\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Motorola<\/a> said that India has the potential to become a significant part of its global operations having taken a lead in terms of the Lenovo-owned company’s foray into non-handset businesses like smart TV<\/a> and smart appliances.

Motorola had earlier this month launched its global-first range of
smart home appliances<\/a> for Indian consumers through a strategic partnership with Flipkart<\/a>.

“Since most of these are global first launches for Motorola, there is significant interest from global leadership in their launch and success in the Indian market. Smart home appliances is a new and fast growing market and we have entered it with premium set of products,” Prashanth Mani, Country Head, Lenovo Mobile Business Group and Managing Director,
Motorola Mobility<\/a> told ET.

Mani said that the smart home appliance market is expected to grow $6 billion by 2022 in India driven by increasing per capita income and digitisation in the country. “Globally, the market is $52 billion...we believe it is the right time to enter the space.”

The company is launching Smart air conditioners, refrigerators and washing machines, having launched smart TVs and audio products.

“Our priority is that wherever we enter, we want to build premium positioning for the brand.”

Read also<\/h4>
<\/a><\/figure>
Motorola partners with Flipkart to launch smart home appliances<\/a><\/h5><\/div>
<\/a><\/figure>
Motorola&#39;s foldable Razr 5G launched in India for Rs 1.25 lakh<\/a><\/h5><\/div><\/div><\/div>
The company is also increasing its focus on the premium handset segment, and it will launch its global portfolio of 5G smartphones to the country. “We will also evaluate how quickly we want to take 5G prices down in India,” Mani said, adding that the mid and low end range of Motorola phones have seen growth across Flipkart and offline channels.

The executive said that Motorola hasn’t experienced any impact on its handset business this year despite lockdown and globally supply chain issues. “This year is not going to have any impact of Covid on our handset business. 2020 will be better than 2019,” he added.

Mani said that Motorola’s handset business is growing faster than the market. “...we will continue to grow faster than market quarter over quarter.”

He said that Motorola did well during the ongoing Pandemic globally, and grew 33% sequentially in terms of revenue and 35% in terms of volume in the last quarter. “We are already profitable in India, and have seen profitable growth in the first quarter of this year.”

As per Counterpoint Research, Motorola had 1% volume market share in the second quarter. It, however, expects the handset brand to drive sales during the festive season.

ET reported last week that Motorola is in talks with Dixon Technologies and Lava for a contract of manufacturing $1 billion worth of smartphones in India.

Mani declined to comment on these talks but said that the company is “well-versed to take benefits of the PLI scheme for handsets.”

<\/body>","next_sibling":[{"msid":78784184,"title":"Australian watchdog considers its own Google antitrust case after US sues search giant","entity_type":"ARTICLE","link":"\/news\/australian-watchdog-considers-its-own-google-antitrust-case-after-us-sues-search-giant\/78784184","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78785076,"entity_type":"ARTICLE","title":"Motorola bets big on smart home appliances biz; says India can be a big part of global ops","synopsis":"Motorola said that India has the potential to become a significant part of its global operations having taken a lead in terms of the Lenovo-owned company\u2019s foray into non-handset businesses like smart TV and smart appliances.","titleseo":"telecomnews\/motorola-bets-big-on-smart-home-appliances-biz-says-india-can-be-a-big-part-of-global-ops","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1642,"shares":0,"engagementtimems":7621000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-21 13:44:05","lastupd":"2020-10-22 20:31:00","breadcrumbTags":["Motorola news","Motorola","Motorola Mobility","Devices","motorola appliances","Flipkart","smart device","smart TV","smart home appliances"],"secinfo":{"seolocation":"telecomnews\/motorola-bets-big-on-smart-home-appliances-biz-says-india-can-be-a-big-part-of-global-ops"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-10-21" data-index="article_1">

摩托罗拉智能家电商业赌注大;说,印度是一个很大的全球行动的一部分

摩托罗拉说,印度有可能成为其全球业务的重要组成部分,让领导在Lenovo-owned公司进军non-handset业务智能电视和智能电器。

丹麦汗
  • 2020年10月22日更新是08:31点
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
新德里消息:摩托罗拉说,印度有可能成为其全球业务的重要组成部分,让领导在Lenovo-owned公司进军non-handset企业智能电视和智能电器。

摩托罗拉本月早些时候推出了全局第1的智能家电对印度消费者通过战略伙伴关系Flipkart公司

“因为大多数都是全球第一个发射摩托罗拉,有重大的全球领导力的兴趣在他们在印度市场推出和成功。智能家用电器是一个新的和快速增长的市场,用优质的产品,我们已经进入“塞拉摩尼,国家的头,联想移动业务集团董事总经理,摩托罗拉移动告诉等。

广告
摩尼说,智能家电市场到60亿年预计将增长2022美元在印度受到提高人均收入和数字化。“在全球范围内,市场是520亿美元……我们相信它是正确的时间进入空间”。

公司推出智能空调、冰箱、洗衣机,推出智能电视和音频产品。

“我们的首要任务是,只要我们进入,我们要建立高端品牌定位。”

读也


该公司还增加了关注高端手机市场,并将推出其全球投资组合的5 g智能手机。“我们还将评估我们想要多快5 g的价格在印度,“摩尼说,并补充说摩托罗拉手机的中期和低端范围Flipkart公司增长和线下渠道。

这位高管说,摩托罗拉还没有经历过任何影响其手机业务今年尽管封锁和全球供应链的问题。“今年不会有任何Covid在我们的手机业务的影响。2020年将比2019年更好,”他补充道。

摩尼说,摩托罗拉手机业务增长速度快于市场。“…我们将继续增长快于市场逐季。”

他说,摩托罗拉在正在进行的全球大流行,表现很好,按顺序增长33%的收入和35%的体积在去年最后一个季度。“我们已经在印度赚钱,,今年第一季度盈利增长。”

广告
根据对比研究,摩托罗拉卷在第二季度的市场份额的1%。然而,它预计,手机品牌在节日期间推动销售。

等上周报道,摩托罗拉正与迪克森技术和熔岩的合同生产价值10亿美元的智能手机在印度。

摩尼拒绝评论这些谈判,但表示,该公司正在“精通的好处PLI方案的手机。”

  • 发布于2020年10月21日01:44点坚持
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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Motorola<\/a> said that India has the potential to become a significant part of its global operations having taken a lead in terms of the Lenovo-owned company’s foray into non-handset businesses like smart TV<\/a> and smart appliances.

Motorola had earlier this month launched its global-first range of
smart home appliances<\/a> for Indian consumers through a strategic partnership with Flipkart<\/a>.

“Since most of these are global first launches for Motorola, there is significant interest from global leadership in their launch and success in the Indian market. Smart home appliances is a new and fast growing market and we have entered it with premium set of products,” Prashanth Mani, Country Head, Lenovo Mobile Business Group and Managing Director,
Motorola Mobility<\/a> told ET.

Mani said that the smart home appliance market is expected to grow $6 billion by 2022 in India driven by increasing per capita income and digitisation in the country. “Globally, the market is $52 billion...we believe it is the right time to enter the space.”

The company is launching Smart air conditioners, refrigerators and washing machines, having launched smart TVs and audio products.

“Our priority is that wherever we enter, we want to build premium positioning for the brand.”

Read also<\/h4>
<\/a><\/figure>
Motorola partners with Flipkart to launch smart home appliances<\/a><\/h5><\/div>
<\/a><\/figure>
Motorola&#39;s foldable Razr 5G launched in India for Rs 1.25 lakh<\/a><\/h5><\/div><\/div><\/div>
The company is also increasing its focus on the premium handset segment, and it will launch its global portfolio of 5G smartphones to the country. “We will also evaluate how quickly we want to take 5G prices down in India,” Mani said, adding that the mid and low end range of Motorola phones have seen growth across Flipkart and offline channels.

The executive said that Motorola hasn’t experienced any impact on its handset business this year despite lockdown and globally supply chain issues. “This year is not going to have any impact of Covid on our handset business. 2020 will be better than 2019,” he added.

Mani said that Motorola’s handset business is growing faster than the market. “...we will continue to grow faster than market quarter over quarter.”

He said that Motorola did well during the ongoing Pandemic globally, and grew 33% sequentially in terms of revenue and 35% in terms of volume in the last quarter. “We are already profitable in India, and have seen profitable growth in the first quarter of this year.”

As per Counterpoint Research, Motorola had 1% volume market share in the second quarter. It, however, expects the handset brand to drive sales during the festive season.

ET reported last week that Motorola is in talks with Dixon Technologies and Lava for a contract of manufacturing $1 billion worth of smartphones in India.

Mani declined to comment on these talks but said that the company is “well-versed to take benefits of the PLI scheme for handsets.”

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