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\"<p>The
The study further pointed out that television is the largest sub-segment within the entertainment and media industry, and will continue to remain so in the near future.<\/span><\/figcaption><\/figure> NEW DELHI: With the online content<\/a> on mobile phones<\/a> increasing, most Indian viewers consume the content during the traditional office hours of 10 am-6 pm, a recent survey said.

As per the survey conducted jointly by KPMG<\/a> and Eros Now, Indians spend more than around 70 minues per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day, it said.

For this report, a survey was commissioned across 1,458 over-the-top users in 16 cities including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune, Ahmedabad, Jaipur, Ludhiana, Panipat, Nagpur and Madurai, to ascertain the usage of OTT platforms by consumers.
\"Nearly 87 per cent of the respondents consumed content on their mobile phones, with nearly 28 per cent of the respondents consuming content during the traditional office hours of 10 am-6 pm,\" the report said.

The customer sets are fairly heterogeneous, there is a trend of homogeneity that was observed in terms of consumption frequency and duration across age groups, income levels and genders, it said.

The report stated that movies have a larger contribution of viewership also on smart TV and larger screens and are also more tailored to the SVOD<\/a> (subscription video on demand) premium subscription business.

\"Well known global franchises may find a niche audience but predominantly, it will be Indian narratives that will be popular,\" it said.

Also, original content is fast emerging as an important category, with close to 10 per cent respondents alluding to the preference for the same.

\"This is significant given the limited supply on original content on platforms at present, as compared to library content,\" the report noted.

The study highlighted that freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms.

\"Nearly 87 per cent of the respondents install an app considering the quality of content,\" it said.

Around 30 per cent of the respondents prefer watching content in languages other than Hindi and English, the report said.

\"The preference for content consumption is significant in the native languages across large parts of the country, with south India observed to be the most loyal to their native tongue,\" it said.
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大多数印度观众在办公时间在线消费

研究强调,新鲜和独特的内容是关键决定因素的安装和卸载应用程序,以及受访者订阅平台。

  • 发布于2019年9月5日10:09点坚持
< p >研究进一步指出,电视是随需应变在娱乐和媒体最大的子行业,并将继续在不久的将来仍然如此。< / p >
这项研究进一步指出,电视是随需应变在娱乐和媒体最大的子行业,并将继续在不久的将来仍然如此。
新德里:在线内容在移动电话增加,大多数印度观众消费的内容在传统的办公时间10 am-6点,最近的一项调查说。

按照联合调查毕马威(KPMG)现在厄洛斯,印度人每天花费超过约70书面在在线视频平台上,消费频率为12.5倍一个星期或更多一天一次,。

这份报告,委托进行的一项调查是在16个城市的1458个顶级用户包括德里、孟买、加尔各答、班加罗尔、海得拉巴,浦那(艾哈迈达巴德,斋浦尔,卢迪亚纳,尼,那格浦尔和马杜赖,确定奥特平台,消费者的使用。
“几乎87%的受访者使用手机上的内容,有近28%的受访者消费内容在传统的办公时间十am-6点,”该报告称。

广告
客户组相当不同,有一种趋势的同质性观察各个年龄段的消费频率和持续时间,收入水平和性别。

报告指出,电影有更大的贡献收视率也在智能电视和大屏幕,也更适合SVOD(订阅视频点播)溢价订阅业务。

“众所周知的全球特许经营可能找到一个利基观众但为主,这将是印度故事,将会很受欢迎,”它说。

同时,原创内容正迅速成为一个重要的类别,有近10%受访者指偏好相同的。

“这是重要的考虑到目前原创内容在平台上的供应有限,相对于库内容,”该报告指出。

研究强调,新鲜和独特的内容是关键决定因素的安装和卸载应用程序,以及受访者订阅平台。

“近87%的受访者安装应用程序考虑内容的质量,”它说。

约30%的受访者更喜欢看内容除印地语和英语之外的其他语言,报告说。

“内容消费的偏好是重要的在该国大部分地区的土著语言,与南印度观察是最忠于他们的母语,”它说。
  • 发布于2019年9月5日10:09点坚持
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\"&lt;p&gt;The
The study further pointed out that television is the largest sub-segment within the entertainment and media industry, and will continue to remain so in the near future.<\/span><\/figcaption><\/figure> NEW DELHI: With the online content<\/a> on mobile phones<\/a> increasing, most Indian viewers consume the content during the traditional office hours of 10 am-6 pm, a recent survey said.

As per the survey conducted jointly by KPMG<\/a> and Eros Now, Indians spend more than around 70 minues per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day, it said.

For this report, a survey was commissioned across 1,458 over-the-top users in 16 cities including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune, Ahmedabad, Jaipur, Ludhiana, Panipat, Nagpur and Madurai, to ascertain the usage of OTT platforms by consumers.
\"Nearly 87 per cent of the respondents consumed content on their mobile phones, with nearly 28 per cent of the respondents consuming content during the traditional office hours of 10 am-6 pm,\" the report said.

The customer sets are fairly heterogeneous, there is a trend of homogeneity that was observed in terms of consumption frequency and duration across age groups, income levels and genders, it said.

The report stated that movies have a larger contribution of viewership also on smart TV and larger screens and are also more tailored to the SVOD<\/a> (subscription video on demand) premium subscription business.

\"Well known global franchises may find a niche audience but predominantly, it will be Indian narratives that will be popular,\" it said.

Also, original content is fast emerging as an important category, with close to 10 per cent respondents alluding to the preference for the same.

\"This is significant given the limited supply on original content on platforms at present, as compared to library content,\" the report noted.

The study highlighted that freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms.

\"Nearly 87 per cent of the respondents install an app considering the quality of content,\" it said.

Around 30 per cent of the respondents prefer watching content in languages other than Hindi and English, the report said.

\"The preference for content consumption is significant in the native languages across large parts of the country, with south India observed to be the most loyal to their native tongue,\" it said.
<\/body>","next_sibling":[{"msid":70998466,"title":"Tech Mahindra in multi-year agreement with AT&T","entity_type":"ARTICLE","link":"\/news\/tech-mahindra-in-multi-year-agreement-with-att\/70998466","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"70997621","title":"Online Content","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/most-indian-viewers-consume-online-content-during-office-hours\/online-content","category_name":"Most Indian viewers consume online content during office hours","synopsis":"Around 30 per cent of the respondents prefer watching content in languages other than Hindi and English, the report said.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-18812\/70997621.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/most-indian-viewers-consume-online-content-during-office-hours\/online-content\/70997621"}],"msid":70999382,"entity_type":"ARTICLE","title":"Most Indian viewers consume online content during office hours","synopsis":"The study highlighted that freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms.\n","titleseo":"telecomnews\/most-indian-viewers-consume-online-content-during-office-hours","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2019-09-05 22:09:04","lastupd":"2019-09-05 22:09:04","breadcrumbTags":["mobile phones","KPMG","Online content","Internet","SVOD"],"secinfo":{"seolocation":"telecomnews\/most-indian-viewers-consume-online-content-during-office-hours"}}" data-news_link="//www.iser-br.com/news/most-indian-viewers-consume-online-content-during-office-hours/70999382">