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\"\"SAN FRANCISCO: Microsoft<\/a> , struggling to break into the tablet<\/a> market, backed off plans to introduce a smaller version of its Surface<\/a> tablet based on Qualcomm<\/a> processors, people with knowledge of the decision said.
\n
\nMicrosoft Chief Executive Officer Satya Nadella and executive vice-president Stephen Elop decided that the product in development wasn’t different enough from rivals and probably wouldn’t be a hit, said one of the people, who asked not to be identified had been working on the device and had planned to unveil it as early as Wednesday at an event in New York, two of the people said.
\n
Instead, the company removed any references to Surface devices<\/a> based on Qualcomm’s processors from the event and unveiled Surface Pro 3, an upgraded version of its pricier Windows-based tablet, which uses chips from Intel<\/a> and features a larger 12-inch screen. Microsoft is still working on smaller versions, Panos Panay, who runs the Surface business, said in an interview after the event.
\n
\nMicrosoft’s Surface had just 1.3% share of the market in the first quarter, while smaller-size tablets accounted for 53% of sales in the period, according to researcher IDC. Nadella has said he wants to turn the Redmond, Washington-based company into one that focuses on 'mobile first, cloud first' .
\n
Jon Carvill, a spokesman for Qualcomm, declined to comment. Asked about the Qualcomm device, which would have used ARM Holdings<\/a>’ technology, Panay said the company never announced it and is working on a lot of things. \"Windows on ARM continues to be an important element of the Windows strategy,\" Microsoft said in an e-mailed statement. The company didn’t answer explicitly whether there would be future Surface products on ARM.
\n
There are already smaller versions of Windows-based tablets from companies like Dell and Toshiba, as well as rivals running other operating systems like Apple<\/a>’s iPad<\/a> mini. Microsoft and Qualcomm have been working together on Surface for about a year and the project had been proceeding until recently, when Nadella and Elop declined to give it the final go ahead, the people said. As a result, Microsoft doesn’t currently have an approved project to create a smaller tablet but it could look at the category again in the future, said one of the people.
\n
\nPRODUCT STRATEGY<\/strong>
\n
\nBy choosing to focus on larger devices and the Intel-based Surface Pro, Microsoft is making a bet on an area that has sold well for Surface, even though tablets using ARM technology dominate the broader tablet market. The Pro versions of Microsoft’s device are outshipping the RT version, which uses ARM-based chips, by a margin of about four to one, according to IDC.
\n
\nSo far this year, sales of tablets with screens bigger than 9 inches are down 12%, according to NPD Group. While succeeding with Surface Pro remains an 'uphill battle,' Daniel Ives, an analyst at FBR Capital Markets & Co., said Microsoft has a better shot in that segment where it can convince consumer and corporate customers that the device can replace laptops.\n\n<\/body>","next_sibling":[{"msid":35461626,"title":"Oppo N1 Mini in offing?","entity_type":"ARTICLE","link":"\/news\/devices\/oppo-n1-mini-in-offing\/35461626","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":35470838,"entity_type":"ARTICLE","title":"Microsoft said to back off plans to debut smaller surface","synopsis":"Microsoft CEO Satya Nadella and executive vice-president Stephen Elop decided that product in process wasn\u2019t different enough from rivals .","titleseo":"devices\/microsoft-said-to-back-off-plans-to-debut-smaller-surface","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2014-05-22 12:34:02","lastupd":"2014-05-22 12:35:41","breadcrumbTags":["Microsoft","ARM Holdings","Apple","Intel","iPad","Qualcomm","Devices","Tablet","Surface"],"secinfo":{"seolocation":"devices\/microsoft-said-to-back-off-plans-to-debut-smaller-surface"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2014-05-22" data-index="article_1">

微软表示让步计划首次较小的表面

微软CEO萨提亚Nadella生产和执行副总裁斯蒂芬·埃洛普决定从竞争对手不够不同。

  • 更新2014年5月22日12:35点坚持
旧金山:微软,难以进入平板电脑市场,支持计划引入一个较小的版本的表面平板电脑的基础上高通处理器,决策的知情人士说。

萨提亚Nadella微软首席执行官和执行副总裁斯蒂芬·埃洛普决定产品开发不够不同的对手,可能不会是一个打击,说的一个人,谁不愿透露姓名的已经在设备上工作并计划推出它早在周三在纽约的一个事件,两人说的。

相反,该公司对表面的任何引用删除设备基于高通的处理器从事件和表面Pro公布3,升级版本的价格更高的基于windows的平板电脑,它使用芯片英特尔和功能更大的12英寸屏幕。微软仍然在较小的版本,帕诺斯班乃岛,表面经营业务,在一次采访中说。

微软的表面在第一季度的市场份额只有1.3%,而小的平板电脑占销售额的53%,据研究公司IDC。Nadella曾说他想把雷蒙德,华盛顿的公司为一个重点是“移动第一、云第一”。

乔恩•Carvill高通公司的发言人拒绝置评。被问及高通设备,这将使用ARM Holdings技术、班乃岛说公司没有宣布,正在很多东西。“Windows的手臂仍然是一个重要的元素的窗户策略,“微软在电子邮件声明中表示。该公司没有明确回答是否有未来表面产品的手臂。

已经有小版本的windows平板电脑从戴尔和东芝等公司,以及竞争对手等其他操作系统运行苹果的iPad迷你。微软表面和高通已经一起工作了一年,该项目已经进行直到最近,当Nadella和埃洛普拒绝给它最后去吧,。因此,微软目前没有一个批准的项目创建一个更小的平板电脑,但将来可能再次看一下类别,说的一个人。

产品策略

通过选择专注于更大的设备和基于英特尔处理器的表面Pro,微软正押注于一个地区,畅销了表面,尽管平板电脑使用ARM技术主导平板电脑市场。Pro版本的微软的设备outshipping RT版本,它使用基于arm芯片,对四比一的比例,根据IDC。

今年到目前为止,销售平板电脑的屏幕比9英寸下降了12%,根据NPD集团。而成功表面职业仍然是一个“艰苦的战斗,”丹尼尔·艾夫斯FBR Capital Markets的分析师& Co .)说,微软有更好的在这段可以说服消费者和企业客户,设备可以取代笔记本电脑。
  • 2014年5月22日发表在34点坚持
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\"\"SAN FRANCISCO: Microsoft<\/a> , struggling to break into the tablet<\/a> market, backed off plans to introduce a smaller version of its Surface<\/a> tablet based on Qualcomm<\/a> processors, people with knowledge of the decision said.
\n
\nMicrosoft Chief Executive Officer Satya Nadella and executive vice-president Stephen Elop decided that the product in development wasn’t different enough from rivals and probably wouldn’t be a hit, said one of the people, who asked not to be identified had been working on the device and had planned to unveil it as early as Wednesday at an event in New York, two of the people said.
\n
Instead, the company removed any references to Surface devices<\/a> based on Qualcomm’s processors from the event and unveiled Surface Pro 3, an upgraded version of its pricier Windows-based tablet, which uses chips from Intel<\/a> and features a larger 12-inch screen. Microsoft is still working on smaller versions, Panos Panay, who runs the Surface business, said in an interview after the event.
\n
\nMicrosoft’s Surface had just 1.3% share of the market in the first quarter, while smaller-size tablets accounted for 53% of sales in the period, according to researcher IDC. Nadella has said he wants to turn the Redmond, Washington-based company into one that focuses on 'mobile first, cloud first' .
\n
Jon Carvill, a spokesman for Qualcomm, declined to comment. Asked about the Qualcomm device, which would have used ARM Holdings<\/a>’ technology, Panay said the company never announced it and is working on a lot of things. \"Windows on ARM continues to be an important element of the Windows strategy,\" Microsoft said in an e-mailed statement. The company didn’t answer explicitly whether there would be future Surface products on ARM.
\n
There are already smaller versions of Windows-based tablets from companies like Dell and Toshiba, as well as rivals running other operating systems like Apple<\/a>’s iPad<\/a> mini. Microsoft and Qualcomm have been working together on Surface for about a year and the project had been proceeding until recently, when Nadella and Elop declined to give it the final go ahead, the people said. As a result, Microsoft doesn’t currently have an approved project to create a smaller tablet but it could look at the category again in the future, said one of the people.
\n
\nPRODUCT STRATEGY<\/strong>
\n
\nBy choosing to focus on larger devices and the Intel-based Surface Pro, Microsoft is making a bet on an area that has sold well for Surface, even though tablets using ARM technology dominate the broader tablet market. The Pro versions of Microsoft’s device are outshipping the RT version, which uses ARM-based chips, by a margin of about four to one, according to IDC.
\n
\nSo far this year, sales of tablets with screens bigger than 9 inches are down 12%, according to NPD Group. While succeeding with Surface Pro remains an 'uphill battle,' Daniel Ives, an analyst at FBR Capital Markets & Co., said Microsoft has a better shot in that segment where it can convince consumer and corporate customers that the device can replace laptops.\n\n<\/body>","next_sibling":[{"msid":35461626,"title":"Oppo N1 Mini in offing?","entity_type":"ARTICLE","link":"\/news\/devices\/oppo-n1-mini-in-offing\/35461626","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":35470838,"entity_type":"ARTICLE","title":"Microsoft said to back off plans to debut smaller surface","synopsis":"Microsoft CEO Satya Nadella and executive vice-president Stephen Elop decided that product in process wasn\u2019t different enough from rivals .","titleseo":"devices\/microsoft-said-to-back-off-plans-to-debut-smaller-surface","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2014-05-22 12:34:02","lastupd":"2014-05-22 12:35:41","breadcrumbTags":["Microsoft","ARM Holdings","Apple","Intel","iPad","Qualcomm","Devices","Tablet","Surface"],"secinfo":{"seolocation":"devices\/microsoft-said-to-back-off-plans-to-debut-smaller-surface"}}" data-news_link="//www.iser-br.com/news/devices/microsoft-said-to-back-off-plans-to-debut-smaller-surface/35470838">