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墨西哥广播公司Televisa将推出移动电话服务，挑战斯利姆

墨西哥广播公司Televisa周日表示，将开始提供移动电话服务，以挑战亿万富翁卡洛斯·斯利姆的美洲移动公司，后者长期统治着该国的电信市场。

  • 路透
  • 2020年6月1日08:15美国东部时间
墨西哥广播公司Televisa将推出移动电话服务，挑战斯利姆
作者:Julia Love
墨西哥城:墨西哥广播公司Televisa该公司周日宣布将开始提供手机服务，向亿万富翁发起挑战卡洛斯•斯利姆该公司长期统治着该国的电信市场。

Televisa将不再建设基础设施，而是以移动虚拟网络运营商(MVNO)的身份运营，并首先向现有客户提供以Izzi品牌销售的有线电视和家庭互联网套餐服务。该广播公司将租用由Altan Redes运营的墨西哥批发电信网络的空间。

Izzi首席执行长福尔奇(Salvi Folch)在接受采访时说，Televisa原计划在9月份推出这项服务。但随着冠状病毒病例开始攀升，高管们意识到，由病毒引发的经济动荡将创造对低价手机套餐的更多需求，现在他们将于周一推出这项服务。

福尔奇说:“大流行促使我们加快了我们的计划。“人们将不得不减少在某些服务上的支出. ...我们认为这是一个机会。”

Televisa紧随康卡斯特(Comcast Corp .)等美国有线电视公司的脚步宪章通信这些公司近年来以MVNOs的身份进入移动市场。

墨西哥长期以来一直致力于促进电信业的竞争，甚至在2013年通过了一项旨在放松竞争的宪法改革苗条的苹果对市场的控制。然而，根据墨西哥电信监管机构IFT的统计数据，美国电话电报公司(AT&T)和西班牙电信(Telefonica)等全球电信巨头未能有效侵蚀斯利姆的市场份额，美洲移动电信仍拥有约三分之二的移动电话线路。

一些电信专家认为，促进竞争的关键是让美洲移动公司和墨西哥广播之王Televisa相互竞争。

该广播公司表示，Televisa的移动电话服务将定价为每月250比索，每条线路不限流量，比美洲移动的同类套餐便宜80%左右。该公司将向墨西哥17个城市的约300万户家庭提供手机套餐。

福尔奇说，Televisa未来可能会考虑将服务扩展到自己的客户之外，但从现有客户开始使公司能够利用规模经济。该广播公司还将引导客户从其他供应商购买手机，而不是为设备融资，从而节省成本。

近年来，由于全球广播公司都在努力应对收视率下降的问题，Televisa一直在苦苦挣扎。新上市的股票将增强该公司的电信业务。电信业务已成为该公司最大的赚钱机器，在第一季度的净销售额中贡献了近70%。

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\"Mexican<\/figure>By Julia Love
<\/strong>
MEXICO CITY: Mexican broadcaster Televisa<\/a> said on Sunday it will start offering mobile phone service, a bid to challenge billionaire Carlos Slim<\/a>'s America Movil, which has long dominated the country's telecommunications market.

Rather than building infrastructure, Televisa will operate as a mobile virtual network operator, or MVNO, and begin by offering service to existing customers of its cable and home internet packages, sold under its Izzi brand. The broadcaster will rent space on Mexico's wholesale telecom network, operated by Altan Redes.

Televisa originally planned to roll out the service in September, Izzi Chief Executive Salvi Folch said in an interview. But as cases of the coronavirus began climbing, executives sensed the economic turmoil stemming from the virus would create more demand for low-price phone packages and will now launch the service on Monday.

<\/div><\/div>\"The pandemic made us accelerate our plans,\" Folch said. \"People will have to spend less on some services. ... We view it as an opportunity.\"

Televisa follows in the footsteps of U.S. cable companies such as Comcast Corp and Charter Communications<\/a> Inc that have ventured into the mobile market as MVNOs in recent years.

Mexico has long fought to promote competition in telecommunications, even passing a constitutional reform in 2013 aimed at loosening Slim<\/a>'s grip on the market. Yet global telecoms titans such as AT&T and Telefonica have failed to meaningfully erode Slim's market share and America Movil still holds about two-thirds of mobile phone lines, according to statistics from Mexican telecom regulator IFT.

Some telecom experts argue the key to boosting competition is to pit America Movil and Televisa, the king of Mexican broadcasting, against each other.

Televisa's cellular service will be priced at 250 pesos a month per line with unlimited data, about 80% cheaper than comparable packages from America Movil, the broadcaster said. The company will offer the phone plans to roughly 3 million households in 17 Mexican cities.

Televisa may consider expanding the service beyond its own clients in the future, Folch said, but starting with existing customers enabled the company to capitalize on economies of scale. The broadcaster will also save by directing customers to purchase phones from other vendors, rather than financing devices.

<\/div><\/div>Televisa has struggled in recent years as broadcasters worldwide grapple with declining viewership. The new offering will strengthen the company's telecom units, which have become its biggest moneymaker, driving close to 70% of net sales in the first quarter.
<\/div><\/div>
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