Mumbai: Online gaming platform Mobile Premier League<\/a> (MPL<\/a>) is entering the US market, in a bid to capture the world's largest mobile gaming market. 孟买:在线游戏平台移动英超(MPL)进入美国市场,以捕捉世界上最大的手机游戏市场。
The Sequoia India-backed startup seeks to stand out in the US market by becoming a ‘super app’—a unified gaming platform with multiple offerings. It has opened an office in New York to oversee operations in the region, where it has a team of five people.
“The massive influx of users that we have in India enables us to build formats that might not have developed in the US because it doesn’t have the same level of user base. That's the advantage that we have, and this is the reason why we are carrying this advantage forward,” Sai Srinivas<\/a>, co-founder and chief executive officer of MPL, told ET.
The three-year-old startup was earlier this year valued at $945 million after it raised $95 million in a Series D funding round. It has over 75 million users in India. MPL’s revenue has jumped significantly compared to last year, a momentum it seeks to carry onto the next, Srinivas said. He added that the platform is “very well capitalised” and is not raising any more funds in the near future.
MPL will launch in the US on iOS and Android with games like baseball and solitaire. It will roll out new games and formats, such as synchronous gaming, in the market throughout the year.
Fellow Indian online gaming startup, Games24x7, backed by Tiger Global, is also eyeing the US market for expansion, it said in April.
“There is no other equivalent platform of similar value proposition, currently operating in the US. The market for competitive gaming or esports is already validated there,” Srinivas said. “From our perspective, we see that if MPL can provide the same value proposition in the US on both Android and on iOS, then we're probably the only gaming platform in the world that's available in three out of the four largest markets in the world,”
MPL expanded into Indonesia in mid-2019 and established itself as a leading gaming platform, with over 5 million registered users in the country, according to the company.
In the US, Srinivas says, users can play casual games of skill for free as well as in paid contests starting as low as 60 cents and going up to $6.
MPL’s service fee in the US to host tournaments will be higher compared to India and Indonesia. “From a revenue standpoint, we foresee a situation where the US and India will probably be neck to neck. Even Indonesia will probably be about 60 to 70% of that size,” Srinivas said.
The company said it is also building a safety feature that will ensure that no gamer outside of the US can access the app via virtual private network.
In India, the online gaming industry has grown rapidly on the back of the Covid-19 pandemic as well as internet<\/a> and smartphone penetration, despite regulatory hurdles. According to market and consumer data specialist Statista, the Indian mobile gaming market value is projected to reach $405 million in 2022, an over 1.5x jump compared to 2016.
Cofounded by Srinivas and Shubham Malhotra, MPL is based in Bengaluru, with offices in New Delhi, Pune, Jakarta, Singapore, and New York. It has more than 900 employees. In India, it offers esports, casual games, fantasy sports, and card games.
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红杉印度,支持启动试图在美国市场脱颖而出,成为一个“超级应用”——统一游戏平台有多个产品。它在纽约开设了一个办公室来监督操作在该地区,它有一个五人的团队。
“用户的大量涌入,我们在印度使我们能够构建格式,可能没有在美国开发的,因为它没有相同级别的用户基础。这是我们的优势,这就是为什么我们携带这一优势,”赛斯MPL的联合创始人兼首席执行官告诉等。
MPL将在美国推出iOS和Android像棒球和纸牌游戏。它将推出新游戏和格式,例如同步游戏,全年的市场。
Games24x7印度在线游戏的启动,由老虎全球,也关注美国市场扩张,4月份表示。
“没有其他等效类似价值的平台,目前在美国操作。市场竞争游戏或电子竞技已经验证,”斯说。“从我们的角度来看,我们可以看到,如果MPL可以提供相同的价值主张在美国Android和iOS,那么我们可能是世界上唯一的游戏平台中可用的四分之三的世界上最大的市场,”
MPL进军印尼在2019年年中,确立了自己作为一个领先的游戏平台,拥有超过500万的注册用户,据该公司。
斯说,在美国,用户可以免费玩休闲游戏的技能以及支付竞赛开始低至60美分上升到6美元。
MPL的服务费在美国举办锦标赛将高于印度和印尼。“从收入的角度来看,我们预见情况美国和印度可能会脖子脖子。甚至印尼可能会对这种规模的60 - 70%,”斯说。
该公司表示,它还在建造一个安全功能,将确保没有美国以外的玩家可以通过虚拟私人网络访问应用程序。
在印度,网络游戏产业发展迅速的背面Covid-19流行病以及互联网和智能手机普及率,尽管监管障碍。根据市场和消费者的数据专家Statista,印度移动游戏市场价值预计将在2022年达到4.05亿美元,比2016年超过1.5 x跳。
成立了由斯和Shubham Malhotra MPL位于班加罗尔设有办事处在新德里,浦那、雅加达、新加坡和纽约。它拥有超过900名员工。在印度,它提供的电子竞技、休闲游戏、幻想运动,和卡牌游戏。
Mumbai: Online gaming platform Mobile Premier League<\/a> (MPL<\/a>) is entering the US market, in a bid to capture the world's largest mobile gaming market.
The Sequoia India-backed startup seeks to stand out in the US market by becoming a ‘super app’—a unified gaming platform with multiple offerings. It has opened an office in New York to oversee operations in the region, where it has a team of five people.
“The massive influx of users that we have in India enables us to build formats that might not have developed in the US because it doesn’t have the same level of user base. That's the advantage that we have, and this is the reason why we are carrying this advantage forward,” Sai Srinivas<\/a>, co-founder and chief executive officer of MPL, told ET.
The three-year-old startup was earlier this year valued at $945 million after it raised $95 million in a Series D funding round. It has over 75 million users in India. MPL’s revenue has jumped significantly compared to last year, a momentum it seeks to carry onto the next, Srinivas said. He added that the platform is “very well capitalised” and is not raising any more funds in the near future.
MPL will launch in the US on iOS and Android with games like baseball and solitaire. It will roll out new games and formats, such as synchronous gaming, in the market throughout the year.
Fellow Indian online gaming startup, Games24x7, backed by Tiger Global, is also eyeing the US market for expansion, it said in April.
“There is no other equivalent platform of similar value proposition, currently operating in the US. The market for competitive gaming or esports is already validated there,” Srinivas said. “From our perspective, we see that if MPL can provide the same value proposition in the US on both Android and on iOS, then we're probably the only gaming platform in the world that's available in three out of the four largest markets in the world,”
MPL expanded into Indonesia in mid-2019 and established itself as a leading gaming platform, with over 5 million registered users in the country, according to the company.
In the US, Srinivas says, users can play casual games of skill for free as well as in paid contests starting as low as 60 cents and going up to $6.
MPL’s service fee in the US to host tournaments will be higher compared to India and Indonesia. “From a revenue standpoint, we foresee a situation where the US and India will probably be neck to neck. Even Indonesia will probably be about 60 to 70% of that size,” Srinivas said.
The company said it is also building a safety feature that will ensure that no gamer outside of the US can access the app via virtual private network.
In India, the online gaming industry has grown rapidly on the back of the Covid-19 pandemic as well as internet<\/a> and smartphone penetration, despite regulatory hurdles. According to market and consumer data specialist Statista, the Indian mobile gaming market value is projected to reach $405 million in 2022, an over 1.5x jump compared to 2016.
Cofounded by Srinivas and Shubham Malhotra, MPL is based in Bengaluru, with offices in New Delhi, Pune, Jakarta, Singapore, and New York. It has more than 900 employees. In India, it offers esports, casual games, fantasy sports, and card games.
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