Katyal, who took charge last year, said Lenovo<\/a> India would target the “metered usage” ecosystem where it will offer the device, cloud storage and other infrastructure on the ‘as-a-service’ model to other companies.
“We are increasingly seeing people want IT or hardware also as a consumption model, and not necessarily as a thing that they have to pay upfront. So, if you wanted storage and server capacity, it is all on a subscription basis. We are seeing that happen with our hardware buying as well,” Katyal said in an exclusive interview.
The company is offering these services under a new brand called TruScale<\/a> where the consumer pays for whatever data or infrastructure is consumed instead of paying for the whole set-up.
Though these kinds of services have been around for some time, the adoption of such models - which convert “capital expenditure to operational expenditure” - has been much faster post-Covid-19, he said.
“The pandemic has jolted everyone into looking at technology in a very different way. So, if it is only a leasing model, there's no traction. But the moment it moves to be part of overall digital transformation, it provides a more flexible way of scaling up for companies,” Katyal said.
The company is also meanwhile looking to scale up its mobile phone and cloud solutions offerings, while sticking to its core computing competency, Katyal said.
Lenovo<\/a> hopes to ride out the current cyclical downside in the core computing business with the help of growth in its infrastructure and mobile phone offerings.
“We have this width of offerings. In different parts of the business, we are at different share positions. So, we are not worried about the market so much. We are still number 3-4 in infrastructure and number 10 in mobile phones. We have enough headroom in each of these verticals,” Katyal said.