MUMBAI: Fuelled by cheap data rates, entry of multimedia players and variety of new content offered, local content is proving to be a big hit on YouTube<\/a>, as 200 channels from India have hit the 1-million subscribers mark in 2017.
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Just this year, 145 channels have crossed the milestone, marking a five-times jump year-on-year. The launch of Reliance Jio<\/a> and subsequent drop in data prices has seen an average connected mobile<\/a> internet<\/a> user in India consume 4 GB of data every month. With the consumption expected to increase to 11 GB per month by 2020, the online video streaming<\/a> services have reached a tipping point. “Out of 400 million Indians with access to internet, more than half are consuming YouTube. In September, as per App Annie data, YouTube had 225 million monthly active users,” said Satya Raghavan, head of entertainment, YouTube India.
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\nAnd YouTube has seen a massive jump in not just the watch-time and number of users, but also in terms of the Indian content creator ecosystem.
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\n $\"\"$
\nFor the first time not just the media companies’ owned channels but individual or creator-led channels are also getting high traction. A total of 80 such Indian creator-led and original YouTubefirst channels have crossed the million-subscriber mark.
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\n“Every week we are witnessing three new channels crossing the 1-million threshold. This is a huge jump, compared to 2-3 creator-driven channels that boasted of such a subscriber base a couple of years back,” Raghavan said.
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\nFor instance, this year, a 106-year-old grandmother took YouTube by storm, when she shared her village food recipes with the world. The granny now has over 750K subscribers and on an average gets 10 million views for recipes. “You-Tube is fast becoming the pop-culture for India. There is a massive growth of sub-genres within genres of food, comedy and beauty,” Raghavan added.
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\nAmongst YouTube’s top 10 countries India is one of the fastest growing — both in terms of total watch time and mobile watch time. While total watch-time grew over 400% year-on-year on mobile devices (mobile+tablets), India is one of the few countries where over 80% of total watch-time is spent on mobile devices.\n\n<\/p><\/body>","next_sibling":[{"msid":62016051,"title":"4 smartphones with artificial intelligence to look out for in 2018","entity_type":"ARTICLE","link":"\/news\/4-smartphones-with-artificial-intelligence-to-look-out-for-in-2018\/62016051","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62016305,"entity_type":"ARTICLE","title":"Local content hogs the limelight on YouTube","synopsis":"YouTube has seen a massive jump in not just the watch-time and number of users, but also in terms of the Indian content creator ecosystem.","titleseo":"telecomnews\/local-content-hogs-the-limelight-on-youtube","status":"ACTIVE","authors":[{"author_name":"Gaurav Laghate","author_link":"\/author\/479243984\/gaurav-laghate","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479243984.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479243984,"author_name":"Gaurav Laghate","author_seo_name":"gaurav-laghate","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-12-11 09:05:37","lastupd":"2017-12-11 09:06:46","breadcrumbTags":["online video streaming","YouTube","mobile","Reliance Jio","Tablets","Internet"],"secinfo":{"seolocation":"telecomnews\/local-content-hogs-the-limelight-on-youtube"}}" data-authors="[" gaurav laghate"]" data-category-name="" data-category_id="" data-date="2017-12-11" data-index="article_1">

本地内容猪聚光灯在YouTube上

YouTube已经大规模跳不仅值班时间和数量的用户,而且在印度方面内容创造者的生态系统。

Gaurav Laghate,
等局

更新2017年12月11日09:06点坚持

孟买:由于廉价的数据速率,条目的多媒体播放器和各种各样的新内容,本地内容被证明是一个巨大的打击YouTube,来自印度的200个频道马克在2017年达到了100万用户。

今年,145个频道了里程碑,标志着同比5次跳跃。的推出依赖Jio和后续的数据下降价格平均连接移动互联网用户每个月在印度使用4 GB的数据。与消费预期11 GB每月增加2020在线视频服务已经达到一个转折点。“4亿印度人访问互联网,YouTube消耗一半以上。今年9月,安妮在每个应用数据,YouTube每月有2.25亿活跃用户,“萨提亚Raghavan说娱乐,YouTube印度。

和YouTube大规模增长,不仅仅是钟表时间和用户数量,而且在印度方面内容创造者的生态系统。

第一次不仅拥有渠道媒体公司的个人或creator-led频道也开始高牵引力。总共80个这样的印度creator-led和原始YouTubefirst频道越过million-subscriber马克。

“每个星期我们正在目睹三个新渠道穿越100万年的阈值。相比,这是一个巨大的跳跃,2 - 3 creator-driven渠道,吹嘘的用户数几年回来,”Raghavan说。

例如,今年106岁的祖母了YouTube的风暴,当她共享村与世界食物的食谱。奶奶现在已经拥有超过750的订阅和平均得到1000万视图食谱。youtube正迅速成为印度的流行文化。有大规模增长的体裁内选出各自喜欢的食物,喜剧和美丽,”Raghavan说。

在YouTube的前十位国家(印度是发展最快的国家之一,无论是总看时间和手机看时间。而总值班时间同比增长超过400%的移动设备(手机+平板电脑),印度是为数不多的国家,超过80%的总值班时间是花在移动设备上。