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NEW DELHI: Indian billionaire Mukesh Ambani<\/a>'s streaming platform JioCinema<\/a> announced premium pricing of 999 Indian rupees ($12) a year, its first step to move away from a free content model to fight global rivals such as Netflix and Disney<\/a> in the country.
The move comes weeks after a Reliance<\/a>'s Viacom18 struck a content deal with Warner Bros<\/a>, that will make available popular HBO<\/a> and Warner titles such as \"Succession\" and those featuring the character Harry Potter<\/a> on the JioCinema<\/a> platform.
The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited Succession series available for streaming.
Several of HBO<\/a>'s top-rated shows, including Succession, had aired in India on the Disney<\/a> Hotstar platform until March 31 as part of a deal between the two companies that ended on that date.
JioCinema has become popular for showing the IPL<\/a> cricket tournament on the platform for free in the ongoing season. The new pricing, according to the website, is only for premium content, while the matches continue to stream for free.
Viacom18 won the IPL<\/a> digital streaming rights from 2023 to 2027 for around $2.9 billion, rights which Disney previously held.
Ambani has a reputation of disrupting rivals in the price-sensitive Indian market with cheap offers.
Karan Taurani, a senior vice president of India's Elara Capital specialising in the media and entertainment sectors, said Reliance<\/a>'s streaming offer price was at the lower end versus rivals that but more content would be needed to succeed.
\"Only with pure play HBO content you may not get a large scale (of customers) ... 999 definitely is at the lower end of the band, many of the other platforms, they are all in the range of 1,000 plus and it goes up to 2,000\" rupees, he said.
JioCinema is in talks with various production studios and has plans to introduce dozens of TV shows and movies on the platform in the coming months, in Hindi and other languages, Reuters reported last month.
(Reporting by Aditya Kalra; Editing by Clarence Fernandez)
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印度亿万富翁安巴尼的JioCinema揭示定价与Netflix,迪士尼
数周前,信实的Viacom18与华纳兄弟达成了一个内容协议,这将使流行的HBO和华纳标题如“继承”和那些有哈利波特这个角色JioCinema平台。
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新德里:印度亿万富翁穆凯什•安巴尼的流媒体平台JioCinema宣布溢价999印度卢比(约合12美元),其第一步摆脱免费内容模型对抗全球Netflix和等竞争对手迪斯尼在乡下。
数周前,a依赖的Viacom18内容处理华纳兄弟,这将提供受欢迎HBO和华纳标题如“继承”和那些有性格哈利波特在JioCinema平台。
周六JioCinema网站显示新的保费定价为好莱坞的内容,可用于流与期待已久的演替系列。
的几个HBO的顶级显示,包括继承,在印度的播出迪斯尼Hotstar平台直到3月31日作为交易的一部分,这两家公司之间在这一天结束。
JioCinema显示中已变得很流行IPL板球比赛在这个平台上免费的季节。新的定价,根据网站,只有优质内容,比赛继续免费流。
Viacom18赢得了IPL数字流媒体权利从2023年到2027年在29亿美元左右,权利迪斯尼之前举行。
安巴尼扰乱对手的名声与廉价优惠价格敏感的印度市场。
高级副总裁卡兰Taurani印度的木卫七资本专注于媒体和娱乐行业,说依赖流媒体的报价是在低端和竞争对手,但更多的内容才能成功。
“只有纯玩HBO内容你可能不会得到大规模(客户)…999肯定是低端的乐队,许多其他平台,他们都在1000 +,它上升到2000卢比。”他说。
JioCinema正与各种生产工作室,并计划推出几十个电视节目和电影的平台在未来几个月,上月在印地语和其他语言,据路透社报道。
(完Aditya卡尔拉;由克拉伦斯•费尔南德斯编辑)
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