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\"\"Micromax<\/a>, one of the frontline players in India’s handset industry, has called for a creative pitch. The brand has initiated the process in New Delhi. At present, the process is in its first round and the agencies are presenting their case.
\n
Shubhajit Sen<\/a>, CMO, Micromax has confirmed the news to AdAge India. “We have had a fantastic relationship with Mullen Lowe Lintas<\/a> and the agency<\/a> has helped us take Micromax brand to the next level. But, this time, we have not invited Mullen Lowe Lintas for the process. We now want to take Micromax brand to a new direction and our synergies with Lintas did not match in regards to our future plans. As a result, we decided to review other creative agencies,” adds Sen.
\n
\nLowe Lintas bagged Micromax’s creative mandate in 2010. While the incumbent on the account, at that time, was Draft FCB Ulka, Lowe Lintas bagged the account without a multi-agency pitch.
\n
\nSen also confirmed that the current creative review will not affect the brand’s relationship with its digital agency and media agency.
\n
\nHowever at this point, Sen refused to share any details on the account size or the brand’s marketing budget. We have learnt from several reports that Micromax keeps 2% of its sales as its marketing budget.
\n
\nMullen Lowe Lintas had shared an extremely successful relationship with Micromax. The agency designed several campaigns for the brand that generated a high recall and took the brand to a new level. Some of these campaigns included ‘Hugh Jackman<\/a> launch for Canvas Range<\/em>’, ‘Jail Break<\/em>’, ‘Unite<\/em>’, ‘Kapil<\/em> Sharma and Rana Daggubatti Stay in Touch<\/em>’, ‘Canvas Laptop<\/em>’, ‘Cricket Anthem<\/em>’ and others.
\n
\n

监狱突破2015


保持联系2015

Micromax是更大的广告商之一的国家。他们花在几个媒体。这个品牌一直在努力以达到领先地位。

它开始与宝莱坞的背书的旅程阿卡什·库马尔后来说服了好莱坞影星休·杰克曼。近年来,品牌已经说服了Kapil沙玛和Rana Daggubatti。Micromax强烈关注其数字战略与观众。它还参加很多活动,比如晒伤与青春,这是它的主要目标受众。

该品牌在2008年推出第一款和索赔10th世界上最大的移动播放器。多年来,印度的品牌开创了技术的民主化——通过提供负担得起的创新产品和消除障碍大规模采用先进的技术。

阅读我们的整个Micromax覆盖

Micromax声称是2nd在印度最大的手机公司。Micromax销售大约230万流动设备每个月,在超过560个区通过1,在印度25000家零售店。该品牌的产品组合有超过60模型从功能丰富,双卡手机,3 g Android智能手机,平板电脑,电视和数据卡。
  • 发布于2015年11月23日08:52点坚持
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\"\"Micromax<\/a>, one of the frontline players in India’s handset industry, has called for a creative pitch. The brand has initiated the process in New Delhi. At present, the process is in its first round and the agencies are presenting their case.
\n
Shubhajit Sen<\/a>, CMO, Micromax has confirmed the news to AdAge India. “We have had a fantastic relationship with Mullen Lowe Lintas<\/a> and the agency<\/a> has helped us take Micromax brand to the next level. But, this time, we have not invited Mullen Lowe Lintas for the process. We now want to take Micromax brand to a new direction and our synergies with Lintas did not match in regards to our future plans. As a result, we decided to review other creative agencies,” adds Sen.
\n
\nLowe Lintas bagged Micromax’s creative mandate in 2010. While the incumbent on the account, at that time, was Draft FCB Ulka, Lowe Lintas bagged the account without a multi-agency pitch.
\n
\nSen also confirmed that the current creative review will not affect the brand’s relationship with its digital agency and media agency.
\n
\nHowever at this point, Sen refused to share any details on the account size or the brand’s marketing budget. We have learnt from several reports that Micromax keeps 2% of its sales as its marketing budget.
\n
\nMullen Lowe Lintas had shared an extremely successful relationship with Micromax. The agency designed several campaigns for the brand that generated a high recall and took the brand to a new level. Some of these campaigns included ‘Hugh Jackman<\/a> launch for Canvas Range<\/em>’, ‘Jail Break<\/em>’, ‘Unite<\/em>’, ‘Kapil<\/em> Sharma and Rana Daggubatti Stay in Touch<\/em>’, ‘Canvas Laptop<\/em>’, ‘Cricket Anthem<\/em>’ and others.
\n
\n