![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
It intensified ever since the tournament began with Jio<\/a> claiming it had the viewers, the moolah and the buzz all going for it. But was that really the case till the end?
Disney claims highest-rated playoffs match ever with over 6 crore, while Jio Cinema<\/a> says 3.2 crore concurrent viewers watched the IPL finals. But at the end of the day its always about the moolah.
In a wide ranging and candid exclusive interview with Sanjog Gupta<\/a>, Head of Sports Disney STAR Network we discuss viewership growth to revenue targets and life beyond T20 and if sports on linear TV is still going strong, how long will it remain an outlier? Edited excerpts:
ARIJIT: So straight off, This season of IPL was a first on many counts. It was probably the first time in a long time the TV and digital rights were split. It was also the first time that the split was happening at a time when, thanks to cheap data, we had seen exponential growth of the digital universe in India. So how was it like to compete?<\/strong>
SANJOG: Would it be anti-climactic if I said we didn't want to compete? Look, in the truest sense, our purpose with IPL 2023, much like our purpose with any property on star sports, is to grow it for fans. And the way that we broke it down was. In three parts, we said we have to drive the consideration for IPL at scales never seen before. We have to drive the consideration for IPL on TV at scales never seen before. And we have to drive consideration for IPL on tv on Star Sports at scales never seen before. True. So it was in three layers that we were really challenging ourselves to better what we have delivered over the last five years.
Morning Brief Podcast: Corner Office Conversation with AWS CEO, Adam Selipsky<\/strong><\/a>
ARIJIT: I said the word compete because there was a personal angle to it. There were a lot of your ex-colleagues now on the other side, some might even go to the extent to say you were up against your own mentor Uday Shankar?<\/strong>
SANJOG: That's a really interesting question as with cricket, there’s an emotional side to the game, and there is the process slash business side to the game. We had to make sure that we stay focused on what we are looking to deliver. So yes, there are personal angles and there are relationships and relationships which continue to remain strong. The very purpose, mission, and drive around IPL came from an internal challenge that the team posed to itself, that we have built IPL to be the biggest property and have grown it over the last five years and is there scope for us to take it to the next level? Correct. And that is genuinely the only sense of competition that every member of the team had, and which is something I feel deeply overwhelmed by.
ARIJIT: Correct. But the journey began, if I may say, with on a very aggressive pitch, the Jio Cinema or Reliance’s positioning from the first week itself was very clear -- Linear TV is dead, and they were really aggressive about it. Were you initially taken back? And would you say, looking back, you were defensive in the beginning first?<\/strong>
SANJOG: Were we taken aback? Perhaps not so much taken aback, but yes, it played a certain role in actually driving us to commit to that belief. We had from the start a lot more because we had chosen to play the game a certain way and, and to use a cricket analogy, you play to your strengths and we believed the brand of Star Sports, the availability and accessibility of TV around the country and the width of the Star network gave us a foundation which we believed could help us deliver an IPL at a scale never seen before.
ARIJIT: But let me ask you the nub of the issue Is linear TV dead when it comes to live sports in India?<\/strong>
SANJOG: If there was a myth that linear TV was even dying, when it comes to live sport, then that myth has been busted wide open. I will cite a few numbers at last count. The ratings of the finals still to come. we are now at 49.6 core, or 496 million viewers of the live broadcast of IPL. We have crossed 400 billion minutes of consumption which is 40,000 core minutes of consumption. The first number that that I mentioned is the highest viewership that IPL has ever had, which shows the scale of reach for IPL, just in terms of the sheer number of viewers who have logged in.
The second number that I just cited shows the extent of engagement. It is the second highest with the highest being the Covid year when everyone was home and IPL was the only game in town and thus was deeply engaging. So both in terms of reach and access, in terms of how many viewers actually logged into watch and in terms of the depth of their engagement.
We have broken records and set new benchmarks that can't be on a platform that is dying. If anything, we have grown significantly on the back of IPL. Another number, which will surprise many : the growth in viewership for kids below the age of 14 has been 63% compared to last season, which goes to show that not only is I
PL on TV growing and breaking records, but its future is also secure to a large extent.
ARIJIT: You know what intrigues me globally Disney is going underweight on TV and bulking up digital. The Indian strategy therefore looks like an outlier, but for how long can India remain<\/strong>
SANJOG: I think the question around Disney's strategy globally is best answered in the context of different regions that Disney operates in. There are regions where Disney continues to have significant investments in television including the US where ESPN is the leader in sport and happens to be a significant linear platform and in South America and in other parts of the world.
So I think the great thing with Disney globally is that there is no broad brush approach to how they want to do business. It is uniquely catering to the regions and the realities of the region in terms of the media and entertainment ecosystem, as well as where we believe opportunities for growth are and going after those opportunities for growth with a fiscal discipline that ensures the viability of that business case over a period of time.
ARIJIT: You touched upon a very important point, the viability. Now, if TV is. What you're betting on and you want to go strong, double down. The obvious question is why then did Disney or Star sub licence the ICC rights to Zee? That defies logic.<\/strong>
SANJOG: So let me answer this in two parts. One part is, as you said, where we believe growth lies. And the other part is what is the scale of investment to make that growth happen? Combine the two and you get financial viability over a period of time. The strategy with respect to IPL has to do with the nature of the property. When it comes to ICC it comes down to the scale of investment that needed to be made and how pivotal was that property for our TV portfolio compared to how critical was that property for our digital portfolio and what is the right price for that property on that platform. It's not a broad brush approach to both platforms and all properties. A bilateral series may be more valuable for TV than it is for digital. Multilateral property may be more valuable for digital than it is for tv because the two platforms are very different. We are not trying to build a strategy which looks to grow two very different platforms with very different consumer behaviors in the same way, the approach on TV and digital is actually unique based on the property its role in the portfolio. How over indexed or overweight we are on investments in that portfolio on a singular property. And finally, where we believe the genuine growth of that property lies, and on which platform. And all those reasons, our strategy for IPL looks very different from I C C and which may continue to look very different in the future.
ARIJIT: When we talk of growth, has the metro growth plateaued for TV? And as a consequence, are you losing premium consumers, high ARPU consumers to smart devices and digital?<\/strong>
SANJOG: The short answer to that is data suggests we are not. Our reach on HD is at its highest for any IPL till date. We have added more than 11 million subscribers to Star Sports during the course of IPL, and these are paying subscribers. These are not viewers who have been added by virtue of the property being available as wide as possible. We have busted the myth that premium viewers are no longer attracted to TV.
ARIJIT: Let me get to the elephant in [00:20:00] the room. There have been claims that digital revenues for the first time is higher than tv. Straight question, straight answer, yes<\/strong>
SANJOG: or no. I don't know what the revenues are for the digital platform. Okay. So it's hard for me to say if the digital revenues are higher or not. Okay. This is one of those, uh, metrics that's not comparable because frankly speaking, one, both quantities don't disclose, uh, exactly.
ARIJIT: What's the, what's the feedback that you get from the trade?<\/strong>
SANJOG: The feedback from, from the trade has largely been positive. I, I think if you look at how the tournament has gone on, we've seen a significant scale up in the sell through rates for IPL.
ARIJIT: But startups who are big spenders pulled out largely. Lot of belt tightening all across advertisers and advertising spends. Let me ask this directly.. Have you reached your revenue target on year one?<\/strong>
SANJOG: I will answer that in two parts. One, do we believe we have maximized the revenue potential of IPL in a single edition? There is immense head room for growth which means that the viewership, which we have delivered this year, and the records that have been made, give us the ideal launchpad for monetization to grow at a much faster clip than we had initially projected on the back of it.
ARIJIT: Is this a cryptic way of saying could have been better?<\/strong>
SANJOG: It can always be better. Right. Um, do, did we have a hundred percent sell through across the board for all the inventory that was available on IPL? No. But did we have enough sponsors growing, sell through rates and a large number of advertisers, almost a hundred at last count: Yes. We always see potential for growth and thus are seeing this as an opportunity to grow revenues at a faster clip.
ARIJIT: Because some are speculating there's been a 30% revenue shortfall. Your rivals it's actually 50% shortfall.<\/strong>
SANJOG: I think the shortfall with respect to what our targets are is not really one in the domain of the larger ecosystem. And two, it’s a, it's a metric or it's an observation, which to my mind is really not relevant, and I'll tell you why.
One, just in terms of the business viability, because fundamentally the question is, does the business of IPL work for the linear platform. Does it make money for the linear platform, Firstly, it's a five year investment. Which means that the recovery of investment needs to happen over five years.
ARIJIT: But there's a $3 billion meter (Disney -Star bid) that is already running?<\/strong>
SANJOG: Of course the clock is ticking and the first year really sets you up for, for those five years. I think we have set ourselves up really well for those five years by delivering record breaking viewership on one side and reaching a threshold of monetization, which gives us the confidence that once the externalities change, we will be on a really good pathway towards delivering to the business objectives. The second part of this is also, don't forget we have significant affiliate revenue which also accrues to the business and to
IPL. Because subscribers are paying for Star Sports. So ad revenues are only one stream of revenue for us. It is significant, but it is not the only stream of revenue. Typically, ad revenues to affiliate revenues for sports range from anything between 50 to 70% on the ad side. and 30 to 50% on the affiliate side, depending on the property itself. So it is a significant share of the revenue.
ARIJIT: We've spoken a lot about IPL. Now what next? Where does STAR Sports go from here? There is a 50 over ICC World Cup coming up and it's on Star. How are you padding up for that?<\/strong>
SANJOG: I know you are a test match fan, so there's a big test match coming up first. Yes. I don't know why you are choosing to ignore that and go straight to the World Cup. It's an ICC trophy that India can lift after a decade. So I agree. The WTC final is on from the seventh.
We are focused on that now. Yeah. It happens to be on Star Sports and on Disney Plus HotStar. So it's also Cricket coming back to HotStar. After which there is an Asia Cup, which really is the precursor to the World Cup. The event coincides with the festive season. It's also the return of the World Cup to India after 12 years for the ODI. And so while we were executing on our plans for IPL 2023, we were already looking ahead to how we make the Asia Cup and the World Cup, the biggest additions in 2023 of those events, and also how we will deliver to the WTC final.
ARIJIT: How much of revenue dependencies would you link the next two or three mega events that are coming up?<\/strong>
SANJOG: I think it's not fair for me to comment on, uh, revenue dependencies. There is significant revenue riding on the World Cup. Because of the event being at home, during du Diwali, which is the peak, spending period for advertisers. And obviously a favorite for fans. So on all counts that event has significant revenue expectations built in and significant viewership expectations built in as well.
ARIJIT: We have seen an explosion of short videos, attention spans are going down. Does it have a bearing on the way we watch longer version of the match?<\/strong>
SANJOG: If the figures are to be believed, then it has definite bearing on the viewership. Viewing patterns, as you said, are changing and changing dramatically. Having said that, the nature of these two events that you just referred to, one, the World Test Championship final and the other, the ODI World Cup is such that it aggregates viewers at scale.
And it drives a significant increase in the number of sessions that a viewer engages with a game for. So if you were to ask me a general, Broad brush trend around viewing patterns, then yes, longer formats will continue to face a challenge with viewer retention and engagement, but marque events will continue to enjoy the benefit of unmissability and a heightened sense of FOMO attached with those events.
<\/body>","next_sibling":[{"msid":100709214,"title":"Jio Cinema's penetration jumped 4X on the back of free IPL streaming","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/jio-cinemas-penetration-jumped-4x-on-the-back-of-free-ipl-streaming\/100709214","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[{"msid":"100709171","title":"Sanjog Gupta, Head - Sports, Disney Star","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/if-there-was-a-myth-that-linear-tv-dying-when-it-comes-to-live-sport-then-that-myth-has-been-busted-wide-open-sanjog-gupta\/sanjog-gupta-head-sports-disney-star","category_name":"If there was a myth that linear TV dying when it comes to live sport, then that myth has been busted wide open: Sanjog Gupta","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-72822\/100709171.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/if-there-was-a-myth-that-linear-tv-dying-when-it-comes-to-live-sport-then-that-myth-has-been-busted-wide-open-sanjog-gupta\/sanjog-gupta-head-sports-disney-star\/100709171"},{"msid":"100686489","title":"'Nearly 500 million TV viewers tuned in to watch IPL till play-off stage'","entity_type":"ARTICLE","seopath":"industry\/media\/entertainment\/nearly-500-million-tv-viewers-tuned-in-to-watch-ipl-till-play-off-stage","category_name":"Entertainment","synopsis":"The live broadcast of the IPL 2023 attracted 496 million viewers who spent 40.9 billion minutes consuming the media property. The BARC data is for Urban + Rural, 2+ target groups including out-of-home (OOH) viewership. The viewership figures don't include the data for the final match between Chennai Super Kings and Gujarat Titans.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-23982\/100686489.cms?width=150&height=112","link":"\/news\/industry\/media\/entertainment\/nearly-500-million-tv-viewers-tuned-in-to-watch-ipl-till-play-off-stage\/100686489"},{"msid":"100679030","title":"Record high viewership for IPL playoffs in 2023, 44% higher YoY","entity_type":"ARTICLE","seopath":"industry\/media\/entertainment\/record-high-viewership-for-ipl-playoffs-in-2023-44-higher-yoy","category_name":"Media\/Entertainment","synopsis":"Disney Star, the official TV broadcaster of Tata IPL announced that the IPL 2023 playoffs broke previous records, achieving a 44% increase in ratings compared to the previous year, surpassing the previous highest-rated playoffs recorded in IPL 2020. Gujarat Titans v Mumbai Indians (Qualifier 2) registers peak TV concurrency of 6.1 crore and is also the highest-rated Playoffs match ever. ","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-191320\/100679030.cms?width=150&height=112","link":"\/news\/industry\/media\/entertainment\/record-high-viewership-for-ipl-playoffs-in-2023-44-higher-yoy\/100679030"},{"msid":"100647824","title":"Jio Cinema's penetration jumped 4X on the back of free IPL streaming","entity_type":"ARTICLE","seopath":"news\/sports\/jio-cinemas-penetration-jumped-4x-on-the-back-of-free-ipl-streaming","category_name":"Sports","synopsis":"Latest research shows that Jio Cinema's penetration has seen a massive surge due to their free IPL streaming option. The proportion of new installs to total installs were approximately 72% during IPL 2023 compared to 28% before the IPL season. The research noted that IPL has helped the platform bring in more than two-thirds of the total users of Jio Cinema.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-34156\/100647824.cms?width=150&height=112","link":"\/news\/sports\/jio-cinemas-penetration-jumped-4x-on-the-back-of-free-ipl-streaming\/100647824"},{"msid":"100614983","title":"Mukesh Ambani's JioCinema scores high in IPL 2023","entity_type":"ARTICLE","seopath":"industry\/media\/entertainment\/mukesh-ambanis-jiocinema-scores-high-in-ipl-2023","category_name":"Entertainment","synopsis":"About 32 million concurrent viewers tuned into the free-to-watch airing of the rain-delayed, then shortened, match, said a spokesperson for Viacom18, the joint venture between Ambani and Paramount Global that owns JioCinema. ","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1817277\/100614983.cms?width=150&height=112","link":"\/news\/industry\/media\/entertainment\/mukesh-ambanis-jiocinema-scores-high-in-ipl-2023\/100614983"},{"msid":"100630790","title":"'Record 32 million viewers watched IPL final match on the JioCinema app'","entity_type":"ARTICLE","seopath":"industry\/media\/entertainment\/record-32-million-viewers-watched-ipl-final-match-on-the-jiocinema-app","category_name":"Entertainment","synopsis":"Setting a new streaming record in India and globally, the Indian Premier League (IPL) final between Chennai Super Kings (CSK) and Gujarat Titans (GT) had 32 million peak concurrent users on Viacom18's JioCinema app. This is the first time a cricket match has breached the 30 million peak concurrency mark in the country. The data has been provided by Viacom18, the official digital streaming partner of the IPL.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-483590\/100630790.cms?width=150&height=112","link":"\/news\/industry\/media\/entertainment\/record-32-million-viewers-watched-ipl-final-match-on-the-jiocinema-app\/100630790"}],"msid":100710002,"entity_type":"ARTICLE","title":"If there was a myth that linear TV dying when it comes to live sport, then that myth has been busted wide open: Sanjog Gupta","synopsis":"Disney claims highest-rated playoffs match ever with over 6 crore, while Jio Cinema says 3.2 crore concurrent viewers watched the IPL finals. But at the end of the day its always about the moolah.","titleseo":"mvas-apps\/if-there-was-a-myth-that-linear-tv-dying-when-it-comes-to-live-sport-then-that-myth-has-been-busted-wide-open-sanjog-gupta","status":"ACTIVE","authors":[{"author_name":"Arijit Barman","author_link":"\/author\/16028\/arijit-barman","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/16028.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":16028,"author_name":"Arijit Barman","author_seo_name":"arijit-barman","designation":"Journalist","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-02 20:38:37","lastupd":"2023-06-02 20:41:26","breadcrumbTags":["Sanjog Gupta","jio","digital rights","IPL","Disney Star india","viacom 18","Reliance industries","Paramount","Jio Cinema","mvas\/apps"],"secinfo":{"seolocation":"mvas-apps\/if-there-was-a-myth-that-linear-tv-dying-when-it-comes-to-live-sport-then-that-myth-has-been-busted-wide-open-sanjog-gupta"}}" data-authors="[" arijit barman"]" data-category-name="MVAS/Apps" data-category_id="16" data-date="2023-06-02" data-index="article_1">
- 移动增值/应用程序
- 13分钟阅读
如果有一种观点认为,线性电视死亡时生活运动,然后,神话已经被敞开:Sanjog Gupta
迪士尼要求最高的季后赛比赛超过6卢比,而Jio电影说3.2卢比的并发观众观看了联赛的决赛。但在一天结束的时候它总是moolah。
自从世界杯开始加剧Jio声称它的观众,moolah和口碑都。但是是真的,直到结束?
迪士尼要求最高的季后赛比赛超过6卢比,Jio电影说3.2卢比的并发观众观看了联赛的决赛。但在一天结束的时候它总是moolah。
在一个广泛和坦诚的独家采访Sanjog古普塔体育主管迪斯尼星形网络讨论收视率增长收入目标和生活之外T20如果运动线性电视依旧强大,它保持局外人多长时间?编辑摘录:
业务:那么直,本赛季的联赛是一个第一次在许多方面。这可能是第一次在很长一段时间的电视和数字版权进行分割。也是第一次发生了分裂的时候,由于廉价的数据,我们看到了在印度数字宇宙的指数增长。那么它是怎样来竞争?
SANJOG:会由如果我说我们不想竞争?看,真正意义上,我们的目的与IPL 2023,就像我们的目的与任何属性恒星运动,是成长为球迷。和我们打破了下来。在三个部分,我们说我们要开车IPL的考虑尺度从未见过。在电视上我们必须推动考虑IPL尺度从未见过。在电视上,我们必须开考虑IPL星体育在尺度上从未见过的。真实的。所以就在三层,我们真的挑战自己更好的我们在过去五年。
早上简短播客:与AWS首席执行官办公室交谈无关”。主管Adam Selipsky说
业务:我说这个词,因为竞争是一个个人的角度。有很多你的同事甚至现在另一方面,一些甚至可能在某种程度上说你是对自己的导师Uday Shankar吗?
SANJOG:这是个很有趣的问题与板球,游戏有一个感性的一面,还有过程削减业务到游戏。我们必须确保我们专注于交付。是的,有个人角度和有关系,关系继续保持强劲。的目的、任务和开车IPL来自团队构成本身内部的挑战,我们建立了IPL是最大的财产,已经过去五年,我们采取的余地有更上一层楼吗?正确的。这是真正唯一的竞争意识,团队的每个成员,这是我感到不知所措。
业务:正确。但是旅程开始,如果我可能会说,一个非常积极的球场上,Jio电影或依赖的定位从第一周本身非常明确——线性电视死了,他们很积极。你最初收回吗?回头看,你会说你是防守先开始吗?
SANJOG:我们吃惊吗?也许不是吃惊,但是是的,实际上发挥了一定作用驱使我们承诺这一信仰。我们从一开始就有很多,因为我们选择了玩游戏一种特定的方式,并使用一个板球类比,你发挥你的长处,我们相信明星体育品牌,电视在全国的可用性和可访问性和明星的宽度网络给了我们一个基础,我们相信可以帮助我们提供一个IPL前所未有的规模。
业务:但让我问你问题的核心是线性的电视死时现场直播的体育在印度?
SANJOG:如果有一种观点认为,线性电视甚至死亡,当谈到生活运动,然后,神话一直被敞开的。最后我将列举几个数字计数。总决赛的收视率仍然。我们现在在49.6核心,或4.96亿观众的IPL的直播。我们跨越了4000亿分钟的消费也就是40000分钟的核心消费。第一个数字,我提到的是联赛有史以来最高的收视率,这显示了IPL达到的规模,只有在大量的观众登录。
第二个号码,我只是引用显示参与的程度。这是最高最高的是Covid第二年当每个人都回家,IPL城里唯一的游戏,因此深深吸引。所以无论是达到和访问,在许多观众如何登录到手表和订婚的深度。
我们已经打破了记录,设置新的基准,不能在一个平台,是死亡。如果有的话,我们有显著增长的联赛。另一个号码,会令许多人吃惊:收视率的增长对14岁以下的孩子63%与上赛季相比,这表明不仅是我
PL在电视上生长,打破纪录,但它的未来在很大程度上也安全。
业务:你知道全球迪士尼令我好奇的是体重不足在电视和数字成长。因此印度战略看起来像一个局外人,但印度能保持多久
SANJOG:我觉得这个问题在迪斯尼的全球战略是最好的回答在不同地区的背景下,迪士尼运作。有迪斯尼的地区继续大量投资在ESPN电视台包括美国运动的领袖,是重要的线性平台和在南美和其他地区的世界。
所以我认为迪士尼全球的好处在于,没有广泛的刷他们想怎样做生意的方法。是独特的餐饮区域和该地区的现实的媒体和娱乐生态系统,以及我们相信成长的机会在哪里,在这些机会增长的财政纪律保证的可行性商业案例在一段时间内。
业务:你碰到一个非常重要的点,生存能力。现在,如果电视。你赌,你想去强,双下降。最明显的问题是为什么那时迪斯尼或明星子执照Zee国际刑事法院的权利?这不合逻辑。
SANJOG:让我来回答这两个部分。一部分是,正如你所说,我们认为增长所在。另一部分是是什么规模的投资实现增长?结合这两个和你在一段时间内的财务可行性。战略对IPL的本质与属性。当涉及到刑事法庭这涉及到投资的规模,需要为我们的电视,关键是如何财产投资组合相比,我们的数字组合的关键是,财产和合适的价格,房地产在该平台上。这不是一个广泛的平台和所有属性刷的方法。一系列双边可能电视比数字更有价值。多边财产可以为数字比电视更有价值,因为这两个平台是非常不同的。我们并不试图建立一个战略看起来成长两个非常不同的平台有不同的消费行为以同样的方式,在电视和数字的方法实际上是独特的基于属性组合的作用。 How over indexed or overweight we are on investments in that portfolio on a singular property. And finally, where we believe the genuine growth of that property lies, and on which platform. And all those reasons, our strategy for IPL looks very different from I C C and which may continue to look very different in the future.
业务:当我们谈论增长,地铁电视的增长趋于稳定了吗?作为一个结果,你失去高端消费者,高ARPU消费者智能设备和数字?
SANJOG:简短的答案是数据显示我们不是。我们达到高清IPL至今为止最高。我们增加了超过1100万用户星体育联赛的过程中,这些都是付费用户。这些都不是观众已经添加的属性被尽可能广泛可用。我们有了溢价的神话不再吸引电视观众。
业务:让我在[00:20:00]“房间里的大象”。有消息称,数字收入高于第一次电视。直接的问题,直接回答,是的
SANJOG:或没有。我不知道的收入数字平台。好吧。所以很难对我说如果数字收入更高。好吧。这是其中一个,呃,指标不是同类,因为坦率地说,一个,两个量不披露,嗯,没错。
业务:这有什么,我得到的反馈从贸易吗?
SANJOG:反馈,从贸易在很大程度上是积极的。我,我想如果你看比赛了,我们看到显著扩大销售为IPL通过利率。
业务:但是初创企业是大买家拿出很大程度上。很多勒紧裤腰带各地广告商和广告支出。让我直接问这个. .你达到了收入目标第一年吗?
SANJOG:我将回答这个问题两个部分。一,我们相信我们有最大化的收入潜力IPL在一版?有巨大的增长空间,这意味着收视率,我们今年已经交付,和记录,给我们理想的发射台盈利增长以更快的速度比我们最初预计的。
业务:这是一个神秘的说法可能是更好吗?
SANJOG:它总是可以更好。正确的。嗯,做什么,我们有百分之一百的销售通过全面IPL上所有可用的库存吗?不。但我们有足够的赞助商,通过利率和大量的广告客户,销售近一百最后数:是的。我们总是看到增长潜力,因此看到这个机会收入以更快的速度增长。
业务:因为有些人猜测有收入不足30%。你的对手其实不足50%。
SANJOG:我认为不足对我们的目标不是一个领域的更大的生态系统。第二,这是一个,这是一个度量或它是一个观察,在我看来是不相关的,我会告诉你为什么。
的商业可行性,因为根本问题是,IPL为线性工作的业务平台。它为线性赚钱平台,首先,这是一个五年的投资。这意味着投资需求的恢复在5年内发生。
业务:但是有一个$ 30亿米(迪斯尼明星报价)已经运行了吗?
SANJOG:当然,时间紧迫,真正使你的第一年,对于那些五年。我认为我们已经建立了很好提供五年的破纪录的收视率,另一边是达到一个阈值的货币化,这给了我们信心,一旦外部效应的变化,我们将在一个很好的途径对交付的业务目标。这也是的第二部分,不要忘记我们有重要的附属收入也归业务、
IPL。因为用户支付恒星运动。所以广告收入只有一个为我们的收入流。它是重要的,但它不是唯一的收入来源。通常,广告收入为体育联盟收入范围从任何广告一边在50 - 70%之间。附属一边和30至50%,这取决于财产本身。这是一个重要的收入份额。
业务:我们说了很多关于IPL。现在下一个什么?从这里明星在哪里运动?有一个50在刑事法庭即将到来的世界杯,在明星。你填充了,如何?
SANJOG:我知道你是一个测试匹配的粉丝,这是一个重大考验比赛第一。是的。我不知道为什么你选择忽略这一点,直接进入世界杯。这是一个国际刑事法庭的奖杯后,印度能举起十年。所以我同意。世贸中心的最终是第七。
现在我们的重点是。是的。它是体育明星和迪斯尼+ HotStar。所以这也是板球回到HotStar。之后有一个亚洲杯,这真的是世界杯的前体。事件恰逢节日期间。这也是回归到印度12年后的世界杯海外。所以当我们执行我们的计划在2023年联赛,我们已经展望未来我们如何使亚洲杯和世界杯,2023年最大的添加的事件,以及我们如何将世贸中心决赛。
业务:有多少收入依赖你链接接下来的两个或三个大型活动了吗?
SANJOG:我认为这对我来说是不公平的评论,呃,收入的依赖。有显著的收入取决于世界杯。因为在家的事件,du排灯节期间,峰值,支出广告商期限。显然,球迷的最爱。等等所有重要事件具有显著的收入预期和重大建成的收视率预期建成的。
业务:我们已经看到爆炸的短视频,注意力下降。它会影响我们看更长的版本的匹配吗?
SANJOG:如果数据可信,那么它有明确的轴承在收视率。查看模式,正如你所说,正在改变和变化显著。已经说过,这两个事件的本质,你就提到,一个,世界锦标赛决赛和其他测试,ODI世界杯,这样它大规模聚集的观众。
它导致会话的数量显著增加观众参与游戏。如果你问我一个将军,宽泛的趋势在观看模式,那么是的,长格式将继续面临挑战与观众保持接触,但品牌事件将继续享受unmissability的好处和愤恨FOMO附带这些事件。
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动