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<\/span><\/figcaption><\/figure>NEW DELHI: Mavenir<\/a> has launched its Communications Platform-as-a-Service (CPaaS) that the US-based telco software provider said will allow Communication Service Providers (CSPs) to increase monetization of their network assets, tap into trends such as conversational commerce and create rich messaging experiences.

“Mavenir’s CPaaS combines Application Programming Interface (API) enablers and turnkey applications to deliver a complete customer engagement and business messaging monetization solution for Communications Service Providers,” the company said in a statement.

CPaaS enables digital transformation, helping businesses improve customer engagement and increase efficiency, and represents a growing business opportunity for CSPs, according to Mavenir.

“CSPs looking for new revenue streams can directly offer businesses a way to integrate communications capabilities within existing business applications and processes, leveraging their existing network assets to provide reliable traffic termination,” the company said.

Mavenir said its CPaaS offering can enable CSPs to expand their capabilities to deliver multi-channel mobile-native messaging such as Rich Communication Services<\/a> (RCS) on Google Business Messages, Apple Messages for Business, SMS, and MMS.

The company’s CPaaS offering also includes turnkey applications such as Smart 2FA, Campaign and Chatbot Studios, Visual Flow Builder, SMS Message Exchange for Webex<\/a> and Microsoft Teams, Number Masking, and programmable APIs for voice, video, omnichannel messaging, and WebRTC capabilities.

\"In-depth:<\/a><\/figure>

In-depth: Understanding the relevance of OSS\/BSS transformation<\/a><\/h2>

Initially, when Jio launched operations in 2016, it used SAP for BSS and later, Jio opted for Ericsson and Hewlett Packard for different parts of its OSS\/BSS operations. Ericsson is managing the fulfilment suite for Jio in India. Now, Jio Platforms has designed and deployed a cloud-native platform for Jio's OSS\/BSS functions. Airtel is using Amdocs AI-based automated operations to measure customer experience improvements in real time. On the other hand, about three years back, Vodafone Idea partnered with Optiva to move to a cloud-based charging system.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Mavenir<\/a> has launched its Communications Platform-as-a-Service (CPaaS) that the US-based telco software provider said will allow Communication Service Providers (CSPs) to increase monetization of their network assets, tap into trends such as conversational commerce and create rich messaging experiences.

“Mavenir’s CPaaS combines Application Programming Interface (API) enablers and turnkey applications to deliver a complete customer engagement and business messaging monetization solution for Communications Service Providers,” the company said in a statement.

CPaaS enables digital transformation, helping businesses improve customer engagement and increase efficiency, and represents a growing business opportunity for CSPs, according to Mavenir.

“CSPs looking for new revenue streams can directly offer businesses a way to integrate communications capabilities within existing business applications and processes, leveraging their existing network assets to provide reliable traffic termination,” the company said.

Mavenir said its CPaaS offering can enable CSPs to expand their capabilities to deliver multi-channel mobile-native messaging such as Rich Communication Services<\/a> (RCS) on Google Business Messages, Apple Messages for Business, SMS, and MMS.

The company’s CPaaS offering also includes turnkey applications such as Smart 2FA, Campaign and Chatbot Studios, Visual Flow Builder, SMS Message Exchange for Webex<\/a> and Microsoft Teams, Number Masking, and programmable APIs for voice, video, omnichannel messaging, and WebRTC capabilities.

\"In-depth:<\/a><\/figure>

In-depth: Understanding the relevance of OSS\/BSS transformation<\/a><\/h2>

Initially, when Jio launched operations in 2016, it used SAP for BSS and later, Jio opted for Ericsson and Hewlett Packard for different parts of its OSS\/BSS operations. Ericsson is managing the fulfilment suite for Jio in India. Now, Jio Platforms has designed and deployed a cloud-native platform for Jio's OSS\/BSS functions. Airtel is using Amdocs AI-based automated operations to measure customer experience improvements in real time. On the other hand, about three years back, Vodafone Idea partnered with Optiva to move to a cloud-based charging system.<\/p><\/div>