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New Delhi: When Madhav Sheth<\/a>, the first Indian global CEO in the smartphone industry, got on a call with Realme CEO<\/a> Sky Li in February 2018, they may not have actually realised then that the partnership will create a brand that would not only shake up the Indian market but also expand to 61 countries globally.
Both, however, realised that there was a huge gap between the top two biggest online smartphone players in India, which played to Realme<\/a> 's advantage.
The dream was to enable more users to experience pleasure and efficiency brought by the latest technology, starting from smartphones, to more categories of consumer technology and it only took Madhav and Sky Li two months of planning to launch the brand which started from India.
Within the first year of operations, Realme established itself as the No 4 smartphone brand in India that effortlessly amalgamated outstanding designs with advanced technologies and industry-leading qualities.
Last three years or so have been of immense joy and pride for Madhav, in being part of one of the fastest-growing companies that have emerged as a key player in its segment, and has accomplished some major milestones.
\"Realme started its journey with a 'Dare to leap' attitude and a vision to provide next level and class-leading design, performance, and quality in each price segment for its users. We have brought in numerous innovations which have helped us retain our position as a tech disruptor,\" said Madhav, who is now fully responsible for Realme 's business operations in Africa, Asia Pacific (excluding mainland China), Central and Eastern Europe, Latin America, Middle East and Western Europe.
\"In a span of just three years, we have grown to become a family of 100 million users globally, and the love and support we receive from this family are overwhelming,\" he told IANS.
The facts speak for themselves: From a market share of 3 per cent in 2018 to 10 per cent in 2019, the brand witnessed a massive 255 per cent growth and sold 5.2 million smartphones during the 2019 festive season alone.
In 2021, Realme ranked third in terms of overall smartphone shipments and top 5G Smartphone brand in Q2 2021, according to Counterpoint Research<\/a>.
Realme became the fastest brand to reach 50 million cumulative smartphone shipments in India in Q2 2021. As per an IDC report, Realme captured the 4th spot in India smartphone market with 4.9 million shipments and a 14.5 per cent market share in Q2 this year.
In the third quarter, Realme captured the fourth spot with a 14 per cent market share, according to Counterpoint.
For Madhav, it has been a phenomenal leap -- from a challenger brand to an industry leader.
\"We have been the fastest growing brand to reach 50 million users in India. The next phase of growth promises to be equally exciting and promising as we look forward to a new beginning with new hopes. We are focused on expanding leadership in the premium smartphone market with new launches in GT series, our premium flagship,\" he mentioned.
At the same time, 5G will underpin Realme 's ambition to create and develop a holistic 5G ecosystem through 5G devices<\/a>.
\"We look forward to emerging as the Top 3 smartphone brand in India and globally with a dual 100 million Sales Strategy: achieving another 100 million till the end of 2022, and 100 million in 2023 itself,\" Madhav told IANS.
The brand has also been at the forefront of accomplishing multiple industry firsts such as India's first 5G smartphone, first 64MP camera, India's first quad-camera smartphones, fastest 50w and 65w charge in India.
Under Madhav, the brand forayed into AIOT (Artificial Intelligence of Things) segment with successive launches, creating 1+5+T strategy with a vision to create a TechLife universe for the youth.
The brand witnessed the sale of 1.4 million units of wearables and hearables, 250K units of Smart TV and over 70K units of Realme Book (Slim) and Realme Pad in the Diwali season this year.
\"Today, AIOT contributes to a healthy share of our revenues in India and globally. Unlike other brands, Realme still maintained YoY growth of 30 per cent in India. Globally, Realme still maintains a growth rate of over 100 per cent with huge potential,\" said Madhav, CEO Realme India, VP, Realme and President, Realme International Business Group<\/a>.
Realme started its journey by selling its smartphones online but has since strengthened its offline footprint across the country.
The brand is now available at 35,000 micro-outlets in metros and Tier 4 and 5 cities and towns across the country. The brand recently introduced 300 exclusive stores across the country.
The brand is looking at expanding its offline presence to more than 1,000 exclusive stores by the end of 2022. Realme will also set up seven 5G R&D centres including in India, informed Madhav.
In 2019, Realme invested Rs 300 crore in the SMT lines for smartphone manufacturing in its Noida facility. All Realme smartphones<\/a> are being totally manufactured in India.
Amid the thrust on local manufacturing in India, more than 60-70 per cent of Realme smartphone supplies, like screens, batteries, and internal structures, are currently purchased and manufactured in the country.
\"We are glad to see our customers choosing our products for the quality we offer, and we will remain steadfast in our mission to bring to our customers a tech-enabled, connected, and convenient lifestyle,\" Madhav said, gearing for the next growth phase of Realme -- this time globally.
In Europe, Realme became the fourth top Android smartphone brand for consecutive quarters in 2021. Realme also became the fastest smartphone brand to reach 100 million users, making a major breakthrough with an overwhelming 360 per cent (year-on-year) growth in the European Union (EU).
In Central and Eastern Europe (CEE) and Russia markets, Realme accomplished even greater leaps and became the third top Android smartphone brand, with also being the top fifth Android smartphone brand in Poland, The Czech Republic, Greece, Slovenia and Belarus.
Globally, Realme still maintains a growth rate of over 100 per cent with huge potential and Madhav, who started his journey just a couple of years ago to make Realme one of the top smartphone brands in India, is now on the way to create the same love and passion for the brand among the global audiences.
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Madhav Sheth齿轮使Realme一个全球品牌
品牌见证了出售140万单位的衣物和中听的,250 k单位的智能电视和超过70 k的单位Realme书(Slim)和今年Realme垫在排灯节的季节。
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新德里:当Madhav Sheth,第一个印度全球首席执行官在智能手机行业,接到一个电话Realme首席执行官天空李2018年2月,他们可能没有意识到,伙伴关系将创建一个品牌,不仅会动摇印度市场也扩大到全球61个国家。
然而,都意识到,有一个巨大的前两个最大的在线智能手机玩家的差距在印度,播放Realme的优势。
梦想是使更多的用户体验到快乐和效率带来的最新技术,从智能手机开始,更多类别的消费技术和李Madhav和天空只花了两个月的计划开始从印度的品牌。
在运营的第一年,Realme成为4号智能手机品牌在印度,毫不费力地合并杰出的设计,先进的技术和行业领先的品质。
最近三年左右已经带来巨大的喜悦和自豪感Madhav,成为增长最快的公司之一,已成为一个关键球员的部分,并完成一些重要的里程碑。
“Realme开始它的旅程“敢跳”的态度和愿景提供下一个层次和领先的设计、性能、价格和质量在每个段的用户。我们带来了众多的创新,帮助我们保持我们的立场作为科技粉碎机,“Madhav说,他现在完全负责Realme’s业务操作在非洲、亚洲太平洋(中国大陆除外),中欧和东欧,拉丁美洲、中东和西欧。
“在仅仅三年,我们已经成为全球1亿用户的家庭,和我们收到这个家庭的爱和支持是压倒性的,”他告诉题材影片。
事实不言自明:从2018年的3%的市场份额10%,2019年品牌大规模增长255%,售出520万部智能手机在2019年节日期间。
2021年,Realme整体排名第三的智能手机出货量和前5 g智能手机品牌在2021年第二季度,据对比研究。
Realme成为最快的品牌累积智能手机出货量达到5000万印度在2021年第二季度。根据IDC的报告,Realme捕捉到了4点在印度与490万年智能手机市场出货量,今年第二季度14.5%的市场份额。
在第三季度,Realme捕获的第四个位置以14%的市场份额,根据对位。
Madhav,这是一个惊人的飞跃——从一个挑战者的品牌到一个行业的领导者。
“我们已经在印度增长最快的品牌达到5000万个用户。下一阶段的增长将是同样的令人兴奋和有前途的我们期待着一个新的开始,新的希望。我们的重点是扩大领导新推出的高端智能手机市场在GT系列中,我们的高端旗舰,”他提到。
同时,5 g将支撑Realme的野心来创建和开发一个全面的5 g生态系统通过5克设备。
“我们期待着成为全球前三的智能手机品牌在印度和双1亿销售策略:实现另一个1亿年至2022年底,2023年和1亿年,“Madhav告诉题材影片。
品牌也已完成多个行业第一的最前沿,如印度的第一个5 g智能手机,第一个64像素的摄像头,印度首任quad-camera智能手机,最快50 w - 65 w在印度。
Madhav下,品牌进军AIOT(人工智能的东西)段连续发射,创造1 + 5 + T战略愿景创建TechLife宇宙的青年。
品牌见证了出售140万单位的衣物和中听的,250 k单位的智能电视和超过70 k的单位Realme书(Slim)和今年Realme垫在排灯节的季节。
“今天,AIOT有助于健康的分享我们的收入在印度和全球。与其他品牌不同,在印度Realme仍然保持同比增长30%。在全球范围内,Realme仍然保持超过100%的增长率与巨大潜力,”Realme首席执行官Madhav说:印度,副总裁,Realme和总统,Realme国际企业集团。
Realme开始它的旅程通过出售其智能手机在线但已经加强了离线足迹遍布全国。
品牌现在可以在35000年地铁和micro-outlets 4和5线城市和城镇。该品牌最近推出了全国300个专卖店。
品牌正在考虑扩大其离线存在超过1000独家商店到2022年底。Realme还将建立七5克研发中心包括在印度,通知Madhav。
Realme在2019年投资300卢比在诺伊达的SMT线智能手机制造设施。所有Realme智能手机被完全在印度制造。
在推力当地制造业在印度,超过60 - 70 Realme智能手机供应,像屏幕、电池、和内部结构,目前购买和制造。
“我们很高兴看到我们的客户选择我们的产品质量我们提供,我们的使命,我们将继续坚定地为客户带来tech-enabled,连接,便捷的生活方式,”Madhav说,下一阶段发展的杠杆Realme——这次全球。
在欧洲,Realme成为第四个2021年连续季度Android智能手机品牌。Realme也成为最快的智能手机品牌达到1亿个用户,做出重大突破与压倒性的360%(同比)增长在欧洲联盟(欧盟)。
在中欧和东欧(CEE)和俄罗斯市场,Realme实现更大的飞跃,成为第三个顶级Android智能手机品牌,也有被顶部第五Android智能手机品牌在波兰、捷克、希腊、斯洛文尼亚和白俄罗斯。
在全球范围内,Realme仍然保持超过100%的增长率与巨大的潜力和Madhav,开始他的旅程仅仅几年前Realme数一数二的智能手机品牌在印度,现在在路上创造出同样的爱和激情的品牌在全球观众。
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