独家
印度手机应用下载量是全球平均水平的4倍
报告称,从2020年1月至4月,印度人在娱乐应用程序上的支出增长了22%以上,导致OTT订阅增长了约47%,收入增长了26%以上。
报告称,从2020年1月至4月,印度人在娱乐应用程序上的支出增长了22%以上,导致OTT订阅增长了约47%,收入增长了26%以上。
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In the first half of 2020 (H1 2020), India stood next only to Indonesia in terms of average time spent on mobile with a 37% spike in usage.
\u201cThe clear demand for mobile-first services from consumers has laid the foundation for India\u2019s app economy. Depending on headwinds, 2021 promises to be a positive year for the Indian mobile marketing sector \u2013 marching steadily towards the next decade of advertising and marketing innovation,\u201d said Vasuta Agarwal, Managing Director, Asia Pacific, InMobi<\/a>.
Apps across categories such as Health & Fitness, Gaming, Entertainment, Long-form & Short-form video content, Hyperlocal delivery, and Learning & Education gained momentum in India following the Covid-19 related developments during the year.
From January to April 2020, Indian\u2019s spent on entertainment apps grew by over 22%, resulting in a growth of around 47% in OTT<\/a> subscription and over 26% growth in revenue, according to the report.
Growth was also witnessed in the digital payment apps market as it grew 42% during the first lockdown period between March to mid-April as compared to the pre-lockdown period.
The year 2020 also witnessed short or bite-sized video content emerging as the new source of news and entertainment content for the Gen-Z and millennials, and users are now spending an average of 40 viewing minutes on content consumption, the report added. \u201cVernacular language content has played a critical role in empowering both content creators and consumers.\u201d