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\"<p>Jio
Jio Cinema's penetration jumped 4X on the back of free IPL streaming<\/span><\/figcaption><\/figure>Viacom18-owned streaming platform Jio Cinema<\/a>'s penetration has grown by almost 4X to 40.26% on the back of free streaming of the Indian Premier<\/a> League (IPL<\/a>), says research by Bobble AI<\/a>, a conversation media platform. Prior to the start of the IPL season, the platform's penetration stood at 10.73%.

The research also highlighted that the platform has seen a surge in downloads, with the proportion of new installs to total installs being approximately 72% during IPL 2023 compared to 28% before the IPL season. The research noted that IPL has helped the platform bring in more than two-thirds of the total users of Jio Cinema.

The app open rate for Jio Cinema jumped from 53% pre-IPL to 89% during the tournament. The number of sessions during the IPL rose to 95 from 19 pre-IPL. The average session time during the entire IPL season zoomed to 657 minutes from 117 minutes before the tournament.

The firm noted that the platform's penetration stood at 3% last year during the IPL. JioCinema became the official IPL streaming partner in 2023. Till 2022, the IPL was streamed on Disney+ Hotstar<\/a>.

The Market Intelligence (MI) unit of Bobble AI conducted a study to understand the comparative dynamics around the digital viewership of the IPL on Jio Cinema and a comparison of the viewership with the IPL 2022, which streamed on Disney+Hotstar. The study tries to compare the engagement and penetration of the respective apps and the impact of the paid subscription versus the free subscription models.

The firm said that the research was done in a privacy-compliant manner using its first-party data on over 85 million people and devices. The periods chosen for the study were the pre-IPL 2022 period (26th February–20th March), the IPL 2022 period (26th March–29th May), the pre-IPL 2023 periods (1st March–25th March), and the IPL 2023 period (31st March–10th May).

According to the research report, JioCinema got an initial push during the FIFA World Cup 2022, increasing the penetration of the app to 9%, while the IPL 2022 gave an impetus of just about 3.5% to the penetration of Disney+Hotstar (30.24% to 33.51%).

As reported earlier, the IPL final between Chennai Super Kings (CSK<\/a>) and Gujarat Titans (GT) on Monday night had 32 million peak concurrent users on Viacom18's JioCinema app. This is the first time a cricket match has breached the 30-million peak concurrency mark in the country. The data has been provided by Viacom18, the official digital streaming partner of the IPL.

The concurrent viewership in the final match, which was won by CSK by five wickets under the Duckworth\/Lewis method, has broken the earlier peak concurrency record of 25.7 million viewers for the second qualifier match between GT and Mumbai<\/a> Indians on Friday.

Prior to that, the 2019 ICC Cricket World Cup semi-final match between India<\/a> and New Zealand<\/a> had a record peak concurrency of 25.3 million viewers on Disney+Hotstar.

Viacom18 said the total video views for the IPL till the second qualifier had crossed the 16-billion mark. Earlier, the company stated that the average time spent per viewer per match was in excess of 60 minutes.

The official IPL streamer had roped in 26 sponsors and over 800 advertisers for this year’s tournament. It had set an overambitious target of mopping up Rs 3,700 crore in advertising revenue from the event.
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Jio影院的渗透跳4 x的IPL流媒体自由

研究还强调,该平台已下载激增,总安装新安装的比例是大约72%在2023年联赛相比,印度板球联赛赛季前的28%。研究指出,IPL帮助平台带来的用户总数的三分之二以上Jio电影院。

  • 更新于2023年6月2日08:02点坚持
< p > Jio影院的渗透跳4 x的免费IPL流< / p >
Jio影院的渗透跳4 x的IPL流媒体自由
Viacom18-owned流媒体平台Jio电影的渗透几乎增长了4倍到40.26%的免费流媒体的印度人总理联盟(IPL),研究说气动人工智能对话媒体平台。印度板球联赛赛季开始前,平台的普及率达10.73%。

研究还强调,该平台已下载激增,总安装新安装的比例是大约72%在2023年联赛相比,印度板球联赛赛季前的28%。研究指出,IPL帮助平台带来的用户总数的三分之二以上Jio电影院。

广告
app Jio影院开放率在世界杯pre-IPL从53%升至89%。会议期间的数量从19 pre-IPL IPL升至95。在整个联赛赛季的平均会话时间放大之前从117分钟到657分钟比赛。

该公司指出,平台的渗透在IPL站在去年的3%。JioCinema在2023年成为官方IPL流媒体合作伙伴。直到2022年,IPL流迪斯尼+ Hotstar。

市场情报(MI)气动人工智能单元进行了一项研究,理解比较动态数字收视率的IPL Jio电影和2022年与IPL的收视率相比,流在迪斯尼+ Hotstar。这项研究试图比较各自的参与和渗透应用和付费订阅的影响与免费订阅模式。

该公司表示,这项研究是在privacy-compliant方式使用其自身的超过8500万人的数据和设备。研究的时间选择pre-IPL 2022年期间(3月26日2月20日),IPL 2022期(5月26日,3月29日),pre-IPL 2023期(3月1日3月25日),IPL 2023期(5月31日,3月10日)。

根据研究报告,JioCinema首次向国际足联2022年世界杯期间,增加应用的渗透至9%,而2022年IPL给的动力只有约3.5%的普及率迪斯尼+ Hotstar(30.24%到33.51%)。

广告
早些时候报道,印度板球联赛决赛钦奈超级王(埋头)和古吉拉特邦巨头(GT)周一晚上有3200万个并发用户峰值Viacom18 JioCinema应用。这是一场板球比赛首次违反了3000万年的峰值并发标记。Viacom18提供的数据,官方的数字流IPL的伙伴。

并发决赛的收视率,赢得了由五个埋头wicket Duckworth /刘易斯方法下,打破了2570万年的峰值并发早些时候记录观众第二GT和限定符匹配孟买印度人在周五。

在此之前,2019年板球世界杯半决赛比赛印度和新西兰有一个记录峰值并发迪斯尼+ Hotstar 2530万观众。

Viacom18说的总视频视图IPL直到第二个预选赛跨越了160亿大关。早些时候,该公司表示,平均时间/观众/比赛超过60分钟。

官方IPL流光已经说服了26个赞助商和超过800广告商为今年的比赛。它设置一个过于雄心勃勃目标清理3700卢比的广告收入从事件。
  • 发布于2023年6月2日08:01点坚持
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\"&lt;p&gt;Jio
Jio Cinema's penetration jumped 4X on the back of free IPL streaming<\/span><\/figcaption><\/figure>Viacom18-owned streaming platform Jio Cinema<\/a>'s penetration has grown by almost 4X to 40.26% on the back of free streaming of the Indian Premier<\/a> League (IPL<\/a>), says research by Bobble AI<\/a>, a conversation media platform. Prior to the start of the IPL season, the platform's penetration stood at 10.73%.

The research also highlighted that the platform has seen a surge in downloads, with the proportion of new installs to total installs being approximately 72% during IPL 2023 compared to 28% before the IPL season. The research noted that IPL has helped the platform bring in more than two-thirds of the total users of Jio Cinema.

The app open rate for Jio Cinema jumped from 53% pre-IPL to 89% during the tournament. The number of sessions during the IPL rose to 95 from 19 pre-IPL. The average session time during the entire IPL season zoomed to 657 minutes from 117 minutes before the tournament.

The firm noted that the platform's penetration stood at 3% last year during the IPL. JioCinema became the official IPL streaming partner in 2023. Till 2022, the IPL was streamed on Disney+ Hotstar<\/a>.

The Market Intelligence (MI) unit of Bobble AI conducted a study to understand the comparative dynamics around the digital viewership of the IPL on Jio Cinema and a comparison of the viewership with the IPL 2022, which streamed on Disney+Hotstar. The study tries to compare the engagement and penetration of the respective apps and the impact of the paid subscription versus the free subscription models.

The firm said that the research was done in a privacy-compliant manner using its first-party data on over 85 million people and devices. The periods chosen for the study were the pre-IPL 2022 period (26th February–20th March), the IPL 2022 period (26th March–29th May), the pre-IPL 2023 periods (1st March–25th March), and the IPL 2023 period (31st March–10th May).

According to the research report, JioCinema got an initial push during the FIFA World Cup 2022, increasing the penetration of the app to 9%, while the IPL 2022 gave an impetus of just about 3.5% to the penetration of Disney+Hotstar (30.24% to 33.51%).

As reported earlier, the IPL final between Chennai Super Kings (CSK<\/a>) and Gujarat Titans (GT) on Monday night had 32 million peak concurrent users on Viacom18's JioCinema app. This is the first time a cricket match has breached the 30-million peak concurrency mark in the country. The data has been provided by Viacom18, the official digital streaming partner of the IPL.

The concurrent viewership in the final match, which was won by CSK by five wickets under the Duckworth\/Lewis method, has broken the earlier peak concurrency record of 25.7 million viewers for the second qualifier match between GT and Mumbai<\/a> Indians on Friday.

Prior to that, the 2019 ICC Cricket World Cup semi-final match between India<\/a> and New Zealand<\/a> had a record peak concurrency of 25.3 million viewers on Disney+Hotstar.

Viacom18 said the total video views for the IPL till the second qualifier had crossed the 16-billion mark. Earlier, the company stated that the average time spent per viewer per match was in excess of 60 minutes.

The official IPL streamer had roped in 26 sponsors and over 800 advertisers for this year’s tournament. It had set an overambitious target of mopping up Rs 3,700 crore in advertising revenue from the event.
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