Warner Bros<\/a>. Discovery<\/a> unveiled a streaming service Wednesday combining iconic HBO<\/a> programming such as \"The Sopranos\" with a mix of unscripted TV series in a push to remore subscribers from what so far has been a muddled media merger.
The $16-per-month service, called Max, will be released May 23 in the U.S. and automatically replace the company's existing HBO Max<\/a> service in what is being promised as a seamless transition. Max will gradually become available in the rest of the world, with Latin America next up on the slate.
The existing Discovery Plus app featuring reality and unscripted series such as \"Fixer Upper\" and \"Naked and Afraid\" from a collection of TV networks will continue to be offered. That's even as all that programming is made available within the new Max app, which will be marketed with the tagline \"The One To Watch.\"
The transition comes a year after the completion of a roughly $43 billion deal that spun off the AT&T's WarnerMedia Division that includes HBO, CNN and TBS into Discovery, whose stable includes the TLC, HGTV, Magnolia and Food networks.
When the deal was announced in 2021, Warner Bros. Discover CEO David Zaslav envisioned it creating \"the best media company in the world\" backed by a vast library of movies, TV series, documentaries and children's programming. The goal was to stand out among an array of streaming options competing for subscribers at a time many households are trimming discretionary spending amid stubbornly high inflation.
With Max now on the verge of rolling out, Zaslav said he still sees big things ahead.
\"This is our rendezvous with destiny,\" he declared during a presentation in the same studio where movies such as \"Casablanca\" and \"A Streetcar Named Desire\" were made. Those movies, as well as other Warner Bros. films, will be available in Max, which Zaslav hailed as \"the streaming version of must-see TV.\" Zaslav hinted that live sports events and news will be added to Max before the end of the year.
Given that the Max app will bring more pedestrian programming from the Discovery networks alongside the boundary-breaking series that have been HBO's hallmark, Warner Bros. Discovery executives periodically emphasized HBO would remain the same groundbreaking network that recently caused a stir with the series \"The Last of Us,\" and is currently making waves with the final season of \"Succession.\"
Toward that end, the company said it would be announcing another offshoot of its most watched series, \"Game of Thrones,\" and is developing a new live-action \"Harry Potter\" series featuring a different cast from the popular film franchise based on the books by J.K. Rowling.
Warner Bros. Discovery is hoping the Max app helps turn the tide after a year of turbulence.
Since taking over the combined company, Zaslav has been shedding thousands workers and slashing other expenses to cope with the roughly $50 billion debt that the company took on largely because of the merger. The cost cutting included a decision to pull the plug on CNN's streaming service a month after its launch in a move that quickly raised doubts about whether the Warner Bros. Discovery deal would turn out to be a flop.
The ongoing skepticism has been reflected in New York-based Warner Bros. Discovery's stock price, which has dropped by more than 40% since the merger's completion, including further erosion Wednesday that occurred after the company laid out its plans for the Max app.
Shares in Netflix, the world's top streaming services, have fallen by 7% during same stretch amid concerns about its own slowing growth, which included a loss of 920,000 subscribers in the U.S. and Canada territory in 2022 that represents its biggest market.
Netflix, which ended last year with 231 million worldwide subscribers, is just one of a bevy of deep-pocketed streamers that the new Max app will be competing against. Other notables include Apple, Amazon, and Walt Disney Co., which offers apps for Hulu TV and ESPN in addition to Disney Plus.
The stiff competition prompted Netflix to introduce a lower-cost streaming plan that includes ads, an option that Max will offer for $10 per month for viewers willing to tolerate periodic commercial interruptions.
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新的流媒体应用从HBO“Max”编程,发现
过渡是一年约430亿美元的交易完成后,AT&T的WarnerMedia部门剥离出来,包括HBO, CNN和TBS发现,其稳定包括TLC、HGTV,木兰和食物网络。
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由迈克尔·利特克
华纳兄弟。发现周三公布了一个流媒体服务结合标志性HBO编程,如《黑道家族》的剧本上电视连续剧在推动remore用户从混乱到目前为止什么媒体合并。
美元16-per-month服务,叫麦克斯,将于5月23日在美国和自动替换现有公司的HBO马克斯服务承诺作为无缝过渡。马克斯会逐渐出现在世界其他地区,与拉丁美洲接下来在石板上。
现有的发现+应用等具有现实和不加修饰的系列“固定器上”和“裸,害怕“从电视网络的集合将继续提供。即使所有的编程是在新Max软件可用,将营销的口号“一看”。
过渡是一年约430亿美元的交易完成后,AT&T的WarnerMedia部门剥离出来,包括HBO, CNN和TBS发现,其稳定包括TLC、HGTV,木兰和食物网络。
当交易宣布2021年,华纳兄弟发现首席执行官大卫·扎斯拉夫设想它创建“世界上最好的媒体公司”由一个巨大的图书馆的电影、电视剧、纪录片和儿童节目。目的是为了突出流选项数组之间的争夺用户一次许多家庭削减可自由支配开支居高不下的通胀。
与马克斯现在即将推出,扎斯拉夫表示他仍然认为未来大事。
“这是我们与命运会合,”他宣布在演讲在同一个工作室电影如《卡萨布兰卡》和《欲望号街车》。这些电影,以及其他华纳兄弟的电影,可以在马克斯,扎斯拉夫誉为“流版本的必看的电视节目。”Zaslav hinted that live sports events and news will be added to Max before the end of the year.
鉴于马克斯应用将带来更多的行人从发现网络编程与boundary-breaking系列,HBO的标志,华纳兄弟发现高管定期强调HBO将保持相同的突破性的网络最近引起了轰动的系列“最后的我们,”和目前波澜的最后一个赛季,“继承”。
为此,该公司表示,它将宣布其最关注的另一个分支系列,“权力的游戏”,是开发一种新的真人“哈利·波特”系列特色不同的演员受欢迎电影根据J.K.罗琳的书。
华纳兄弟发现希望一年后Max软件帮助扭转局势的动荡。
合并后的公司上任以来,扎斯拉夫裁减数千工人和削减其他开支来应对约500亿美元债务,该公司主要是因为合并。削减成本包括决定拔掉插头在CNN的流媒体服务一个月后推出此举迅速提出了质疑华纳兄弟发现交易将被证明是失败的。
持续的怀疑已经反映在纽约华纳兄弟发现股价,合并以来已经下降了超过40%的完成,包括周三进一步流失,发生后公司制定计划的最大应用。
Netflix股票,世界最大的流媒体服务,同样下降了7%在拉伸对自己的经济增长放缓的担忧,其中包括损失920000用户在美国和加拿大的领土在2022年代表最大的市场。
Netflix,去年结束2.31亿全球用户,只是一群之一财力雄厚的飘带,新Max软件将竞争。其他的名人包括苹果、亚马逊和华特-迪士尼公司,提供应用Hulu电视和ESPN除了迪士尼+。
激烈的竞争促使Netflix引入一个低成本的流媒体计划,包括广告,一个选项,马克思将提供每月10美元的观众愿意容忍周期商业干扰。
华纳兄弟。发现周三公布了一个流媒体服务结合标志性HBO编程,如《黑道家族》的剧本上电视连续剧在推动remore用户从混乱到目前为止什么媒体合并。
美元16-per-month服务,叫麦克斯,将于5月23日在美国和自动替换现有公司的HBO马克斯服务承诺作为无缝过渡。马克斯会逐渐出现在世界其他地区,与拉丁美洲接下来在石板上。
现有的发现+应用等具有现实和不加修饰的系列“固定器上”和“裸,害怕“从电视网络的集合将继续提供。即使所有的编程是在新Max软件可用,将营销的口号“一看”。
过渡是一年约430亿美元的交易完成后,AT&T的WarnerMedia部门剥离出来,包括HBO, CNN和TBS发现,其稳定包括TLC、HGTV,木兰和食物网络。
当交易宣布2021年,华纳兄弟发现首席执行官大卫·扎斯拉夫设想它创建“世界上最好的媒体公司”由一个巨大的图书馆的电影、电视剧、纪录片和儿童节目。目的是为了突出流选项数组之间的争夺用户一次许多家庭削减可自由支配开支居高不下的通胀。
与马克斯现在即将推出,扎斯拉夫表示他仍然认为未来大事。
“这是我们与命运会合,”他宣布在演讲在同一个工作室电影如《卡萨布兰卡》和《欲望号街车》。这些电影,以及其他华纳兄弟的电影,可以在马克斯,扎斯拉夫誉为“流版本的必看的电视节目。”Zaslav hinted that live sports events and news will be added to Max before the end of the year.
鉴于马克斯应用将带来更多的行人从发现网络编程与boundary-breaking系列,HBO的标志,华纳兄弟发现高管定期强调HBO将保持相同的突破性的网络最近引起了轰动的系列“最后的我们,”和目前波澜的最后一个赛季,“继承”。
为此,该公司表示,它将宣布其最关注的另一个分支系列,“权力的游戏”,是开发一种新的真人“哈利·波特”系列特色不同的演员受欢迎电影根据J.K.罗琳的书。
华纳兄弟发现希望一年后Max软件帮助扭转局势的动荡。
合并后的公司上任以来,扎斯拉夫裁减数千工人和削减其他开支来应对约500亿美元债务,该公司主要是因为合并。削减成本包括决定拔掉插头在CNN的流媒体服务一个月后推出此举迅速提出了质疑华纳兄弟发现交易将被证明是失败的。
持续的怀疑已经反映在纽约华纳兄弟发现股价,合并以来已经下降了超过40%的完成,包括周三进一步流失,发生后公司制定计划的最大应用。
Netflix股票,世界最大的流媒体服务,同样下降了7%在拉伸对自己的经济增长放缓的担忧,其中包括损失920000用户在美国和加拿大的领土在2022年代表最大的市场。
Netflix,去年结束2.31亿全球用户,只是一群之一财力雄厚的飘带,新Max软件将竞争。其他的名人包括苹果、亚马逊和华特-迪士尼公司,提供应用Hulu电视和ESPN除了迪士尼+。
激烈的竞争促使Netflix引入一个低成本的流媒体计划,包括广告,一个选项,马克思将提供每月10美元的观众愿意容忍周期商业干扰。
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