New Delhi: Mid-range smartphones<\/a>, priced in the range of Rs 15,000-25,000, could emerge as the sweet spot during the upcoming festive season<\/a> for online shoppers, according to e-commerce<\/a> major Amazon India<\/a>. According to findings of the 'Great Indian Mobile' survey, 38 per cent respondents said they are looking at buying a mid-range smartphone between Rs 15,000-25,000, making it the most desired price point for the festive season. 根据发现的“伟大的印度移动”调查中,38%的受访者表示,他们正在考虑购买中档智能手机之间Rs 15000 - 25000,使其对节日期间最理想的价格点。 新德里:中档智能手机,以Rs 15000 - 25000的范围,就可以成为在即将到来的甜蜜点节日期间网上购物者,据电子商务主要亚马逊印度。根据发现的“伟大的印度移动”调查中,38%的受访者表示,他们正在考虑购买中档智能手机之间Rs 15000 - 25000,使其对节日期间最理想的价格点。
About 27 per cent said they were looking for devices<\/a> in the Rs 10,000-15,000 range, while 26 per cent showed a preference for smartphones in the Rs 25,000 and above premium range.
About 9 per cent respondents said they would look at phones in the sub Rs 10,000 range.
Samsung, OnePlus and Xiaomi emerged as the most preferred smartphone brands with over 50 per cent respondents saying they are looking to buy Samsung mobile phones, followed by OnePlus and Xiaomi, Amazon India said.
OnePlus Nord, Samsung Galaxy M51 and Redmi Note 9 series devices top the popularity chart among the respondents.
The survey - conducted earlier this month - included close to 60,000 respondents from tier 1, II and III cities and towns.
Electronics, including mobile phones, is among the categories that sees the biggest demand during the festive season.
As per a report by RedSeer, festive sales are expected to almost double this year and touch USD 7 billion in gross merchandise value (GMV) as compared to USD 3.8 billion in the same period last year. GMV is a term used in online retailing to indicate the gross merchandise value of products sold through the marketplace over a certain period.
According to a recent report by Counterpoint Research, online channels including Flipkart and Amazon accounted for 43 per cent share of the Indian smartphone sales in the June 2020 quarter as consumers preferred contact-less shopping experiences.
\"As we get into the festive season, the Great Indian Mobile Survey<\/a> has allowed us to understand what smartphone shoppers are actually looking for...We have used these insights to work with our sellers and brand partners to bring the smartphones customers are looking to buy this festive season,\" Amazon India Category Leader - Mobile Phones Nishant Sardana said.
He added that the findings have revealed interesting insights directly from around 60,000 customers across several demographics of the country.
Camera was the top feature that influenced purchase decisions, followed by battery capacity, display quality, RAM and fast charging.
More than 42 per cent respondents said they preferred 64 MP camera in their mobile phone, followed by 24 per cent who are inclined towards 32 MP-48 MP camera.
The survey also indicated an emerging trend of customers preferring 5G ready phones which are future ready, Amazon India said.
The survey found over 44 per cent respondents looking at phones with 6-6.5-inch display sizes and more than 37 per cent saying they would choose a phone with under-display fingerprint sensor.
With the impact of COVID-19 on disposable incomes, customers prefer no-cost EMI and other affordable finance options which allow them to buy their desired phone without worrying about high interest rate or paying upfront, Amazon India said.
More than 32 per cent respondents said they are looking to buy phones on no-cost EMI this festive season.
Over 22 per cent said they are looking for lucrative exchange offers and 30 per cent said they are looking to avail instant bank discounts and cashback.<\/p><\/body>","next_sibling":[{"msid":78366973,"title":"Telcos to govt: Delicensing E&V bands to create non level playing field; want transparent auction","entity_type":"ARTICLE","link":"\/news\/telcos-to-govt-delicensing-ev-bands-to-create-non-level-playing-field-want-transparent-auction\/78366973","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"78365473","title":"smartphones","entity_type":"IMAGES","seopath":"industry\/services\/retail\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india\/smartphones","category_name":"Mid-range smartphones to be sweet spot this festive season: Amazon India","synopsis":"About 27 per cent said they were looking for devices in the Rs 10,000-15,000 range, while 26 per cent showed a preference for smartphones in the Rs 25,000 and above premium range. ","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-592283\/78365473.cms?width=150&height=112","link":"\/image\/industry\/services\/retail\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india\/smartphones\/78365473"},{"msid":"78362592","title":"Amazon India scales up delivery network ahead of festive season","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/amazon-india-scales-up-delivery-network-ahead-of-festive-season","category_name":"Retail","synopsis":"Amazon India Director (Last Mile Operations) Prakash Rochlani said the company has added close to 200 delivery stations, including those operated by delivery service partners across the country, including in many remote northeastern towns.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-74749\/78362592.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/amazon-india-scales-up-delivery-network-ahead-of-festive-season\/78362592"},{"msid":"78360126","title":"Flipkart Wholesale announces 1st 'Big Festival Month' fashion sale","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/flipkart-wholesale-announces-1st-big-festival-month-fashion-sale","category_name":"Retail","synopsis":"The sale will feature products in fashion categories across more than 50 brands, more than 100 sellers and one lakh members, the newly-launched B2B marketplace said in a statement.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-226430\/78360126.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/flipkart-wholesale-announces-1st-big-festival-month-fashion-sale\/78360126"},{"msid":"78356196","title":"Reliance Retail is set to wage an online price war against its rivals, as festive season nears","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/reliance-retail-is-set-to-wage-an-online-price-war-against-its-rivals-as-festive-season-nears","category_name":"Retail","synopsis":"The deep discounting play will largely be on private and exclusive brands such as its own fashion labels, apart from electronic goods from BPL, Kelvinator, Sharp and others. Prices will be lower for mainstream electronic and smartphone brands too, they added. Companies like Apple and Samsung have said in the past that they do not control pricing on any channel as per Indian laws.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-449089\/78356196.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/reliance-retail-is-set-to-wage-an-online-price-war-against-its-rivals-as-festive-season-nears\/78356196"}],"msid":78368109,"entity_type":"ARTICLE","title":"Mid-range smartphones to be sweet spot this festive season: Amazon India","synopsis":"According to findings of the 'Great Indian Mobile' survey, 38 per cent respondents said they are looking at buying a mid-range smartphone between Rs 15,000-25,000, making it the most desired price point for the festive season. ","titleseo":"telecomnews\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":244,"shares":0,"engagementtimems":1196000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2020-09-28 20:02:43","lastupd":"2020-09-28 20:04:18","breadcrumbTags":["Amazon India","Smartphones","Mid Range Smartphone","mobile survey","budget smartphones","Devices","festive season","e-commerce"],"secinfo":{"seolocation":"telecomnews\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-09-28" data-index="article_1">
中档智能手机这个节日期间甜点:亚马逊印度
约27%的人说他们正在寻找设备在Rs 10000 - 15000范围内,26%的人表现出对智能手机的Rs 25000以上的溢价范围。
三星、OnePlus和小米成为最喜欢的智能手机品牌有超过50%的受访者说他们想买三星手机,其次是OnePlus和小米,亚马逊印度说。
OnePlus北部,三星星系M51和红米注意9系列设备最高人气图表之间的受访者。
调查-本月早些时候进行的包括近60000受访者从一级,第二和第三的城市和城镇。
电子产品,包括手机、类别中认为是最大的在节日期间的需求。
RedSeer每一份报告,今年节日销售预计将翻倍,触摸总值70亿美元的商品价值(GMV)比去年同期的38亿美元。GMV是网上零售业的术语来表示产品的商品价值总额在一定时期内通过市场销售。
根据最近的一份报告对比研究,在线渠道包括Flipkart公司和亚马逊占43%份额的印度2020年6月季度智能手机销量作为消费者首选的非接触式购物体验。
“当我们进入节日期间,伟大的印度人手机的调查让我们了解智能手机消费者实际上是寻找……我们使用这些见解与卖家和品牌合作伙伴共同努力,把智能手机客户想买这个节日期间,“亚马逊印度类别领袖——手机作者Nishant萨达纳舞说。
他补充说,这些发现揭示了有趣的见解直接从约60000客户在几个国家的人口。
相机是最重要特性是影响购买决定,其次是电池容量,显示质量、RAM和快速充电。
超过42%的受访者表示,他们更喜欢在手机64像素的摄像头,紧随其后的是24%的人倾向于32 MP-48像素的摄像头。
调查还显示一个新兴趋势的客户更喜欢5 g准备好手机未来的准备,亚马逊印度说。
调查发现超过44%受访者看手机6 - 6.5英寸的显示屏尺寸和超过37%的人说他们会选择一个电话在显示指纹传感器。
COVID-19对可支配收入的影响,顾客喜欢免费EMI和其他负担得起的融资选择,允许他们购买他们所需的电话而不用担心高利率或支付预付,亚马逊印度说。
超过32%的受访者表示,他们正在寻找购买手机免费EMI这个节日期间。
超过22%的人说他们正在寻找有利可图的交换提供了,30%的人说他们正在寻求利用即时银行折扣和返现。
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New Delhi: Mid-range smartphones<\/a>, priced in the range of Rs 15,000-25,000, could emerge as the sweet spot during the upcoming festive season<\/a> for online shoppers, according to e-commerce<\/a> major Amazon India<\/a>. According to findings of the 'Great Indian Mobile' survey, 38 per cent respondents said they are looking at buying a mid-range smartphone between Rs 15,000-25,000, making it the most desired price point for the festive season.
About 27 per cent said they were looking for devices<\/a> in the Rs 10,000-15,000 range, while 26 per cent showed a preference for smartphones in the Rs 25,000 and above premium range.
About 9 per cent respondents said they would look at phones in the sub Rs 10,000 range.
Samsung, OnePlus and Xiaomi emerged as the most preferred smartphone brands with over 50 per cent respondents saying they are looking to buy Samsung mobile phones, followed by OnePlus and Xiaomi, Amazon India said.
OnePlus Nord, Samsung Galaxy M51 and Redmi Note 9 series devices top the popularity chart among the respondents.
The survey - conducted earlier this month - included close to 60,000 respondents from tier 1, II and III cities and towns.
Electronics, including mobile phones, is among the categories that sees the biggest demand during the festive season.
As per a report by RedSeer, festive sales are expected to almost double this year and touch USD 7 billion in gross merchandise value (GMV) as compared to USD 3.8 billion in the same period last year. GMV is a term used in online retailing to indicate the gross merchandise value of products sold through the marketplace over a certain period.
According to a recent report by Counterpoint Research, online channels including Flipkart and Amazon accounted for 43 per cent share of the Indian smartphone sales in the June 2020 quarter as consumers preferred contact-less shopping experiences.
\"As we get into the festive season, the Great Indian Mobile Survey<\/a> has allowed us to understand what smartphone shoppers are actually looking for...We have used these insights to work with our sellers and brand partners to bring the smartphones customers are looking to buy this festive season,\" Amazon India Category Leader - Mobile Phones Nishant Sardana said.
He added that the findings have revealed interesting insights directly from around 60,000 customers across several demographics of the country.
Camera was the top feature that influenced purchase decisions, followed by battery capacity, display quality, RAM and fast charging.
More than 42 per cent respondents said they preferred 64 MP camera in their mobile phone, followed by 24 per cent who are inclined towards 32 MP-48 MP camera.
The survey also indicated an emerging trend of customers preferring 5G ready phones which are future ready, Amazon India said.
The survey found over 44 per cent respondents looking at phones with 6-6.5-inch display sizes and more than 37 per cent saying they would choose a phone with under-display fingerprint sensor.
With the impact of COVID-19 on disposable incomes, customers prefer no-cost EMI and other affordable finance options which allow them to buy their desired phone without worrying about high interest rate or paying upfront, Amazon India said.
More than 32 per cent respondents said they are looking to buy phones on no-cost EMI this festive season.
Over 22 per cent said they are looking for lucrative exchange offers and 30 per cent said they are looking to avail instant bank discounts and cashback.<\/p><\/body>","next_sibling":[{"msid":78366973,"title":"Telcos to govt: Delicensing E&V bands to create non level playing field; want transparent auction","entity_type":"ARTICLE","link":"\/news\/telcos-to-govt-delicensing-ev-bands-to-create-non-level-playing-field-want-transparent-auction\/78366973","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"78365473","title":"smartphones","entity_type":"IMAGES","seopath":"industry\/services\/retail\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india\/smartphones","category_name":"Mid-range smartphones to be sweet spot this festive season: Amazon India","synopsis":"About 27 per cent said they were looking for devices in the Rs 10,000-15,000 range, while 26 per cent showed a preference for smartphones in the Rs 25,000 and above premium range. ","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-592283\/78365473.cms?width=150&height=112","link":"\/image\/industry\/services\/retail\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india\/smartphones\/78365473"},{"msid":"78362592","title":"Amazon India scales up delivery network ahead of festive season","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/amazon-india-scales-up-delivery-network-ahead-of-festive-season","category_name":"Retail","synopsis":"Amazon India Director (Last Mile Operations) Prakash Rochlani said the company has added close to 200 delivery stations, including those operated by delivery service partners across the country, including in many remote northeastern towns.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-74749\/78362592.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/amazon-india-scales-up-delivery-network-ahead-of-festive-season\/78362592"},{"msid":"78360126","title":"Flipkart Wholesale announces 1st 'Big Festival Month' fashion sale","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/flipkart-wholesale-announces-1st-big-festival-month-fashion-sale","category_name":"Retail","synopsis":"The sale will feature products in fashion categories across more than 50 brands, more than 100 sellers and one lakh members, the newly-launched B2B marketplace said in a statement.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-226430\/78360126.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/flipkart-wholesale-announces-1st-big-festival-month-fashion-sale\/78360126"},{"msid":"78356196","title":"Reliance Retail is set to wage an online price war against its rivals, as festive season nears","entity_type":"ARTICLE","seopath":"industry\/services\/retail\/reliance-retail-is-set-to-wage-an-online-price-war-against-its-rivals-as-festive-season-nears","category_name":"Retail","synopsis":"The deep discounting play will largely be on private and exclusive brands such as its own fashion labels, apart from electronic goods from BPL, Kelvinator, Sharp and others. Prices will be lower for mainstream electronic and smartphone brands too, they added. Companies like Apple and Samsung have said in the past that they do not control pricing on any channel as per Indian laws.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-449089\/78356196.cms?width=150&height=112","link":"\/news\/industry\/services\/retail\/reliance-retail-is-set-to-wage-an-online-price-war-against-its-rivals-as-festive-season-nears\/78356196"}],"msid":78368109,"entity_type":"ARTICLE","title":"Mid-range smartphones to be sweet spot this festive season: Amazon India","synopsis":"According to findings of the 'Great Indian Mobile' survey, 38 per cent respondents said they are looking at buying a mid-range smartphone between Rs 15,000-25,000, making it the most desired price point for the festive season. ","titleseo":"telecomnews\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":244,"shares":0,"engagementtimems":1196000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2020-09-28 20:02:43","lastupd":"2020-09-28 20:04:18","breadcrumbTags":["Amazon India","Smartphones","Mid Range Smartphone","mobile survey","budget smartphones","Devices","festive season","e-commerce"],"secinfo":{"seolocation":"telecomnews\/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india"}}" data-news_link="//www.iser-br.com/news/mid-range-smartphones-to-be-sweet-spot-this-festive-season-amazon-india/78368109">
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