\n\t\"julie<\/p>\n

Microsoft<\/a> exec Julie Larson-Green did not deny that Microsoft is considering building its own fork of Android<\/a>.<\/p>\n

\n\tMicrosoft's mobile platform is still dead.<\/p>\n

According to figures shown to Business Insider by research firms Gartner and IDC, Microsoft's mobile platforms - which include Windows Phone and Windows 10 Mobile - have between 75 million and 77 million users. To put that in perspective, Apple<\/a> sold 75 million iPhones in the first quarter of 2015 alone.<\/p>\n

In order to have any chance at reviving something from the wreckage, Microsoft is going to have to think creatively, which may mean creating a \"forked\" version of Google<\/a>'s Android that comes with the company's own services in place of Google's.<\/p>\n

\n\tWhat would that mean? The source code for Android is released under an open source license, which means it's freely available for anybody to see and modify. Microsoft would simply take a recent version of it, add links to its own apps and services, and maintain that version in parallel to whatever Google does with the main version of Android. This is exactly what Amazon did with Android a few years ago when it started building the Kindle Fire tablet.<\/p>\n

\n\tIntriguingly, when a reporter asked Microsoft executive Julie Larson-Green about the possibility earlier this month, she didn't outright deny it. Instead, she said only, \"We'll go wherever our customers are.\"<\/p>\n

\n\tWhile this idea may seem rash, Microsoft has already started laying the groundwork.<\/p>\nLaying the groundwork<\/strong> Since taking over as CEO in February 2014, CEO Satya Nadella has made several moves toward Android:
\n# <\/strong>Microsoft announced a strategic partnership with CyanogenMod, the maker of one of the most popular Android forks, whose CEO has said he wants to wrest control of Android from Google. The partnership means that Cyanogen users get \"apps and services across core categories, including productivity, messaging, utilities, and cloud-based services\" from Microsoft.
\n# <\/strong>Microsoft has acquired four startups, all of which contribute a key piece of the mobile puzzle that was missing before: Acompli (email on mobile); Sunrise (mobile calendars); Wunderlist (a mobile to-do list); and Double Labs (maker of the most popular Android lock screen).
\n# <\/strong>Microsoft filed for a patent (9,003,173) that allows for \"different levels of operating system [to] boot so as to provide users with rapid access to certain mobile device functionalities\" (i.e. dual-booting Android and Windows 10 Mobile).
\n# <\/strong>The company is launching a new lock screen app for Android - based on technology from Double Labs - within the next two weeks.​​​
\nWhat would the Microsoft fork look like?<\/strong>
\nThe most well known Android fork is developed by CyanaogenMod and it looks a lot like normal Android does, except with a few key differences.\n

\n\t\"CyanogenNextbit\"<\/p>\n

\n\tCyanogen founder Kirt McMaster and team.<\/p>\n

\n\tDue to Google's rules, anyone can take the code that makes up Android, but not everyone gets to include Google's services - such as Maps, Mail, and so on - unless they pass a rigorous test. Microsoft's version of Android would most likely come bundled with the company's equivalent services and apps, not Google's.<\/p>\n

\n\tBeyond core services, Microsoft could entice developers onto working with Android because the core operating system is something they are already familiar with. The company has already demoed a way of easily transporting Android apps to Windows and so a similar technique could be deployed to get Windows apps onto Android, or the \"fork\" that Microsoft creates.<\/p>\n

The user interface would most likely resemble Windows 10. Microsoft has made a big deal out of unifying the experience across multiple devices<\/a> and the Android phone would have to conform.
\n\t
\n\tHaven't we heard this all before?<\/strong>
Microsoft has already made an Android phone: The
Nokia<\/a> X, released in 2014, ran a \"forked\" version of Android and replaced the missing services with Microsoft's. The hardware was praised but the software shunned. Engadget wrote that the X had a \"confusing ecosystem and numerous performance issues.\"<\/p>\n

\n\t\"elop<\/p>\n

\n\tThen-Nokia CEO Stephen Elop introducing the Nokia X, running Android, at the Mobile World Congress show in February 2014
\n\t
If Microsoft ever experimented again, it would likely spend more time honing the user experience insofar as software goes, rather than simply focusing on making nice and robust hardware. The
Lumia<\/a> devices are already accepted as high-quality, leaving it up to the software to entice users.
\n\t
\n\tWhy would Microsoft bother?<\/strong>
\n\tMicrosoft's big problem on mobile has been in attracting app developers. Developers don't want to bother writing apps for Microsoft's meager 3% mobile marketshare worldwide, but Microsoft can't sell more phones without more apps. It creates a vicious cycle that's hard to break.<\/p>\n

\n\tBut Android is the most popular operating system in the world, with one out of every five people on earth owning an Android device. And there are a lot of Android apps out there, all of which would almost definitely run on any operating system variant that Microsoft cared to make.<\/p>\n

\n\tWith a deeper control over the operating system, Microsoft can again follow Amazon's lead and push its own services first. A Microsoft phone running Android would almost definitely have Bing search as the default and Groove Music as the default music app, just for starters.<\/p>\n

\n\t\"amazon<\/p>\n

\n\tAmazon CEO Jeff Bezos holding the Kindle Fire tablet, which runs a forked version of Android.
\n\t
\n\tThat deeper level of control also ensures that Microsoft can make sure that its mobile apps run the way that it always intended. In the same way that the Surface Book laptop, just announced, presents Microsoft's ideal way to run Windows 10, a custom version of Android could provide the best way to run the company's mobile apps - just like Google does with the version of Android and related services it ships on its own Nexus devices.<\/p>\n

\n\tAnd so, while Microsoft has otherwise redoubled its support for its troubled efforts to push Windows on a phone, the company would be absolutely bonkers not to at least be considering a Hail Mary towards Android as a way to push its products.<\/p>\n

\n\t <\/h3>\n\n<\/body>","next_sibling":[{"msid":49500085,"title":"Reboot Systems India in talks to raise $15 million to $25 million to take on GreenDust, OverCart","entity_type":"ARTICLE","link":"\/news\/devices\/reboot-systems-india-in-talks-to-raise-15-million-to-25-million-to-take-on-greendust-overcart\/49500085","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49500252,"entity_type":"ARTICLE","title":"Microsoft has been quietly laying the groundwork to build its own version of Android","synopsis":"Microsoft exec Julie Larson-Green did not deny that Microsoft is considering building its own fork of Android.","titleseo":"devices\/microsoft-has-been-quietly-laying-the-groundwork-to-build-its-own-version-of-android","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Business Insider","artdate":"2015-10-23 08:32:33","lastupd":"2015-10-23 08:33:06","breadcrumbTags":["Devices","Nokia","Microsoft","Google","Apple","android","Smartphone","Lumia"],"secinfo":{"seolocation":"devices\/microsoft-has-been-quietly-laying-the-groundwork-to-build-its-own-version-of-android"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-10-23" data-index="article_1">

微软一直在悄悄地来构建自己的版本的Android奠定了基础

微软高管朱莉·拉尔森-格林并不否认微软正在考虑建立自己的叉的Android。

  • 更新2015年10月23日上午08:33坚持

julie larson绿色

微软exec朱莉·拉尔森-格林并不否认微软正在考虑建立自己的叉安卓

微软的移动平台仍然是死亡。

根据研究公司的数据显示Business Insider Gartner和IDC,微软的Windows Phone和Windows移动平台——包括10移动——在7500万年和7700万年之间的用户。的角度,苹果仅在2015年第一季度售出了7500万台iphone。

为了有机会恢复从废墟中,微软要创造性地思考,这可能意味着创建一个“叉”版本的谷歌的Android,伴随着公司的自己的谷歌服务到位。

这意味着什么?的源代码Android是开源许可下发布的,这意味着它的任何人免费查看和修改。微软只会把最近的一个版本,添加链接到自己的应用程序和服务,并维护并行版本,无论谷歌Android的主要版本。这正是亚马逊与安卓几年前当它开始建立Kindle Fire平板电脑。

有趣的是,当一个记者问微软高管朱莉·拉尔森-格林的可能性本月早些时候,她并没有完全否认。相反,她只说,“我们的客户去哪儿我们就去哪儿。”

虽然这个想法看似鲁莽,微软已经开始奠定了基础。

奠定了基础自2014年2月接任首席执行官,首席执行长萨提亚Nadella多次走向Android:
#微软宣布与CyanogenMod战略伙伴关系,其中最流行的安卓系统的制造商叉子,其首席执行官曾表示,他希望从谷歌手中夺取控制Android。伙伴关系意味着氰用户得到“跨核心应用程序和服务类别,包括生产力、消息传递、公用事业、和基于云的服务”从微软。
#微软已经获得了四个公司,所有这些贡献的关键部分移动拼图之前失踪了:Acompli(电子邮件移动);日出(移动日历);Wunderlist(移动待办事项列表);和双实验室(最流行的Android锁定屏幕的制造商)。
#微软申请专利(9003173),允许“不同级别的操作系统,引导,为用户提供快速访问某些移动设备功能”(即10双启动Android和Windows移动)。
#该公司推出一个新的锁屏应用Android -基于双实验室的技术在未来两个星期。
将微软的叉是什么样子的呢?
最广为人知的Android叉是由CyanaogenMod看起来很像正常Android,除了几个关键差异。

CyanogenNextbit

氰创始人Kirt麦克马斯特和团队。

由于谷歌的规则,任何人都可以组成Android代码,但并不是每个人都可以包括谷歌的服务,如地图、邮件等等——除非他们通过严格的测试。微软的版本的Android最有可能会捆绑与公司的等效服务和应用程序,而不是谷歌。

除了核心服务,微软可以吸引开发人员在使用Android,因为操作系统核心是他们已经熟悉的东西。该公司已经演示一种轻松运输Android应用程序到Windows和类似的技术可以被部署到Windows应用程序到Android,或“叉”,微软创造了。

用户界面很可能类似于Windows 10。微软已经做了一件大事统一跨多个的经验设备和Android手机将会随大流。

我们没有听说过这一切吗?
微软已经做了一个Android手机:诺基亚X, 2014年发布的,做了一个“叉”版本的Android和取代丢失的服务与微软的。硬件是赞扬但软件回避。Engadget写道,X有一个“混乱的生态系统”和许多性能问题。

埃洛普诺基亚

起,诺基亚首席执行官斯蒂芬•埃洛普介绍诺基亚X,运行Android的移动通信世界大会在2014年2月

如果微软再次尝试,它可能会花更多的时间提升用户体验只要软件,而不是仅仅专注于制作漂亮的和健壮的硬件。的流光设备已经接受为高质量,使软件功能来吸引用户。

为什么微软会麻烦吗?
微软的大问题在移动一直在吸引应用开发者。开发人员不想打扰编写应用微软的全球手机市场份额的3%,但微软不能卖出更多的手机没有更多的应用程序。它创建一个很难打破的恶性循环。

但Android是世界上最受欢迎的操作系统,与地球上每五个人中就有一个拥有Android设备。有很多Android应用程序,所有这些几乎可以肯定在任何操作系统上运行变体,微软关心。

更深层次的控制操作系统,微软可以再次跟随亚马逊的,推动自己的服务放在第一位。微软运行Android的手机几乎可以肯定必应搜索作为默认和槽音乐作为默认应用程序,首先。

亚马逊的杰夫·贝佐斯kindle fire 2010高清

亚马逊CEO杰夫·贝佐斯控股Kindle Fire平板电脑,运行一个分叉的版本的Android。

更深层次的控制还确保微软可以确保其移动应用程序运行,它总是。以同样的方式,表面书笔记本电脑,刚刚宣布,微软10运行Windows的理想方式,提出了一个定制版本的Android可能提供最好的方式来运行公司的移动应用程序——就像谷歌的Android版本和相关服务它船设备自行联系。

因此,虽然微软否则加倍支持陷入困境的努力推动Windows手机,该公司将绝对疯狂不至少正在考虑向Android万福马利亚来推动其产品。

  • 发布于2015年10月23日08:32点坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序

\n\t\"julie<\/p>\n

Microsoft<\/a> exec Julie Larson-Green did not deny that Microsoft is considering building its own fork of Android<\/a>.<\/p>\n

\n\tMicrosoft's mobile platform is still dead.<\/p>\n

According to figures shown to Business Insider by research firms Gartner and IDC, Microsoft's mobile platforms - which include Windows Phone and Windows 10 Mobile - have between 75 million and 77 million users. To put that in perspective, Apple<\/a> sold 75 million iPhones in the first quarter of 2015 alone.<\/p>\n

In order to have any chance at reviving something from the wreckage, Microsoft is going to have to think creatively, which may mean creating a \"forked\" version of Google<\/a>'s Android that comes with the company's own services in place of Google's.<\/p>\n

\n\tWhat would that mean? The source code for Android is released under an open source license, which means it's freely available for anybody to see and modify. Microsoft would simply take a recent version of it, add links to its own apps and services, and maintain that version in parallel to whatever Google does with the main version of Android. This is exactly what Amazon did with Android a few years ago when it started building the Kindle Fire tablet.<\/p>\n

\n\tIntriguingly, when a reporter asked Microsoft executive Julie Larson-Green about the possibility earlier this month, she didn't outright deny it. Instead, she said only, \"We'll go wherever our customers are.\"<\/p>\n

\n\tWhile this idea may seem rash, Microsoft has already started laying the groundwork.<\/p>\nLaying the groundwork<\/strong> Since taking over as CEO in February 2014, CEO Satya Nadella has made several moves toward Android:
\n# <\/strong>Microsoft announced a strategic partnership with CyanogenMod, the maker of one of the most popular Android forks, whose CEO has said he wants to wrest control of Android from Google. The partnership means that Cyanogen users get \"apps and services across core categories, including productivity, messaging, utilities, and cloud-based services\" from Microsoft.
\n# <\/strong>Microsoft has acquired four startups, all of which contribute a key piece of the mobile puzzle that was missing before: Acompli (email on mobile); Sunrise (mobile calendars); Wunderlist (a mobile to-do list); and Double Labs (maker of the most popular Android lock screen).
\n# <\/strong>Microsoft filed for a patent (9,003,173) that allows for \"different levels of operating system [to] boot so as to provide users with rapid access to certain mobile device functionalities\" (i.e. dual-booting Android and Windows 10 Mobile).
\n# <\/strong>The company is launching a new lock screen app for Android - based on technology from Double Labs - within the next two weeks.​​​
\nWhat would the Microsoft fork look like?<\/strong>
\nThe most well known Android fork is developed by CyanaogenMod and it looks a lot like normal Android does, except with a few key differences.\n

\n\t\"CyanogenNextbit\"<\/p>\n

\n\tCyanogen founder Kirt McMaster and team.<\/p>\n

\n\tDue to Google's rules, anyone can take the code that makes up Android, but not everyone gets to include Google's services - such as Maps, Mail, and so on - unless they pass a rigorous test. Microsoft's version of Android would most likely come bundled with the company's equivalent services and apps, not Google's.<\/p>\n

\n\tBeyond core services, Microsoft could entice developers onto working with Android because the core operating system is something they are already familiar with. The company has already demoed a way of easily transporting Android apps to Windows and so a similar technique could be deployed to get Windows apps onto Android, or the \"fork\" that Microsoft creates.<\/p>\n

The user interface would most likely resemble Windows 10. Microsoft has made a big deal out of unifying the experience across multiple devices<\/a> and the Android phone would have to conform.
\n\t
\n\tHaven't we heard this all before?<\/strong>
Microsoft has already made an Android phone: The
Nokia<\/a> X, released in 2014, ran a \"forked\" version of Android and replaced the missing services with Microsoft's. The hardware was praised but the software shunned. Engadget wrote that the X had a \"confusing ecosystem and numerous performance issues.\"<\/p>\n

\n\t\"elop<\/p>\n

\n\tThen-Nokia CEO Stephen Elop introducing the Nokia X, running Android, at the Mobile World Congress show in February 2014
\n\t
If Microsoft ever experimented again, it would likely spend more time honing the user experience insofar as software goes, rather than simply focusing on making nice and robust hardware. The
Lumia<\/a> devices are already accepted as high-quality, leaving it up to the software to entice users.
\n\t
\n\tWhy would Microsoft bother?<\/strong>
\n\tMicrosoft's big problem on mobile has been in attracting app developers. Developers don't want to bother writing apps for Microsoft's meager 3% mobile marketshare worldwide, but Microsoft can't sell more phones without more apps. It creates a vicious cycle that's hard to break.<\/p>\n

\n\tBut Android is the most popular operating system in the world, with one out of every five people on earth owning an Android device. And there are a lot of Android apps out there, all of which would almost definitely run on any operating system variant that Microsoft cared to make.<\/p>\n

\n\tWith a deeper control over the operating system, Microsoft can again follow Amazon's lead and push its own services first. A Microsoft phone running Android would almost definitely have Bing search as the default and Groove Music as the default music app, just for starters.<\/p>\n

\n\t\"amazon<\/p>\n

\n\tAmazon CEO Jeff Bezos holding the Kindle Fire tablet, which runs a forked version of Android.
\n\t
\n\tThat deeper level of control also ensures that Microsoft can make sure that its mobile apps run the way that it always intended. In the same way that the Surface Book laptop, just announced, presents Microsoft's ideal way to run Windows 10, a custom version of Android could provide the best way to run the company's mobile apps - just like Google does with the version of Android and related services it ships on its own Nexus devices.<\/p>\n

\n\tAnd so, while Microsoft has otherwise redoubled its support for its troubled efforts to push Windows on a phone, the company would be absolutely bonkers not to at least be considering a Hail Mary towards Android as a way to push its products.<\/p>\n

\n\t <\/h3>\n\n<\/body>","next_sibling":[{"msid":49500085,"title":"Reboot Systems India in talks to raise $15 million to $25 million to take on GreenDust, OverCart","entity_type":"ARTICLE","link":"\/news\/devices\/reboot-systems-india-in-talks-to-raise-15-million-to-25-million-to-take-on-greendust-overcart\/49500085","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":49500252,"entity_type":"ARTICLE","title":"Microsoft has been quietly laying the groundwork to build its own version of Android","synopsis":"Microsoft exec Julie Larson-Green did not deny that Microsoft is considering building its own fork of Android.","titleseo":"devices\/microsoft-has-been-quietly-laying-the-groundwork-to-build-its-own-version-of-android","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Business Insider","artdate":"2015-10-23 08:32:33","lastupd":"2015-10-23 08:33:06","breadcrumbTags":["Devices","Nokia","Microsoft","Google","Apple","android","Smartphone","Lumia"],"secinfo":{"seolocation":"devices\/microsoft-has-been-quietly-laying-the-groundwork-to-build-its-own-version-of-android"}}" data-news_link="//www.iser-br.com/news/devices/microsoft-has-been-quietly-laying-the-groundwork-to-build-its-own-version-of-android/49500252">