In 2019, Lenovo continued to show innovation with launch of E, M, P & V series tablets<\/a> and thus its M10 (HD & FHD) series garnered 16% market share.
According to the research firm, the average sales value (ASV) for tablets in India increased due to an increase in demand from enterprise players for higher-end spec variants. All other tablet brands market share eroded due to the notable exception of Apple<\/a>.
“While we are currently witnessing 5G transition of the India smartphone<\/a> market, owing to hyper-competitive smartphone players seeking to establish their tech leadership, it would be tough to imagine the first wave of 5G-enabled Tablets hitting the market anytime soon, before end 2020, or early 2021,” said Prabhu Ram<\/a>, head-industry intelligence group, CMR.
Total 4G Tablets grew sequentially by 22% YoY, the company said in a statement further mentioning that the shipment of tablets with 6-7 inch displays constituted 39% whereas tablets with 10-inch and above displays contributed to 35% of the overall shipments in the India market.
Samsung<\/a>’s tablet shipments declined by 24% YoY even after launching several tablets in 2019. According to the latest findings, the Tab A 10.1 was the most successful tablet, accounting for a 32% share across the Samsung tablet portfolio.
iBall<\/a> managed to regaine the third position for CY2019 with 14% market share and declined by 17% YoY.
Apple’s newly launched iPad 7, Air 2019 & Mini 2019 series helped it to register a YoY growth of 12% during the year.
CMR beleives that in CY2020, the tablet market is likely to start on a slower note as the Chinese OEMs control 40% of the Indian tablet market. Although OEMs typically stock tablet inventories to tide over the Chinese New Year holidays but the Coronavirus outbreak-caused disruption has led to an extended closure which in turn, implies the chances for a potential dent in tablet shipments in Q2 2020 of upto 6-8%.
“With the coronavirus outbreak impacting manufacturing supply chain, we are, in effect, looking at an unexpected situation, wherein we believe, tablet shipments would see a further dip towards end of Q1, and more realistically in Q2 2020.” added Prabhu.
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