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The Competition and Markets Authority<\/a> (CMA) said on Thursday the deal, the largest ever in gaming, could damage the industry if Microsoft refused to give competitors access to Activision's best-selling games.
\"We are concerned that Microsoft could use its control over popular games like 'Call of Duty' and 'World of Warcraft' post-merger to harm rivals, including recent and future rivals in multi-game subscription services and cloud gaming,\" the CMA said.
Microsoft, with Xbox<\/a>, and its rivals Sony<\/a> and Nintendo<\/a> have led the console market for 20 years, with limited entries from new rivals, the CMA said.
\"We want people to have more access to games, not less,\" Microsoft President and Vice Chair Brad Smith said.
\"Sony, as the industry leader, says it is worried about 'Call of Duty', but we've said we are committed to making the same game available on the same day on both Xbox and PlayStation,\" he said.
Several analysts described the move as unsurprising and said that the deal would not be anti-competitive if competitors were given access to Microsoft games, as Microsoft has pledged.
Microsoft needs to give a greater deal on assurances and put down in writing certain specifics around exclusivity, said Atlantic Equities analyst Kunaal Malde.
Activision still expects the deal to close in Microsoft's financial year to end-June 2023. The companies have until Sept. 8 to submit proposals to address the CMA's concerns.
Shares in Microsoft were down 1.2%.
CLOUD GAMES
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The deal, which was announced in January, will require approval in the United States as well as other major jurisdictions including the European Union and China.
Reuters previously reported that Microsoft would pay a $3 billion break-fee if the deal falls through, according to a source familiar with the matter, suggesting the company was confident of winning antitrust approval.
The CMA said Microsoft was well positioned to succeed in cloud gaming, given it had a leading cloud platform in Azure and the leading PC operating system in Windows OS, as well as Xbox.
It said these strengths in combination with Activision's games could damage competition in the nascent market for cloud gaming services.
Microsoft said in a blog on Thursday that it would launch major Activision games on its Game Pass subscription service and also make them available to other consoles and mobile devices through cloud game streaming technology.
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微软690亿美元的动视协议可能损害竞争,英国说
竞争和市场管理局(CMA)周四表示,有史以来最大的游戏,可能会损害整个行业如果微软拒绝给竞争对手动视暴雪最畅销的游戏。
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的竞争和市场管理局(CMA)周四表示,有史以来最大的游戏,可能会损害整个行业如果微软拒绝给竞争对手动视暴雪最畅销的游戏。
“我们担心,微软可以使用其控制等热门游戏“使命的召唤”和“魔兽世界”合并后企业伤害对手,包括近期和将来的竞争对手连续订阅服务和云游戏,“CMA说。
微软,Xbox,它的竞争对手索尼和任天堂了控制台的20年里,市场有限的条目从新的竞争对手,CMA说。
“我们想让人们有更多的进入游戏,而不是更少,”微软的主席和副主席布拉德·史密斯说。
“索尼,作为行业的领导者,说它是担心“使命召唤”,但我们说,我们致力于提供同一游戏当天在Xbox游戏机,”他说。
几位分析师称此举是奇怪,说这笔交易将不会反竞争如果竞争对手得到微软游戏,微软承诺。
微软需要提供更大的保证协议和书面放下某些细节在排他性,大西洋股票分析师Kunaal Malde。
动视暴雪仍然预计该交易将在微软的财政年度2023年6月底完成。公司直到9月8日提交提案解决CMA的担忧。
微软股价下跌了1.2%。
云游戏
该协议,1月份宣布,将需要批准在美国以及其他主要辖区包括欧盟和中国。
路透社此前报道称,微软将支付30亿美元的分手费,如果交易失败,知情人士透露,该公司有信心赢得反垄断批准。
CMA称微软在云游戏成功的有利位置,它有一个领先的云平台Azure和领先的个人电脑操作系统Windows操作系统,以及Xbox。
它说这些优势结合动视暴雪的游戏会损害云游戏服务的新兴市场的竞争。
微软周四在一篇博客称,将推出主要动视暴雪游戏在其通过订阅服务,也使他们对其他主机可用通过云游戏流媒体技术和移动设备。
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