“我们针对Rs 6000 - Rs 10000智能手机,将很快进入中期价格范围……5 g的转变发生在市场,我们将在那里。这是一个重要的改变行业和熔岩。我们将推出5 g手机的Rs 15000 - 20000卢比的价格段,“苏尼尔Raina总统和业务负责人,熔岩国际告诉等。
Source:<\/b> https:\/\/www.samsung.com\/in\/smartphones\/galaxy-fold-sm-f900\/SM-F900FZKDINS\/<\/a><\/p>","title":"Samsung Galaxy Fold","titleseo":"samsung-galaxy-fold","slideseolocationalt":"slide-shows\/9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold","prominentcolor":"","imgtype":"1"},"slideshows":[{"msid":"72225466","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"72225695","secname":"9 foldable smartphones you need to know about","secnameseo":"9-foldable-smartphones-you-need-to-know-about","msname":"Samsung Galaxy Fold","artdate":1574685254,"caption":"","msnameseo":"samsung-galaxy-fold","secmsname":"9 foldable smartphones you need to know about","secmsnameseo":"9-foldable-smartphones-you-need-to-know-about","seolocationalt":"9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices\/80149076","content":" 平均每年近2000名员工即将退休十年为一个周期在2022 - 2032之间,使它更集中组织与私人企业竞争的球员——信实Jio Bharti Airtel和沃达丰的想法。NEW DELHI: Home-bred handset maker Lava International<\/a> made its comeback into the country\u2019s smartphone market<\/a>, backed by a Rs 800-crore investment plan to expand its local manufacturing and designing capabilities, and is aiming to bring 5G devices<\/a> to the country for under Rs20,000.
The company has enhanced its production capacity to 30 million smartphones and 45 million feature phones and is further looking to expand it. It has also shifted its research and developing and design facility from China to India.
\u201cWe are targeting Rs 6,000-Rs 10,000 smartphone range and will soon enter the mid-price range...5G shift is happening in the market and we will be there,\u201d Sunil Raina, President and Business head, Lava<\/a> International, told ET. \u201cWe will launch 5G phones in the Rs 15,000-Rs 20,000 price segment.\u201d<\/div><\/div>Lava is targeting 5% smartphone volume share by the end of this calendar year in a market dominated by Chinese players, led by Xiaomi, Oppo, Vivo and Realme, and Korea\u2019s Samsung. The Indian company, co-founded by Hari Om Rai, though plans to initially target the under Rs10,000 space, which is dominated by Xiaomi, with other rivals being Realme, Motorola, Nokia, Samsung and Transsion Group brands Itel and Tecno.
Lava follows another home-bred brand Micromax in re-entering the smartphone segment. Over the last five years or so, Indian players had been practically pushed to the fringes mainly by the moneyed and aggressive Chinese players. But backed by the government\u2019s production-linked incentive (PLI) scheme, the likes of Lava and Micromax are trying to regain a foothold in their home market through their own brands, as well by making devices for other brands.
\u201cLava is one such OEM (original equipment maker) which has the capacity to sustain and take make in India vision in the right direction with design and IP capabilities. But, they will have to fight it big to make a dent in the market with aggressive strategy,\u201d said Faisal Kawoosa, analyst at TechArc.
Thursday, Lava launched the world's first customisable smartphone along with four other models.<\/div><\/div>\u201cWe are now developing phones end-to-end. We have control over software, designing and manufacturing, which allows us to give value to customers,\u201d Raina said.
On the ongoing shortage of components, he said that the situation is improving for the entire industry. \u201cThe chipset situation is easing out. However, there are shortages of displays and ICs (integrated circuit). But, we are prepared.\u201dRead also<\/h3>
![](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/a><\/div>After Lava, Nokia phone maker in talks with more EMS, ODMs to make India its sourcing hub<\/h4><\/a><\/div>
<\/a><\/div>MediaTek says to resolve chipset crunch to Indian smartphone makers<\/h4><\/a><\/div><\/div>
Lava International, which is known for its vast offline distribution network, is now focusing on the online channel with its partnership Amazon<\/a>. It will also start selling handsets through its own ecommerce website.
Raina said that the company is strengthening its manufacturing operations to support its smartphone business and for contract manufacturing business contracts under the PLI scheme.
Lava, along with Bhagwati (Micromax), Padget Electronics, UTL Neolyncs and Optiemus Electronics, has been approved under the Production Linked scheme (PLI) by the Indian government. All local players have proposed production output of Rs 1.25 lakh crore over the next five years.
It has started making Nokia branded smartphones and is in talks with Motorola for similar tie-ups, ET reported.
Lava is also actively looking for western companies as part of its push into contract manufacturing. It has been working with US companies like AT&T and General Electric (GE) to provide them with affordable smartphones.
<\/div><\/div>Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"27.0","minfoseo":"27-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1610010621622","minfoseo":"1610010621622"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-135969442","minfoseo":"-135969442"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"OriginalImageHeightPx":{"minfo":"900.0","minfoseo":"900-0"},"OriginalImageWidthPx":{"minfo":"1200.0","minfoseo":"1200-0"},"NumberOfCharacters":{"minfo":"3512.0","minfoseo":"3512-0"},"NumberOfWords":{"minfo":"551.0","minfoseo":"551-0"},"key":{"0":{"keyid":"2578948","value":"Lava smartphones","smid":"0","keynameseo":"Lava-smartphones","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"390059","value":"smartphone market","smid":"0","keynameseo":"smartphone-market","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"6369515","value":"MediaTek","smid":"0","keynameseo":"MediaTek","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"250883","value":"Lava International","smid":"0","keynameseo":"Lava-International","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"10556688","value":"Lava customisable phone","smid":"0","keynameseo":"Lava-customisable-phone","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"10556687","value":"Lava 5g smartphones","smid":"0","keynameseo":"Lava-5g-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6355189","value":"Lava","smid":"0","keynameseo":"Lava","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"18635","value":"Amazon","smid":"0","keynameseo":"Amazon","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Danish Khan","aunameseo":"danish-khan","artauid":"479206691","artauemail":"danish.khan@timesinternet.in","auFullName":"Danish Khan","pubname":"ETTelecom","designame":"Assistant Editor - Telecom","audetailsxml":{"authordetails":[],"details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675626","auagencyname":"ETTelecom","autype":"GENERAL"}},"similarlytagged":[{"msid":"94999433","stname":"Homegrown handset maker Lava in advanced talks with Chinese ODM Huaqin to form JV","artsyn":"If the Lava-Huaqin joint venture becomes a reality, it will be a boost for the electronics industry in the country.","seolocation":"telecomnews\/homegrown-handset-maker-lava-in-advanced-talks-with-chinese-odm-huaqin-to-form-jv","seolocationalt":"Homegrown handset maker Lava in advanced talks with Chinese ODM Huaqin to form JV","url_seo":"homegrown-handset-maker-lava-in-advanced-talks-with-chinese-odm-huaqin-to-form-jv"},{"msid":"94505883","stname":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","artsyn":"Homegrown handset maker Lava is plotting a comeback in the smartphone market via affordable sub-Rs 10,000 5G smartphones and compete with Chinese rivals that have quickly gained top positions in the India market. Hari Om Rai, CMD of Lava in an interview with ETTelecom discusses Lava's 5G strategy, competition from Chinese smartphone companies, the impact of inflation on consumer demand, and more.ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","seolocation":"tele-bytes\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals","seolocationalt":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","url_seo":"tele-bytes\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals"},{"msid":"94470467","stname":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","artsyn":"Lava CMD Hari Om Rai in an interview with ETTelecom recently delved deeper into Lava's 5G phone pricing strategy, competition from Chinese smartphone companies, the impact of inflation on consumer demand, and more.","seolocation":"telecomnews\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals","seolocationalt":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","url_seo":"ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals"},{"msid":"94322287","stname":"Lava launches Blaze Pro at Rs 10,499, signs up actor Kartik Aaryan as brand ambassador","artsyn":"The Lava Blaze Pro will be available in a single variant of 4GB RAM+64GB storage in four different colors - Glass Green, Glass Orange, Glass Blue, and Glass Gold on Flipkart, Lava e-store and retail stores.","seolocation":"telecomnews\/lava-launches-blaze-pro-at-rs-10499-signs-up-actor-kartik-aaryan-as-brand-ambassador","seolocationalt":"Lava launches Blaze Pro at Rs 10,499, signs up actor Kartik Aaryan as brand ambassador","url_seo":"lava-launches-blaze-pro-at-rs-10499-signs-up-actor-kartik-aaryan-as-brand-ambassador"},{"msid":"94172084","stname":"India\u2019s Lava readies 5G strategy to take on Chinese rivals","artsyn":"Lava will launch its sub-Rs 10,000 5G phones within this financial year to capitalize the initial demand coinciding with commercial launch of 5G services by Reliance Jio and Bharti Airtel.","seolocation":"telecomnews\/indias-lava-plots-comeback-with-sub-rs-10k-5g-smartphones","seolocationalt":"India\u2019s Lava readies 5G strategy to take on Chinese rivals","url_seo":"indias-lava-plots-comeback-with-sub-rs-10k-5g-smartphones"},{"msid":"92722602","stname":"Lava launches Blaze smartphone at Rs 8,699","artsyn":"Lava Blaze features a 6.5-inch HD+ notch display with a 20:9 aspect ratio along with an 8MP front camera. The smartphone has a 13 MP triple camera-setup at the back.","seolocation":"telecomnews\/lava-launches-blaze-smartphone-at-rs-8699","seolocationalt":"Lava launches Blaze smartphone at Rs 8,699","url_seo":"lava-launches-blaze-smartphone-at-rs-8699"},{"msid":"92041596","stname":"Lava gearing up to compete in sub-Rs 10,000 smartphone segment, provide service at home","artsyn":"\"We came up with the concept of customer relationship manager for Agni series phones - Agni Mitra -where customers were allotted a dedicated person to handle any issue that they may face in their smartphones. We are now going to extend the same concept for our upcoming Blaze series. We are planning to start it with 2,000 personnel across India,\" Raina said.","seolocation":"telecomnews\/lava-gearing-up-to-compete-in-sub-rs-10000-smartphone-segment-provide-service-at-home","seolocationalt":"Lava gearing up to compete in sub-Rs 10,000 smartphone segment, provide service at home","url_seo":"lava-gearing-up-to-compete-in-sub-rs-10000-smartphone-segment-provide-service-at-home"},{"msid":"90911298","stname":"Lava eyes long-term association with supply chain partners to rebuild smartphone business; bullish on 5G","artsyn":"\u201cSince we are building 5G smartphone capabilities in India, we plan to change the relationship with ecosystem partners. The situation has improved for us in terms of the supply chain. We now plan beforehand and are now able to discuss long-term association with partners to secure supplies,\u201d Sunil Raina, president and business head at Lava International told ET.","seolocation":"telecomnews\/lava-eyes-long-term-association-with-supply-chain-partners-to-rebuild-smartphone-business-bullish-on-5g","seolocationalt":"Lava eyes long-term association with supply chain partners to rebuild smartphone business; bullish on 5G","url_seo":"lava-eyes-long-term-association-with-supply-chain-partners-to-rebuild-smartphone-business-bullish-on-5g"},{"msid":"89994192","stname":"Lava launches online-only X2 smartphone at a pre-booking price of Rs 6,599","artsyn":"Lava X2 is available on Amazon for pre-booking at Rs 6,599 till March 11, after which it will be sold at Rs 6,999, the handset maker said. The phone will also be available for purchase on the Lava e-store.","seolocation":"telecomnews\/lava-launches-online-only-x2-smartphone-at-a-pre-booking-price-of-rs-6599","seolocationalt":"Lava launches online-only X2 smartphone at a pre-booking price of Rs 6,599","url_seo":"lava-launches-online-only-x2-smartphone-at-a-pre-booking-price-of-rs-6599"},{"msid":"87457440","stname":"Lava acquires Panama-based B Mobile to enter Latin American market; inks global licensing deal with Motorola","artsyn":"The acquisition is a part of Lava\u2019s plans for international market expansion. \u201cWe need to improve supply chain costs for Lava and have taken these steps to increase numbers. The moment we get supply chain at a good cost, things will change in terms of competitiveness,\u201d the person said.","seolocation":"telecomnews\/lava-acquires-panama-based-b-mobile-to-enter-latin-american-market-inks-global-licensing-deal-with-motorola","seolocationalt":"Lava acquires Panama-based B Mobile to enter Latin American market; inks global licensing deal with Motorola","url_seo":"lava-acquires-panama-based-b-mobile-to-enter-latin-american-market-inks-global-licensing-deal-with-motorola"},{"msid":"85030738","stname":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","artsyn":"Indigenous mobile devices company Lava International is planning to come up with its first 5G smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.","seolocation":"telecomnews\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment","seolocationalt":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","url_seo":"lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment"},{"msid":"84473526","stname":"Lava announces Android 11 update for its smartphones","artsyn":"Homegrown smartphone brand Lava International on Friday announced the Android 11 update for its Z2, Z4, Z6 and MyZ triple-camera variant smartphones.","seolocation":"telecomnews\/lava-announces-android-11-update-for-its-smartphones","seolocationalt":"Lava announces Android 11 update for its smartphones","url_seo":"lava-announces-android-11-update-for-its-smartphones"},{"msid":"83163070","stname":"Homegrown Lava plans to file DRHP by June-end; Chinese shareholder to dilute holdings post IPO","artsyn":"The IPO of the company, co-founded by Hari Om Rai, is likely to be a combination of fresh equity and an offer for sale.","seolocation":"telecomnews\/lava-ipo-plan-ready-firm-dials-up-shareholders-for-approval","seolocationalt":"Homegrown Lava plans to file DRHP by June-end; Chinese shareholder to dilute holdings post IPO","url_seo":"lava-ipo-plan-ready-firm-dials-up-shareholders-for-approval"},{"msid":"82796414","stname":"Handset maker Lava rolls out medical, accidental insurance benefits worth Rs 50 crore for its partners\u2019 field employees","artsyn":"According to the handset maker, the benefits are worth approximately Rs 50 crore and will cover about 2,500 field employees.","seolocation":"telecomnews\/handset-maker-lava-rolls-out-medical-accidental-benefits-worth-rs-50-crore-for-its-partners-field-employees","seolocationalt":"Handset maker Lava rolls out medical, accidental insurance benefits worth Rs 50 crore for its partners\u2019 field employees","url_seo":"handset-maker-lava-rolls-out-medical-accidental-benefits-worth-rs-50-crore-for-its-partners-field-employees"},{"msid":"82513361","stname":"Lava seeks UP CM intervention in alleged sourcing anomalies of smartphones","artsyn":"According to the annexure submitted by Lava, the company has been disqualified from projects on ground related to 'origin country' of the firm, service app not being relevant and past performance criteria.","seolocation":"telecomnews\/lava-seeks-up-cm-intervention-in-alleged-sourcing-anomalies-of-smartphones","seolocationalt":"Lava seeks UP CM intervention in alleged sourcing anomalies of smartphones","url_seo":"lava-seeks-up-cm-intervention-in-alleged-sourcing-anomalies-of-smartphones"},{"msid":"80665503","stname":"Atmanirbhar focus sends Lava shares soaring in unlisted market","artsyn":"The government has been working actively on making India an alternative manufacturing hub to China and has announced production-linked incentives and other benefits.","seolocation":"telecomnews\/atmanirbhar-focus-sends-lava-shares-soaring-in-unlisted-market","seolocationalt":"Atmanirbhar focus sends Lava shares soaring in unlisted market","url_seo":"atmanirbhar-focus-sends-lava-shares-soaring-in-unlisted-market"},{"msid":"80149076","stname":"Lava re-enters smartphone space; investing Rs 800 crore to expand operations","artsyn":"\u201cWe are targeting Rs 6,000-Rs 10,000 smartphone range and will soon enter the mid price range...5G shift is happening in the market and we will be there. This is an important change for the industry and Lava. We will launch 5G phones in the Rs 15,000-Rs 20,000 price segment,\u201d Sunil Raina, President and Business head, Lava International told ET.","seolocation":"telecomnews\/lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices","seolocationalt":"Lava re-enters smartphone space; investing Rs 800 crore to expand operations","url_seo":"lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices"},{"msid":"79940143","stname":"Lava to launch new smartphone series in January: Report","artsyn":"Lava is also trying to make a renewed bid for a greater presence in the Rs 6,000-10,000 smartphone segment, backed by the government\u2019s production linked incentive scheme.","seolocation":"telecomnews\/lava-to-launch-new-smartphone-series-in-january-report","seolocationalt":"Lava to launch new smartphone series in January: Report","url_seo":"lava-to-launch-new-smartphone-series-in-january-report"},{"msid":"78520696","stname":"Lava says investment under PLI scheme to generate employment","artsyn":"Home-bred handset maker Lava International said that it will make investments under the PLI scheme and scale up its capacities and increase international business.","seolocation":"telecomnews\/lava-says-investment-under-pli-scheme-to-generate-employment","seolocationalt":"Lava says investment under PLI scheme to generate employment","url_seo":"lava-says-investment-under-pli-scheme-to-generate-employment"},{"msid":"76876424","stname":"Lava Z61 Pro launched at Rs 5774","artsyn":"Indian handset maker Lava on Thursday launched its new smartphone--the Lava Z61 Pro. This news smartphone is the smartphone maker\u2019s latest addition to its Z-series of smartphones and the successor to Lava Z61.","seolocation":"telecomnews\/lava-z61-pro-launched-at-rs-5774","seolocationalt":"Lava Z61 Pro launched at Rs 5774","url_seo":"lava-z61-pro-launched-at-rs-5774"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"2578948","value":"Lava smartphones","smid":"0","keynameseo":"Lava-smartphones","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"390059","value":"smartphone market","smid":"0","keynameseo":"smartphone-market","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6369515","value":"MediaTek","smid":"0","keynameseo":"MediaTek","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"250883","value":"Lava International","smid":"0","keynameseo":"Lava-International","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"10556688","value":"Lava customisable phone","smid":"0","keynameseo":"Lava-customisable-phone","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"10556687","value":"Lava 5g smartphones","smid":"0","keynameseo":"Lava-5g-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6355189","value":"Lava","smid":"0","keynameseo":"Lava","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6355190","value":"Devices","smid":"0","keynameseo":"Devices","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"18635","value":"Amazon","smid":"0","keynameseo":"Amazon","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"Lava customisable phone"},{"name":"Lava 5g smartphones"},{"name":"Lava International"},{"name":"smartphone market"},{"name":"Lava smartphones"},{"name":"MediaTek"},{"name":"Devices"},{"name":"Amazon"},{"name":"Lava"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["Lava smartphones","smartphone market","MediaTek","Lava International","Lava customisable phone","Lava 5g smartphones","Lava","Devices","Amazon"],"filterTags":[]},"breadcrumbTags":["Lava smartphones","smartphone market","MediaTek","Lava International","Lava customisable phone","Lava 5g smartphones","Lava","Devices","Amazon"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices\/80149076","associated":{"articles":{"94999433":{"msid":"94999433","stname":"Homegrown handset maker Lava in advanced talks with Chinese ODM Huaqin to form JV","artsyn":"If the Lava-Huaqin joint venture becomes a reality, it will be a boost for the electronics industry in the country.","seolocation":"telecomnews\/homegrown-handset-maker-lava-in-advanced-talks-with-chinese-odm-huaqin-to-form-jv","seolocationalt":"Homegrown handset maker Lava in advanced talks with Chinese ODM Huaqin to form JV","url_seo":"homegrown-handset-maker-lava-in-advanced-talks-with-chinese-odm-huaqin-to-form-jv"},"94505883":{"msid":"94505883","stname":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","artsyn":"Homegrown handset maker Lava is plotting a comeback in the smartphone market via affordable sub-Rs 10,000 5G smartphones and compete with Chinese rivals that have quickly gained top positions in the India market. Hari Om Rai, CMD of Lava in an interview with ETTelecom discusses Lava's 5G strategy, competition from Chinese smartphone companies, the impact of inflation on consumer demand, and more.ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","seolocation":"tele-bytes\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals","seolocationalt":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","url_seo":"tele-bytes\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals"},"94470467":{"msid":"94470467","stname":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","artsyn":"Lava CMD Hari Om Rai in an interview with ETTelecom recently delved deeper into Lava's 5G phone pricing strategy, competition from Chinese smartphone companies, the impact of inflation on consumer demand, and more.","seolocation":"telecomnews\/ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals","seolocationalt":"ETTelecom Interviews: Lava CMD on 5G strategy to take on Chinese rivals","url_seo":"ettelecom-interviews-lava-cmd-on-5g-strategy-to-take-on-chinese-rivals"},"94322287":{"msid":"94322287","stname":"Lava launches Blaze Pro at Rs 10,499, signs up actor Kartik Aaryan as brand ambassador","artsyn":"The Lava Blaze Pro will be available in a single variant of 4GB RAM+64GB storage in four different colors - Glass Green, Glass Orange, Glass Blue, and Glass Gold on Flipkart, Lava e-store and retail stores.","seolocation":"telecomnews\/lava-launches-blaze-pro-at-rs-10499-signs-up-actor-kartik-aaryan-as-brand-ambassador","seolocationalt":"Lava launches Blaze Pro at Rs 10,499, signs up actor Kartik Aaryan as brand ambassador","url_seo":"lava-launches-blaze-pro-at-rs-10499-signs-up-actor-kartik-aaryan-as-brand-ambassador"},"94172084":{"msid":"94172084","stname":"India\u2019s Lava readies 5G strategy to take on Chinese rivals","artsyn":"Lava will launch its sub-Rs 10,000 5G phones within this financial year to capitalize the initial demand coinciding with commercial launch of 5G services by Reliance Jio and Bharti Airtel.","seolocation":"telecomnews\/indias-lava-plots-comeback-with-sub-rs-10k-5g-smartphones","seolocationalt":"India\u2019s Lava readies 5G strategy to take on Chinese rivals","url_seo":"indias-lava-plots-comeback-with-sub-rs-10k-5g-smartphones"},"92722602":{"msid":"92722602","stname":"Lava launches Blaze smartphone at Rs 8,699","artsyn":"Lava Blaze features a 6.5-inch HD+ notch display with a 20:9 aspect ratio along with an 8MP front camera. The smartphone has a 13 MP triple camera-setup at the back.","seolocation":"telecomnews\/lava-launches-blaze-smartphone-at-rs-8699","seolocationalt":"Lava launches Blaze smartphone at Rs 8,699","url_seo":"lava-launches-blaze-smartphone-at-rs-8699"},"92041596":{"msid":"92041596","stname":"Lava gearing up to compete in sub-Rs 10,000 smartphone segment, provide service at home","artsyn":"\"We came up with the concept of customer relationship manager for Agni series phones - Agni Mitra -where customers were allotted a dedicated person to handle any issue that they may face in their smartphones. We are now going to extend the same concept for our upcoming Blaze series. We are planning to start it with 2,000 personnel across India,\" Raina said.","seolocation":"telecomnews\/lava-gearing-up-to-compete-in-sub-rs-10000-smartphone-segment-provide-service-at-home","seolocationalt":"Lava gearing up to compete in sub-Rs 10,000 smartphone segment, provide service at home","url_seo":"lava-gearing-up-to-compete-in-sub-rs-10000-smartphone-segment-provide-service-at-home"},"90911298":{"msid":"90911298","stname":"Lava eyes long-term association with supply chain partners to rebuild smartphone business; bullish on 5G","artsyn":"\u201cSince we are building 5G smartphone capabilities in India, we plan to change the relationship with ecosystem partners. The situation has improved for us in terms of the supply chain. We now plan beforehand and are now able to discuss long-term association with partners to secure supplies,\u201d Sunil Raina, president and business head at Lava International told ET.","seolocation":"telecomnews\/lava-eyes-long-term-association-with-supply-chain-partners-to-rebuild-smartphone-business-bullish-on-5g","seolocationalt":"Lava eyes long-term association with supply chain partners to rebuild smartphone business; bullish on 5G","url_seo":"lava-eyes-long-term-association-with-supply-chain-partners-to-rebuild-smartphone-business-bullish-on-5g"},"89994192":{"msid":"89994192","stname":"Lava launches online-only X2 smartphone at a pre-booking price of Rs 6,599","artsyn":"Lava X2 is available on Amazon for pre-booking at Rs 6,599 till March 11, after which it will be sold at Rs 6,999, the handset maker said. The phone will also be available for purchase on the Lava e-store.","seolocation":"telecomnews\/lava-launches-online-only-x2-smartphone-at-a-pre-booking-price-of-rs-6599","seolocationalt":"Lava launches online-only X2 smartphone at a pre-booking price of Rs 6,599","url_seo":"lava-launches-online-only-x2-smartphone-at-a-pre-booking-price-of-rs-6599"},"87457440":{"msid":"87457440","stname":"Lava acquires Panama-based B Mobile to enter Latin American market; inks global licensing deal with Motorola","artsyn":"The acquisition is a part of Lava\u2019s plans for international market expansion. \u201cWe need to improve supply chain costs for Lava and have taken these steps to increase numbers. The moment we get supply chain at a good cost, things will change in terms of competitiveness,\u201d the person said.","seolocation":"telecomnews\/lava-acquires-panama-based-b-mobile-to-enter-latin-american-market-inks-global-licensing-deal-with-motorola","seolocationalt":"Lava acquires Panama-based B Mobile to enter Latin American market; inks global licensing deal with Motorola","url_seo":"lava-acquires-panama-based-b-mobile-to-enter-latin-american-market-inks-global-licensing-deal-with-motorola"},"85030738":{"msid":"85030738","stname":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","artsyn":"Indigenous mobile devices company Lava International is planning to come up with its first 5G smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.","seolocation":"telecomnews\/lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment","seolocationalt":"Lava plans to launch 5G phone before Diwali, targets 20% share in mobile accessories segment","url_seo":"lava-plans-to-launch-5g-phone-before-diwali-targets-20-pc-share-in-mobile-accessories-segment"},"84473526":{"msid":"84473526","stname":"Lava announces Android 11 update for its smartphones","artsyn":"Homegrown smartphone brand Lava International on Friday announced the Android 11 update for its Z2, Z4, Z6 and MyZ triple-camera variant smartphones.","seolocation":"telecomnews\/lava-announces-android-11-update-for-its-smartphones","seolocationalt":"Lava announces Android 11 update for its smartphones","url_seo":"lava-announces-android-11-update-for-its-smartphones"},"83163070":{"msid":"83163070","stname":"Homegrown Lava plans to file DRHP by June-end; Chinese shareholder to dilute holdings post IPO","artsyn":"The IPO of the company, co-founded by Hari Om Rai, is likely to be a combination of fresh equity and an offer for sale.","seolocation":"telecomnews\/lava-ipo-plan-ready-firm-dials-up-shareholders-for-approval","seolocationalt":"Homegrown Lava plans to file DRHP by June-end; Chinese shareholder to dilute holdings post IPO","url_seo":"lava-ipo-plan-ready-firm-dials-up-shareholders-for-approval"},"82796414":{"msid":"82796414","stname":"Handset maker Lava rolls out medical, accidental insurance benefits worth Rs 50 crore for its partners\u2019 field employees","artsyn":"According to the handset maker, the benefits are worth approximately Rs 50 crore and will cover about 2,500 field employees.","seolocation":"telecomnews\/handset-maker-lava-rolls-out-medical-accidental-benefits-worth-rs-50-crore-for-its-partners-field-employees","seolocationalt":"Handset maker Lava rolls out medical, accidental insurance benefits worth Rs 50 crore for its partners\u2019 field employees","url_seo":"handset-maker-lava-rolls-out-medical-accidental-benefits-worth-rs-50-crore-for-its-partners-field-employees"},"82513361":{"msid":"82513361","stname":"Lava seeks UP CM intervention in alleged sourcing anomalies of smartphones","artsyn":"According to the annexure submitted by Lava, the company has been disqualified from projects on ground related to 'origin country' of the firm, service app not being relevant and past performance criteria.","seolocation":"telecomnews\/lava-seeks-up-cm-intervention-in-alleged-sourcing-anomalies-of-smartphones","seolocationalt":"Lava seeks UP CM intervention in alleged sourcing anomalies of smartphones","url_seo":"lava-seeks-up-cm-intervention-in-alleged-sourcing-anomalies-of-smartphones"},"80665503":{"msid":"80665503","stname":"Atmanirbhar focus sends Lava shares soaring in unlisted market","artsyn":"The government has been working actively on making India an alternative manufacturing hub to China and has announced production-linked incentives and other benefits.","seolocation":"telecomnews\/atmanirbhar-focus-sends-lava-shares-soaring-in-unlisted-market","seolocationalt":"Atmanirbhar focus sends Lava shares soaring in unlisted market","url_seo":"atmanirbhar-focus-sends-lava-shares-soaring-in-unlisted-market"},"80149076":{"msid":"80149076","stname":"Lava re-enters smartphone space; investing Rs 800 crore to expand operations","artsyn":"\u201cWe are targeting Rs 6,000-Rs 10,000 smartphone range and will soon enter the mid price range...5G shift is happening in the market and we will be there. This is an important change for the industry and Lava. We will launch 5G phones in the Rs 15,000-Rs 20,000 price segment,\u201d Sunil Raina, President and Business head, Lava International told ET.","seolocation":"telecomnews\/lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices","seolocationalt":"Lava re-enters smartphone space; investing Rs 800 crore to expand operations","url_seo":"lava-re-enters-smartphone-market-with-worlds-first-customisable-phone-to-launch-5g-devices"},"79940143":{"msid":"79940143","stname":"Lava to launch new smartphone series in January: Report","artsyn":"Lava is also trying to make a renewed bid for a greater presence in the Rs 6,000-10,000 smartphone segment, backed by the government\u2019s production linked incentive scheme.","seolocation":"telecomnews\/lava-to-launch-new-smartphone-series-in-january-report","seolocationalt":"Lava to launch new smartphone series in January: Report","url_seo":"lava-to-launch-new-smartphone-series-in-january-report"},"78520696":{"msid":"78520696","stname":"Lava says investment under PLI scheme to generate employment","artsyn":"Home-bred handset maker Lava International said that it will make investments under the PLI scheme and scale up its capacities and increase international business.","seolocation":"telecomnews\/lava-says-investment-under-pli-scheme-to-generate-employment","seolocationalt":"Lava says investment under PLI scheme to generate employment","url_seo":"lava-says-investment-under-pli-scheme-to-generate-employment"},"76876424":{"msid":"76876424","stname":"Lava Z61 Pro launched at Rs 5774","artsyn":"Indian handset maker Lava on Thursday launched its new smartphone--the Lava Z61 Pro. This news smartphone is the smartphone maker\u2019s latest addition to its Z-series of smartphones and the successor to Lava Z61.","seolocation":"telecomnews\/lava-z61-pro-launched-at-rs-5774","seolocationalt":"Lava Z61 Pro launched at Rs 5774","url_seo":"lava-z61-pro-launched-at-rs-5774"}}}}" data-news-images="null" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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