KOLKATA: The country's largest white goods maker, LG Electronics<\/a>’ India sales growth tapered down last fiscal to 4%, growing below the market rate which industry executives attributed to increased competition from newer brands, shying away from online sales and failure to revive smartphone business.
\n
As per the company’s disclosures to the Registrar of Companies,
LG India<\/a>'s gross revenue touched Rs 14,498 crore in 2015-16 compared with Rs 13,937 crore the year earlier. The company’s balance sheet<\/a> for last year is still not available.
\n
The current fiscal may continue to be difficult for the Korean major with the company yet to make any major breakthrough in the e-commerce and smartphone markets, and
demonetisation<\/a> likely to impact sales for a couple of months, two senior industry executives said.
\n
\n“
LG<\/a> India might be holding onto its business, but it will increasingly become difficult to continue high growth rate like before, with increased competition, unless they are able to open newer growth drivers,” said the chief executive at a rival white goods maker.
\n
LG<\/a> Electronics India, however, said the company has grown sales at double digit pace this fiscal and the impact of demonetisation will only be a short term phenomenon. A company spokesperson said smartphone is indeed an important segment where the company has recently started manufacturing its handsets in India to localise them.
\n
\n“LG has constantly grown, across categories, and has been ahead of competition in the consumer durables business. We are quite used to stiff competition right since the time we entered the market, and it continues till date. Yet, LG is the market leader in most of the categories it functions in… Since 2010, our strategy has been to focus on the value game,” the spokesperson said.
\n
\nLG India’s low growth rate last fiscal comes at a time when the home appliances market grew by around 8%, and the television market grew by 18%.
\n
The company has recently created a team to tap e-commerce business and developing separate models, while it plans to make in-roads into newer areas like water and air purifiers and extend its market share in LED televisions. This year, LG overtook Sony for the second slot in LED televisions after
Samsung<\/a>.
\n
\nA senior industry executive said LG India needs to focus on modern and regional retail chains which account for almost 25-30% of industry sales, whereas for LG it is around 10%. “The major chunk of LG India’s revenue comes from distribution to smaller stores and its exclusive showrooms,” he said.\n\n<\/p><\/body>","next_sibling":[{"msid":55866289,"title":"Microsoft's Zack Weisfeld on Microsoft Accelerator's evolution, how do they choose startups & more","entity_type":"ARTICLE","link":"\/news\/microsofts-zack-weisfeld-on-microsoft-accelerators-evolution-how-do-they-choose-startups-more\/55866289","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":55866455,"entity_type":"ARTICLE","title":"LG India\u2019s sales growth tapered down last fiscal to 4%","synopsis":"The current fiscal may continue to be difficult for the Korean major with the company yet to make any major breakthrough in the e-commerce and smartphone markets.","titleseo":"telecomnews\/lg-indias-sales-growth-tapered-down-last-fiscal-to-4","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-12-08 09:06:03","lastupd":"2016-12-08 09:07:56","breadcrumbTags":["LG","LG India","Samsung","financial results","Balance Sheet","LG Electronics","Devices","demonetisation"],"secinfo":{"seolocation":"telecomnews\/lg-indias-sales-growth-tapered-down-last-fiscal-to-4"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2016-12-08" data-index="article_1">

LG印度的销售增长锥形去年财政的4%

当前财政可能继续是困难的朝鲜主要与该公司尚未做出任何重大突破电子商务和智能手机市场。

Writankar穆克吉
  • 更新2016年12月8日凌晨09:07坚持

加尔各答:中国最大的白色家电制造商,LG电子(LG Electronics)印度销售增长锥形去年财政4%,增长低于市场利率,业内高管归因于增加新品牌的竞争,避开网络销售和失败恢复智能手机业务。

根据公司的披露公司的注册,LG印度的总收入触及14498卢比在2015 - 16相比去年同期13937卢比。该公司的资产负债表去年仍然是不可用的。

当前财政可能继续是困难的朝鲜主要与该公司尚未做出任何重大突破电子商务和智能手机市场demonetisation可能影响销售几个月,两位行业高管说。

LG印度可能会抓住它的业务,但它将日益成为困难继续高速增长之前,随着竞争的加剧,除非他们能够打开新的增长动力,”首席执行官说白色家电制造商的竞争对手。

LG然而,电子印度表示,该公司销售以两位数的速度增长这种财政和demonetisation的影响只会是一个短期现象。公司发言人表示,智能手机确实是一个重要环节,公司最近已开始制造手机在印度本土化。

“LG不断成长、跨类别,之前一直在耐用消费品行业的竞争。我们很习惯的激烈竞争对我们进入市场以来,它至今仍在继续。然而,LG是市场领头羊在大部分类别的函数…自2010年以来,我们的战略是专注于游戏的价值,”该发言人说。

LG印度的低增长率去年财政正值家电市场增长了8%左右,和电视市场增长了18%。

公司最近创建的一个团队开发电子商务业务和发展独立的模型,虽然它计划打入新的领域,比如水和空气净化器和LED电视扩大其市场份额。今年,LG超过索尼第二槽在LED电视后三星

一名业内高管表示LG印度需要专注于现代和地区零售连锁店几乎占25 - 30%的行业销售,而对于LG是10%左右。“主要的大块LG印度小商店的收入来自分布及其独家展厅,”他说。

  • 发布于2016年12月8日09:06点坚持
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KOLKATA: The country's largest white goods maker, LG Electronics<\/a>’ India sales growth tapered down last fiscal to 4%, growing below the market rate which industry executives attributed to increased competition from newer brands, shying away from online sales and failure to revive smartphone business.
\n
As per the company’s disclosures to the Registrar of Companies,
LG India<\/a>'s gross revenue touched Rs 14,498 crore in 2015-16 compared with Rs 13,937 crore the year earlier. The company’s balance sheet<\/a> for last year is still not available.
\n
The current fiscal may continue to be difficult for the Korean major with the company yet to make any major breakthrough in the e-commerce and smartphone markets, and
demonetisation<\/a> likely to impact sales for a couple of months, two senior industry executives said.
\n
\n“
LG<\/a> India might be holding onto its business, but it will increasingly become difficult to continue high growth rate like before, with increased competition, unless they are able to open newer growth drivers,” said the chief executive at a rival white goods maker.
\n
LG<\/a> Electronics India, however, said the company has grown sales at double digit pace this fiscal and the impact of demonetisation will only be a short term phenomenon. A company spokesperson said smartphone is indeed an important segment where the company has recently started manufacturing its handsets in India to localise them.
\n
\n“LG has constantly grown, across categories, and has been ahead of competition in the consumer durables business. We are quite used to stiff competition right since the time we entered the market, and it continues till date. Yet, LG is the market leader in most of the categories it functions in… Since 2010, our strategy has been to focus on the value game,” the spokesperson said.
\n
\nLG India’s low growth rate last fiscal comes at a time when the home appliances market grew by around 8%, and the television market grew by 18%.
\n
The company has recently created a team to tap e-commerce business and developing separate models, while it plans to make in-roads into newer areas like water and air purifiers and extend its market share in LED televisions. This year, LG overtook Sony for the second slot in LED televisions after
Samsung<\/a>.
\n
\nA senior industry executive said LG India needs to focus on modern and regional retail chains which account for almost 25-30% of industry sales, whereas for LG it is around 10%. “The major chunk of LG India’s revenue comes from distribution to smaller stores and its exclusive showrooms,” he said.\n\n<\/p><\/body>","next_sibling":[{"msid":55866289,"title":"Microsoft's Zack Weisfeld on Microsoft Accelerator's evolution, how do they choose startups & more","entity_type":"ARTICLE","link":"\/news\/microsofts-zack-weisfeld-on-microsoft-accelerators-evolution-how-do-they-choose-startups-more\/55866289","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":55866455,"entity_type":"ARTICLE","title":"LG India\u2019s sales growth tapered down last fiscal to 4%","synopsis":"The current fiscal may continue to be difficult for the Korean major with the company yet to make any major breakthrough in the e-commerce and smartphone markets.","titleseo":"telecomnews\/lg-indias-sales-growth-tapered-down-last-fiscal-to-4","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-12-08 09:06:03","lastupd":"2016-12-08 09:07:56","breadcrumbTags":["LG","LG India","Samsung","financial results","Balance Sheet","LG Electronics","Devices","demonetisation"],"secinfo":{"seolocation":"telecomnews\/lg-indias-sales-growth-tapered-down-last-fiscal-to-4"}}" data-news_link="//www.iser-br.com/news/lg-indias-sales-growth-tapered-down-last-fiscal-to-4/55866455">