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印度手机应用下载量是全球平均水平的4倍

报告称,从2020年1月至4月,印度人在娱乐应用程序上的支出增长了22%以上,导致OTT订阅增长了约47%,收入增长了26%以上。

新德里:印度占14%应用程序下载这是全球平均水平(同比7%)的四倍,原因是该国新冠肺炎大流行引发了大规模的数字化InMobi报告

在2020年上半年(2020年上半年),就平均使用移动设备的时间而言,印度仅次于印度尼西亚,使用时间增长了37%。

“消费者对移动优先服务的明确需求为印度的应用程序经济奠定了基础。根据不利因素,2021年有望成为印度移动营销领域的积极一年——稳步迈向广告和营销创新的下一个十年,”亚太区董事总经理Vasuta Agarwal说。InMobi

这份名为《InMobi年度移动营销手册》的报告称,印度引领着移动优先经济。

随着2019冠状病毒病疫情的发展,健康和健身、游戏、娱乐、长视频和短视频内容、超本地交付以及学习和教育等类别的应用程序在印度获得了增长势头。

从2020年1月到4月,印度人在娱乐应用程序上的支出增长了22%以上,导致年增长了47%左右奥特报告显示,订阅和超过26%的收入增长。

数字支付应用程序市场也出现了增长,在3月至4月中旬的第一次封锁期间,与封锁前相比增长了42%。

报告补充说,2020年还见证了短视频内容成为z世代和千禧一代新闻和娱乐内容的新来源,用户现在平均花费40分钟观看内容消费。乐动扑克“本地语言内容在增强内容创作者和消费者的能力方面发挥了关键作用。”

随着网络游戏成为印度人的新娱乐媒介,2020年,移动游戏行业出现了大幅增长。

印度现在拥有全球十分之一的游戏玩家,并有望成为亚太地区最大的手机游戏市场之一。

自疫情以来,街机游戏增长了368%,其次是休闲游戏(198%)和赌场游戏(160%)

2020年,全球新增互联网用户3.21亿人,与2019年下半年相比,2020年上半年应用程序下载量增长25%,而2020年在应用商店的支出超过1430亿美元。


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Samsung had launched its first foldable smartphone in February this year, and made the phone available in India October 1 in India Rs 1,64,999. <\/b>The device comes with a 7.10-inch along with 7.30-inch Dynamic AMOLED display and is powered by a 2.8GHz Qualcomm Snapdragon 855 processor. It has a 12 GB RAM bundled with a 512 GB internal storage. The new foldable device has a 12.0 MP + 16.0 MP + 12.0 MP, triple camera setup on the back and a 10.0 MP + 8.0 MP double camera setup on the front. The device comes with a 4380mAh battery and supports fast charge. The device runs on Android Pie as mentioned by the company. The phone\u2019s 5G version is already available in South Korea, which has commercially launched 5G services.<\/p>

Source:<\/b> https:\/\/www.samsung.com\/in\/smartphones\/galaxy-fold-sm-f900\/SM-F900FZKDINS\/<\/a><\/p>","title":"Samsung Galaxy Fold","titleseo":"samsung-galaxy-fold","slideseolocationalt":"slide-shows\/9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold","prominentcolor":"","imgtype":"1"},"slideshows":[{"msid":"72225466","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"72225695","secname":"9 foldable smartphones you need to know about","secnameseo":"9-foldable-smartphones-you-need-to-know-about","msname":"Samsung Galaxy Fold","artdate":1574685254,"caption":"","msnameseo":"samsung-galaxy-fold","secmsname":"9 foldable smartphones you need to know about","secmsnameseo":"9-foldable-smartphones-you-need-to-know-about","seolocationalt":"9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/mobile-app-downloads-in-india-four-times-higher-than-global-average-inmobi-report\/80346685","content":"

NEW DELHI: India accounted for 14% of total app downloads<\/a>, four times higher than the global average of 7% year-on-year, due to the massive digitization triggered by the Covid-19 pandemic in the country, according to an InMobi report<\/a>.

In the first half of 2020 (H1 2020), India stood next only to Indonesia in terms of average time spent on mobile with a 37% spike in usage.

\u201cThe clear demand for mobile-first services from consumers has laid the foundation for India\u2019s app economy. Depending on headwinds, 2021 promises to be a positive year for the Indian mobile marketing sector \u2013 marching steadily towards the next decade of advertising and marketing innovation,\u201d said Vasuta Agarwal, Managing Director, Asia Pacific,
InMobi<\/a>.