![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The company is seeking to scale up local manufacturing by 15 times until Diwali and expand distribution.
In an interview with ET, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment.
“The short-term window of opportunity is big enough for us to enter the space and achieve scale,” he said.
Diverging from its global portfolio, this year, LG is building an ‘India specific and India first’ product portfolio to cater to unique consumer demands here, Vaidya said.
“So, this year, starting August, we will be launching six phones across all segments - starting from the sub-Rs 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline,” he said. The company is also targeting corporate sales and foraying into the tablet market by year end.
For local manufacturing, it is in talks to partner with an Indian contract manufacturer and will apply for the production-linked incentive<\/a> (PLI<\/a>) scheme under which the government offers 4%-6% incentive on incremental sales of smartphones by any company over the next five years.
“We are in advanced stages of discussions with one of the largest Indian contract manufacturers. Once we sign a formal agreement, we will make an announcement soon and shall apply for the scheme too,” Vaidya said.
Read also<\/h4><\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
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- Telecom乐动扑克News
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LG看到“机会之窗”智能手机市场在印度卷土重来
韩国电子主要LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
新德里:韩国电子专业LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
该公司正寻求扩大当地制造业的15倍,直到排灯节和扩大分布。
采访中,Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。
“短期的机会对我们来说是足够大的进入空间,实现规模,”他说。
从其全球投资组合不同,今年,LG是构建一个“印度特定和印度第一”的产品组合,以满足独特的消费者需求,Vaidya说。
“所以,今年8月开始,我们将推出6个手机在所有领域——从sub-Rs 10000类别的旗舰。我们正在增加分销渠道,在线和离线,”他说。该公司还针对企业销售和年底前尝试进入平板电脑市场。
为当地的制造业,是与印度合作合同制造商进行谈判并将申请根据激励(照明灯具)计划下,政府提供4% - -6%动力增量销售智能手机的任何公司在未来五年。
“我们是在晚期的讨论与印度最大的合同制造商。一旦我们签订正式协议,我们很快就会发表一个声明,申请计划,”Vaidya说。
sub-Rs 15000段将于2020年LG的焦点,因为由于Covid减少消费支出,以及强大的在线和离线在二级和三级城市扩张,Vaidya说。
公司记录两位数增长从2009年到2011年,并在2011年达到7%的市场份额——最高。今天,LG持有不到0.5%的份额,在2019年售出约100万台。
但LG成功复苏取决于积极跨渠道营销,和一个可信的消息中国以外的选择应该给它最初的推动需要做个记号,业内专家说。
“好吧,这当然是一个很好的机会对于一个公司像LG咄咄逼人,但是,消费者可接受性和意识是真正的问题,“费萨尔Kawoosa说,在研究公司TechArc创始人兼首席分析师。
“制造、设计…。对全球供应方面从来没有问题,LG是omni-product品牌,但真正的问题是需求方。LG必须找出如何激发印度客户对其智能手机在这样一个竞争激烈的环境中,”他说。
<\/span><\/figcaption><\/figure>New Delhi: South Korean electronics major LG<\/a> is planning to use the “window of opportunity” provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.
The company is seeking to scale up local manufacturing by 15 times until Diwali and expand distribution.
In an interview with ET, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment.
“The short-term window of opportunity is big enough for us to enter the space and achieve scale,” he said.
Diverging from its global portfolio, this year, LG is building an ‘India specific and India first’ product portfolio to cater to unique consumer demands here, Vaidya said.
“So, this year, starting August, we will be launching six phones across all segments - starting from the sub-Rs 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline,” he said. The company is also targeting corporate sales and foraying into the tablet market by year end.
For local manufacturing, it is in talks to partner with an Indian contract manufacturer and will apply for the production-linked incentive<\/a> (PLI<\/a>) scheme under which the government offers 4%-6% incentive on incremental sales of smartphones by any company over the next five years.
“We are in advanced stages of discussions with one of the largest Indian contract manufacturers. Once we sign a formal agreement, we will make an announcement soon and shall apply for the scheme too,” Vaidya said.
Read also<\/h4><\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-news_link="//www.iser-br.com/news/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market/76798784">
<\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-07-05" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
LG看到“机会之窗”智能手机市场在印度卷土重来
韩国电子主要LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
新德里:韩国电子专业LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
该公司正寻求扩大当地制造业的15倍,直到排灯节和扩大分布。
采访中,Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。
“短期的机会对我们来说是足够大的进入空间,实现规模,”他说。
从其全球投资组合不同,今年,LG是构建一个“印度特定和印度第一”的产品组合,以满足独特的消费者需求,Vaidya说。
“所以,今年8月开始,我们将推出6个手机在所有领域——从sub-Rs 10000类别的旗舰。我们正在增加分销渠道,在线和离线,”他说。该公司还针对企业销售和年底前尝试进入平板电脑市场。
为当地的制造业,是与印度合作合同制造商进行谈判并将申请根据激励(照明灯具)计划下,政府提供4% - -6%动力增量销售智能手机的任何公司在未来五年。
“我们是在晚期的讨论与印度最大的合同制造商。一旦我们签订正式协议,我们很快就会发表一个声明,申请计划,”Vaidya说。
sub-Rs 15000段将于2020年LG的焦点,因为由于Covid减少消费支出,以及强大的在线和离线在二级和三级城市扩张,Vaidya说。
公司记录两位数增长从2009年到2011年,并在2011年达到7%的市场份额——最高。今天,LG持有不到0.5%的份额,在2019年售出约100万台。
但LG成功复苏取决于积极跨渠道营销,和一个可信的消息中国以外的选择应该给它最初的推动需要做个记号,业内专家说。
“好吧,这当然是一个很好的机会对于一个公司像LG咄咄逼人,但是,消费者可接受性和意识是真正的问题,“费萨尔Kawoosa说,在研究公司TechArc创始人兼首席分析师。
“制造、设计…。对全球供应方面从来没有问题,LG是omni-product品牌,但真正的问题是需求方。LG必须找出如何激发印度客户对其智能手机在这样一个竞争激烈的环境中,”他说。
<\/span><\/figcaption><\/figure>New Delhi: South Korean electronics major LG<\/a> is planning to use the “window of opportunity” provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.
The company is seeking to scale up local manufacturing by 15 times until Diwali and expand distribution.
In an interview with ET, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment.
“The short-term window of opportunity is big enough for us to enter the space and achieve scale,” he said.
Diverging from its global portfolio, this year, LG is building an ‘India specific and India first’ product portfolio to cater to unique consumer demands here, Vaidya said.
“So, this year, starting August, we will be launching six phones across all segments - starting from the sub-Rs 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline,” he said. The company is also targeting corporate sales and foraying into the tablet market by year end.
For local manufacturing, it is in talks to partner with an Indian contract manufacturer and will apply for the production-linked incentive<\/a> (PLI<\/a>) scheme under which the government offers 4%-6% incentive on incremental sales of smartphones by any company over the next five years.
“We are in advanced stages of discussions with one of the largest Indian contract manufacturers. Once we sign a formal agreement, we will make an announcement soon and shall apply for the scheme too,” Vaidya said.
Read also<\/h4><\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-news_link="//www.iser-br.com/news/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market/76798784">
<\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-07-05" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
LG看到“机会之窗”智能手机市场在印度卷土重来
韩国电子主要LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
新德里:韩国电子专业LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
该公司正寻求扩大当地制造业的15倍,直到排灯节和扩大分布。
采访中,Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。
“短期的机会对我们来说是足够大的进入空间,实现规模,”他说。
从其全球投资组合不同,今年,LG是构建一个“印度特定和印度第一”的产品组合,以满足独特的消费者需求,Vaidya说。
“所以,今年8月开始,我们将推出6个手机在所有领域——从sub-Rs 10000类别的旗舰。我们正在增加分销渠道,在线和离线,”他说。该公司还针对企业销售和年底前尝试进入平板电脑市场。
为当地的制造业,是与印度合作合同制造商进行谈判并将申请根据激励(照明灯具)计划下,政府提供4% - -6%动力增量销售智能手机的任何公司在未来五年。
“我们是在晚期的讨论与印度最大的合同制造商。一旦我们签订正式协议,我们很快就会发表一个声明,申请计划,”Vaidya说。
sub-Rs 15000段将于2020年LG的焦点,因为由于Covid减少消费支出,以及强大的在线和离线在二级和三级城市扩张,Vaidya说。
公司记录两位数增长从2009年到2011年,并在2011年达到7%的市场份额——最高。今天,LG持有不到0.5%的份额,在2019年售出约100万台。
但LG成功复苏取决于积极跨渠道营销,和一个可信的消息中国以外的选择应该给它最初的推动需要做个记号,业内专家说。
“好吧,这当然是一个很好的机会对于一个公司像LG咄咄逼人,但是,消费者可接受性和意识是真正的问题,“费萨尔Kawoosa说,在研究公司TechArc创始人兼首席分析师。
“制造、设计…。对全球供应方面从来没有问题,LG是omni-product品牌,但真正的问题是需求方。LG必须找出如何激发印度客户对其智能手机在这样一个竞争激烈的环境中,”他说。
<\/span><\/figcaption><\/figure>New Delhi: South Korean electronics major LG<\/a> is planning to use the “window of opportunity” provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.
The company is seeking to scale up local manufacturing by 15 times until Diwali and expand distribution.
In an interview with ET, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment.
“The short-term window of opportunity is big enough for us to enter the space and achieve scale,” he said.
Diverging from its global portfolio, this year, LG is building an ‘India specific and India first’ product portfolio to cater to unique consumer demands here, Vaidya said.
“So, this year, starting August, we will be launching six phones across all segments - starting from the sub-Rs 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline,” he said. The company is also targeting corporate sales and foraying into the tablet market by year end.
For local manufacturing, it is in talks to partner with an Indian contract manufacturer and will apply for the production-linked incentive<\/a> (PLI<\/a>) scheme under which the government offers 4%-6% incentive on incremental sales of smartphones by any company over the next five years.
“We are in advanced stages of discussions with one of the largest Indian contract manufacturers. Once we sign a formal agreement, we will make an announcement soon and shall apply for the scheme too,” Vaidya said.
Read also<\/h4><\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-news_link="//www.iser-br.com/news/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market/76798784">
- Telecom乐动扑克News
- 2分钟阅读
LG看到“机会之窗”智能手机市场在印度卷土重来
韩国电子主要LG计划使用提供的“机会之窗”反华情绪在印度目前在智能手机东山再起,针对sub-Rs 15000段收回其在这一行业目前由品牌来自长城。
读到
该公司正寻求扩大当地制造业的15倍,直到排灯节和扩大分布。
采访中,Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。
“短期的机会对我们来说是足够大的进入空间,实现规模,”他说。
从其全球投资组合不同,今年,LG是构建一个“印度特定和印度第一”的产品组合,以满足独特的消费者需求,Vaidya说。
“所以,今年8月开始,我们将推出6个手机在所有领域——从sub-Rs 10000类别的旗舰。我们正在增加分销渠道,在线和离线,”他说。该公司还针对企业销售和年底前尝试进入平板电脑市场。
为当地的制造业,是与印度合作合同制造商进行谈判并将申请根据激励(照明灯具)计划下,政府提供4% - -6%动力增量销售智能手机的任何公司在未来五年。
“我们是在晚期的讨论与印度最大的合同制造商。一旦我们签订正式协议,我们很快就会发表一个声明,申请计划,”Vaidya说。
sub-Rs 15000段将于2020年LG的焦点,因为由于Covid减少消费支出,以及强大的在线和离线在二级和三级城市扩张,Vaidya说。
公司记录两位数增长从2009年到2011年,并在2011年达到7%的市场份额——最高。今天,LG持有不到0.5%的份额,在2019年售出约100万台。
但LG成功复苏取决于积极跨渠道营销,和一个可信的消息中国以外的选择应该给它最初的推动需要做个记号,业内专家说。
“好吧,这当然是一个很好的机会对于一个公司像LG咄咄逼人,但是,消费者可接受性和意识是真正的问题,“费萨尔Kawoosa说,在研究公司TechArc创始人兼首席分析师。
“制造、设计…。对全球供应方面从来没有问题,LG是omni-product品牌,但真正的问题是需求方。LG必须找出如何激发印度客户对其智能手机在这样一个竞争激烈的环境中,”他说。
The company is seeking to scale up local manufacturing by 15 times until Diwali and expand distribution.
In an interview with ET, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment.
“The short-term window of opportunity is big enough for us to enter the space and achieve scale,” he said.
Diverging from its global portfolio, this year, LG is building an ‘India specific and India first’ product portfolio to cater to unique consumer demands here, Vaidya said.
“So, this year, starting August, we will be launching six phones across all segments - starting from the sub-Rs 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline,” he said. The company is also targeting corporate sales and foraying into the tablet market by year end.
For local manufacturing, it is in talks to partner with an Indian contract manufacturer and will apply for the production-linked incentive<\/a> (PLI<\/a>) scheme under which the government offers 4%-6% incentive on incremental sales of smartphones by any company over the next five years.
“We are in advanced stages of discussions with one of the largest Indian contract manufacturers. Once we sign a formal agreement, we will make an announcement soon and shall apply for the scheme too,” Vaidya said.
Read also<\/h4><\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-news_link="//www.iser-br.com/news/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market/76798784">
<\/a><\/figure>LG Stylo 6 with triple rear cameras launched in US<\/a><\/h5><\/div><\/a><\/figure>Foxconn, Wistron, local handset makers apply for Center's Rs 41K crore PLI scheme<\/a><\/h5><\/div><\/div><\/div>
The sub-Rs 15,000 segment will be LG’s focus for 2020 because of the reduction in consumer spending due to Covid, along with strong online presence and offline expansion in tier-2 and tier-3 cities, Vaidya said.
The company logged double-digit growth between 2009 and 2011, and had reached 7% market share - its highest - in 2011. Today, LG holds less than 0.5% share, having sold roughly 1 million units in 2019.
But LG’s successful resurgence will depend on aggressive marketing across channels, and the message of a credible non-China option should give it the initial push it needs to make a mark, say industry experts.
“Well, of course it is a great opportunity for a company like LG to be aggressive, but, consumer acceptability and awareness is the real issue,” said Faisal Kawoosa, founder and principal analyst at research firm TechArc.
“Manufacturing, design….supply side have never been problems for the global, omni-product brand that LG is, but the real issue is the demand side. LG must figure out how to excite the Indian customers about its smartphones in such a competitive environment,” he said.
<\/body>","next_sibling":[{"msid":76798727,"title":"TechM to bid for BSNL 4G tender, says Indian cos have capabilities","entity_type":"ARTICLE","link":"\/news\/techm-to-bid-for-bsnl-4g-tender-says-indian-cos-have-capabilities\/76798727","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76798784,"entity_type":"ARTICLE","title":"LG sees 'window of opportunity' to make a comeback in India smartphone market","synopsis":"South Korean electronics major LG is planning to use the \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently to stage a comeback in smartphones, targeting the sub-Rs 15,000 segment to claw back its way back in an industry now dominated by brands from across the Great Wall.","titleseo":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":936,"shares":0,"engagementtimems":3309000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-05 18:23:05","lastupd":"2020-07-05 18:23:05","breadcrumbTags":["LG smartphones","LG Electronics","Devices","LG","PLI","PLI scheme","production-linked incentive"],"secinfo":{"seolocation":"telecomnews\/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market"}}" data-news_link="//www.iser-br.com/news/lg-sees-window-of-opportunity-to-make-a-comeback-in-india-smartphone-market/76798784">
<\/a><\/figure>
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