
Raina said that the company also has plans to expand its smartwatch portfolio during the upcoming festive season.<\/body>","next_sibling":[{"msid":85030601,"title":"Buy Bharti Airtel, target price Rs 675: ICICI Securities ","entity_type":"ARTICLE","link":"\/news\/buy-bharti-airtel-target-price-rs-675-icici-securities\/85030601","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"85030786","title":"Lava","entity_type":"IMAGES","seopath":"telecomnews\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment\/lava","category_name":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-57960\/85030786.cms?width=150&height=112","link":"\/image\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment\/lava\/85030786"}],"msid":85030738,"entity_type":"ARTICLE","title":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","synopsis":"Indigenous mobile devices company Lava International is planning to come up with its first 5G smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.","titleseo":"telecomnews\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":398,"shares":0,"engagementtimems":1571000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-08-04 11:53:35","lastupd":"2021-08-04 12:46:27","breadcrumbTags":["Lava smartphones","Devices","5G","Lava","MediaTek Airoha","new Lava smartphones","5G Smartphones","telecom news","Lava 5g smartphones","Lava International"],"secinfo":{"seolocation":"telecomnews\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-08-04" data-index="article_1">
- Telecom乐动扑克News
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熔岩计划推出5 g手机排灯节之前,目标在手机配件市场20%的份额
自主移动设备公司熔岩国际计划首次提出5 g智能手机,价格将低于每人20000卢比,大约排灯节,根据公司的一位高级官员。
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新德里消息:自主移动设备公司熔岩国际计划首次提出5克智能手机,价格将低于每人20000卢比,大约排灯节,根据公司的一位高级官员。
该公司还观察到在移动配件领域20%的市场份额在未来2 - 3年,熔岩国际总裁兼业务主管苏尼尔Raina PTI说。
“我们正在关注一些200美元(约合15000 Rs)段作为一个公司在智能手机。段,一个是4 g,这是一个延续我们正在做什么,然后我们还在5克的产品。我们还将有5 g上来肯定排灯节之前或在排灯节,5 g智能手机也在进行中,”雷说。
熔岩国际产品设计和生产设施在印度。
“我们已经完成了整个投资组合通过添加配件组合,”雷说。
今年5月,该公司宣布进军无线配件领域推出的“熔岩Probuds”开发自主使用联发科Airoha芯片组。
“我们使用一个行业可以提供最好的芯片组,联发科Airoha。高度可靠和最好的芯片,我们可以进入TWS产品。
“熔岩的基石之一的倡议做整个制造业内部,内部做整个设计。依赖中国生态系统已经完全放弃了,现在我们看到一个巨大的变化在质量和体验我们的各种产品,”雷说。
雷娜说,只有3 - 4显著活跃玩家移动附件和熔岩也会细分市场的主要参与者之一。
“目前有3到4活跃玩家在这个市场。我们相信,我们可以成为一个更重要的球员在这个类别和15 - 20百分之的市场份额,在未来2至3年,”他说。
雷娜说,公司还计划扩大其smartwatch组合在即将到来的节日期间。
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