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<\/span><\/figcaption><\/figure> MUMBAI: Mobiistar, the Vietnamese smartphone<\/a> brand that forayed into the Indian smartphone market in May this year, has roped in Dentsu<\/a> Impact, the creative agency from Dentsu Aegis Network<\/a>, as its creative partner.

Dentsu Impact bagged the account following a multi-agency pitch.

India is one of the most important markets for Mobiistar, which has ambitious aim to be one of the leading handset brands in the cluttered sub Rs 10,000 segment.

As part of the mandate, Dentsu Impact - Mobiistar’s communication, strategy, advertising and branding partner, will help the company understand the consumer’s mindset, behaviour, motivations and triggers.

The brand has already planned multiple campaigns in the upcoming months and Dentsu Impact will be the key here in rolling out the integrated campaigns for new products from the client stable.

Mobiistar also plans to rope in over 3,000 employees in India and has already partnered with 600 distributors.

“While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand's creative partner in India,” Aniruddha Deb, Chief Marketing Officer, Mobiistar. “The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”

“We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today,” said Amit Wadhwa, President, Dentsu Impact.
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Mobiistar绳索在电通影响创造性的合作伙伴

Mobiistar绳子还计划在印度和超过3000名员工已经与600个经销商。

Gaurav Laghate
  • 更新2018年10月29日08:46点坚持
孟买:Mobiistar,越南智能手机品牌进军印度进入智能手机市场今年5月,已经说服了日本电通影响,创意机构日本电通庇护网络其创造性的合作伙伴。

日本电通影响袋装帐户后综合机构。

印度是Mobiistar最重要的市场之一,拥有雄心勃勃的目标是领先的手机品牌杂乱子Rs 10000段。

作为授权的一部分,日本电通影响——Mobiistar沟通,策略,广告和品牌的合作伙伴,将帮助公司了解消费者的心态,行为,动机和触发器。

广告
品牌已经计划在即将到来的几个月多个活动和电通公司的影响将是关键在推出新产品的综合活动客户稳定。

Mobiistar绳子还计划在印度和超过3000名员工已经与600个经销商。

“虽然我们可能进入的国家,我们想强调我们的坚定承诺向国家通过建立自己更深入其生态系统。因此接触消费者的智能手机,我们已经说服了电通影响品牌在印度的创造性的伙伴,”首席营销官Aniruddha Deb, Mobiistar。“团队在日本电通影响将与Mobiistar团队密切合作的离线启动策略和印度通信转出锅。我们兴奋的可能性,会很积极的在这个极其繁忙的范畴。”

“我们感到兴奋与Mobiistar合作给我们画布来构建这个引人注目的品牌在印度市场。类别是极具竞争力,它不仅仅是得到正确的脉冲的市场也得到正确的处理今天的媒介,“总裁阿米特Wadhwa说,电通公司的影响。
  • 发布于2018年10月29日08:43点坚持
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\"\"
<\/span><\/figcaption><\/figure> MUMBAI: Mobiistar, the Vietnamese smartphone<\/a> brand that forayed into the Indian smartphone market in May this year, has roped in Dentsu<\/a> Impact, the creative agency from Dentsu Aegis Network<\/a>, as its creative partner.

Dentsu Impact bagged the account following a multi-agency pitch.

India is one of the most important markets for Mobiistar, which has ambitious aim to be one of the leading handset brands in the cluttered sub Rs 10,000 segment.

As part of the mandate, Dentsu Impact - Mobiistar’s communication, strategy, advertising and branding partner, will help the company understand the consumer’s mindset, behaviour, motivations and triggers.

The brand has already planned multiple campaigns in the upcoming months and Dentsu Impact will be the key here in rolling out the integrated campaigns for new products from the client stable.

Mobiistar also plans to rope in over 3,000 employees in India and has already partnered with 600 distributors.

“While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand's creative partner in India,” Aniruddha Deb, Chief Marketing Officer, Mobiistar. “The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”

“We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today,” said Amit Wadhwa, President, Dentsu Impact.
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