![\"<p>FILE](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
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HONG KONG: Microsoft<\/a> Corp is stocking up on Chinese video game content to emulate Sony<\/a> Group Corp's success with \"Genshin Impact<\/a>\", sources said, solidifying China's transition from a land only of players to a hub of blockbuster developers.
The U.S. software giant and Japan's vanguard of technology have for some years been offering big money to small developers to nurture programmes and licence titles, but the impact of \"Genshin Impact\" has added a sense of urgency, sources said.
The action role-playing game from budding Shanghai studio miHoYo has generated billions of dollars since its release two years ago, and raised the bar in multi-player, cross-platform games - the type sources said Microsoft and Sony seek in China for their Game Pass and PlayStation Plus subscription services.
Growing Western interest in Chinese games reflects a maturing of China's game development industry, analysts said. Chinese games are now on a par with big-budget Western games, said Daniel Ahmad, senior analyst at researcher Niko Partners<\/a>.
\"Chinese game developers are trying to standardise their development tools, create advanced production processes, invest in really large-scale teams,\" Ahmad said. \"Ultimately, that helps provide them with the competitive edge to reach a broad audience both in terms of geography and platforms.\"
Microsoft has been building a team to scout for Chinese games, two industry sources said. The Xbox<\/a> maker mainly filled its subscription roster with big-brand titles but is now wooing even independent studios with big-money offers, they said.
At the same time, filings showed Microsoft is expanding its subscription service to personal computers and handheld devices, increasing the appeal of Chinese developers such as miHoYo which have developed a reputation for multi-player, cross-platform compatibility - with \"Genshin Impact\" being a prime example.
One executive, whose studio signed a licensing deal with Microsoft three years ago to feature its game on Game Pass, said the U.S. firm recently offered a licensing deal many times bigger for a sequel.
\"We are not signing it yet because we think that when we fully complete our game, it will get an even better offer,\" the executive said.
Illustrating the money involved, filings showed Microsoft paid $2.5 million to feature action game \"ARK: Survival Evolved\" on Game Pass and $2.3 million for sequel ARK 2 - both from U.S. developer Studio Wildcard, owned by China's Snail Games.
An executive at another developer, Recreate Games in Shanghai, said his company signed a deal with Microsoft last year for its upcoming multi-player title \"Party Animals\" to launch exclusively on Xbox.
\"Xbox contacted many projects in China and these projects primarily focus on developing console and PC games,\" said Chief Executive Luo Zixiong.
Microsoft did not respond to emailed requests for comment.
PLAYING CATCH-UP
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Microsoft was slower off the mark in China compared with Sony. The Japanese firm launched gaming accelerator programme \"China Hero Project\" in 2017 aimed at helping Chinese developers publish games on its PlayStation. It has supported 17 titles of which seven have reached the market.
\"We've been quiet for the past two years. But the programme is still very much humming along,\" Kuangyi Zhou, former manager of the China Hero Project, told Reuters in April. \"We are proud of all the games which have successfully emerged from the programme... There is no doubt that a new batch will be coming.\"
In 2019, Sony partnered miHoYo, a little-known studio which was developing \"Genshin Impact\". The game - a global hit when it was released a year later - is available for personal computers and handheld devices, but the console version is exclusively on PlayStation.
Microsoft regretted missing out on \"Genshin Impact\", two people familiar with the matter said. It spoke to miHoYo early in the game's development but did not reach a deal, one of them said. The other person said the experience is the driving force behind Microsoft's more active pursuit of Chinese developers.
\"Picking up 'Genshin Impact' made Sony a lot of money,\" the second person said, declining to be identified because the information was not public.
There is no public data on console revenue from \"Genshin Impact\", but data from Sensor Tower put the figure at $3 billion for mobile devices as of May.
MARKET EVOLUTION
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For much of the 21st century, Chinese gamers mostly played imported titles as home-grown games were viewed as being poorer in production value. Even Chinese gaming leader Tencent Holdings Ltd<\/a> started out publishing foreign games at home.
As the market grew into the world's largest, local studios increasingly invested in developing better-quality games. The trend accelerated with regulatory restrictions on new games and limits on the number of imports, and benefited from the return of engineers who had worked at top-tier studios such as Ubisoft Entertainment SA and Activision Blizzard Inc.
Gaming executives now point to \"Genshin Impact\" as a global industry milestone, lauding its production value and seamless cross-platform game play. Apple Inc even used the game to demonstrate the power of its premium devices including the new iPad Air equipped with its latest M1 processor chip.
Another milestone was 2021's \"Naraka: Bladepoint\" from NetEase Inc, China's second-largest games firm. While most Chinese titles are free to play and profit from in-game sales, \"Naraka: Bladepoint\" sold over 10 million copies despite its $20 price, reflecting confidence in its production value.
The game caught the attention of both Microsoft and Sony, two sources told Reuters. One of them said NetEase prioritised Microsoft which made the game a Game Pass exclusive in June.
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微软的力量搜索对索尼中国游戏打比赛
微软已经建立一个团队来寻找中国游戏,两个业内人士称。Xbox制造商主要的订阅名单里都填满了大品牌冠军但现在甚至争取大资金提供独立工作室,他们说。
香港:微软集团是中国囤积模仿游戏内容索尼集团公司的成功与“源的影响”,消息人士称,巩固中国的转型,从土地大片玩家中心的开发人员。
美国软件巨头和日本先锋技术多年来一直提供大的钱小开发商培育项目和执照头衔,但“源影响”的影响增加了紧迫感,消息人士说。
动作角色扮演游戏从萌芽上海工作室miHoYo产生了数十亿美元两年前发布以来,和多人提出了酒吧里,跨平台的游戏——类型消息称微软和索尼在中国寻求他们的游戏通过PlayStation +订阅服务。
西方对中国游戏反映了中国游戏开发行业的成熟,分析师表示。中国奥运会已经与西方大制作游戏,资深分析师丹尼尔·艾哈迈德说,研究员Niko Partners。
“中国游戏开发者试图规范他们的开发工具,创建先进的生产流程,真正大规模的投资团队,”艾哈迈德说。“最终,帮助提供竞争优势的广泛受众的地理和平台。”
微软已经建立一个团队来寻找中国游戏,两个业内人士称。的Xbox制造商主要的订阅名单里都填满了大品牌冠军但现在甚至争取大资金提供独立工作室,他们说。
同时,文件显示,微软扩大个人电脑和手持设备的订阅服务,增加吸引力的中国开发商如miHoYo已经开发出一种多人的名声,跨平台兼容性——“源影响”是一个典型的例子。
一位高管的工作室三年前与微软签署了一份许可协议功能的游戏游戏,说,美国公司最近提供了一个许可协议为续集大许多倍。
“我们尚未签署它,因为我们认为当我们完全完整的游戏,它会得到一个更好的报价,”这位高管表示。
说明所涉及的资金,文件显示,微软支付了250万美元以动作游戏“方舟:生存进化”游戏通过和续集柜2 - 230万美元从美国developer Studio通配符,属于中国的蜗牛游戏。
另一个开发人员,一位高管在上海创建游戏,说他的公司去年与微软签署了一项协议,即将到来的多人标题Xbox独家推出“派对动物”。
“Xbox在中国联系了很多项目,这些项目主要集中于开发游戏机和电脑游戏,”首席执行官罗Zixiong说。
微软没有回复记者请求置评的电子邮件。
追赶
微软与索尼相比在中国慢一拍。这家日本公司推出游戏加速器项目2017年“中国英雄项目”旨在帮助中国开发者公布其PlayStation游戏。它支持17个总冠军的七个已经达到了市场。
“我们已经安静的在过去的两年里。但该方案仍然非常嗡嗡作响,“Kuangyi周,前中国英雄项目经理在4月对路透表示。“我们很自豪的游戏已经成功摆脱了计划……毫无疑问,新一批将会到来。”
索尼miHoYo合作,在2019年,一个鲜为人知的工作室发展中“源影响”。游戏发布的一份全球打击的时候,一年后——用于个人电脑和手持设备,但专门在PlayStation游戏机版本。
微软后悔错过“源影响”,两位知情人士说。它跟miHoYo早在游戏的开发,但没有达成协议,其中一个说。另一个人说,经验是微软的背后的驱动力更积极的追求中国开发商。
“捡的源影响索尼很多钱,”第二个人说,拒绝透露姓名,因为信息不公开。
没有公共数据控制台收入来自“源影响”,但数据从传感器塔把移动设备的数字为30亿美元。
市场发展
21世纪的大部分时间里,中国玩家主要进口标题国产游戏被视为贫穷的生产价值。就连中国游戏领袖腾讯控股有限公司开始出版外国游戏在家里。
随着市场发展成为世界上最大的,当地的工作室越来越多地投资于发展中更好的游戏。监管限制的趋势加速新游戏和限制进口的数量,并受益于返回的工程师曾经在育碧娱乐等顶级工作室SA和动视暴雪公司。
现在游戏高管指出,“源影响”作为全球行业里程碑,称赞其产值和无缝跨平台游戏。苹果(aapl . o:行情)甚至用游戏来演示其高端设备的力量包括新的iPad空气配备最新的M1处理器芯片。
另一个里程碑是2021年的“地狱:Bladepoint”网易公司,中国第二大游戏公司。虽然大多数的中文标题是免费的从游戏的销售和利润,“地狱:Bladepoint”售出1000万本,尽管20美元的价格,反映其生产价值的信心。
微软和索尼的游戏吸引了,两位消息人士对路透表示。其中一个说网易优先微软使游戏游戏通过独家6月。
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