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\"<p>Vikas
Vikas Jain, Founder, Play, and co-Founder, Micromax.<\/span><\/figcaption><\/figure>NEW DELHI: Micromax-incubated wearable startup Play<\/a> expects to clock Rs 200 crores revenue in FY24, growing from Rs 90-100 crores in FY23, on the back of growing demand for wearable devices<\/a>.

“We should be growing at 100% by FY24. We see no reason why we should not be able to. Growth does not remain to be a challenge,” Vikas Jain<\/a>, Founder, Play<\/a>, told ETTelecom in an interview.

The brand derives 50-55% revenue from the smartwatch segment<\/a>, while the rest comes from acoustic devices<\/a> such as TWS and headphones.

“Because the average selling price with a smartwatch is high, a substantial part of the revenue will come from the wearable. For us also, about 50-55% of the revenue comes from wearable and the balance comes from the acoustics category right now,” he said.

According to the latest data from the International Data Corporation<\/a> (IDC), smartwatch was the fastest growing wearable category in India, clocking shipments of 30.7 million units in 2022 — surging 151.3% year-over-year.

<\/tbody><\/table><\/div>
Smartwatches, he said, will continue to see improved feature additions such as sleep tracking, medical-grade sensors for monitoring health parameters, better display technology like AMOLED, and others. These factors, will in turn, drive the average selling price (ASP) of smartwatches.

However, the smartwatch ASPs are on a declining trend, at $42.5 (~Rs 3,500) versus $61.2 (~Rs 5,000) a year earlier, as per IDC data.

“Over a period of time, the smartwatch will become a complete device in itself,” the executive said, adding that more smartwatches in the affordable segment will feature cellular connectivity.

The two-year old brand currently has 3-4 electronic manufacturing services (EMS) partners in Northern India and is also evaluating one more such partner in South India. The executive, however, declined to name the companies.

“Basically, we qualify the product and we put the components to their factory, and they produce basis our specifications,’ he stated. “We've not gone into production by ourselves.”

Play gets 98% sales from retail stores and the balance from the online channel. In the offline channel, its products are available across 48,000 retail stores and the brand plans to double its retail footprint to 96,000 stores by the end of FY24 to drive better customer engagement.

At present, 65% of its offline presence is in metros and 35% in rural areas. “We are focusing on expanding our reach because we feel the consumer needs to feel our device, see and experience our device before buying,” said Jain.

Play is funding its operations from internal accruals, but it has also been approached by external investors. “At an opportune time, [external funding] is something that we will explore,” said Jain.

Read also<\/h4>
<\/a><\/figure>
Inside the plan to restrict China in sub-Rs 12k handset segment<\/a><\/h5><\/div>
<\/a><\/figure>
Amid push from govt, Chinese handset brands begin talks with Indian contract manufacturers<\/a><\/h5><\/div>
<\/a><\/figure>
NCLAT allows Micromax and Karbonn affidavits supporting Google stance<\/a><\/h5><\/div>
<\/a><\/figure>
Bhagwati in advance talks with two Chinese brands to locally manufacture smartphones<\/a><\/h5><\/div><\/div><\/div>
It spends 8-10% of its revenue on research and development (R&D).

By Diwali, it hopes to enter two more connected device categories – personal monitoring and consumer entertainment. The executive said Play is researching bio-sensors and will also integrate multi-parameter sensors in various form factors, together it will enable personal monitoring capabilities with Play products and the brand's smartphone application.

“We are not trying to be at the premium-end of the category and focus on 1% of the consumer base. Value for money is kind of imbibed in the brand. The products will be a value for money,” said the executive.

Play has a headcount of 70 at present and the brand is considering hiring more people for roles in R&D, sales, back-end, and for other positions.
<\/body>","next_sibling":[{"msid":98007475,"title":"IT companies join ChatGPT buzz, add AI skilling courses for staff","entity_type":"ARTICLE","link":"\/news\/it-companies-join-chatgpt-buzz-add-ai-skilling-courses-for-staff\/98007475","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":98006152,"entity_type":"ARTICLE","title":"Micromax-incubated Play expects to clock Rs 200 cr revenue in FY24","synopsis":"\u201cWe should be growing at 100% by FY24. We see no reason why we should not be able to. Growth does not remain to be a challenge,\u201d Vikas Jain, Founder, Play, told ETTelecom in an interview. The brand derives 50-55% revenue from the smartwatch segment, while the rest comes from acoustic devices such as TWS and headphones.","titleseo":"telecomnews\/micromax-incubated-play-expects-to-clock-rs-200-cr-revenue-in-fy24","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":2222,"shares":0,"engagementtimems":5018000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-02-17 15:00:00","lastupd":"2023-02-17 15:00:00","breadcrumbTags":["Micromax","international data corporation","Devices","Play revenue","Play sales","technology news","Vikas Jain","Play","Play smartwatch","smartwatch segment"],"secinfo":{"seolocation":"telecomnews\/micromax-incubated-play-expects-to-clock-rs-200-cr-revenue-in-fy24"}}" data-authors="[" ashutosh kumar"]" data-category-name="" data-category_id="" data-date="2023-02-17" data-index="article_1">

Micromax-incubated玩希望时钟FY24 Rs 200 cr收入

“我们应该通过FY24 100%的速度增长。我们没有理由为什么我们不应该可以。增长不仍然是一个挑战,”Vikas耆那教的创始人,在一次采访中告诉ETTelecom。乐动娱乐招聘品牌50 - 55%的收入来自smartwatch部分,其余来自声学设备如TWS和耳机。

Ashutosh库马尔
  • 发布于2023年2月17日03:00点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
< p > Vikas耆那教的创始人,和联合创始人,Micromax。< / p >
Vikas耆那教的创始人,和联合创始人,Micromax。
新德里:Micromax-incubated耐磨启动玩预计在FY24时钟Rs 200卢比的收入,增长FY23 Rs 90 - 100卢比的可穿戴的不断增长的需求设备。

“我们应该通过FY24 100%的速度增长。我们没有理由为什么我们不应该可以。增长不仍然是一个挑战。”维卡斯•贾殷创始人,玩在一次采访中告乐动娱乐招聘诉ETTelecom。

品牌50 - 55%的收入来自smartwatch段,其余来自声设备如TWS和耳机。

“因为smartwatch的平均售价很高,相当一部分的收入将来自可穿戴。为我们也约50 - 55%的收入来自可穿戴和平衡来自于声学类别现在,”他说。

广告
根据最新的数据国际数据公司(IDC) smartwatch是增长最快的穿戴的类别在印度,孵蛋的出货量3070万台在2022年同比飙升151.3%。

Product Category Market Shipments, Year-over-Year Growth (CY22 & 4Q22) (Shipments are in thousands of units)
<\/strong>
<\/td><\/tr>
Product Category
<\/strong>
<\/td>		CY22 Shipments
<\/strong>
<\/td>		CY21 Shipments
<\/strong>
<\/td>		CY22 vs CY21 Growth
<\/strong>
<\/td>		4Q22 Shipments
<\/strong>
<\/td>		4Q21 Shipments
<\/strong>
<\/td>		4Q22 vs 4Q21 Growth
<\/strong>
<\/td><\/tr>
1. Wrist Band
<\/strong>
<\/td>		591.9

<\/td>		2,211.5

<\/td>		-73.2%

<\/td>		53.2

<\/td>		341.8

<\/td>		-84.4%

<\/td><\/tr>
2. Smartwatch
<\/strong>
<\/td>		30,720.6

<\/td>		12,224.2

<\/td>		151.3%

<\/td>		8,587.6

<\/td>		4,946.8

<\/td>		73.6%

<\/td><\/tr>
3. Earwear
<\/strong>
<\/td>		68,829.3

<\/td>		53,757.9

<\/td>		28.0%

<\/td>		16,582.9

<\/td>		16,357.5

<\/td>		1.4%

<\/td><\/tr>
Total
<\/strong>
<\/td>		1,00,141.8

<\/td>		68,193.6

<\/td>		46.9%

<\/td>		25,223.6

<\/td>		21,646.1

<\/td>		16.5%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, February 2023<\/em><\/strong>
<\/td><\/tr><\/tbody>
产品类别市场出货量同比增长(CY22 & 4的时候)(货物是成千上万的单位)
产品类别

 CY22出货量

 CY21出货量

 CY22 vs CY21增长

 4的时候出货

 4对方篮里出货量

 4的时候和对方篮里的增长
1。手腕带

 591.9

 2211年。5

 -73.2%

 53.2

 341.8

 -84.4%
2。Smartwatch

 30720年。6

 12224年。2

 151.3%

 8587年。6

 4946 .8

 73.6%
3所示。Earwear

 68829年。3

 53757年。9

 28.0%

 16582年。9

 16357年。5

 1.4%
总

 00141。8

 68193年。6

 46.9%

 25223年。6

 21646年1。

 16.5%
来源:IDC印度每月可穿戴设备跟踪器,2023年2月

Smartwatches,他说,将继续看到改进的功能添加,如睡眠跟踪、医用传感器监测健康参数,更好的显示技术,如AMOLED和其他人。这些因素,将反过来推动smartwatches的平均销售价格(ASP)。

然而,smartwatch asp下降趋势,在42.5美元(~ 3500卢比)与去年同期的61.2美元(~ 5000卢比),根据IDC数据。

“在一段时间内,smartwatch本身将成为一个完整的设备,”这位高管说,并补充说更多smartwatches负担得起段将细胞连接。

广告
两岁品牌目前有3 - 4电子制造服务(EMS)的合作伙伴在印度北部,也是评价一个伙伴在南印度等。然而,执行拒绝公司的名字。

“基本上,我们合格产品,我们把组件工厂,他们生产的基础上我们的规范,”他说。“我们自己不进入生产。”

打98%的销售来自零售商店和在线渠道的平衡。在线下渠道,其产品可在零售商店和品牌计划到48000年底双零售足迹96000家门店FY24开车更好的客户互动。

目前,65%的离线的存在是在地铁,35%在农村地区。“我们正专注于扩大我们因为我们觉得消费者需要感受我们的设备,在购买前看到我们设备和经验,”Jain说。

发挥其业务的资金将来自内部收益,但是它也接洽外部投资者。“外部资金的时候,我们将探索,”Jain说。

读也

在计划来限制中国在sub-Rs 12 k手机段
在政府推动下,中国手机品牌开始与印度谈判合同制造商
NCLAT允许Micromax和Karbonn宣誓书支持谷歌的立场
Bhagwati提前与两个中国品牌在本地制造的智能手机

8 - 10%的收入花在研究和开发(研发)。

排灯节,希望进入两个连接设备类别——个人监测和消费娱乐。这位高管说玩也可以检测研究,并将多传感器集成在各种形式因素,它将使个人一起监视功能与游戏产品和品牌的智能手机应用程序。

“我们并不是想要高端的类别和重点消费群体的1%。物有所值的花季的品牌。将是一个物有所值的产品,”的高管表示。

玩目前员工人数为70,品牌正在考虑雇佣更多的人角色的研发、销售,后端,其他职位。
  • 发布于2023年2月17日03:00点坚持

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\"&lt;p&gt;Vikas
Vikas Jain, Founder, Play, and co-Founder, Micromax.<\/span><\/figcaption><\/figure>NEW DELHI: Micromax-incubated wearable startup Play<\/a> expects to clock Rs 200 crores revenue in FY24, growing from Rs 90-100 crores in FY23, on the back of growing demand for wearable devices<\/a>.

“We should be growing at 100% by FY24. We see no reason why we should not be able to. Growth does not remain to be a challenge,” Vikas Jain<\/a>, Founder, Play<\/a>, told ETTelecom in an interview.

The brand derives 50-55% revenue from the smartwatch segment<\/a>, while the rest comes from acoustic devices<\/a> such as TWS and headphones.

“Because the average selling price with a smartwatch is high, a substantial part of the revenue will come from the wearable. For us also, about 50-55% of the revenue comes from wearable and the balance comes from the acoustics category right now,” he said.

According to the latest data from the International Data Corporation<\/a> (IDC), smartwatch was the fastest growing wearable category in India, clocking shipments of 30.7 million units in 2022 — surging 151.3% year-over-year.

<\/tbody><\/table><\/div>
Smartwatches, he said, will continue to see improved feature additions such as sleep tracking, medical-grade sensors for monitoring health parameters, better display technology like AMOLED, and others. These factors, will in turn, drive the average selling price (ASP) of smartwatches.

However, the smartwatch ASPs are on a declining trend, at $42.5 (~Rs 3,500) versus $61.2 (~Rs 5,000) a year earlier, as per IDC data.

“Over a period of time, the smartwatch will become a complete device in itself,” the executive said, adding that more smartwatches in the affordable segment will feature cellular connectivity.

The two-year old brand currently has 3-4 electronic manufacturing services (EMS) partners in Northern India and is also evaluating one more such partner in South India. The executive, however, declined to name the companies.

“Basically, we qualify the product and we put the components to their factory, and they produce basis our specifications,’ he stated. “We've not gone into production by ourselves.”

Play gets 98% sales from retail stores and the balance from the online channel. In the offline channel, its products are available across 48,000 retail stores and the brand plans to double its retail footprint to 96,000 stores by the end of FY24 to drive better customer engagement.

At present, 65% of its offline presence is in metros and 35% in rural areas. “We are focusing on expanding our reach because we feel the consumer needs to feel our device, see and experience our device before buying,” said Jain.

Play is funding its operations from internal accruals, but it has also been approached by external investors. “At an opportune time, [external funding] is something that we will explore,” said Jain.

Read also<\/h4>
<\/a><\/figure>
Inside the plan to restrict China in sub-Rs 12k handset segment<\/a><\/h5><\/div>
<\/a><\/figure>
Amid push from govt, Chinese handset brands begin talks with Indian contract manufacturers<\/a><\/h5><\/div>
<\/a><\/figure>
NCLAT allows Micromax and Karbonn affidavits supporting Google stance<\/a><\/h5><\/div>
<\/a><\/figure>
Bhagwati in advance talks with two Chinese brands to locally manufacture smartphones<\/a><\/h5><\/div><\/div><\/div>
It spends 8-10% of its revenue on research and development (R&D).

By Diwali, it hopes to enter two more connected device categories – personal monitoring and consumer entertainment. The executive said Play is researching bio-sensors and will also integrate multi-parameter sensors in various form factors, together it will enable personal monitoring capabilities with Play products and the brand's smartphone application.

“We are not trying to be at the premium-end of the category and focus on 1% of the consumer base. Value for money is kind of imbibed in the brand. The products will be a value for money,” said the executive.

Play has a headcount of 70 at present and the brand is considering hiring more people for roles in R&D, sales, back-end, and for other positions.
<\/body>","next_sibling":[{"msid":98007475,"title":"IT companies join ChatGPT buzz, add AI skilling courses for staff","entity_type":"ARTICLE","link":"\/news\/it-companies-join-chatgpt-buzz-add-ai-skilling-courses-for-staff\/98007475","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":98006152,"entity_type":"ARTICLE","title":"Micromax-incubated Play expects to clock Rs 200 cr revenue in FY24","synopsis":"\u201cWe should be growing at 100% by FY24. We see no reason why we should not be able to. Growth does not remain to be a challenge,\u201d Vikas Jain, Founder, Play, told ETTelecom in an interview. The brand derives 50-55% revenue from the smartwatch segment, while the rest comes from acoustic devices such as TWS and headphones.","titleseo":"telecomnews\/micromax-incubated-play-expects-to-clock-rs-200-cr-revenue-in-fy24","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":2222,"shares":0,"engagementtimems":5018000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-02-17 15:00:00","lastupd":"2023-02-17 15:00:00","breadcrumbTags":["Micromax","international data corporation","Devices","Play revenue","Play sales","technology news","Vikas Jain","Play","Play smartwatch","smartwatch segment"],"secinfo":{"seolocation":"telecomnews\/micromax-incubated-play-expects-to-clock-rs-200-cr-revenue-in-fy24"}}" data-news_link="//www.iser-br.com/news/micromax-incubated-play-expects-to-clock-rs-200-cr-revenue-in-fy24/98006152">

Product Category Market Shipments, Year-over-Year Growth (CY22 & 4Q22) (Shipments are in thousands of units)
<\/strong>
<\/td><\/tr>
Product Category
<\/strong>
<\/td>		CY22 Shipments
<\/strong>
<\/td>		CY21 Shipments
<\/strong>
<\/td>		CY22 vs CY21 Growth
<\/strong>
<\/td>		4Q22 Shipments
<\/strong>
<\/td>		4Q21 Shipments
<\/strong>
<\/td>		4Q22 vs 4Q21 Growth
<\/strong>
<\/td><\/tr>
1. Wrist Band
<\/strong>
<\/td>		591.9

<\/td>		2,211.5

<\/td>		-73.2%

<\/td>		53.2

<\/td>		341.8

<\/td>		-84.4%

<\/td><\/tr>
2. Smartwatch
<\/strong>
<\/td>		30,720.6

<\/td>		12,224.2

<\/td>		151.3%

<\/td>		8,587.6

<\/td>		4,946.8

<\/td>		73.6%

<\/td><\/tr>
3. Earwear
<\/strong>
<\/td>		68,829.3

<\/td>		53,757.9

<\/td>		28.0%

<\/td>		16,582.9

<\/td>		16,357.5

<\/td>		1.4%

<\/td><\/tr>
Total
<\/strong>
<\/td>		1,00,141.8

<\/td>		68,193.6

<\/td>		46.9%

<\/td>		25,223.6

<\/td>		21,646.1

<\/td>		16.5%

<\/td><\/tr>
Source: IDC India Monthly Wearable Device Tracker, February 2023<\/em><\/strong>
<\/td><\/tr><\/tbody>