$\"\"$ BENGALURU: Lenovo<\/a> Group said it will focus on boosting its offline presence in India to regain market share, which had dropped following aggressive campaigns by its Chinese rivals.
\n
\nLenovo, which sells Motorola phones it bought from Google<\/a> in 2014, has seen its position drop to No 5 in April-June 2017, from the second position last year, with market share also eroding to 7% from 9.6%, according to data from research firm IDC India. Xiaomi<\/a>, in the meantime, is breathing down Samsung’s neck for the top spot in the burgeoning Indian market.
\n
\n“That is a battle we need to win. Online is just 27% of the total market. We have a robust position there, but have growth left in offline which is why you will see us attack it more,” Aymar de Lencquesaing, executive vice president at Lenovo and chairman & president at Motorola, told TOI.
\n
\nWhile smartphone makers have tied up with e-commerce players to launch their products in recent times, it still constitutes a small part. About 73% of phones are bought from brick and mortar stores. “The next growth will come from there so we are increasing our distribution and setting up Moto Hub exclusive retail stores,” Sudhin Mathur, MD of Motorola Mobility<\/a> India and country head of Lenovo Mobile, said. Rivals such as Xiaomi and OnePlus already have such stores in the country.
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The stakes are high for Lenovo MBG in India, where it sells both the Moto and Lenovo brands, unlike other markets where only either of the brand is sold. India, where it sells 12 million smartphones annually, ranks second in terms of volume, lagging only behind Brazil. In value, it is behind the US and Brazil.
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\n“We are not seeing a slowdown in the market. Consumers are moving up in performance requirements and there is greater demand for phones priced around $150-350 dollars (Rs 9,750-22,750) than the $100-150 category (Rs 6,500-9,750). This is music to our ears as we are positioned there perfectly,” de Lencquesaing said.
\n
\nMotorola, which has a manufacturing unit in Chennai with Flextronics<\/a> as its partner, has doubled its capacity to 12 million units recently and is “ready to increase more\" if needed. India contributes over $1 billion in revenue, a little more than 10% of the company’s global revenue.
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联想增加离线业务来提高市场份额

同时,小米是死死的盯着三星的榜首蓬勃发展的印度市场。

Avik Das,
TNN

更新2017年10月24日01:02点坚持

班加罗尔:联想集团表示,它将把重点放在提高其线下业务在印度重新获得市场份额,积极运动后下降的中国竞争对手。

销售摩托罗拉手机购买的联想谷歌在2014年,它的位置也下降了没有5 2017年4 - 6月,从去年的第二位,市场份额也侵蚀从9.6%到7%,根据研究公司IDC的数据,印度。小米同时,死死的盯着三星的蓬勃发展的印度市场的榜首。

“这是一场我们必须赢。在线市场总额的27%。我们有一个健壮的位置,但剩下的增长在离线这就是为什么你会看到我们攻击它,”负责人Aymar de Lencquesaing执行副总裁在摩托罗拉、联想和董事长与总裁告诉钢铁洪流。

虽然智能手机制造商与电子商务玩家推出他们的产品在最近一段时间,它仍然是一小部分。大约73%的手机买的砖和迫击炮商店。“未来增长将来自越来越多所以我们我们的分布和设置进行中心独家零售商店,“Sudhin Mathur, MD摩托罗拉移动印度和中国联想手机负责人说。等竞争对手小米和OnePlus已经有这样的商店。

联想在印度,MBG的风险很高,卖摩托和联想品牌,与其他市场,只有这两个品牌的销售。印度,它每年销售1200万部智能手机,排名第二的体积,仅落后于巴西。的价值,它是仅次于美国和巴西。

“我们没有看到市场的放缓。消费者在移动性能要求和有更大的需求的手机价格大约在150 - 350美元(Rs 9750 - 22750) 100 - 150美元的类别(Rs 6500 - 9750)。这是音乐我们的耳朵,我们定位完美,”de Lencquesaing表示。

摩托罗拉,制造单位在钦奈伟创力作为其合作伙伴,最近1200万台的能力翻了一番,“准备增加更多”。印度造成超过10亿美元的收入,公司全球收入的10%以上。