\n\t<\/p>\n

\n\tJustin Sullivan\/Getty<\/p>\n

Apple<\/a> has created a cash machine out of its iPhone business by focusing on profits instead of units sold.<\/p>\n

\n\tBut mobile execs who talked to The Information's Amir Efrati<\/a> at the Mobile World Congress (MWC) in Barcelona last week think the Apple Watch will utterly dominate both smartwatch profits and marketshare for the next few years.<\/p>\n

\n\tOne Android smartwatch designer pointed out that Apple is in a particularly good position to hit the ball out of the park with the Apple Watch because it controls both the hardware and the software experience.<\/p>\n

\n\tThe only thing keeping Apple from making the Apple Watch an integral part of its business is because the watch needs a relatively recent-model iPhone to operate. Apple can only sell as many watches as they do iPhones.<\/p>\n

\n\tBut even if Apple Watch sales are artificially limited, the company could still sell millions more than any other smartwatch in existence.<\/p>\n

\n\tOther execs at MWC pointed out that the Apple Watch's design - it doesn't look like a traditional watch - could deter people from buying it.<\/p>\n

\n\tApple is working hard to skirt that issue by marketing the Apple Watch as a fashion accessory.<\/p>\n

\n\tThe company recently placed a 12-page spread in Vogue<\/a> to appeal to customers who might not normally find themselves wanting a smartwatch that can buy things and monitor their health, in addition to telling time.<\/p>\n

\n\t <\/h3>\n