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\"\"\n

NEW DELHI: Digital payments firm MobiKwik<\/a> plans to invest Rs 60-80 crore on marketing and promotions<\/a> in the next six months as it looks to drive transaction volumes on its platform and get more consumers onboard.<\/p>\n

MobiKwik, which competes with the likes of Alibaba-backed Paytm<\/a> and Flipkart's PhonePe, also expects to see 2.5X growth in daily transactions on its platform.<\/p>\n

\n\t\"We have seen a phenomenal growth, especially during the ongoing festive season. We have a lot of activities going on that will continue till January. In the next six months, we are looking at a ATL-BTL (marketing and promotions) spend of Rs 60-80 crore,\" MobiKwik Vice President Marketing Akash Gupta told .<\/p>\n

Post demonetisation<\/a>, in November last year, there has been a massive growth in digital transaction volumes in India, including credit\/debit cards, mobile banking\/m-wallets and UPI<\/a>.<\/p>\n

Mobile wallet<\/a> companies like Paytm and MobiKwik have also seen manifold growth in transactions as well as new users coming on board.<\/p>\n

\n\t\"We are currently seeing three million daily transactions on our platform. With the initiatives and benefits being offered, we expect this number to grow to 7.5 million by the end of our festive promotions,\" Gupta said.<\/p>\n

\n\tThe company is also focusing on bringing more people onboard from tier I, II and III regions.<\/p>\n

\n\t\"A bulk of our customers are currently from the top 8 cities. We are trying to get consumers outside these cities to transact digitally and use our platform to do so,\" he said.<\/p>\n

\n\tMobikwik has raised over USD 85 million in funding from investors like South Africa's payments major Net1, Sequoia Capital, American Express, Tree Line Asia and Cisco Investments.<\/p> In August this year, Bajaj Finance<\/a> had said it will pick up nearly 11 per cent stake in MobiKwik for about Rs 225 crore. \n<\/body>","next_sibling":[{"msid":60999759,"title":"IT strategy should focus on ensuring the infrastructure availability: Anil Nama, CIO, CtrlS","entity_type":"ARTICLE","link":"\/news\/it-strategy-should-focus-on-ensuring-the-infrastructure-availability-anil-nama-cio-ctrls\/60999759","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60999859,"entity_type":"ARTICLE","title":"MobiKwik to spend Rs 80 crore on marketing, promotion in 6 months","synopsis":"MobiKwik, which competes with the likes of Alibaba-backed Paytm and Flipkart's PhonePe, also expects to see 2.5X growth in daily transactions on its platform.","titleseo":"telecomnews\/mobikwik-to-spend-rs-80-crore-on-marketing-promotion-in-6-months","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-10-09 08:33:37","lastupd":"2017-10-09 08:35:25","breadcrumbTags":["mobikwik","paytm","demonetisation","Promotions","bajaj finance","Mobile wallet","Industry","UPI"],"secinfo":{"seolocation":"telecomnews\/mobikwik-to-spend-rs-80-crore-on-marketing-promotion-in-6-months"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-10-09" data-index="article_1">

MobiKwik花80卢比在营销、促销在6个月

MobiKwik,竞争与Alibaba-backed Paytm Flipkart公司PhonePe,也预计2.5倍增长在日常交易的平台。

  • 更新2017年10月9日08:35点坚持

新德里:数字支付公司MobiKwik计划投资在营销和60 - 80卢比促销活动在接下来的六个月看起来推动交易量在其平台上,让更多消费者。

MobiKwik,与像Alibaba-backed竞争PaytmFlipkart公司PhonePe,也预计2.5倍增长在日常交易平台。

“我们看到了一个非凡的增长,特别是在节日期间。我们有很多的活动将持续到1月。在接下来的六个月里,我们看着ATL-BTL(营销和促销)60 - 80卢比的花,“MobiKwik营销副总裁阿卡什Gupta告诉。

帖子demonetisation去年11月,有一个巨大的增长数字交易量在印度,包括信用卡/借记卡,手机银行/ m-wallets和UPI。

手机钱包Paytm和MobiKwik也看到廖交易的增长以及新用户。

“我们正在看到三百万每日交易平台。计划和福利提供,我们预计这个数字将增加到750万年底我们的节日促销,”古普塔说。

该公司还专注于让更多的人从层板载我,第二和第三的地区。

“目前大部分客户来自高层的8个城市。我们正在努力让这些城市以外的客户办理数字和使用我们的平台,”他说。

Mobikwik筹集到8500万美元的资金从投资者与南非的支付主要Net1一样,红杉资本、美国运通、林木线亚洲和思科的投资。

今年8月,巴贾杰金融已表示将接近11%的股份MobiKwik大约225卢比。
  • 发布于2017年10月9日上午08:33坚持
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\"\"\n

NEW DELHI: Digital payments firm MobiKwik<\/a> plans to invest Rs 60-80 crore on marketing and promotions<\/a> in the next six months as it looks to drive transaction volumes on its platform and get more consumers onboard.<\/p>\n

MobiKwik, which competes with the likes of Alibaba-backed Paytm<\/a> and Flipkart's PhonePe, also expects to see 2.5X growth in daily transactions on its platform.<\/p>\n

\n\t\"We have seen a phenomenal growth, especially during the ongoing festive season. We have a lot of activities going on that will continue till January. In the next six months, we are looking at a ATL-BTL (marketing and promotions) spend of Rs 60-80 crore,\" MobiKwik Vice President Marketing Akash Gupta told .<\/p>\n

Post demonetisation<\/a>, in November last year, there has been a massive growth in digital transaction volumes in India, including credit\/debit cards, mobile banking\/m-wallets and UPI<\/a>.<\/p>\n

Mobile wallet<\/a> companies like Paytm and MobiKwik have also seen manifold growth in transactions as well as new users coming on board.<\/p>\n

\n\t\"We are currently seeing three million daily transactions on our platform. With the initiatives and benefits being offered, we expect this number to grow to 7.5 million by the end of our festive promotions,\" Gupta said.<\/p>\n

\n\tThe company is also focusing on bringing more people onboard from tier I, II and III regions.<\/p>\n

\n\t\"A bulk of our customers are currently from the top 8 cities. We are trying to get consumers outside these cities to transact digitally and use our platform to do so,\" he said.<\/p>\n

\n\tMobikwik has raised over USD 85 million in funding from investors like South Africa's payments major Net1, Sequoia Capital, American Express, Tree Line Asia and Cisco Investments.<\/p> In August this year, Bajaj Finance<\/a> had said it will pick up nearly 11 per cent stake in MobiKwik for about Rs 225 crore. \n<\/body>","next_sibling":[{"msid":60999759,"title":"IT strategy should focus on ensuring the infrastructure availability: Anil Nama, CIO, CtrlS","entity_type":"ARTICLE","link":"\/news\/it-strategy-should-focus-on-ensuring-the-infrastructure-availability-anil-nama-cio-ctrls\/60999759","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60999859,"entity_type":"ARTICLE","title":"MobiKwik to spend Rs 80 crore on marketing, promotion in 6 months","synopsis":"MobiKwik, which competes with the likes of Alibaba-backed Paytm and Flipkart's PhonePe, also expects to see 2.5X growth in daily transactions on its platform.","titleseo":"telecomnews\/mobikwik-to-spend-rs-80-crore-on-marketing-promotion-in-6-months","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-10-09 08:33:37","lastupd":"2017-10-09 08:35:25","breadcrumbTags":["mobikwik","paytm","demonetisation","Promotions","bajaj finance","Mobile wallet","Industry","UPI"],"secinfo":{"seolocation":"telecomnews\/mobikwik-to-spend-rs-80-crore-on-marketing-promotion-in-6-months"}}" data-news_link="//www.iser-br.com/news/mobikwik-to-spend-rs-80-crore-on-marketing-promotion-in-6-months/60999859">