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Given the ongoing geo-political tensions between India and China, the consequent consumer anger against Chinese brands is serious these days. Do you feel this is an opportunity for LG to scale up in the smartphone space?<\/b>
First of all, just to give you an understanding about the current market mood….I will tell you that in the past two months, we have seen 9-10 times increased sell out in our smartphones. Of course, there is a window of opportunity for us. Although, our strategy is not based on the short-term anti-China sentiments, but this definitely is the time level-up. Last year, in July, we launched the W series, made in India, and designed in India, which is seeing amazing sell out till today. There is a clear signal that the consumer wants us, and we are ready with innovation, expertise and strategy to address every kind of consumer demand that is flowing in our direction.
What will be your key comeback strategy to tap on this opportunity?<\/b>
So, this year, starting August, we will be launching six phones across all segments starting from the sub-RS 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline . We are also partnering with enterprise mobility partners to offer our smartphones to the enterprise segment as well as building a strong business with several state governments. In terms of manufacturing, we are ramping-up on a massive scale. If in January the capacity was X units, till August we will be producing 10X units and if all goes well, by Diwali we will be at 12-15X capacity. And we are also foraying in the tablet market by the end of this year as there is a huge adoption in e-learning.
What will be your focus, in terms of price points, affordable, or mid-segment or premium?<\/b>
According to what we are seeing, the demand definitely is in the affordable category, that is, below Rs 15,000 because of Covid impact on consumers' spending. So, that is the important area for us. But our flagship portfolio will be intact. Most of the global launches in the premium segment will be brought here as well.
And distribution channels….?<\/b>
So, because of Covid-19, online sales of mobile phones have increased significantly, People are adopting the easiest way of making smartphone purchases. We made our online debut a few years back, going forward we shall further strengthen our focus in the online space. Meanwhile, there is also increased demand for our products in tier 2 – tier 3 markets and hence we are rapidly expanding offline distribution as well. We are in talks with enterprise mobility partners to get a better reach.
Since you talked about manufacturing, are you planning to apply for the PLI<\/a> scheme launched by the government recently?<\/b>
Yes, we are in advanced stages of discussion with one of the largest Indian <\/i>contract manufacturers in the country. Once we sign a formal agreement we will make an announcement soon and shall apply for the scheme too.
So, how much do you plan to invest and in what areas?<\/b>
I will not be able to give you a figure unless an official nod is given internally. But as I said we are scaling up our manufacturing capability 12-15 times, the investment is going to be on those lines.
Currently, what is your manufacturing capacity and how much value addition is done in India for smartphones?<\/b>
We have two manufacturing plants, in Pune and Greater Noida for all product categories. Our high end smartphones are produced out of the Pune factory and balance of the portfolio via our EMS Partner. LG has a global supply chain network and hence we source components globally from different countries.
Are you seeing manufacturing constraints due to stalled imports and labour migration that has happened due to Covid? Factories are running at what capacity as we speak?<\/b>
There has been a tremendous increase in demand for LG Smartphones<\/a> and hence , we are running short of supplies. However, going forward our teams are working really hard to ramp up our sourcing as well as manufacturing to meet the huge demand increase.
Does LG also export from India?<\/b>
Yes, last year, we exported certain units of our W series to the Middle East and Africa.
Read also<\/h4><\/a><\/figure>LG sees 'window of opportunity' to make a comeback in India smartphone market<\/a><\/h5><\/div><\/div><\/div>
LG is one among the biggest OEMs globally with a portfolio of multi consumer electronics<\/a>. But the performance in the smartphone space has declined shapely over the last five years. What do you think is dragging down LG in this space?<\/b>
India is a unique market with vast consumer needs, earlier we have been launching only global products in the smartphone segment. In 2018, LG Mobile communication unit took up an extensive consumer research study regarding the requirements and buying criteria of the Indian consumers with respect to smartphones, which were found to be unique. Also it is a well-known fact that, in the Indian smartphone market, products can make or break a brand.
Basis the same we were able to convince LG headquarters in Korea to allow us to create an India specific and India first portfolio – the birth of W Series in mid-2019. These Indian consumer-centric products shall further continue in 2020.
Since late 2019, LG has been investing and ramping up the support infrastructure, expanding distribution channels to ensure wider product availability also. So as a Company we are fully ready to enter the smartphone market with the right portfolio, marketing strategy as well as infrastructure needed, to build a long term, sustainable and profitable business.
Starting next month, along with six new smartphone announcements, the industry shall witness a re-emergence of LG in the smartphone space. We will have a robust product portfolio with a mix of global and India specific mobile phones.
Because of the current market scene, a lot of other brands which had almost disappeared over time such as Lava, Karbonn<\/a>, Micromax<\/a> are planning a comeback in a big way. Government also has a separate allocation for Indian brands in the PLI scheme. How do you see your positioning vis-a-vis them?<\/b>
At LG we always welcome healthy competition. Also, LG Electronics is fully committed to Make in India vision…...We are in talks with an Indian EMS manufacturer for smartphones. Our focus will be on offering great design & innovative technology to consumers.
Chinese rivals are facing a short term backlash, but it is true, that they dominate 80% of the market today. The rest is with your Korean counterpart Samsung<\/a>. Do you see this as a sort of challenge for LG’s growth? How difficult will it be for LG to make a mark again?<\/b>
The challenge as suggested by you is actually a huge opportunity for LG. And as I said earlier, LG as a Company is fully ready to win back its rightful share in the smartphone space. The short-term window of opportunity is big enough for us to enter the space and achieve scale. Once, there is scale, LG has all the key elements needed for success - extremely strong technology and patent portfolio, expertise in manufacturing and very strong local presence in India and high brand salience across categories.
For smartphones, what are your strongest markets globally?<\/b>
I can answer for Indian market. In India, geographically, we have seen good traction in South India over the years, but, lately, we are making progress in East and North-East India as well.
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LG扩大当地智能手机生产高达15 x排灯节,申请PLI方案
韩国电子主要LG遥感提供的“机会之窗”反华情绪在印度目前,并计划利用它卷土重来在智能手机市场由关注流行Rs15,000今年价格段。
韩国电子产品主要LG是遥感提供的“机会之窗”反华情绪在印度目前,并计划利用它卷土重来在智能手机市场由关注流行Rs15,000今年价格段,扩大当地制造业近15倍,排灯节和扩大分布。在一次独家采访中ET的Himanshi Lohchab, Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。它还计划申请根据激励计划扩大生产规模。编辑摘录:
鉴于印度和中国的地缘政治之间的紧张关系,随之而来的对中国品牌消费者的愤怒是严重的这些天。你觉得这是一个机会,LG扩大在智能手机空间?
首先,为了给你一个了解目前的市场情绪…。我将告诉你,在过去的两个月里,我们已经看到增加出售在我们的智能手机9至10倍。当然,对我们来说是一个机会之窗。尽管如此,我们的策略是不基于短期的反华情绪,但这绝对是一次升级。去年7月,我们推出了W系列,在印度,在印度设计,看到惊人的卖出直到今天。有一个明确的信号,表明消费者希望我们,我们准备与创新,专业知识和策略来解决各种消费需求的流动方向。
将你的关键回归策略利用这个机会吗?
所以,今年8月开始,我们将推出6个手机的各个层次从sub-RS 10000类别的旗舰。我们正在增加分销渠道,在线和离线。我们也与企业移动合作伙伴提供智能手机的企业部门以及建立一个强大的业务,一些州政府。在制造方面,我们正在大规模力度加大。如果X单位一月的能力,直到8月我们将生产10 X单位,如果一切顺利,在排灯节我们将12-15X能力。我们也尝试在平板电脑市场今年年底有一个巨大的采用在线学习。
将你的注意力,在价格方面,负担得起的,或端理财业务方面或溢价?
根据我们看到的,需求肯定是负担得起的范畴,也就是说,低于15000年Rs因为Covid对消费者支出的影响。所以,这对我们来说是重要的区域。但是我们的旗舰投资组合将完好无损。大部分的全球高档车市场中的发射将会带到这里。
和分销渠道…。?
因为Covid-19,网上销售的手机有显著增加,人们采用最简单的方法让智能手机购买。我们网上亮相几年前,未来我们将进一步加强我们的重点在网络空间。与此同时,也有对我们产品的需求增加层2 - 3级市场,因此我们也正迅速扩大线下分销。我们正在与企业移动合作伙伴谈判得到更好的实现。
因为你谈到制造业,你打算申请照明灯具政府最近发起的计划吗?
是的,我们是在晚期的讨论有一个最大的印度人在中国合同制造商。一旦我们签订正式协议我们不久将发表一个声明,申请方案。
你打算投资多少,在什么地区?
我将不能给你一个图,除非获得内部一位官员点头。但就像我说的我们扩大我们的制造能力的12至15倍,投资将会在这些行。
目前,你的生产能力和增加多少价值是做智能手机在印度?
我们有两个工厂,在浦那和大诺伊达的产品类别。我们的高端智能手机生产工厂浦那和平衡的投资组合通过EMS合作伙伴。LG全球供应链网络,因此我们来自不同国家的全球源组件。
你看到制造约束由于进口停滞和劳动力迁移发生了由于Covid吗?我们工厂正在运行在什么身份说话?
有巨大的需求增加LG智能手机因此,我们的供应短缺。然而,未来我们的团队工作很难提高我们的采购和生产,以满足巨大的需求增加。
LG也从印度出口吗?
是的,去年我们出口某些单位的W系列到中东和非洲。
LG是最大的oem厂商全球投资组合的多消费电子产品。但性能在智能手机空间美观下降在过去的五年。你认为什么拖累LG在这个空间?
印度是一个独特的市场有巨大的消费需求,之前我们已经推出全球产品在智能手机领域。2018年,LG移动通信装置了一个广泛的消费者研究关于需求和购买印度消费者对智能手机的标准,这是独一无二的。还一个众所周知的事实是,在印度的智能手机市场,产品可以成就或者毁掉一个品牌。
依据相同的我们能够说服韩国LG总部让我们创建一个特定印度和印度第一组合——2019年中期W系列的诞生。这些印度以消费者为中心的产品将进一步持续2020年。
自2019年底以来,LG已经投资,加大基础设施的支持,扩大分销渠道,以确保更广泛的产品可用性也。作为一个公司我们是准备充分与正确的投资组合进入智能手机市场,营销策略以及基础设施的需要,建立一个长期、可持续和盈利的业务。
从下个月开始,随着六个新的智能手机通知,行业应当见证LG在智能手机空间的重新崛起。我们将有一个健壮的产品组合与全球和印度特定的手机。
因为当前的市场场景,很多其他品牌熔岩等随着时间的推移已几乎消失了,Karbonn,Micromax是计划复出。政府也有一个单独的配置对印度品牌PLI方案。你如何看待你的定位相对于他们吗?
LG我们总是欢迎健康的竞争。同时,LG电子(LG Electronics)在印度是完全致力于使愿景……我们正在与印度谈判EMS智能手机制造商。我们将专注于为消费者提供伟大的设计与创新技术。
中国竞争对手正面临着短期的反弹,但这是真的,他们今天占据80%的市场。剩下的是你的韩国总统三星。你认为这是一种挑战LG增长?会是多么困难LG再次做个记号吗?
你建议的挑战为LG实际上是一个巨大的机会。正如我之前所说,LG公司完全可以赢回其应有的份额在智能手机空间。短期的机会对我们来说是足够大的进入空间,实现规模。一次,有规模,LG已经成功所需的所有关键元素——极强的技术和专利,专业生产和很强的地方在印度和高跨类别品牌突出。
对于智能手机,你最强的全球市场是什么?
我对印度市场可以回答。在印度,地理,我们看到好牵引在南印度多年来,但是,最近,我们在印度东部和东北部正在取得进展。
<\/span><\/figcaption><\/figure>South Korean electronics major LG<\/a> is sensing a “window of opportunity” provided by the anti-China mood in India currently, and plans to utilise it to make a comeback in the smartphone market by focussing on the popular under Rs15,000 price segment this year, scaling up local manufacturing by almost 15 times by Diwali and expanding distribution. In an exclusive interview with ET’s Himanshi Lohchab, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment. It also plans to apply for the production-linked incentive scheme to scale up production. Edited excerpts:
Given the ongoing geo-political tensions between India and China, the consequent consumer anger against Chinese brands is serious these days. Do you feel this is an opportunity for LG to scale up in the smartphone space?<\/b>
First of all, just to give you an understanding about the current market mood….I will tell you that in the past two months, we have seen 9-10 times increased sell out in our smartphones. Of course, there is a window of opportunity for us. Although, our strategy is not based on the short-term anti-China sentiments, but this definitely is the time level-up. Last year, in July, we launched the W series, made in India, and designed in India, which is seeing amazing sell out till today. There is a clear signal that the consumer wants us, and we are ready with innovation, expertise and strategy to address every kind of consumer demand that is flowing in our direction.
What will be your key comeback strategy to tap on this opportunity?<\/b>
So, this year, starting August, we will be launching six phones across all segments starting from the sub-RS 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline . We are also partnering with enterprise mobility partners to offer our smartphones to the enterprise segment as well as building a strong business with several state governments. In terms of manufacturing, we are ramping-up on a massive scale. If in January the capacity was X units, till August we will be producing 10X units and if all goes well, by Diwali we will be at 12-15X capacity. And we are also foraying in the tablet market by the end of this year as there is a huge adoption in e-learning.
What will be your focus, in terms of price points, affordable, or mid-segment or premium?<\/b>
According to what we are seeing, the demand definitely is in the affordable category, that is, below Rs 15,000 because of Covid impact on consumers' spending. So, that is the important area for us. But our flagship portfolio will be intact. Most of the global launches in the premium segment will be brought here as well.
And distribution channels….?<\/b>
So, because of Covid-19, online sales of mobile phones have increased significantly, People are adopting the easiest way of making smartphone purchases. We made our online debut a few years back, going forward we shall further strengthen our focus in the online space. Meanwhile, there is also increased demand for our products in tier 2 – tier 3 markets and hence we are rapidly expanding offline distribution as well. We are in talks with enterprise mobility partners to get a better reach.
Since you talked about manufacturing, are you planning to apply for the PLI<\/a> scheme launched by the government recently?<\/b>
Yes, we are in advanced stages of discussion with one of the largest Indian <\/i>contract manufacturers in the country. Once we sign a formal agreement we will make an announcement soon and shall apply for the scheme too.
So, how much do you plan to invest and in what areas?<\/b>
I will not be able to give you a figure unless an official nod is given internally. But as I said we are scaling up our manufacturing capability 12-15 times, the investment is going to be on those lines.
Currently, what is your manufacturing capacity and how much value addition is done in India for smartphones?<\/b>
We have two manufacturing plants, in Pune and Greater Noida for all product categories. Our high end smartphones are produced out of the Pune factory and balance of the portfolio via our EMS Partner. LG has a global supply chain network and hence we source components globally from different countries.
Are you seeing manufacturing constraints due to stalled imports and labour migration that has happened due to Covid? Factories are running at what capacity as we speak?<\/b>
There has been a tremendous increase in demand for LG Smartphones<\/a> and hence , we are running short of supplies. However, going forward our teams are working really hard to ramp up our sourcing as well as manufacturing to meet the huge demand increase.
Does LG also export from India?<\/b>
Yes, last year, we exported certain units of our W series to the Middle East and Africa.
Read also<\/h4><\/a><\/figure>LG sees 'window of opportunity' to make a comeback in India smartphone market<\/a><\/h5><\/div><\/div><\/div>
LG is one among the biggest OEMs globally with a portfolio of multi consumer electronics<\/a>. But the performance in the smartphone space has declined shapely over the last five years. What do you think is dragging down LG in this space?<\/b>
India is a unique market with vast consumer needs, earlier we have been launching only global products in the smartphone segment. In 2018, LG Mobile communication unit took up an extensive consumer research study regarding the requirements and buying criteria of the Indian consumers with respect to smartphones, which were found to be unique. Also it is a well-known fact that, in the Indian smartphone market, products can make or break a brand.
Basis the same we were able to convince LG headquarters in Korea to allow us to create an India specific and India first portfolio – the birth of W Series in mid-2019. These Indian consumer-centric products shall further continue in 2020.
Since late 2019, LG has been investing and ramping up the support infrastructure, expanding distribution channels to ensure wider product availability also. So as a Company we are fully ready to enter the smartphone market with the right portfolio, marketing strategy as well as infrastructure needed, to build a long term, sustainable and profitable business.
Starting next month, along with six new smartphone announcements, the industry shall witness a re-emergence of LG in the smartphone space. We will have a robust product portfolio with a mix of global and India specific mobile phones.
Because of the current market scene, a lot of other brands which had almost disappeared over time such as Lava, Karbonn<\/a>, Micromax<\/a> are planning a comeback in a big way. Government also has a separate allocation for Indian brands in the PLI scheme. How do you see your positioning vis-a-vis them?<\/b>
At LG we always welcome healthy competition. Also, LG Electronics is fully committed to Make in India vision…...We are in talks with an Indian EMS manufacturer for smartphones. Our focus will be on offering great design & innovative technology to consumers.
Chinese rivals are facing a short term backlash, but it is true, that they dominate 80% of the market today. The rest is with your Korean counterpart Samsung<\/a>. Do you see this as a sort of challenge for LG’s growth? How difficult will it be for LG to make a mark again?<\/b>
The challenge as suggested by you is actually a huge opportunity for LG. And as I said earlier, LG as a Company is fully ready to win back its rightful share in the smartphone space. The short-term window of opportunity is big enough for us to enter the space and achieve scale. Once, there is scale, LG has all the key elements needed for success - extremely strong technology and patent portfolio, expertise in manufacturing and very strong local presence in India and high brand salience across categories.
For smartphones, what are your strongest markets globally?<\/b>
I can answer for Indian market. In India, geographically, we have seen good traction in South India over the years, but, lately, we are making progress in East and North-East India as well.
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<\/a><\/figure>LG sees 'window of opportunity' to make a comeback in India smartphone market<\/a><\/h5><\/div><\/div><\/div>
LG is one among the biggest OEMs globally with a portfolio of multi consumer electronics<\/a>. But the performance in the smartphone space has declined shapely over the last five years. What do you think is dragging down LG in this space?<\/b>
India is a unique market with vast consumer needs, earlier we have been launching only global products in the smartphone segment. In 2018, LG Mobile communication unit took up an extensive consumer research study regarding the requirements and buying criteria of the Indian consumers with respect to smartphones, which were found to be unique. Also it is a well-known fact that, in the Indian smartphone market, products can make or break a brand.
Basis the same we were able to convince LG headquarters in Korea to allow us to create an India specific and India first portfolio – the birth of W Series in mid-2019. These Indian consumer-centric products shall further continue in 2020.
Since late 2019, LG has been investing and ramping up the support infrastructure, expanding distribution channels to ensure wider product availability also. So as a Company we are fully ready to enter the smartphone market with the right portfolio, marketing strategy as well as infrastructure needed, to build a long term, sustainable and profitable business.
Starting next month, along with six new smartphone announcements, the industry shall witness a re-emergence of LG in the smartphone space. We will have a robust product portfolio with a mix of global and India specific mobile phones.
Because of the current market scene, a lot of other brands which had almost disappeared over time such as Lava, Karbonn<\/a>, Micromax<\/a> are planning a comeback in a big way. Government also has a separate allocation for Indian brands in the PLI scheme. How do you see your positioning vis-a-vis them?<\/b>
At LG we always welcome healthy competition. Also, LG Electronics is fully committed to Make in India vision…...We are in talks with an Indian EMS manufacturer for smartphones. Our focus will be on offering great design & innovative technology to consumers.
Chinese rivals are facing a short term backlash, but it is true, that they dominate 80% of the market today. The rest is with your Korean counterpart Samsung<\/a>. Do you see this as a sort of challenge for LG’s growth? How difficult will it be for LG to make a mark again?<\/b>
The challenge as suggested by you is actually a huge opportunity for LG. And as I said earlier, LG as a Company is fully ready to win back its rightful share in the smartphone space. The short-term window of opportunity is big enough for us to enter the space and achieve scale. Once, there is scale, LG has all the key elements needed for success - extremely strong technology and patent portfolio, expertise in manufacturing and very strong local presence in India and high brand salience across categories.
For smartphones, what are your strongest markets globally?<\/b>
I can answer for Indian market. In India, geographically, we have seen good traction in South India over the years, but, lately, we are making progress in East and North-East India as well.
<\/body>","next_sibling":[{"msid":76806552,"title":"Google-backed groups criticize Apple's new warnings on user tracking","entity_type":"ARTICLE","link":"\/news\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/76806552","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76806794,"entity_type":"ARTICLE","title":"LG to scale up local smartphone production upto 15X by Diwali, apply for PLI scheme","synopsis":"South Korean electronics major LG is sensing a \u201cwindow of opportunity\u201d provided by the anti-China mood in India currently, and plans to utilise it to make a comeback in the smartphone market by focussing on the popular under Rs15,000 price segment this year. ","titleseo":"telecomnews\/lg-to-focus-on-sub-rs15k-smartphones-in-india-comeback","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2772,"shares":0,"engagementtimems":10065000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/lg-to-focus-on-sub-rs15k-smartphones-in-india-comeback\/articleshow\/76806794.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-07-06 09:40:42","lastupd":"2020-07-06 11:16:07","breadcrumbTags":["LG smartphones","LG Electronics","Samsung","Consumer Electronics","Devices","Micromax","LG","PLI","Karbonn","LG Corporation"],"secinfo":{"seolocation":"telecomnews\/lg-to-focus-on-sub-rs15k-smartphones-in-india-comeback"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-07-06" data-index="article_1">
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LG扩大当地智能手机生产高达15 x排灯节,申请PLI方案
韩国电子主要LG遥感提供的“机会之窗”反华情绪在印度目前,并计划利用它卷土重来在智能手机市场由关注流行Rs15,000今年价格段。
韩国电子产品主要LG是遥感提供的“机会之窗”反华情绪在印度目前,并计划利用它卷土重来在智能手机市场由关注流行Rs15,000今年价格段,扩大当地制造业近15倍,排灯节和扩大分布。在一次独家采访中ET的Himanshi Lohchab, Advait Vaidya,业务,移动通信主管LG电子(LG Electronics)说,该品牌已增加10倍的销售智能手机在过去两个月由于反华情绪。它还计划申请根据激励计划扩大生产规模。编辑摘录:
鉴于印度和中国的地缘政治之间的紧张关系,随之而来的对中国品牌消费者的愤怒是严重的这些天。你觉得这是一个机会,LG扩大在智能手机空间?
首先,为了给你一个了解目前的市场情绪…。我将告诉你,在过去的两个月里,我们已经看到增加出售在我们的智能手机9至10倍。当然,对我们来说是一个机会之窗。尽管如此,我们的策略是不基于短期的反华情绪,但这绝对是一次升级。去年7月,我们推出了W系列,在印度,在印度设计,看到惊人的卖出直到今天。有一个明确的信号,表明消费者希望我们,我们准备与创新,专业知识和策略来解决各种消费需求的流动方向。
将你的关键回归策略利用这个机会吗?
所以,今年8月开始,我们将推出6个手机的各个层次从sub-RS 10000类别的旗舰。我们正在增加分销渠道,在线和离线。我们也与企业移动合作伙伴提供智能手机的企业部门以及建立一个强大的业务,一些州政府。在制造方面,我们正在大规模力度加大。如果X单位一月的能力,直到8月我们将生产10 X单位,如果一切顺利,在排灯节我们将12-15X能力。我们也尝试在平板电脑市场今年年底有一个巨大的采用在线学习。
将你的注意力,在价格方面,负担得起的,或端理财业务方面或溢价?
根据我们看到的,需求肯定是负担得起的范畴,也就是说,低于15000年Rs因为Covid对消费者支出的影响。所以,这对我们来说是重要的区域。但是我们的旗舰投资组合将完好无损。大部分的全球高档车市场中的发射将会带到这里。
和分销渠道…。?
因为Covid-19,网上销售的手机有显著增加,人们采用最简单的方法让智能手机购买。我们网上亮相几年前,未来我们将进一步加强我们的重点在网络空间。与此同时,也有对我们产品的需求增加层2 - 3级市场,因此我们也正迅速扩大线下分销。我们正在与企业移动合作伙伴谈判得到更好的实现。
因为你谈到制造业,你打算申请照明灯具政府最近发起的计划吗?
是的,我们是在晚期的讨论有一个最大的印度人在中国合同制造商。一旦我们签订正式协议我们不久将发表一个声明,申请方案。
你打算投资多少,在什么地区?
我将不能给你一个图,除非获得内部一位官员点头。但就像我说的我们扩大我们的制造能力的12至15倍,投资将会在这些行。
目前,你的生产能力和增加多少价值是做智能手机在印度?
我们有两个工厂,在浦那和大诺伊达的产品类别。我们的高端智能手机生产工厂浦那和平衡的投资组合通过EMS合作伙伴。LG全球供应链网络,因此我们来自不同国家的全球源组件。
你看到制造约束由于进口停滞和劳动力迁移发生了由于Covid吗?我们工厂正在运行在什么身份说话?
有巨大的需求增加LG智能手机因此,我们的供应短缺。然而,未来我们的团队工作很难提高我们的采购和生产,以满足巨大的需求增加。
LG也从印度出口吗?
是的,去年我们出口某些单位的W系列到中东和非洲。
LG是最大的oem厂商全球投资组合的多消费电子产品。但性能在智能手机空间美观下降在过去的五年。你认为什么拖累LG在这个空间?
印度是一个独特的市场有巨大的消费需求,之前我们已经推出全球产品在智能手机领域。2018年,LG移动通信装置了一个广泛的消费者研究关于需求和购买印度消费者对智能手机的标准,这是独一无二的。还一个众所周知的事实是,在印度的智能手机市场,产品可以成就或者毁掉一个品牌。
依据相同的我们能够说服韩国LG总部让我们创建一个特定印度和印度第一组合——2019年中期W系列的诞生。这些印度以消费者为中心的产品将进一步持续2020年。
自2019年底以来,LG已经投资,加大基础设施的支持,扩大分销渠道,以确保更广泛的产品可用性也。作为一个公司我们是准备充分与正确的投资组合进入智能手机市场,营销策略以及基础设施的需要,建立一个长期、可持续和盈利的业务。
从下个月开始,随着六个新的智能手机通知,行业应当见证LG在智能手机空间的重新崛起。我们将有一个健壮的产品组合与全球和印度特定的手机。
因为当前的市场场景,很多其他品牌熔岩等随着时间的推移已几乎消失了,Karbonn,Micromax是计划复出。政府也有一个单独的配置对印度品牌PLI方案。你如何看待你的定位相对于他们吗?
LG我们总是欢迎健康的竞争。同时,LG电子(LG Electronics)在印度是完全致力于使愿景……我们正在与印度谈判EMS智能手机制造商。我们将专注于为消费者提供伟大的设计与创新技术。
中国竞争对手正面临着短期的反弹,但这是真的,他们今天占据80%的市场。剩下的是你的韩国总统三星。你认为这是一种挑战LG增长?会是多么困难LG再次做个记号吗?
你建议的挑战为LG实际上是一个巨大的机会。正如我之前所说,LG公司完全可以赢回其应有的份额在智能手机空间。短期的机会对我们来说是足够大的进入空间,实现规模。一次,有规模,LG已经成功所需的所有关键元素——极强的技术和专利,专业生产和很强的地方在印度和高跨类别品牌突出。
对于智能手机,你最强的全球市场是什么?
我对印度市场可以回答。在印度,地理,我们看到好牵引在南印度多年来,但是,最近,我们在印度东部和东北部正在取得进展。
<\/span><\/figcaption><\/figure>South Korean electronics major LG<\/a> is sensing a “window of opportunity” provided by the anti-China mood in India currently, and plans to utilise it to make a comeback in the smartphone market by focussing on the popular under Rs15,000 price segment this year, scaling up local manufacturing by almost 15 times by Diwali and expanding distribution. In an exclusive interview with ET’s Himanshi Lohchab, Advait Vaidya, business head - mobile communications at LG Electronics<\/a>, said the brand has seen 10 times increased sales of smartphones in the past two months due to the anti-China sentiment. It also plans to apply for the production-linked incentive scheme to scale up production. Edited excerpts:
Given the ongoing geo-political tensions between India and China, the consequent consumer anger against Chinese brands is serious these days. Do you feel this is an opportunity for LG to scale up in the smartphone space?<\/b>
First of all, just to give you an understanding about the current market mood….I will tell you that in the past two months, we have seen 9-10 times increased sell out in our smartphones. Of course, there is a window of opportunity for us. Although, our strategy is not based on the short-term anti-China sentiments, but this definitely is the time level-up. Last year, in July, we launched the W series, made in India, and designed in India, which is seeing amazing sell out till today. There is a clear signal that the consumer wants us, and we are ready with innovation, expertise and strategy to address every kind of consumer demand that is flowing in our direction.
What will be your key comeback strategy to tap on this opportunity?<\/b>
So, this year, starting August, we will be launching six phones across all segments starting from the sub-RS 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline . We are also partnering with enterprise mobility partners to offer our smartphones to the enterprise segment as well as building a strong business with several state governments. In terms of manufacturing, we are ramping-up on a massive scale. If in January the capacity was X units, till August we will be producing 10X units and if all goes well, by Diwali we will be at 12-15X capacity. And we are also foraying in the tablet market by the end of this year as there is a huge adoption in e-learning.
What will be your focus, in terms of price points, affordable, or mid-segment or premium?<\/b>
According to what we are seeing, the demand definitely is in the affordable category, that is, below Rs 15,000 because of Covid impact on consumers' spending. So, that is the important area for us. But our flagship portfolio will be intact. Most of the global launches in the premium segment will be brought here as well.
And distribution channels….?<\/b>
So, because of Covid-19, online sales of mobile phones have increased significantly, People are adopting the easiest way of making smartphone purchases. We made our online debut a few years back, going forward we shall further strengthen our focus in the online space. Meanwhile, there is also increased demand for our products in tier 2 – tier 3 markets and hence we are rapidly expanding offline distribution as well. We are in talks with enterprise mobility partners to get a better reach.
Since you talked about manufacturing, are you planning to apply for the PLI<\/a> scheme launched by the government recently?<\/b>
Yes, we are in advanced stages of discussion with one of the largest Indian <\/i>contract manufacturers in the country. Once we sign a formal agreement we will make an announcement soon and shall apply for the scheme too.
So, how much do you plan to invest and in what areas?<\/b>
I will not be able to give you a figure unless an official nod is given internally. But as I said we are scaling up our manufacturing capability 12-15 times, the investment is going to be on those lines.
Currently, what is your manufacturing capacity and how much value addition is done in India for smartphones?<\/b>
We have two manufacturing plants, in Pune and Greater Noida for all product categories. Our high end smartphones are produced out of the Pune factory and balance of the portfolio via our EMS Partner. LG has a global supply chain network and hence we source components globally from different countries.
Are you seeing manufacturing constraints due to stalled imports and labour migration that has happened due to Covid? Factories are running at what capacity as we speak?<\/b>
There has been a tremendous increase in demand for LG Smartphones<\/a> and hence , we are running short of supplies. However, going forward our teams are working really hard to ramp up our sourcing as well as manufacturing to meet the huge demand increase.
Does LG also export from India?<\/b>
Yes, last year, we exported certain units of our W series to the Middle East and Africa.
Read also<\/h4><\/a><\/figure>LG sees 'window of opportunity' to make a comeback in India smartphone market<\/a><\/h5><\/div><\/div><\/div>
LG is one among the biggest OEMs globally with a portfolio of multi consumer electronics<\/a>. But the performance in the smartphone space has declined shapely over the last five years. What do you think is dragging down LG in this space?<\/b>
India is a unique market with vast consumer needs, earlier we have been launching only global products in the smartphone segment. In 2018, LG Mobile communication unit took up an extensive consumer research study regarding the requirements and buying criteria of the Indian consumers with respect to smartphones, which were found to be unique. Also it is a well-known fact that, in the Indian smartphone market, products can make or break a brand.
Basis the same we were able to convince LG headquarters in Korea to allow us to create an India specific and India first portfolio – the birth of W Series in mid-2019. These Indian consumer-centric products shall further continue in 2020.
Since late 2019, LG has been investing and ramping up the support infrastructure, expanding distribution channels to ensure wider product availability also. So as a Company we are fully ready to enter the smartphone market with the right portfolio, marketing strategy as well as infrastructure needed, to build a long term, sustainable and profitable business.
Starting next month, along with six new smartphone announcements, the industry shall witness a re-emergence of LG in the smartphone space. We will have a robust product portfolio with a mix of global and India specific mobile phones.
Because of the current market scene, a lot of other brands which had almost disappeared over time such as Lava, Karbonn<\/a>, Micromax<\/a> are planning a comeback in a big way. Government also has a separate allocation for Indian brands in the PLI scheme. How do you see your positioning vis-a-vis them?<\/b>
At LG we always welcome healthy competition. Also, LG Electronics is fully committed to Make in India vision…...We are in talks with an Indian EMS manufacturer for smartphones. Our focus will be on offering great design & innovative technology to consumers.
Chinese rivals are facing a short term backlash, but it is true, that they dominate 80% of the market today. The rest is with your Korean counterpart Samsung<\/a>. Do you see this as a sort of challenge for LG’s growth? How difficult will it be for LG to make a mark again?<\/b>
The challenge as suggested by you is actually a huge opportunity for LG. And as I said earlier, LG as a Company is fully ready to win back its rightful share in the smartphone space. The short-term window of opportunity is big enough for us to enter the space and achieve scale. Once, there is scale, LG has all the key elements needed for success - extremely strong technology and patent portfolio, expertise in manufacturing and very strong local presence in India and high brand salience across categories.
For smartphones, what are your strongest markets globally?<\/b>
I can answer for Indian market. In India, geographically, we have seen good traction in South India over the years, but, lately, we are making progress in East and North-East India as well.
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- Telecom乐动扑克News
- 7分钟阅读
LG扩大当地智能手机生产高达15 x排灯节,申请PLI方案
韩国电子主要LG遥感提供的“机会之窗”反华情绪在印度目前,并计划利用它卷土重来在智能手机市场由关注流行Rs15,000今年价格段。
读到
鉴于印度和中国的地缘政治之间的紧张关系,随之而来的对中国品牌消费者的愤怒是严重的这些天。你觉得这是一个机会,LG扩大在智能手机空间?
首先,为了给你一个了解目前的市场情绪…。我将告诉你,在过去的两个月里,我们已经看到增加出售在我们的智能手机9至10倍。当然,对我们来说是一个机会之窗。尽管如此,我们的策略是不基于短期的反华情绪,但这绝对是一次升级。去年7月,我们推出了W系列,在印度,在印度设计,看到惊人的卖出直到今天。有一个明确的信号,表明消费者希望我们,我们准备与创新,专业知识和策略来解决各种消费需求的流动方向。
将你的关键回归策略利用这个机会吗?
所以,今年8月开始,我们将推出6个手机的各个层次从sub-RS 10000类别的旗舰。我们正在增加分销渠道,在线和离线。我们也与企业移动合作伙伴提供智能手机的企业部门以及建立一个强大的业务,一些州政府。在制造方面,我们正在大规模力度加大。如果X单位一月的能力,直到8月我们将生产10 X单位,如果一切顺利,在排灯节我们将12-15X能力。我们也尝试在平板电脑市场今年年底有一个巨大的采用在线学习。
将你的注意力,在价格方面,负担得起的,或端理财业务方面或溢价?
根据我们看到的,需求肯定是负担得起的范畴,也就是说,低于15000年Rs因为Covid对消费者支出的影响。所以,这对我们来说是重要的区域。但是我们的旗舰投资组合将完好无损。大部分的全球高档车市场中的发射将会带到这里。
和分销渠道…。?
因为Covid-19,网上销售的手机有显著增加,人们采用最简单的方法让智能手机购买。我们网上亮相几年前,未来我们将进一步加强我们的重点在网络空间。与此同时,也有对我们产品的需求增加层2 - 3级市场,因此我们也正迅速扩大线下分销。我们正在与企业移动合作伙伴谈判得到更好的实现。
因为你谈到制造业,你打算申请照明灯具政府最近发起的计划吗?
是的,我们是在晚期的讨论有一个最大的印度人在中国合同制造商。一旦我们签订正式协议我们不久将发表一个声明,申请方案。
你打算投资多少,在什么地区?
我将不能给你一个图,除非获得内部一位官员点头。但就像我说的我们扩大我们的制造能力的12至15倍,投资将会在这些行。
目前,你的生产能力和增加多少价值是做智能手机在印度?
我们有两个工厂,在浦那和大诺伊达的产品类别。我们的高端智能手机生产工厂浦那和平衡的投资组合通过EMS合作伙伴。LG全球供应链网络,因此我们来自不同国家的全球源组件。
你看到制造约束由于进口停滞和劳动力迁移发生了由于Covid吗?我们工厂正在运行在什么身份说话?
有巨大的需求增加LG智能手机因此,我们的供应短缺。然而,未来我们的团队工作很难提高我们的采购和生产,以满足巨大的需求增加。
LG也从印度出口吗?
是的,去年我们出口某些单位的W系列到中东和非洲。
LG是最大的oem厂商全球投资组合的多消费电子产品。但性能在智能手机空间美观下降在过去的五年。你认为什么拖累LG在这个空间?
印度是一个独特的市场有巨大的消费需求,之前我们已经推出全球产品在智能手机领域。2018年,LG移动通信装置了一个广泛的消费者研究关于需求和购买印度消费者对智能手机的标准,这是独一无二的。还一个众所周知的事实是,在印度的智能手机市场,产品可以成就或者毁掉一个品牌。
依据相同的我们能够说服韩国LG总部让我们创建一个特定印度和印度第一组合——2019年中期W系列的诞生。这些印度以消费者为中心的产品将进一步持续2020年。
自2019年底以来,LG已经投资,加大基础设施的支持,扩大分销渠道,以确保更广泛的产品可用性也。作为一个公司我们是准备充分与正确的投资组合进入智能手机市场,营销策略以及基础设施的需要,建立一个长期、可持续和盈利的业务。
从下个月开始,随着六个新的智能手机通知,行业应当见证LG在智能手机空间的重新崛起。我们将有一个健壮的产品组合与全球和印度特定的手机。
因为当前的市场场景,很多其他品牌熔岩等随着时间的推移已几乎消失了,Karbonn,Micromax是计划复出。政府也有一个单独的配置对印度品牌PLI方案。你如何看待你的定位相对于他们吗?
LG我们总是欢迎健康的竞争。同时,LG电子(LG Electronics)在印度是完全致力于使愿景……我们正在与印度谈判EMS智能手机制造商。我们将专注于为消费者提供伟大的设计与创新技术。
中国竞争对手正面临着短期的反弹,但这是真的,他们今天占据80%的市场。剩下的是你的韩国总统三星。你认为这是一种挑战LG增长?会是多么困难LG再次做个记号吗?
你建议的挑战为LG实际上是一个巨大的机会。正如我之前所说,LG公司完全可以赢回其应有的份额在智能手机空间。短期的机会对我们来说是足够大的进入空间,实现规模。一次,有规模,LG已经成功所需的所有关键元素——极强的技术和专利,专业生产和很强的地方在印度和高跨类别品牌突出。
对于智能手机,你最强的全球市场是什么?
我对印度市场可以回答。在印度,地理,我们看到好牵引在南印度多年来,但是,最近,我们在印度东部和东北部正在取得进展。
Given the ongoing geo-political tensions between India and China, the consequent consumer anger against Chinese brands is serious these days. Do you feel this is an opportunity for LG to scale up in the smartphone space?<\/b>
First of all, just to give you an understanding about the current market mood….I will tell you that in the past two months, we have seen 9-10 times increased sell out in our smartphones. Of course, there is a window of opportunity for us. Although, our strategy is not based on the short-term anti-China sentiments, but this definitely is the time level-up. Last year, in July, we launched the W series, made in India, and designed in India, which is seeing amazing sell out till today. There is a clear signal that the consumer wants us, and we are ready with innovation, expertise and strategy to address every kind of consumer demand that is flowing in our direction.
What will be your key comeback strategy to tap on this opportunity?<\/b>
So, this year, starting August, we will be launching six phones across all segments starting from the sub-RS 10,000 category up to the flagship segment. We are ramping up distribution across channels, online and offline . We are also partnering with enterprise mobility partners to offer our smartphones to the enterprise segment as well as building a strong business with several state governments. In terms of manufacturing, we are ramping-up on a massive scale. If in January the capacity was X units, till August we will be producing 10X units and if all goes well, by Diwali we will be at 12-15X capacity. And we are also foraying in the tablet market by the end of this year as there is a huge adoption in e-learning.
What will be your focus, in terms of price points, affordable, or mid-segment or premium?<\/b>
According to what we are seeing, the demand definitely is in the affordable category, that is, below Rs 15,000 because of Covid impact on consumers' spending. So, that is the important area for us. But our flagship portfolio will be intact. Most of the global launches in the premium segment will be brought here as well.
And distribution channels….?<\/b>
So, because of Covid-19, online sales of mobile phones have increased significantly, People are adopting the easiest way of making smartphone purchases. We made our online debut a few years back, going forward we shall further strengthen our focus in the online space. Meanwhile, there is also increased demand for our products in tier 2 – tier 3 markets and hence we are rapidly expanding offline distribution as well. We are in talks with enterprise mobility partners to get a better reach.
Since you talked about manufacturing, are you planning to apply for the PLI<\/a> scheme launched by the government recently?<\/b>
Yes, we are in advanced stages of discussion with one of the largest Indian <\/i>contract manufacturers in the country. Once we sign a formal agreement we will make an announcement soon and shall apply for the scheme too.
So, how much do you plan to invest and in what areas?<\/b>
I will not be able to give you a figure unless an official nod is given internally. But as I said we are scaling up our manufacturing capability 12-15 times, the investment is going to be on those lines.
Currently, what is your manufacturing capacity and how much value addition is done in India for smartphones?<\/b>
We have two manufacturing plants, in Pune and Greater Noida for all product categories. Our high end smartphones are produced out of the Pune factory and balance of the portfolio via our EMS Partner. LG has a global supply chain network and hence we source components globally from different countries.
Are you seeing manufacturing constraints due to stalled imports and labour migration that has happened due to Covid? Factories are running at what capacity as we speak?<\/b>
There has been a tremendous increase in demand for LG Smartphones<\/a> and hence , we are running short of supplies. However, going forward our teams are working really hard to ramp up our sourcing as well as manufacturing to meet the huge demand increase.
Does LG also export from India?<\/b>
Yes, last year, we exported certain units of our W series to the Middle East and Africa.
Read also<\/h4><\/a><\/figure>LG sees 'window of opportunity' to make a comeback in India smartphone market<\/a><\/h5><\/div><\/div><\/div>
LG is one among the biggest OEMs globally with a portfolio of multi consumer electronics<\/a>. But the performance in the smartphone space has declined shapely over the last five years. What do you think is dragging down LG in this space?<\/b>
India is a unique market with vast consumer needs, earlier we have been launching only global products in the smartphone segment. In 2018, LG Mobile communication unit took up an extensive consumer research study regarding the requirements and buying criteria of the Indian consumers with respect to smartphones, which were found to be unique. Also it is a well-known fact that, in the Indian smartphone market, products can make or break a brand.
Basis the same we were able to convince LG headquarters in Korea to allow us to create an India specific and India first portfolio – the birth of W Series in mid-2019. These Indian consumer-centric products shall further continue in 2020.
Since late 2019, LG has been investing and ramping up the support infrastructure, expanding distribution channels to ensure wider product availability also. So as a Company we are fully ready to enter the smartphone market with the right portfolio, marketing strategy as well as infrastructure needed, to build a long term, sustainable and profitable business.
Starting next month, along with six new smartphone announcements, the industry shall witness a re-emergence of LG in the smartphone space. We will have a robust product portfolio with a mix of global and India specific mobile phones.
Because of the current market scene, a lot of other brands which had almost disappeared over time such as Lava, Karbonn<\/a>, Micromax<\/a> are planning a comeback in a big way. Government also has a separate allocation for Indian brands in the PLI scheme. How do you see your positioning vis-a-vis them?<\/b>
At LG we always welcome healthy competition. Also, LG Electronics is fully committed to Make in India vision…...We are in talks with an Indian EMS manufacturer for smartphones. Our focus will be on offering great design & innovative technology to consumers.
Chinese rivals are facing a short term backlash, but it is true, that they dominate 80% of the market today. The rest is with your Korean counterpart Samsung<\/a>. Do you see this as a sort of challenge for LG’s growth? How difficult will it be for LG to make a mark again?<\/b>
The challenge as suggested by you is actually a huge opportunity for LG. And as I said earlier, LG as a Company is fully ready to win back its rightful share in the smartphone space. The short-term window of opportunity is big enough for us to enter the space and achieve scale. Once, there is scale, LG has all the key elements needed for success - extremely strong technology and patent portfolio, expertise in manufacturing and very strong local presence in India and high brand salience across categories.
For smartphones, what are your strongest markets globally?<\/b>
I can answer for Indian market. In India, geographically, we have seen good traction in South India over the years, but, lately, we are making progress in East and North-East India as well.
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